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Study: Despite Recession, Online Ad Sector Grows

November 20, 2008

NEW YORK The days of continuous record-setting quarters appear over for now, but online advertising is still growing steadily in the face of a rough economic environment, based on the latest figures released by the Interactive Advertising Bureau and PwC. Online ad spending approached $5.9 billion during the third quarter, an increase of 11 percent over the same frame in 2007 and up 2 percent versus Q2 of this year.

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A-B InBev Names Key Execs

November 20, 2008

NEW YORK Anheuser-Busch today announced a new executive lineup in its business unit following the completion of its merger with InBev. The new company, A-B InBev, has appointed Keith Levy vp, marketing to lead brand management.

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Crispin, Plum TV Intro 'Mr. Internet'

November 20, 2008

NEW YORK Crispin Porter + Bogusky and Plum TV are launching their first co-production over Thanksgiving Day weekend, Mr. Internet, a 30-minute show hosted by vp, group creative director Dave Schiff (shown).

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R/GA ECD Heads to BBH

November 20, 2008

NEW YORK Bartle Bogle Hegarty here has named Robert Rasmussen executive creative director of innovation, a new position at the Publicis Groupe-backed agency. Rasmussen was most recently ecd at R/GA on Nike.

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George Lois, Creative Director - Good Karma Creative with Eleftheria Parpis; On The Spot, Jeff Lucas; On The Spot Bryan Buckley; Kamau High interviews Mark Tutssel, chief creative officer of Leo Burnett Worldwide. ; Mark Tutssel; leo burnett; Kamau High interviews Joyce King Thomas of McCann Erickson.; Andrew McMains interviews Tom Carroll President and CEO of TBWA Worldwide.; Alison Fahey, Editor, speaks about the Adweek.com relaunch.; Adweek; Relaunch; alison fahey; welcome; http://link.brightcove.com/services/link/bcpid1287041579http://www.brightcove.com/channel.jsp?channel=1126101268

In Focus

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Barbara Lippert's Game Changers

Our ad critic picks game-changing ads from the past three decades. Part of Adweek's anniversary celebration. More

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Encore! Encore!

A lot has changed in 30 years. Our taste in pop culture hasn't. Adweek scribe Mark Dolliver explains. More

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The Road to Wellville

Marian Salzman on how millennials can help the country solve its latest problems. More

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Art of Friending

David Kenny and Jack Klues explain how to turn conversations into conversions in social media. More

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Blogs

HoneyShed trying hard to find some friends

The site has a pedestrian 122 followers on Twitter, and its blog have tumbleweeds blowing by them.

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'SNL' enjoying record approval ratings

Obama and McCain continue to fight it out, but the election has already produced a clear winner: NBC's Saturday Night Live.

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Via offers multimedia election post-mortem

The effort includes building wraps in New York and Web videos and forums.

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Academia Meets Social Marketing

—By Shiv Singh

Marketing has always had an uneasy relationship with academia. However, with the rise of social media and its transformative impact on digital marketing, there's a new imperative to look towards academia -- to understand how people form networks, influence each other and organize into online communities.

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Save Your Career, Start a Blog

—By Joseph Jaffe

Layoffs. Layoffs. Layoffs. Those three words seem to be more certain these days than death, taxes and change.I lived through several rounds of layoffs during the infamous bursting of the Internet bubble.

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CreativeCreative

Gold's Gym "Stairs"video
Client: Gold's Gym International, Inc.
Brand: Gold's Gyms
Description: Getting to the gym isn't the easiest thing to do and gyms have tried all sorts of tactics to entice...More
Creative Database


Haven't I seen that somewhere before?

View past commercials from the 1980s to today in Adweek's Creative Database.

Adweek Creative Database - browse through hundreds of commercials with ongoing user and agency critiques.

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Spotlights

MMA

2008 MMA Award Winners

Anytime, anywhere, always on, always available... Mobile allows a brand to connect with its consumer like never before. AdweekMedia and the Mobile Marketing Association present this year's MMA Award winners.

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Ad Spending by Sector

Global Ad Spending by Sector

January 2008 - March 2008

Sector Grand Total
Healthcare $18,645,898,781
Automotive $17,402,108,092
Media & Publishing $15,714,050,501
Cosmetics & Toiletries $13,606,872,458
Entertainment $12,966,692,078
Source: Nielsen Global AdView


Domestic Ad Spending By Sector

Product Category Jan 2008 - Jun 2008 %Change
Automotive $5,336,000,000 -8.01
Pharmaceutical $2,598,400,000 -4.76
Auto Dealerships $2,243,000,000 -0.62
Restaurants-Quick
Service
$2,167,800,000 8.5
Telephone Services-
Wireless
$1,827,100,000 1.08
Source: Nielsen Monitor-Plus

Top 10 Advertisers

Trend Index

January 2008 - June 2008

Rank Parent Company Total Ad Dollars Spent
1 PROCTER & GAMBLE CO $1,587,200
2 GENERAL MOTORS CORP $950,300
3 AT&T INC $862,100
4 VERIZON COMMUNICATIONS INC $730,700
5 JOHNSON & JOHNSON $686,200
6 PEPSICO INC $605,300
7 TIME WARNER INC $592,000
8 TOYOTA MOTOR CORP $581,100
9 FORD MOTOR CO $554,000
10 KRAFT FOODS INC $541,300
Source: Nielsen Monitor-Plus





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Charting web buzz around the top brands
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Programming Insider Podcast

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Editor's Pick

 



MARKETER OF THE YEAR 2008



This year, we focused less on the 'Big Idea' and more on what it really takes to make a marketing campaign a success. Read and watch Brandweek's winners discuss their brand strategies.

SUPERBRANDS



Brandweek's annual roundup of advertising's heavyweights ranks the brands spending the most money on advertising, and also includes category rankings across multiple industries.

Box Office Chart

Weekly Top 10

Rank Title Gross
1 Quantum of Solace $67,528,882
2 Madagascar: Escape 2 Africa $116,905,195
3 Role Models $37,577,245
4 High School Musical 3: Senior Year $84,169,216
5 Changeling $27,631,772
6 Zack & Miri Make a Porno $26,465,482
7 Soul Men $9,370,925
8 The Secret Life of Bees $33,627,359
9 Saw V $55,380,488
10 Beverly Hills Chihuahua $90,878,127

Home Video Chart

Rentals

Rank Title Gross (in mil.)
1 The Sentinel $8.28
2 Take the Lead $7.85
3 Poseidon $15.07
4 Friends With Money $6.54
5 RV $21.06
6 Inside Man $31.49
7 Akeelah and the Bee $5.46
8 Scary Movie 4 $20.13
9 Silent Hill $12.64
10 Just My Luck $10.73

Weekly TV Ratings

 

Rank Program People
1 CSI 23,485
2 DANCING WITH THE STARS 18,592
3 NCIS 16,288
4 CRIMINAL MINDS 16,185
5 CSI: NY 15,873
6 DESPERATE HOUSEWIVES 15,505
7 DANCING W/STARS RESULT SP(S) 15,065
8 GREY'S ANATOMY-THU 9PM 14,797
9 OT, THE 14,232
10 TWO AND A HALF MEN 14,073

Hollywood Reporter Marketing News

Hollywood Reporter Star Power

Star Power® is The Hollywood Reporter's exclusive survey looking at the bankability of actors around the world. Voted on by members of the global entertainment industry, the survey's results and analysis takes a look at more than 1,000-plus actors with global stats, rankings in key territories and additional trending analysis.



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