Adobe Places Its U.S. Media Planning and Buying Business in Review

Goodby Silverstein & Partners handles creative for the brand

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Software giant Adobe has launched its first U.S. agency review in more than a decade, seeking a new partner to handle its media planning and buying duties.

According to multiple people with knowledge of the matter, the San Jose, Calif.-based company is currently moving through the RFI process.

Goodby Silverstein & Partners has been creative agency of record for Adobe since beating out Deutsch and others in a late 2001 review. During the nearly 16-year relationship, GS&P eventually picked up media duties while creating such memorable campaigns as 2016’s Bond-style “Secret

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