Anomaly has completed the leadership team for the Los Angeles office it opened midway though 2016 with the hiring of partners and executive creative directors Paco Conde and Beto Fernandez, who will officially start in their new roles in May. Conde and Fernandez round out a team that includes managing director Jiah Choi and chief strategy officer Aisea Laungaue.
The creative partners join Anomaly from BBH London, where they have served as group creative directors since January of 2015, working with brands including Axe, Absolut and Ray-Ban. Conde and Fernandez began their creative partnership as executive creative directors at Ogilvy Brazil in 2013, where they both worked on Dove’s “Real Beauty Sketches” campaign, “Tattoo Skin Cancer Check” for sunscreen brand Sol de Janeiro and “Bald Cartoons” for Brazilian cancer charity Graacc. During a brief stint at David in 2014, Fernandez worked on the “Proud Whopper” campaign for Burger King before reuniting with Conde at BBH London.
Before joining Ogilvy Brazil, Conde spent over seven years as a creative director with WPP’s Sra Rushmore in Spain following three years as a senior copywriter with Y&R Madrid and four in that position with Saatchi & Saatchi.
Prior to joining Ogilvy Brazil, Fernandez served as an executive creative director at JWT Brazil for roughly six and a half years after nearly three years as a senior art director with AlmapBBDO.
“We have an internal philosophy at Anomaly—stay humble, stay hungry,” Anomaly founding partner and global CCO Mike Byrne said in a statement. “Paco and Beto, with all their accolades and achievements, act like they’ve never done a thing and have everything to prove. Finding this kind of humility and grit in this business is rare. When you find it, you do everything you can to embrace it and let it prosper.”
BBH London executive creative director Nick Gill added, “Paco & Beto are fantastic, talented guys who have made a lot of friends here. I’d like to thank them for all the hard work they’ve put into BBH and wish them every success in the future.”