72andSunny Los Angeles has strengthened its leadership team with the arrival of executive creative director Keith Cartwright.
Cartwright joins a leadership team that includes managing director Jenny Campbell, executive creative director and partner Matt Murphy, executive strategy director Bryan Smith, director of strategy Kelly Schoeffel and executive creative director and partner Jason Norcross, who is moving into a cross-office role as executive creative director at large.
“We are thrilled to have the leadership and creative talents of Keith Cartwright at 72andSunny,” 72andSunny founder and creative co-chair Glenn Cole said in a statement. “Keith is someone we can learn from in our endless pursuit of creative innovation and continually being on the forefront of cultural conversations.”
Cartwright arrives at 72andSunny after nearly two years as executive creative director for Butler, Shine, Stern & Partners. He joined BSSP following its acquisition of Union Made, the agency Cartwright founded in 2012, which counted GE, NikeLA, Lego and San Francisco Film Society among its client roster. Cartwright previously held group creative director and creative director roles at The Martin Agency and W+K New York, where he led the Jordan brand and worked on Nike New York and Nike Canada.
“It’s extremely difficult to build an amazing creative reputation and culture. 72andSunny has done both,” Cartwright said in the statement. “Not only do they create great work, they’ve cultivated a culture that starts with their people. It’s an honor to join the core team that will help carry and build that legacy into the future.”
Last year, Cartwright also served as a cofounder of the Saturday Morning initiative, which was launched by a group of black creative directors and designed to address social justice issues within and beyond the marketing industry. In September, Saturday Morning launched “Peace Briefs,” a line of underwear with “purpose-built waistbands” addressing issues related to #BlackLivesMatter, police brutality and racial profiling.