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All Nippon Airways Selects Y&R New York as Its First U.S. Agency of Record

Japan's largest airline expanded its relationship with WPP

ANA_Airlines-CONTENT-2017 — ANA spent approximately $6 million in the U.S. last year.Wikimedia Commons

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All Nippon Airways, Japan’s largest airline, has selected Y&R New York as its first U.S. agency of record without a review.

Y&R New York will be tasked with growing All Nippon Airways (ANA) in the U.S. market via research and brand strategy (utilizing Y&R’s BAV and BAV Social tools) as well as creative development.

“As we continue to grow ANA in the U.S., it was critical for us to find an agency who has exceptional strategic knowledge and resources, as well as proven creativity that will bridge cultures and drive marketplace results.