The panel topic may have been whether ad agencies need to "think like tech companies," but Jon Steinberg, president of viral marketing company BuzzFeed, suggested that the opposite question might be more relevant: Do tech startups need to act more like agencies?
Sometimes, startups that have big ideas about how they want to shake things up don't understand how things are done now, Steinberg said. That's why, when given the opportunity to speak at New York startup incubator TechStars, Steinberg chose not to give an inspiring speech about entrepreneurship—instead, he focused on the nitty-gritty of the ad industry.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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