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After spending more than a year away from the agency world, The Barbarian Group co-founder Keith Butters has returned to join KBS as global chief technology officer.
“I wasn’t even thinking of joining an agency again, at least for awhile,” Butters told Adweek. “I didn’t want to be hired to a big legacy [agency] to try to make them [embrace] digital. I wanted to see that [the agency] was going in a new direction itself.”
Butters was the last of six founders to leave Cheil Worldwide’s Barbarian, which was formed in 2001, amid a chaotic restructuring
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