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Agencies Must Keep Talent Fulfilled and Engaged Here’s to the freaks

To help navigate the complex choice-based world of channels, tactics and trends that we all live in, I’ve recently been focusing on a simple concept that will be crucial to…

November 18 11:17PM

Razorfish Creates CMO and Chief Strategy Positions to Ramp Up Global Will Lidstone and Tim Perlstein get new titles

Razorfish has created both a chief marketing officer and a chief strategy officer position, respectively elevating William Lidstone, 41, and Tim Perlstein, 38, to the titles. The pair will report…

October 24 6:00AM

Brand Genius Was the Place to Be Scenes from the cool side of the rope

Capitale, the classic event space in New York, hosts its share of swish parties. But seldom was the house full of so much creativity as the night of Sept. 25 for Adweek’s…

October 6 10:37PM

Adweek Does Advertising Week [Video] What our staff made of last week's industry lovefest: the wins, the fails and the WTFs

Lisa Granatstein, Mike Shields, Tony Case, Emma Bazilian, Tim Nudd, Lucia Moses, Gabriel Beltrone and Andrew McMains offer up their thoughts on the Wins, the Fails and the WTFs of…

September 27 7:23PM

Programmatic Still Small Potatoes at Most Agencies Only 5 cents per dollar spent, but hope is for big volume soon

Despite all the hype about programmatic advertising, most agency trading desks (which make it their business to be involved in the programmatic game) touch just five cents of every dollar their…

September 26 4:24PM

Marketers Agree: To Succeed in Mobile, Keep Consumers Top of Mind Panel discusses how to approach burgeoning ad vehicle

When it comes to mobile, brands need to keep the focus on consumers and creating real value, digital marketing experts said on Thursday at an Advertising Week panel moderated by…

September 26 3:51PM

Pepsi Going for More Speed, Less Data in Music Marketing How the brand pursues relevance and influence

For Pepsi's pop music marketing, keeping up is essential. "Our mission is to move at the speed of culture," said Bozoma Saint John, Pepsi's head of music and entertainment marketing, during…

September 26 2:32PM

Losing Talent Is What Keeps These CEOs Awake at Night How do you keep new blood amid fee cuts?

Asked today to identify the No. 1 threat to their businesses, the leaders of agencies and new technology companies differed a bit in their responses but overlapped on the issue…

September 26 1:06PM

What the Man Who Invented the Rolling Stones Can Teach You About Branding Image making by Andrew Loog Oldham

Andrew Loog Oldham, the manager and producer of the Rolling Stones from 1963 until 1967, still considers his work in branding the world's greatest rock band—he essentially built their image…

September 25 4:50PM

A-Listers Don't Sell Celeb Magazines the Way They Used To The bar is higher for cover subjects

Movie stars are no longer a sure thing for magazines anymore.   “The era of the A-List movie star is over,” People managing editor Larry Hackett said at Advertising Week today.…

September 25 3:38PM

Rivals Throw Water on Publicis Omnicom Merger CEOs from Havas, JWT question the deal's size, leadership

The Publicis Omnicom merger will create the biggest ad holding company in history, but is that a good thing? David Jones, global CEO of rival Havas, thinks not. “The complexity is…

September 25 2:42PM

Turning Celebrities Into Branded Cultural Currency New intellectual property models

Public-television purists, look away now: The PBS series Avec Eric which features Michelin three-star chef Eric Ripert was completely paid for by brands like the Ritz Carlton, Cayman Tourism Board…

September 25 1:07PM

Top Influencers Come Together for Advertising Week Panels and parties abound at 10th industry confab

Advertising Week is back for the 10th year, offering up the promise of interesting panels, cool parties and cutting-edge ideas. With a focus on hot industry topics such as digital…

September 25 11:26AM

Genius or Process? How Top Creative Directors Come Up With Great Ideas Strategies for making magic

It's a bit of a pointless exercise to ask creative people where they get their ideas. (As if they know.) What they can reveal, more reliably, are the processes, environments…

September 25 8:36AM

Yahoo's Mayer Sees Mobile Ads Following Search Business Medium warrants reinvention, but has vast potential

In an online ad industry slightly panicked over the puny prices being derived from mobile ads, Yahoo CEO Marissa Mayer sees an interesting, and very hopeful, parallel.  During an interview with…

September 24 5:23PM

Native Seen as 'Salvation' for Ad Woes Media heads discuss need for ads to innovate

Native advertising may be old advertorials in new cloth, but formats like it are necessary to publishers’ survival, media CEOs said at an Advertising Week panel today. “The salvation of advertising…

September 24 2:44PM

What Paul Venables Learned from Maya Angelou Creative chiefs compare notes on how to lead

Being a creative leader means taking a bullet for an underling and identifying other leaders. Rarely does the job involve actually making ads, but it’s healthy to do a bit…

September 24 1:57PM

What Creatives Can Learn From Great Ideas That Go Terribly Wrong JWT panel fails harder

It's an established truism among creative people that you have to fail—and learn from those failures—in order to succeed. But is this really true? And what do you learn, exactly,…

September 24 11:00AM

Do This to Make College Kids Remember Your Ad They like ads that make them laugh and value companies that give back, study says

If you want to get into college kids' limited coffers, you might want to make them LOL. Eighty percent of higher-education students remember ads that make them laugh, says research…

September 24 11:00AM

AOL Urges Industry to Embrace Programmatic Buying But 'upfront' falls short on urgency, big deals

AOL wants to go fully programmatic. The big open question is, does anyone else? And furthermore, what happens when you throw an upfront without offering anything concrete for sale? Those were some…

September 23 9:22PM

Unilever's Global Media Lead on Branded Content, Big Data and Display Predicts brands will take content marketing in house

Public relations firms and digital shops that are currently cashing in on branded editorial may want to think about finding new revenue sources. So suggested one Unilever exec today at…

September 23 8:41PM

What Does it Take to Make Native Advertising Scale? Start with good content, then add technology

Vice's approach to getting native advertising to scale is pretty simple: "You can either game the system or you can make good content. We prefer to make good content, and…

September 23 8:07PM

A Word of Advice on Pinterest Ads OgilvyEntertainment's Doug Scott weighs in

Pinterest shouldn't let agencies come in and mess with its nascent ad formats. That's according to OgilvyEntertainment president Doug Scott. "I would just recommend that they don't accept any advertising from…

September 23 5:39PM

Gerry Graf Explains Why Getting Paid by the Hour Is Nuts How do you bill marketers for a moment of inspiration?

Midway through his anecdotal talk today on the value of big ideas, Gerry Graf reflected on the creation of a monkey ad for E-Trade—the one that Goodby, Silverstein & Partners…

September 23 4:11PM

Xbox Makes Bold Push to Own Living Room

Microsoft has made a bold move toward controlling consumers' relationship with television, while potentially reshaping the living room entertainment and ad experience with the upcoming launch of the Xbox One…

September 23 4:05PM

Business Insider CEO Says Today's 'Golden Age' for Journalism Is Also Good for Advertisers New Yorker writer Ken Auletta is more measured

Henry Blodget is more than optimistic about the current state of the media industry. In fact, the Business Insider CEO and editor in chief believes the rise of digital media…

September 23 3:19PM

Does Size Matter in the Talent War? Leo Burnett, BBDO execs weigh in

How does Susan Credle, chief creative officer of Leo Burnett, sell job candidates on the agency? By making sure the pitch doesn't differ from the reality. "I try to be brutally…

September 23 2:49PM

CBS Sees Potential for Mid-Market Advertisers in Twitter Amplify Media giant is latest conquest

To say that David Morris, CBS Interactive chief customer officer, is bullish on Twitter would be an understatement. The media exec called Twitter "the No. 1 social network in the…

September 23 1:52PM

The Sweet, Funny, Listy Ways of Getting Millennials to Love You Content strategies from BuzzFeed, College Humor and Flavorpill Media

Their lives are tough, so they want content that's funny and optimistic. They're young but already nostalgic. They're naturally engaged and will quickly share your best work. They'll fight with…

September 23 1:39PM

Maker Studios Is Building an In-House Ad Team Dedicated unit will focus on branded videos

Flush with $26 million in new funding, Maker Studios is looking to up its monetization game. The startup, which manages YouTube stars like PewDiePie and Kassem G, is set to…

September 22 10:21PM

The Type of Second-Screen Apps That Keep Users Engaged the Most How advertisers can best leverage them

These days, advertisers have to plan their TV strategies with second-screen viewing in mind. But not all co-viewing behavior is the same. A series of studies by Time Warner Medialab…

September 22 10:20PM

Advertising Week Ramps Up on Native Ads, Data and Second-Screen More content about digital video, dynamic women and talent, too

When attendees at the 10th annual Advertising Week on Monday pick up their 263-page guide, by the sheer weight of that book, they'll know there's no shortage of content. That's…

September 17 12:52AM

Brands Are Already Using Instagram Videos and Planning for More Stoked marketers quickly whip up 15-second ideas

Now that Facebook has officially trotted out a video feature for the increasingly popular Instagram—which was formerly limited to helping smartphone users act like stylistic photographers—social media creatives are licking…

June 20 4:19PM

Brands Pulling Mobile In-house As the handheld economy matures, marketers are questioning the need for outside app developers

Mobile app money has turned many tech startups into multimillion-dollar firms in recent years while padding the coffers of ad agencies acting as middlemen. But the link connecting brands to…

October 9 6:16AM

Faces of Advertising Week Some of the biggest, boldest personalities in brand marketing popped into Adweek's photo studio

As part of Adweek's ongoing Pop-Up Photo Studio presence at key industry events, digital design director Alfred Maskeroni and design director Carol Wells last week set up shop at Advertising…

October 8 12:02AM

Why Pandora Ads Target Hispanics and Spotify's Don't While 20 percent of Pandora's audience is Hispanic, Spotify doesn't know its ethnic makeup

Pandora recently wrapped up its first Spanish-language-only musical artist video campaign, sponsored by State Farm. It's an example of how the digital music service has gained a foothold in the…

October 5 4:27PM

Publishers Talk Mobile at Mashable Panel Time Inc., Condé Nast execs stress data use, ad exchanges

"Mobile" was the key word at Advertising Week’s Mashable Innovators seminar today, where Mashable chief strategy officer Adam Ostrow moderated a panel that included Time Inc. group president and chief…

October 4 6:11PM

Tim Armstrong's Nike Envy AOL CEO talks shoes, tech, and better debate coverage

AOL CEO Tim Armstrong wishes his company's technology was as good as Nike's. "I think they have a better integration of their Web platform and their mobile platform than most of…

October 4 3:07PM

Ad World Desires Multicultural Tech Talent Firms fight for best digital recruits, say Advertising Week attendees

A common theme among Advertising Week IX goers this week has been the heightened scramble for talent that combines tech and creative savviness, as brands, agencies and other marketing firms…

October 4 1:24PM

Jim Henson Co.'s Schube: Romney 'Looks Stupid' Backlash to candidate's Big Bird remark continues

Don’t mess with Big Bird. As if the Twittersphere backlash to Mitt Romney’s presidential debate promise to cut federal funding to PBS—and by extension, Sesame Street—were not enough, Peter Schube, president…

October 4 1:08PM

Clear Channel CEO : We've Navigated Content Chaos Before Bob Pittman on digital evolution of media and behavior

Now that everyone is creating content, how do marketers navigate that chaotic landscape? Clear Channel chief Bob Pittman argues we’ve all been down this road before. “Chatrooms at AOL became Facebook.…

October 4 12:42PM

Column: A Tumblr Ad Network? Why Not? The industry is looking for a better ad mousetrap; Tumblr could be a savior

As one bounces from panel to panel during Advertising Week collecting lanyards, it’s hard not to notice that the digital advertising world is a bit defensive. While the medium’s share…

October 4 12:00AM

CBS’ Poltrack Unveils New Media Planning Tool Advertising Week presentation to focus on TV word-of-mouth affinities

CBS and the Keller Fay Group next Tuesday will unveil new research that demonstrates how television remains the dominant driver of meatspace word-of-mouth conversations, those offline exchanges between friends and…

October 3 4:15PM

7 Basic Types of Stories: Which One Is Your Brand Telling? Creatives explore humans' archetypal plots

You think you're being all clever and original with your brand storytelling. In fact, you're not. From Shakespeare to Spielberg to Soderbergh, there are really only seven different types of…

October 3 4:09PM

Citi Exec: Social Media Is the New Golf Course Frank Eliason riffs on b-to-b and emerging media at Advertising Week

Frank Eliason, Citi's global social media director, teed off a discussion today at Advertising Week IX about how social media can humanize business-to-business sales calls. "Social media is the new golf…

October 3 3:52PM

Twitter Rolls Out Promoted Tweets Surveys Measurement product focuses on purchase intent

Twitter wants Promoted Tweet advertisers to better understand the impact of their spend on the bids-based marketing platform, so it developed a product designed to measure recall, purchase intent, brand…

October 3 10:58AM

Sheryl Sandberg Doubles Down on Facebook's Branding Prowess Pitch growing to chorus-level

Just in case you’re an Internet marketer who went into a coma in 2007 and just woke up yesterday to hear Facebook taking such a full-throated stance that its digital…

October 2 7:46PM

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