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Advertising & Branding

Here's What's Made Tony the Tiger Cereal's Coolest Cat for So Many Years

Frosted Flakes makes kids feel gr-r-reat

In September, the media converged in Midtown Manhattan for a press conference with an outspoken, controversial celebrity with orange hair. He would take questions, the PR people promised. He would…

Grey Wins Pfizer's Nexium as Pharma Giant Consolidates Its U.S. Agency Roster

Leo Burnett had the account since 2013

Pfizer, the world's second largest pharmaceutical company by sales, has picked Grey as lead creative agency on its antacid brand Nexium in the U.S. after a review. The business had been…

Snickers Returns to WrestleMania After Scoring 1.5 Billion Brand Impressions

Sponsorship includes TV ad, YouTube takeover and more

Snickers is stepping back in the ring with WWE's signature WrestleMania event, which scored the brand 1.5 billion sponsorship impressions this year. The partnership—with Snickers returning as the "exclusive presenting partner"…

BuzzFeed CMO Frank Cooper Is Leaving the Digital Media Giant

He's been seen as key to its ad business

Industry veteran Frank Cooper is leaving BuzzFeed, where he has been CMO for the past 17 months. In marketing circles, Cooper has been seen as a key conduit between the digital…

Ad of the Day: How Would You Feel If Your 13-Year-Old Daughter Married a 30-Year-Old Man?

Danish PSA fights underage marriage in Mali

Lucas Alexander is lucky he didn't get punched in the nose by one or more of the fathers he met while filming this provocative public-service campaign for Danish nonprofit BØRNEfonden…

Britain Banned This Sweet Heinz Ad, Saying Drumming on Empty Bean Cans Is Dangerous

Don't try this at home?

We haven't heard much from the Advertising Standards Authority for a minute, but our fun-ruining homies across the pond haven't lost a step. This time, the British ad watchdog's target…

These Provocative Ads for World AIDS Day Reveal a Little-Known Fact About HIV-Positive Partners

Much more than their condition

We'd all like to be seen as more than a condition or label. There's little worse than one that defines your life. It is little known that HIV-positive people following treatment…

Zales Jewelers Gets Heat for Putting a Lesbian Couple in Its Holiday Ad

Brand is accused of 'normalizing sin'

A new ad from Zales Jewelers is just what you'd expect of a jewelry brand at the outset of the holiday season—30 seconds of beautiful couples, sparkly rings, heartfelt music…

Wes Anderson's New H&M Christmas Ad, With Adrien Brody, Is Totally Stylish and Delightful

adam&eveDDB cranks up the charm on a train

H&M has had a very strong year in its advertising, and it's putting a festive bow on 2016 with this lovely short film for Christmas, directed by Wes Anderson (with…

Presenting the Hot List—the Year's Top Magazines, TV and Digital Media

Our editors and readers name the best of 2016

It was the year that Donald Trump dominated and demonized the media. That magazines built around news and analysis (New York, The New Yorker, Time) made the greatest impact, and…

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