America's Oldest Beer Brand Hires a New Agency to Guide Its Expansion

D.G. Yuengling & Son, Inc. selected Chicago-based independent agency Laughlin Constable as creative agency of record for Yuengling, following a review which included incumbent Allen & Gerritsen.

Dan Fietsam, who joined Laughlin Constable as chief creative officer in June 2016, has a long history in the category, having worked on several Bud Light Super Bowl spots earlier in his career.

Laughlin Constable will be tasked with launching a multiyear creative platform for the brand, best known for its flagship amber lager, with campaigns including video, audio, social media, OOH, print, home, on-premise and retail elements.