Mag Executives See Gold in Tablets

Monetizing social networks still eludes publishers, though

Magazines have been heavily criticized in recent years for their practice of deeply discounting the price of subscriptions. But industry leaders see the potential in tablet devices to change that model.

Speaking on the opening panel at the 2011 American Magazine Conference, Bob Sauerberg, president of Condé Nast, said the luxe publishing company looks at the tablet as a way to evolve how people buy its content.

“My goal in life is to find a way to transition from [selling subscriptions] to selling access to a branded experience,” Sauerberg said.

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