Facebook's Emotional Sell
It made the rounds last week. That tear-jerky Don Draper monologue, a powerful end to season one of Mad Men, edited to apply the sentimental qualities of a 1960s slideshow projector to Facebook's new Timeline functionality. It was clever, and a little bit silly. But it was also, apparently, Facebook-approved.
Today Carolyn Everson, Facebook's vp of Global Marketing Solutions, opened her IAB MIXX presentation with the clip to thunderous applause from a packed house at the Crowne Plaza hotel in Times Square.
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