The Future of Journalism: Writing Ad Copy
Just don't call it advertising, say 'content marketers'
What's the secret to creating popular content that promotes your brand? Don't think of it as advertising.
That was the advice offered today at an Advertising Week panel about content marketing—where companies create blog posts, video, and other material for the Web that indirectly promotes a brand. Several panelists repeated the same message: "Think journalism," not advertising or even standard "advertorial" content.
Yaron Galai, CEO of content recommendation startup Outbrain, recalled a campaign that he ran with a hotel chain.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in