Advertising & Branding

Mark Mothersbaugh Traces His Life From Blind Kid to Visionary in Great Google Play Ad Inside BBH L.A.'s 'California Inspires Me' series

Google Play has been running a great branded content series from BBH Los Angeles called "California Inspires Me," featuring interviews—which are then set to animation—with famous Californians talking about their…

February 26, 2015, 2:10 PM EST

Ad of the Day: Facebook Just Made Some of the Truest Ads Ever About Friendship Powerful work from director Mike Mills

Facebook, in its advertising, used to get all caught up in lofty and tortured metaphors for friendship. But its latest ads—gritty, immediate, powerfully evocative—show how far the social network has…

February 26, 2015, 1:09 PM EST

Apple Watch Gets Its First Advertising With a Stylish 12-Page Spread in Vogue And it's right at home amid high fashion

Apple Watch gets a 12-page spread in the March issue of Vogue, part of the run-up to the wearable device's launch in April. Rate-card value: north of $2.2 million. All three…

February 26, 2015, 11:30 AM EST

Agency Creatives Need to Shut Up About Entering Ad Contests, and Here's Why Who has time for the National Advertising Challenge?

Attention, creatives: You have actual paying clients, and shouldn't be pissing your time away working on briefs for some cockamamie ad contest. But if you do, at least keep it…

February 26, 2015, 11:15 AM EST

Infographic: Here's Just How Much Crappy Beer Americans Are Drinking The unbearable lightness of being mainstream

Sure, we Americans drink a whole lot of light beer, but do you realize just how much? The infographic below from the team at alcohol-fueled site VinePair shows the staggering scope of…

February 26, 2015, 10:19 AM EST

Bleak Billboards in London Tell Sad Stories of People Priced Out of the City Research project collects data on changing face of the capital

Bleak black-and-white digital billboards in London (one in Holborn and one in Aldgate) are telling the sad stories of people priced out of London as the city continues to change.…

February 26, 2015, 8:12 AM EST

BrandShare Content From Polar
Despite What You Might Have Heard, Native Advertising Can Scale In publishers we trust

For the last three years, the media industry has been talking in circles. We've been told time and again that…

February 25, 2015, 11:45 PM EST

24 Hours in Advertising: Thursday, Feb. 26, 2015 Tiffany makes a beautiful engagement ad and LinkedIn offers tips for job seekers

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: LinkedIn gives some tips to job seekers Director of corporate communications at LinkedIn…

February 25, 2015, 8:00 PM EST

Netflix Uses One Brilliant Tweet to Show Why You Should Be Afraid of Comcast Want everything this slow?

Netflix and Comcast have been sparring for a while. But on Wednesday, Netflix delivered a quietly epic uppercut to the cable giant and its interests—thanks to a single creative tweet. It…

February 25, 2015, 3:23 PM EST

Sonic's Weird Drink Flavors Come to Life as Strangely Riveting Mouth Cartoons Fun, or rubbernecking?

Sonic is pretty serious about playing with its food. A new campaign from Goodby, Silverstein & Partners transforms actors' mouths into zany little characters using face paint, à la makeup artist…

February 25, 2015, 2:50 PM EST

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