In the Future, Will All Advertisers Be Data Geeks?
Omnicom Group makes big predictions for analytics
The secret to bringing brand advertising dollars online may be data—so say executives from the analytics arm of The Omnicom Group.
Both Dean McRobie, chief technology officer at Omnicom's data and analytics organization Annalect Group, and Josh Jacobs, president of Omnicom's digital media trading desk Accuen, spoke on an Advertising Week panel today called "The Space Between" about the future of analytics. One of the main themes was the difference between the traditional advertising world and the new online sphere of "big data."
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