4A’s Is Honoring 100 Ad Legends and Rising Stars to Celebrate Its 100th Anniversary

Winners will be announced in June

Nominations for the Advertising 100 close on May 15.
Sources: 4A's

The American Association of Advertising Agencies (4A’s) is celebrating its 100th anniversary by honoring 100 individuals in the industry.

The “Advertising 100” list will highlight both industry legends and rising stars, with submissions open through May 15 on the 4A’s website. The 4A’s will announce the winners sometime next month, highlighted in a series of features on Adweek and celebrated during the 4A’s Sept. 27 event during Advertising Week. The celebration of industry standouts comes on the heels of an interactive timeline, developed in collaboration with member agency R/GA, which highlights advertising milestones from the last 100 years.

“Naturally, we want to honor the past, but we’re also focusing on initiatives that support our core mission: to drive diversity and develop future talent in the ad business,” 4A’s chief marketing officer Alison Fahey said in a statement last week announcing the list. “There is a way for every member agency to participate in the celebration.”

In other 4A’s news, today marks the official beginning of Marla Kaplowitz’s tenure as 4A’s CEO and president. In February, the organization announced that Kaplowitz would replace outgoing CEO and president Nancy Hill. Hill had announced her plans last July to step down from the role after nine years, calling her time in the position “the experience of a lifetime.”

In a message released last month, Kaplowitz said, “I’m incredibly passionate about our industry and this role allows me to take my commitment to a broader level.”

She stated that her primary focus would be on the 4A’s member agencies, adding, “The priority is to ensure that members derive tremendous insights and value. It’s all about influencing your business and delivering against your growth needs for today and into the future.”