The Foursquare Harry Potter Connection
Foursquare still aiming to go mainstream by converting 'Muggles' -- non techies -- with deals
When Foursquare debuted at the South by Southwest Interactive conference in 2007, co-founder and CEO Dennis Crowley said, “We thought we were going to be embarrassed. …It was kitschy.”
Instead, they were a hit – among the tech faithful who attended the conference that year, and their cohorts in New York, San Francisco, Boston and other major cities.
Three years later, the location-based social networking app is closing on 20 million users and works with brands like American Express and Walgreens.
In a conversation with CrunchFund general partner and TechCrunch columnist MG Siegler today at South by Southwest (SXSW), Crowley said that when he looks at how people use Foursquare at the conference – checking-in in droves and using the app to determine which party to go to next – he sees the “Foursquare of the future.”
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