Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .
Software giant Adobe has launched its first U.S. agency review in more than a decade, seeking a new partner to handle its media planning and buying duties.
According to multiple people with knowledge of the matter, the San Jose, Calif.-based company is currently moving through the RFI process.
Goodby Silverstein & Partners has been creative agency of record for Adobe since beating out Deutsch and others in a late 2001 review. During the nearly 16-year relationship, GS&P eventually picked up media duties while creating such memorable campaigns as 2016’s Bond-style “Secret
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in