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Advertising Week
  • Zambezi's Strategy Chief Looks Back on Her First Year on the Job Kristina Jenkins is overhauling old brands and ideas

    Specs Current gig Chief strategy officer, Zambezi Previous gig Culture intelligence officer, mcgarrybowen Twitter @KJxCulture Age 42 Adweek: You spoke on a recent Advertising Week panel about Los Angeles as a creative epicenter. As ……

  • 4 Things You Should Know About Podcast Advertising, According to the Pros Brands build a relationship with listeners over time

    When do you listen to podcasts? Probably in your car or on a train, during some kind of commute. Maybe you listen while you do chores around the house, adding some conversation to your dusting routine. With hundreds of thousands of options at ……

  • A Bunch of Brand Mascots Invaded the Adweek Offices, and Things Got a Little Weird No one's getting much done with these guys around

      brightcove.createExperiences(); Brand mascots are great at delighting consumers everywhere with their wacky commercial antics. But try to put them to work in an office? Well, that's a tougher pitch.  As ……

  • ANA Asks Facebook to Open Up Its Platform for More Third-Party Measurement Calls for audit of the social giant's metrics

    One week after details about Facebook inflating its video metrics for advertisers were discovered, the Association of National Advertisers has called for an audit and accreditation of the social platform's metrics. The ANA's qualms ……

  • Voice Search Could Become Mainstream Within the Next 5 Years Or so Bing's 'search evangelist' would have you believe

    Even though people are pretty accustomed by now to talking into their smartphones, smart watches and other devices like Amazon Echos, voice search is still somewhat of a novelty. However, the role it plays in the overall ecosystem of search does ……

Zambezi's Strategy Chief Looks Back on Her First Year on the Job

Kristina Jenkins is overhauling old brands and ideas

Specs Current gig Chief strategy officer, Zambezi Previous gig Culture intelligence officer, mcgarrybowen Twitter @KJxCulture Age 42 Adweek: You spoke on a recent Advertising Week panel about Los Angeles as a creative epicenter. As a…

Facetime: Advertising Week Hits New York

Carolyn Everson, Gayle King, Stephen Orr, Piper Perabo and more

Advertising Week 2016 kicked off in New York without a hitch. There were numerous panels featuring the likes of Facebook’s Carolyn Everson, blowout bashes thrown by big brands and Adweek’s…

Why Snapchat, Facebook and Other Platforms Are Trying to Shed the 'Social' Label

With diversification comes a new mindset

There was a point four years ago when marketing agencies—that sprouted up thanks to the explosion of social media—didn't want to be identified any longer as purely "social" practitioners. They…

4 Things You Should Know About Podcast Advertising, According to the Pros

Brands build a relationship with listeners over time

When do you listen to podcasts? Probably in your car or on a train, during some kind of commute. Maybe you listen while you do chores around the house, adding…

A Bunch of Brand Mascots Invaded the Adweek Offices, and Things Got a Little Weird

No one's getting much done with these guys around

  Brand mascots are great at delighting consumers everywhere with their wacky commercial antics. But try to put them to…

ANA Asks Facebook to Open Up Its Platform for More Third-Party Measurement

Calls for audit of the social giant's metrics

One week after details about Facebook inflating its video metrics for advertisers were discovered, the Association of National Advertisers has called for an audit and accreditation of the social platform's…

Voice Search Could Become Mainstream Within the Next 5 Years

Or so Bing's 'search evangelist' would have you believe

Even though people are pretty accustomed by now to talking into their smartphones, smart watches and other devices like Amazon Echos, voice search is still somewhat of a novelty. However,…

Brands Like Airbnb and P&G Express Interest in 'Saturday Morning' Social Justice Project

Black creatives aim for conversation, sponsorships

Four prominent black creative directors launched the Saturday Morning project approximately two months ago as a way to further and formalize the sometimes challenging but important conversations facilitated by Black…

8 Stats That Show How Huge an Opportunity Instagram Is for Sports Marketers

Mobile app and the NBA dish data at Advertising Week

When people think of Instagram influencers, many of them automatically conjure up images of Kendall and Kylie Jenner. But marketers should know that sports is absolutely huge on the image-based…

Adweek Podcast: Let's Talk About the Clios, Advertising Week and Ads Worth Watching

It's a busy week in marketing land

For the advertising world, this has already been a packed week, with Advertising Week New York underway and the Clio Awards naming the year's best ads.    So we've got a lot…

Why CP+B Is Loving This Election, and Where It's Heading With American Airlines

Plus, CCO Ralph Watson tells us his 3 favorite ads ever

  Election 2016 has been an exhausting experience for just about everyone. But for brands, it's certainly created potent cultural…

How the Ad Industry Can Help Women Attain Top Leadership Positions

And why they're leaving in the first place

It's a well-known fact that there are not nearly enough women in leadership positions in the advertising industry. This year during Advertising Week, She Runs It (the organization formerly known…

Retailers Can Now Request That Uber Drop Off Customers Right in Front of Their Stores

Ride-hailing app offers new opportunities for brands

Holiday shopping is just about to kick into gear, and brands now have one more app to consider for marketing this year—Uber. Today the ride-hailing app is partnering with location-data…

REI's #OptOutside, The Swedish Number Each Win a Pair of Grand Clios

Van Gogh Bnb, Field Trip to Mars also among 2016's top winners

REI's #OptOutside campaign, urging consumers to disengage from consumerism on Black Friday and go enjoy the outdoors, added to its awards haul on Wednesday night, picking up two Grand Clios—in…

The NFL and Fox Hope to Score With Their New 'Football Families' Initiative

Put greater focus on family and communal viewing

Fox Sports broadcaster Joe Buck moderated a Fox NFL town hall for Advertising Week today with panelists that included executives from Fox Networks Group and the NFL along with a…

How Facebook Wants Creative Agencies to Innovate in Live, Vertical and 360 Video

Andrew Keller discusses the platform's frontiers

  Having moved from the agency world to become the global creative director of Facebook's Creative Shop, Andrew Keller is…

AT&T and Hulu Share More Details About Their Upcoming Skinny Bundle Streaming Offerings

Time Inc. says its new OTT platform is off to a 'fantastic' start

Over the next several months, viewers are going to be more tempted than ever to cut the cord, thanks to a pair of anticipated new over-the-top (OTT), skinny bundle offerings…

3 Things Brands Should Know About Gen Z—and They're Not All About Snapchat

Marketing and tech execs tackle next 'it' generation

Marketing has a new buzzword: Gen Z. Younger than millennials, the next generation is more reliant on digital than its predecessor, forcing brands to get more creative in their marketing. A…

Jaime Robinson Talks Netflix, 'Beauty Inside' and Why Kiss Makeup Was the Best Ad Ever

Joan Creative's CCO tells us her 3 favorite ads

  It's fitting that Joan Creative's first bit of finished advertising was this Netflix spot, unveiled in social media during…

Google Says It's Continuing to Close the Gap Between YouTube and TV

Two-thirds of viewers pick up their phones during commercials

In its continued battle to prove it can compete—and beat—with the broadcasting behemoths, YouTube says adults are five times as likely to watch video online than they are through linear. After…

Why Did JWT Just Launch a Print Women's Magazine?

Innovation director Lucie Greene fills us in

  J. Walter Thompson partnered with Getty Images to launch a pop-up magazine at Advertising Week in New York. Using…

Fiat Chrysler Has Significantly Improved Its Engagement With a Quora-Like Tactic

33 percent jump in search activity

Digital consumers' activity has shifted as folks spend more time revving up their mobile devices than desktops, and Fiat Chrysler Automobiles is utilizing an interesting, successful way to engage with…

Millennial News Publisher Circa Plans to Create Weekly Ad-Supported VR Spots

Service will eventually include custom content

As more money flows to advertising startups chasing virtual reality and brands start creating custom content, publishers want in on the VR craze, too. John Solomon, chief creative officer at Circa/Sinclair…

The Ad Industry Is Mediocre or Worse at Hiring Diverse Talent, Study Finds

4A's calls for more diversity at agencies

According to new data released by the American Association of Advertising Agencies, 74 percent of 4A's members surveyed feel agencies are either mediocre or worse when it comes to hiring…

8 Takeaways From Facebook's Advertising Week Panel of Execs

Video and mobile dominate session

Facebook's suite of advertising executives were on full display Tuesday afternoon, as the company met with journalists to talk (somewhat) candidly about Facebook's advertising products. In her opening remarks, Facebook COO…

How Starburst's Little Lad Inspired Wheat Thins' Famous 'Family Guy' Ad

Grey's Lisa Topol reveals her 3 favorite ads ever, and what she's been up to lately

  What does Starburst's classic "Bus Station" commercial, with the Little Lad, have in common with the famous Wheat Thins Family…

First D&AD Impact Award Winners Demonstrate Social Good Through Advertising

Marcel, R/GA and Grey Canada take home Pencils

Tonight marked the first D&AD Impact Awards, a global awards show held at New York's PlayStation Theater and hosted by Baratunde Thurston. D&AD presented its Pencil awards to projects that…

AOL Chief Tim Armstrong Defends Twitter, Saying Marketers Need to Catch Up

No comment on buying the social platform, though

AOL CEO Tim Armstrong took to the Times Center stage on Monday for a conversation with NBC's Stephanie Ruhle to discuss the current and future state of media through the…

Live: Today's Top Marketers Discuss What It Takes to be a True Brand Genius

Watch the Branding Without Boundaries panel from Advertising Week

Almost every brand has a marketing chief, but few rise above their peers to become true leaders within the industry. How do these marketers achieve their stardom, and what can…

Leading Hotel Marketers Claim They Aren't Worried About Airbnb

Despite an obvious threat, execs are optimistic

If there's one thing rarer than getting the marketing chiefs of the world's big three hotel chains on the same stage, it's having each of them deny that Airbnb concerns…

P&G's Marketing Chief Says It's Not Cutting Back on Facebook Ads, It's Targeting Better

Company can reach 70 to 80 million, according to CMO

During an Advertising Week session with execs from Facebook and General Motors, Procter & Gamble's marketing chief explained that his brand is not scaling back its advertising budget on Facebook,…

Demographics or Data: Which One Will Dominate Future Ratings Measurement?

Nielsen-hosted panel looks ahead to metrics in 2025

Nielsen is rolling out its total audience measurement tool by next March, and the company is already looking ahead to how it—and the industry—will measure viewing habits into the next decade. Speaking at…

Live Video Is Breathing New Life Into Twitter as It Aims for Broader Success

COO Adam Bain says livestreaming 'is just getting started'

Just as acquisition speculation is heating up, Twitter has gotten a bit of its mojo back. It can largely thank a few weeks of livestreaming high-interest events, namely the NFL's Thursday…

How the Power of Employee Engagement Will Boost Your Business

A meaningful workplace translates to better performance

What if you could attract, retain and engage the world's best talent with purpose-driven employee engagement? And what if you could increase employee productivity while inspiring your workforce to become…

Here's What Snap Inc.'s Spectacles Could Mean for Brands and Creators

Hello, horizontal video

In the near future, you won't need a smartphone to shoot buzzy Snapchat videos. Snapchat announced on Friday that it was rebranding itself as Snap Inc. and launching a pair…

IBM Watson and The Weather Company Are Ready to Launch Their First Cognitive Ads

Campbell's Soup among first brands

The Weather Company is getting ready to roll out its first ad campaign since being acquired by IBM earlier this year. But for the first brand, Campbell Soup Company, it's…

McDonald's and Omnicom Refer to Their Dedicated Unit as an 'Agency of the Present'

Wendy Clark, Deborah Wahl stress collaboration

On Monday, the first day of Advertising Week 2016, McDonald's chief marketing officer Deborah Wahl and DDB North America CEO Wendy Clark made it clear that they don't see Omnicom's…

Advertising Week Called Out Agencies by Name in 6 Cities Ahead of This Week's Event

Barker billboards urge ad people to 'change the conversation'

Can the advertising industry "change the conversation" to things that really matter, like gender, diversity, client/agency distrust, transparency and more? Advertising Week made that the theme of the ad campaign…

Facebook Regrets Not Going Public Sooner With Video Metrics Miscalculations

Exec says company 'needs to do better'

One of Facebook's top marketing execs says the company owes advertisers an apology for not being more forthcoming when it initially realized that video metrics on the social network were…

Advertising and Hollywood Have the Power to Change How People See Women

Erasing gender stereotypes 'overnight'

How women are portrayed in advertising and in Hollywood has a major impact on how people see and think about women, and whether they belong in positions of power, panelists…

Why This NBA Champion Thinks Esports Stars 'Are the Next Generation of Athletes'

Plus, Yahoo execs discuss the future of livestreaming

There will come a day when watching an NFL, NBA or MLB game won't be a passive experience for most. With the rise of esports and fantasy components, the big…

Facebook Is Letting Marketers Link Canvas Ads and Include 360-Degree Video

Brazilian bank Itau is testing the feature

Facebook's full-screen mobile ads, a product known as Canvas, is getting 360-degree video capability. Itau, a Brazilian bank that has been running a lot of Facebook ads, is testing the…

CSO Imran Khan Explains Snapchat’s Rebrand to Snap Inc.

And reveals some interesting stats about the app's users

Under the newly created Snap Inc. corporate name, chief strategy officer Imran Khan revealed a couple of notable stats during his pitch today for advertisers at Advertising Week.  The CSO said…

How This 'Shark Tank' Entrepreneur Reaps Rewards From Nontech, Unsexy Startups

Invest in the ugly-duckling brands, counsels Daymond John

As the founder of pioneering hip-hop clothing brand FUBU, a regular on ABC's Shark Tank, and an entrepreneur with a reported personal net worth of $250 million, Daymond John knows a thing…

Why Live Video Is Now a Must-Buy for Marketers and Brands

Content people want to watch gets high engagement

From sports to breaking news to the biggest music festivals in the world, live video gives consumers the experience of being in two places at once. Forget elbowing for space in…

McDonald's Is Creating 5,000 Pieces of Marketing Content This Year. Here's Why

CMO Deborah Wahl on the company's big digital push

As part of a major marketing revamp and agency overhaul, McDonald's is leaning heavily into digital and plans to double the amount of content it cranks out this year. CMO Deborah…

Waze Is Now Offering Native-Style Ads That Put Users in the Driver's Seat

Dunkin' Donuts first to test 'Favorite Brands'

Waze, a navigation app with 65 million monthly drivers worldwide, is introducing an intriguing ad product for Advertising Week, which is taking place in New York through Thursday. The Google-owned mobile…

Google Wants to Make Mobile, Video and Programmatic 'Revolutions' Blasé by 2020

Q&A with its biz chief, Philipp Schindler

Philipp Schindler was Google's ad chief for years, but few would know it. Having hailed from Germany, Schindler spent a good portion of his 11 years at Google running its…

Here Are the Winners of the Second Annual #Femvertising Awards

Under Armour, Pantene among those announced at Advertising Week

SheKnows Media has decided the winners of the second annual #Femvertising Awards, which recognize brands that create ads with the purpose of retooling the way we think about gender stereotypes.  The winners…

Ad of the Day: Bad Customer Service Brings Down a Secret Agent in Adobe's New Comedy

A flashy new Adobe Marketing Cloud spot for Advertising Week

Adobe always likes to unveil a comical new spot for Advertising Week. This year is no exception, and this time we get a James Bond-style spot in which a secret…

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