Does Advertising Ruin Social Networks?
Finding a balance between marketers and users
Advertising has become a multibillion dollar business on social networks, but Wired.com's John Abell wondered today whether the model is "sustainable."
Abell moderated a panel this morning at Advertising Week, so his remarks were probably intended to stir up conversation. He argued that there's a "social compact" on a site like Facebook—people get to use it for free thanks to advertising, but at the same time, as these sites become more ad-driven, they "no longer serve the consumer in that mythical way."
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