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Maurice Lévy has grown accustomed to acting first and saving the deliberation for later. In a conversation with Fast Company’s Danielle Sacks on Tuesday afternoon, the Publicis Groupe CEO reflected on the greatest change the advertising industry has experienced—an accelerated pace—over his 40-year career, a career that is approaching closure.
On the topic of taking risks in the industry, Lévy compared the current state of affairs in advertising to the Wild West. In describing the rapid movement the industry has had to adjust to thanks to digital, Lévy emphasized the speed now required in the decision-making process.
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