Jay Leno mentioned the campaign on Friday. EVB fashioned the push. Levi's Viral 'Unbuttons' Reactions, Good and BadOctober 07, 2008 NEW YORK Levi's hoped to generate buzz with its "Unbutton Your Beast" site, and early returns show it's definitely succeeding. The effort, which allows users to create and send to friends phallic "monsters" that pop out of Levi's 501 jeans, has drawn lots of traffic and attention but also come under fire for its suggestiveness, with some charging it targets children. 
Zenith Trims Global Ad Forecast AgainOctober 07, 2008 NEW YORK Publicis Groupe's Zenith Optimedia has downgraded for a third time this year its ad expenditure forecast for 2008. The agency now predicts worldwide ad spending will rise 4 percent this year. 
Old Navy Selects Crispin for CreativeOctober 07, 2008 BOSTON Old Navy has confirmed hiring Crispin Porter + Bogusky as its lead creative shop. The Miami-based agency, a unit of MDC Partners and best known of late for its high-profile though apparently short-lived Microsoft ads with Jerry Seinfeld and Bill Gates. 
4 Remain in Cadbury Media ReviewOctober 07, 2008 NEW YORK Cadbury Adams USA has narrowed its media review to four finalists, per sources. The client spends $115 million annually in measured media.
This site requires flash player 8 or higher.
|
|
