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Advertising Week
  • For Brands, These Are the Do's and Don't's of Working With BuzzFeed It's less about the product placement than the connection

    If there's ever a case for the viral success of native video content, it's the partnership between BuzzFeed and Purina. The millennial-targeted publisher and the pet brand have worked together on several popular campaigns, including A ……

  • Google Cracks Down on Marketers' Access to Data Third-party measurement firms fear being shut out

    Google is tightening its grip on advertising data, and some industry sources fear the policies could hamper their ability to market online. Just this week, Google began talking to ad technology partners about restrictions on how they gather ……

  • How Ads That Empower Women Are Boosting Sales and Bettering the Industry Advertising Week panel spotlights 'fem-vertising'

    They have become some of the most popular and polarizing ads in recent years. And despite the negative commentary, despite the trolling, despite all the anonymous sneering, advocates say these ads are working. Marketing campaigns that empower ……

  • We Ask the Experts: Which Brands Are Killing It Right Now? #AWXI attendees laud marketing peers

    Which brand—besides your own—is currently impressing you? That was the question we posed to Advertising Week attendees Thursday. Check out a handful of their responses in the Instagram videos below. Siobhan Murphy, ……

  • 8 Big, Fat Stats From Advertising Week Kik and ESPN show that mobile is gradually taking over digital

    Advertising Week wrapped up last night after four days of marketers discussing industry issues while revealing data that show how certain ideas are working. Below are eight impressive stats that caught our attention. 1. During the height of ……

The Week's Best Parties: From New York to Paris

Celebs rubbed shoulders with the industry's brightest at Advertising Week and beyond

Actor Kevin Spacey and SapientNitro CMO Bill Kanarick at the shop's Idea Exchange event.

For Brands, These Are the Do's and Don't's of Working With BuzzFeed

It's less about the product placement than the connection

If there's ever a case for the viral success of native video content, it's the partnership between BuzzFeed and Purina. The millennial-targeted publisher and the pet brand have worked together on…

Google Cracks Down on Marketers' Access to Data

Third-party measurement firms fear being shut out

Google is tightening its grip on advertising data, and some industry sources fear the policies could hamper their ability to market online. Just this week, Google began talking to ad technology…

How Ads That Empower Women Are Boosting Sales and Bettering the Industry

Advertising Week panel spotlights 'fem-vertising'

They have become some of the most popular and polarizing ads in recent years. And despite the negative commentary, despite the trolling, despite all the anonymous sneering, advocates say these…

We Ask the Experts: Which Brands Are Killing It Right Now?

#AWXI attendees laud marketing peers

Which brand—besides your own—is currently impressing you? That was the question we posed to Advertising Week attendees Thursday. Check out a handful of their responses in the Instagram videos below. Siobhan Murphy,…

8 Big, Fat Stats From Advertising Week

Kik and ESPN show that mobile is gradually taking over digital

Advertising Week wrapped up last night after four days of marketers discussing industry issues while revealing data that show how certain ideas are working. Below are eight impressive stats that…

Havas CEO Yannick Bolloré: No Acquisitions Planned

But what about future links with Vivendi?

Yannick Bolloré admitted he spent a lot of time thinking about the scale of Havas after the ill-fated Publicis Omnicom Group merger announcement in July 2013, just a month before he…

Lee Clow Says Steve Jobs Was Even More Demanding Than Jay Chiat

And Jay's motto was, 'Good enough is not enough.'

TBWA's Lee Clow thought he had met the toughest, most uncompromising leader in Jay Chiat, the former CEO of Chiat/Day—that is, until he met Steve Jobs. Clow, in a short film…

Mobile vs. Desktop: See Which Medium Wins in 5 Key Comparisons

It's probably closer than you think

Mobile's come a long way in recent years as an advertising and marketing category. But what competitive edges does mobile offer as we head into the fourth quarter of 2014? We asked…

What's the More Important American Tech Brand, Apple or John Deere?

Marketers weigh in via a social straw poll

While Google has created huge hype in Silicon Valley for developing a self-driving car, John Deere has quietly sold monstrous self-driving tractors to farmers in flyover states during the past few…

Here's Why Gerry Graf Is the Best Speaker During Advertising Week

Once again, the industry's class clown injects levity into all the serious talk

Just when you thought Advertising Week could not get more full of itself, along comes Gerry Graf. Graf, the founder of Barton F. Graf 9000 and genuine smartass, today used the occasion…

Mercedes Generated 54% More Traffic by Running Ads on 2 Major Social Sites

Claims it's first to try simultaneous Facebook and Instagram promos

Within digital marketing, Facebook is largely seen as a direct-response advertising platform while Instagram is used primarily for branding. Today, Mercedes is sharing results from a social-heavy campaign, claiming to…

Weigh In on the Hottest Topics at This Year's Advertising Week. Join #AdweekChat Today

Twitter chat kicks off at 2 p.m. ET

It's Advertising Week in New York, and the city is teeming with thousands of marketing professionals looking to learn, hobnob and have a few good arguments about the industry's emerging…

Are Tablets Just as 'Mobile' as Smartphones?

Market researchers say yes, but ad players think it's controversial

Nearly three years ago, Facebook CEO Mark Zuckerberg proclaimed that the "iPad's not mobile....It's a computer. That's a different thing." Since then, Apple's iPad and competitors such as the Amazon…

Dell, Mondelēz, Allstate CMOs Play the Desert Island Game

They couldn't choose one marketing strategy to take

If chief marketing officers Lisa Cochrane of Allstate, Dana Anderson of Mondelēz and Bryan Jones of Dell were stuck on the desert island, not one of them could choose a singular marketing…

Less Than Half of Snapchat's Users Are in the U.S.

But still no advertising on the app—yet

Some may think that Snapchat could be a gold mine of revenue for millennial-focused marketing, but Emily White, chief operating officer at the mobile messaging app, acknowleged today that monetization…

5 Things IAB's Randall Rothenberg Wants You to Know About Digital Advertising

Viewability standards are going to get clearer and easier

The Interactive Advertising Bureau this week launched a nonprofit organization called the IAB Technical Laboratories to help grapple with viewability and other digital advertising issues. The research and development group will…

Dunkin' Donuts Wants to Take Loyalty Up a Notch With Mobile and Social

Big Twitter push for football season

Last year, Dunkin' Donuts partnered with ESPN to create TV spots entirely from Vine videos, and now the two are rolling out a Twitter-heavy promotion for football season. And while most…

Honey Maid, GE and Quirky Explain What It Means to Be Fearless

Mondelez leaders call out unusual campaigns

Mondelez marketing and media leaders Dana Anderson and Bonin Bough let brands do most of the talking today at an Advertising Week session about being fearless. Front and center were the…

4 Things Jessica Alba Wants You to Know About Her Booming Lifestyle Brand

Valued at $1 billion, Honest Company is her passion and her day job

There's a lot you don't know about Jessica Alba. That's possibly because her initial fame from TV and movies in the mid-2000s has died down a bit. But it might also…

Video Contest Will Send Winning Marketer Into Outer Space

Best b-to-b promo ever?

When it comes to hype, business-to-business marketing typically takes a backseat to consumer-based initiatives. But Virool may have found a way to cut through the clutter—even during Advertising Week—as it…

7 Big Challenges That Threaten Mobile Advertising's Meteoric Growth

Plenty of hurdles before it can rule the industry

Yesterday, we provided an in-depth look at how mobile could become the premiere advertising channel. But there's obviously plenty of work to be done. So we asked industry players: What is…

MillerCoors Is Testing Branded Content With 26 Different Tech Companies

Aims to move marketing closer to purchase decisions

MillerCoors is betting big on branded content, revealing during an Advertising Week panel today that the company is currently testing initiatives with 26 different tech companies. Like most beer brands, MillerCoors’…

General Electric, Marriott and Condé Nast Weigh In on Digital Storytelling

Experiments on new platforms can pay off

As social media channels continue to grow, with mobile feeds dominating storytelling, brands like General Electric, Marriott and Condé Nast have had to work out the best way to position…

It's What You Do With Big Data That Counts

Leaders of BBH, Crispin, Ogilvy stress the human touch

Big data can inform creativity but is no substitute for the human ingenuity. To illustrate that point during an Advertising Week panel discussion today, Crispin Porter + Bogusky's Chuck Porter quoted…

Joanna Coles Named Editorial Director of Seventeen

Major shake-ups at Hearst women's titles

Barely an hour after Cosmopolitan editor in chief Joanna Coles wrapped up a panel at Advertising Week, where she discussed marketing to women with Facebook CMO (and Cosmo careers editor)…

Brand Awareness for Heineken's New Beer Quickly Reached 23% With Mobile Push

Tactic pays off for tequila-inspired drink

Mobile advertising has long been regarded as a tactic for retailers and brands to drive conversions and lead generation, but that stereotype is changing to favor brand-building, according to Heineken's…

Can Mobile Rule the Ad World?

After early struggles, the small screen may ultimately emerge as the winner

For years, mobile was seen as a slick sideshow—the possibilities of engaging people on a platform that commands, even consumes their attention has always held great promise but also appeared…

Adweek's Busiest Advertising Week Ever: Brand Genius, the Clio Awards, and a New Honor for Cause Marketing

(RED) is first Brand Save honoree

Advertising Week kicks off in New York today, as does one of the most ambitious weeks in Adweek’s history. Along with the jam-packed agenda of the annual industry gathering—the panels,…

Facebook's New People-Based Ad Technology Is 'Marketing Nirvana'

Pepsi and Intel are early testers as social net unleashes data

Facebook is finally sharing its deep knowledge of 1.3 billion users to power advertising across the Web in a way that marketers say is unprecedented, potentially enhancing their ability to…

Agencies Must Keep Talent Fulfilled and Engaged

Here’s to the freaks

To help navigate the complex choice-based world of channels, tactics and trends that we all live in, I’ve recently been focusing on a simple concept that will be crucial to…

Razorfish Creates CMO and Chief Strategy Positions to Ramp Up Global

Will Lidstone and Tim Perlstein get new titles

Razorfish has created both a chief marketing officer and a chief strategy officer position, respectively elevating William Lidstone, 41, and Tim Perlstein, 38, to the titles. The pair will report…

Brand Genius Was the Place to Be

Scenes from the cool side of the rope

Capitale, the classic event space in New York, hosts its share of swish parties. But seldom was the house full of so much creativity as the night of Sept. 25 for Adweek’s…

Adweek Does Advertising Week [Video]

What our staff made of last week's industry lovefest: the wins, the fails and the WTFs

Lisa Granatstein, Mike Shields, Tony Case, Emma Bazilian, Tim Nudd, Lucia Moses, Gabriel Beltrone and Andrew McMains offer up their thoughts on the Wins, the Fails and the WTFs of…

Programmatic Still Small Potatoes at Most Agencies

Only 5 cents per dollar spent, but hope is for big volume soon

Despite all the hype about programmatic advertising, most agency trading desks (which make it their business to be involved in the programmatic game) touch just five cents of every dollar their…

Marketers Agree: To Succeed in Mobile, Keep Consumers Top of Mind

Panel discusses how to approach burgeoning ad vehicle

When it comes to mobile, brands need to keep the focus on consumers and creating real value, digital marketing experts said on Thursday at an Advertising Week panel moderated by…

Pepsi Going for More Speed, Less Data in Music Marketing

How the brand pursues relevance and influence

For Pepsi's pop music marketing, keeping up is essential. "Our mission is to move at the speed of culture," said Bozoma Saint John, Pepsi's head of music and entertainment marketing, during…

Losing Talent Is What Keeps These CEOs Awake at Night

How do you keep new blood amid fee cuts?

Asked today to identify the No. 1 threat to their businesses, the leaders of agencies and new technology companies differed a bit in their responses but overlapped on the issue…

What the Man Who Invented the Rolling Stones Can Teach You About Branding

Image making by Andrew Loog Oldham

Andrew Loog Oldham, the manager and producer of the Rolling Stones from 1963 until 1967, still considers his work in branding the world's greatest rock band—he essentially built their image…

A-Listers Don't Sell Celeb Magazines the Way They Used To

The bar is higher for cover subjects

Movie stars are no longer a sure thing for magazines anymore.   “The era of the A-List movie star is over,” People managing editor Larry Hackett said at Advertising Week today.…

Rivals Throw Water on Publicis Omnicom Merger

CEOs from Havas, JWT question the deal's size, leadership

The Publicis Omnicom merger will create the biggest ad holding company in history, but is that a good thing? David Jones, global CEO of rival Havas, thinks not. “The complexity is…

Turning Celebrities Into Branded Cultural Currency

New intellectual property models

Public-television purists, look away now: The PBS series Avec Eric which features Michelin three-star chef Eric Ripert was completely paid for by brands like the Ritz Carlton, Cayman Tourism Board…

Top Influencers Come Together for Advertising Week

Panels and parties abound at 10th industry confab

Advertising Week is back for the 10th year, offering up the promise of interesting panels, cool parties and cutting-edge ideas. With a focus on hot industry topics such as digital…

Genius or Process? How Top Creative Directors Come Up With Great Ideas

Strategies for making magic

It's a bit of a pointless exercise to ask creative people where they get their ideas. (As if they know.) What they can reveal, more reliably, are the processes, environments…

Yahoo's Mayer Sees Mobile Ads Following Search Business

Medium warrants reinvention, but has vast potential

In an online ad industry slightly panicked over the puny prices being derived from mobile ads, Yahoo CEO Marissa Mayer sees an interesting, and very hopeful, parallel.  During an interview with…

Native Seen as 'Salvation' for Ad Woes

Media heads discuss need for ads to innovate

Native advertising may be old advertorials in new cloth, but formats like it are necessary to publishers’ survival, media CEOs said at an Advertising Week panel today. “The salvation of advertising…

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