Women's Editors Talk Strategy

Changing demos have magazines scrambling to keep up

It may be the end for men, as The Atlantic and others have proclaimed. But the rise of women, along with the splintering of media, declining newsstand sales, and fickle consumers, has left traditional women’s magazines scrambling to keep up.

Good Housekeeping, for one, has modernized by focusing less on cleaning tips and more on what its readers are interested in, said its editor Rosemary Ellis, speaking on a 2011 American Magazine Conference panel moderated by Men’s Health editor David Zinczenko.

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