Fighting Tech for Talent

R/GA's Greenberg discusses the hiring landscape

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Worrying over talent drain is among the ad industry's favorite pastimes. But the concern may be reaching new heights as agencies grapple to hang onto a young workforce that's more restless than previous generations, and face a competitive field that's expanded to include technology giants.

It's no longer just a fight between traditional and digital agencies, according to R/GA Chairman Bob Greenberg. "It's the Googles and the eBays and typical companies that need to have a digital capability internally," he said Monday morning during a panel with Fast Company editor Bob Safian.

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