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A-B InBev has launched a creative review for its Lime-A-Rita brand (formerly Bud Light Lime-A-Rita) and ended its relationship with FCB Chicago, which was previously lead creative agency on the account.
A brand spokesperson confirmed that Lime-A-Rita had recently issued an RFP to identify a new creative agency partner.
“We are proud of the work that was created from our collaboration with FCB Chicago and Lime-A-Rita, which has produced a number of memorable ads since 2015,” the Lime-A-Rita spokesperson told Adweek. “As the brand evolves, we continually look to refresh our perspective and evaluate our agency structure.”
Last year, FCB launched
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