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Advertising Week
  • This Is What Brands Need to Know About Mobile Safety Kargo CMO Terri Walter talks fraud, creativity and ad blocking

    Specs Current gig CMO of Kargo Previous gig CMO of PubMatic Age 45 Adweek: You've worked for Microsoft and Razorfish, and most recently at PubMatic. What have you learned about building digital brands that applies to your new ……

  • Infographic: 10 Eye-Popping Marketing Stats From Advertising Week Data show social and mobile's impact on the industry

    Advertising Week XII, the Lollapalooza of marketing and media, brought with it a trove of data illustrating the growing mobile reach of social platforms Facebook, Google, Instagram and Snapchat. There was also no shortage of numbers revealed ……

  • Why Facebook Is Taking More of Its Advertising Work In-House CMO promises 'a lot more science in marketing'

    During an Advertising Week panel Thursday with a quintet of CMOs from tech and media brands, Facebook's marketing chief Gary Briggs made a comment that likely ruffled the feathers of more than a few agency execs in the room—he's ……

  • Marketers Find Success on Instagram as Consumers Spend More Time on Mobile Tracking engagement, learning what works

    For marketers, Instagram has proved to be an ally. The platform allows them to quickly track how their campaigns are doing and learn from what's working and what isn't. And with 400 million monthly users, some brands are even launching ……

  • Here's the Real Frustration Behind That Photo of a 'Black People' Panel With No Black People Sometimes anger makes us hurt those trying to help

    Traecy Smith, director of diversity, The One Club Earlier this week, a picture of the first panel at "Here Are All the Black People" ignited a social media uproar. The perception of that image: There were no black ……

This Is What Brands Need to Know About Mobile Safety

Kargo CMO Terri Walter talks fraud, creativity and ad blocking

Specs Current gig CMO of Kargo Previous gig CMO of PubMatic Age 45 Adweek: You've worked for Microsoft and Razorfish, and most recently at PubMatic. What have you learned about building digital brands that…

Facetime: Star-Studded Affairs From Advertising Week to The Clio Awards

Sheryl Sandberg, Snoop Dogg and more

Advertising Week 2015 proved to be a star-studded week complete with A-list media players like Sheryl Sandberg and Tim Armstrong, as well as Hollywood celebs like Jessica Alba and Snoop…

Infographic: 10 Eye-Popping Marketing Stats From Advertising Week

Data show social and mobile's impact on the industry

Advertising Week XII, the Lollapalooza of marketing and media, brought with it a trove of data illustrating the growing mobile reach of social platforms Facebook, Google, Instagram and Snapchat. There was…

Why Facebook Is Taking More of Its Advertising Work In-House

CMO promises 'a lot more science in marketing'

During an Advertising Week panel Thursday with a quintet of CMOs from tech and media brands, Facebook's marketing chief Gary Briggs made a comment that likely ruffled the feathers of…

Marketers Find Success on Instagram as Consumers Spend More Time on Mobile

Tracking engagement, learning what works

For marketers, Instagram has proved to be an ally. The platform allows them to quickly track how their campaigns are doing and learn from what's working and what isn't. And…

Here's the Real Frustration Behind That Photo of a 'Black People' Panel With No Black People

Sometimes anger makes us hurt those trying to help

Traecy Smith, director of diversity, The One Club Earlier this week, a picture of the first panel at "Here Are All the Black People" ignited a social media uproar. The perception…

David Droga and Lorraine Twohill Talk Mobile, VR and Logos That Don't Make You Vomit

Droga5 and Google execs on the dance between tech and creativity

David Droga and Lorraine Twohill had plenty to say about mobile marketing and the advent of virtual reality at their Advertising Week session Wednesday. But first they discussed Google's logo…

4 Things Brands Can Do to Make Influencer Marketing Work for Them

Look for social engagers, and meet halfway

When it comes to social media, stars come in all shapes and sizes. The brightest among them can quickly become influencers and marketing darlings, and for many of them, their…

Tim Armstrong Says AOL Is in the 'Best Position' to Fight Ad Blocking

String of acquisitions will keep it ahead

With the proliferation of ad blockers threatening to wipe out not only ads but also content from publishers' sites, AOL chief Tim Armstrong has every reason to be concerned. But during an…

Nielsen Strikes a Digital Ratings Deal With CBS to Better Measure Viewership

Competition with comScore already heating up

On the heels of Tuesday's announcement that comScore will acquire rival Rentrak in a stock-for-stock merger so the combined company can take on Nielsen, Nielsen returned fire today with some…

Mentoring Can Make the Ad Industry Stronger, but It's a Two-Way Street

Carter Murray never stops learning

Carter Murray, worldwide chief executive officer at Interpublic Group's FCB, believes that mentoring in the ad industry has grown increasingly crucial in recent years. Today, agency employees at all levels…

ABC Touts the Power of VOD While Decrying Its Inability to Fully Monetize It

On-demand viewing on the rise, watching more of each episode

ABC has a love-hate relationship with video on demand: The network loves the young, affluent and highly engaged audience but hates the fact that VOD viewers can't be fully monetized…

YouTube Wants Viewers to Buy Directly From Product Review Videos

Monetizing the increasingly popular content

YouTube wants to make it easier for viewers of its product review videos to buy the actual products, so it's launching ads that let viewers shop directly from the videos.…

Why Sheryl Sandberg Says Big Brands Should Spend Their TV Ad Budgets on Facebook

'We have a Super Bowl on mobile' every day

Facebook's chief operating officer Sheryl Sandberg made it clear to media buyers during an Advertising Week session in New York today that video is big business for the platform, and…

4 Ways Spotify and Pandora Target Millennials Differently

CMOs dig into music fans' habits

Spotify and Pandora are often pitted against one another as competitors fighting for control of the digital-music industry, particularly when it comes to targeting millennials who are highly influenced by pop…

Do We Need Another Video Platform? Verizon Thinks So

Go90 launches with exclusive Publicis ad deal

Tim Armstrong sees the future of content is mobile. So, at a glitzy event that included performances by Snoop Dogg and Alabama Shakes, the AOL CEO pulled back the curtain…

This Video Earned Quaker Canada's Agency a Zero-Gravity Work Retreat

Studio M wins a day of weightlessness

During Advertising Week 2014, Virool announced a year-long video contest that promised to send marketers to space, as outer-orbit travel seemed just around the corner thanks to futuristic entrepreneurs like Elon Musk…

Why Now Is the Time for Advertising and Marketing Technologies to Converge

Creating a better customer experience

In a Gartner blog post, Mar-Tech and Ad-Tech: A Shotgun Wedding?, Martin Kihn wrote, "Marketers want a world where ad tech and marketing tech are not two different things … this…

Why Mentoring Is More Important Today Than Ever for the Well-Being of Agencies

Young professionals get chance to learn and grow

Three years ago, Emely Perez, then a senior at the New York City College of Technology, knew little about agency life and didn't necessarily plan to go into advertising as…

Nielsen Says Total Audience Measurement Is Coming 'by the End of the Year'

Company creating a common metric for TV and digital

Like winter on Game of Thrones, total audience measurement is coming—and soon. That was Nielsen's mantra during the company's "Measuring the Total Audience" seminar Monday at Advertising Week. "By the end…

How Dunkin' Donuts and Airbnb Are Turning Google Searches Into Experiences in NYC

Utility in micro-moments

Getting coffee and seeing a few sights are on the list of most Advertising Week attendees from out of town. And Dunkin' Donuts and Airbnb are ready to provide both…

Are Marketers Finally Getting the Hang of Location-Based Mobile Ads?

Essence talks up lessons from Google work

Until recently, location-based advertising has remained a small part of mobile ad budgets, primarily because it's difficult to pinpoint the exact person with the right type of ad on the…

Facebook and Mondelez Are Marketing BFFs, but They Do Compete for Talent

Both need technologists for social-commerce aims

Even for a marketing panel, it was unusually kumbaya—until the topic turned to the fractious subject of tech talent.  When Facebook exec Carolyn Everson began her Advertising Week session about mobile video Monday morning,…

Facebook Debuts Ad-Buying Product to Get Into More TV-Minded Budgets

New video and brand-awareness tools as well

For years, Facebook has wanted marketers for large brands to spend more on its social media platform when planning out television-based, integrated advertising campaigns. On the eve of Advertising Week in…

How 6 Powerful Women in Media and Marketing Redefined the Rules of Leadership

It starts with authenticity

Women are having a moment. Ignited by Sheryl Sandberg's manifesto, Lean In, the issue of gender equality became part of the national discourse. And it has remained there thanks in large part…

10 Dream Jobs for Creatives and How the People Who Have Them Got Them

From working Snickers at BBDO to Dove with Ogilvy

A career in advertising can be a notorious slog, especially at the beginning. Working grueling hours on dog's-breakfast accounts, watching 99 percent of your ideas—often the best ones—die on the vine,…

How Horatio Sanz and Fred Armisen Are Creating a Digital Hub for Latino Comedy

Más Mejor content studio targets cord-cutting millennials

The Hispanic population is the fastest-growing segment in the United States, accounting for 17 percent of the U.S. population, according to 2014 census estimates. Despite the fact that there are…

Ready to Shake a Ton of Hands at Advertising Week? Try This Handshake Tester First

Death grip or clammy clasp? Minneapolis agency Colle+McVoy often creates a special app for Advertising Week, and this year's is designed to help you with a fundamental networking task—the simple act…

MEC Will Interview and Hire People on the Same Day During Advertising Week

A 'more nimble' approach to finding new talent

MEC is aiming to bring home more than just ideas from this year's Advertising Week—the agency is also hoping to come away with several new employees. On Monday, MEC will spend…

The 10 Conferences Every Digital Marketer Should Consider Attending

This could be the next year of your life

From more than 90,000 folks gathering in Spain to talk about mobile technology to a CMO-driven conference in Orlando, Fla., there's a seemingly never-ending number of events for digital marketers…

The Week's Best Parties: From New York to Paris

Celebs rubbed shoulders with the industry's brightest at Advertising Week and beyond

Actor Kevin Spacey and SapientNitro CMO Bill Kanarick at the shop's Idea Exchange event.

For Brands, These Are the Do's and Don't's of Working With BuzzFeed

It's less about the product placement than the connection

If there's ever a case for the viral success of native video content, it's the partnership between BuzzFeed and Purina. The millennial-targeted publisher and the pet brand have worked together on…

Google Cracks Down on Marketers' Access to Data

Third-party measurement firms fear being shut out

Google is tightening its grip on advertising data, and some industry sources fear the policies could hamper their ability to market online. Just this week, Google began talking to ad technology…

How Ads That Empower Women Are Boosting Sales and Bettering the Industry

Advertising Week panel spotlights 'fem-vertising'

They have become some of the most popular and polarizing ads in recent years. And despite the negative commentary, despite the trolling, despite all the anonymous sneering, advocates say these…

We Ask the Experts: Which Brands Are Killing It Right Now?

#AWXI attendees laud marketing peers

Which brand—besides your own—is currently impressing you? That was the question we posed to Advertising Week attendees Thursday. Check out a handful of their responses in the Instagram videos below. Siobhan Murphy,…

8 Big, Fat Stats From Advertising Week

Kik and ESPN show that mobile is gradually taking over digital

Advertising Week wrapped up last night after four days of marketers discussing industry issues while revealing data that show how certain ideas are working. Below are eight impressive stats that…

Havas CEO Yannick Bolloré: No Acquisitions Planned

But what about future links with Vivendi?

Yannick Bolloré admitted he spent a lot of time thinking about the scale of Havas after the ill-fated Publicis Omnicom Group merger announcement in July 2013, just a month before he…

Lee Clow Says Steve Jobs Was Even More Demanding Than Jay Chiat

And Jay's motto was, 'Good enough is not enough.'

TBWA's Lee Clow thought he had met the toughest, most uncompromising leader in Jay Chiat, the former CEO of Chiat/Day—that is, until he met Steve Jobs. Clow, in a short film…

Mobile vs. Desktop: See Which Medium Wins in 5 Key Comparisons

It's probably closer than you think

Mobile's come a long way in recent years as an advertising and marketing category. But what competitive edges does mobile offer as we head into the fourth quarter of 2014? We asked…

What's the More Important American Tech Brand, Apple or John Deere?

Marketers weigh in via a social straw poll

While Google has created huge hype in Silicon Valley for developing a self-driving car, John Deere has quietly sold monstrous self-driving tractors to farmers in flyover states during the past few…

Here's Why Gerry Graf Is the Best Speaker During Advertising Week

Once again, the industry's class clown injects levity into all the serious talk

Just when you thought Advertising Week could not get more full of itself, along comes Gerry Graf. Graf, the founder of Barton F. Graf 9000 and genuine smartass, today used the occasion…

Mercedes Generated 54% More Traffic by Running Ads on 2 Major Social Sites

Claims it's first to try simultaneous Facebook and Instagram promos

Within digital marketing, Facebook is largely seen as a direct-response advertising platform while Instagram is used primarily for branding. Today, Mercedes is sharing results from a social-heavy campaign, claiming to…

Weigh In on the Hottest Topics at This Year's Advertising Week. Join #AdweekChat Today

Twitter chat kicks off at 2 p.m. ET

It's Advertising Week in New York, and the city is teeming with thousands of marketing professionals looking to learn, hobnob and have a few good arguments about the industry's emerging…

Are Tablets Just as 'Mobile' as Smartphones?

Market researchers say yes, but ad players think it's controversial

Nearly three years ago, Facebook CEO Mark Zuckerberg proclaimed that the "iPad's not mobile....It's a computer. That's a different thing." Since then, Apple's iPad and competitors such as the Amazon…

Dell, Mondelēz, Allstate CMOs Play the Desert Island Game

They couldn't choose one marketing strategy to take

If chief marketing officers Lisa Cochrane of Allstate, Dana Anderson of Mondelēz and Bryan Jones of Dell were stuck on the desert island, not one of them could choose a singular marketing…

Less Than Half of Snapchat's Users Are in the U.S.

But still no advertising on the app—yet

Some may think that Snapchat could be a gold mine of revenue for millennial-focused marketing, but Emily White, chief operating officer at the mobile messaging app, acknowleged today that monetization…

5 Things IAB's Randall Rothenberg Wants You to Know About Digital Advertising

Viewability standards are going to get clearer and easier

The Interactive Advertising Bureau this week launched a nonprofit organization called the IAB Technical Laboratories to help grapple with viewability and other digital advertising issues. The research and development group will…

Dunkin' Donuts Wants to Take Loyalty Up a Notch With Mobile and Social

Big Twitter push for football season

Last year, Dunkin' Donuts partnered with ESPN to create TV spots entirely from Vine videos, and now the two are rolling out a Twitter-heavy promotion for football season. And while most…

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