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Advertising & Branding

Does Nike's New Ad With Nick Kyrgios Make Light of Mental Illness?

Short, GIF-like 'Dark clouds' video angers some

Australian tennis star Nick Kyrgios' temperamental behavior, and frequent perceived lack of effort, are the subject of a new online Nike ad. But not everyone is happy with the message…

Adidas Knocks Under Armour Again With This Inspirational 'One in a Billion' Ad for China

And David Beckham pops in to say hi

Some in the Western world retain unfortunate stereotypes about China as a society that places little value on individuality, valuing loyalty to the state above all other things.  Advertisers, in turn,…

Chevrolet Unveils a Life-Size Lego Batmobile, and a Self-Parody Ad to Match

Tie-in with upcoming Lego Batman Movie

Chevrolet has long been running a campaign that shows a group of "ordinary" people, a Chevy car and has them react in disbelief to how safe it is, how many…

Ad of the Day: Lil Buck Defies Gravity in Apple's First Big TV Spot for Its AirPods

The headphones are this freeing

Without pesky headphone wires, you'll be freed up to move in any way the laws of physics allow—and even, perhaps, some they don't. Apple this weekend launched "Stroll," the latest 60-second…

This Daring PSA for Organ Donation Introduced the Jerk Everyone Came to Love

The Martin Agency earns Adweek Arc Award

We come from different places, have our individual jobs, families, hobbies, charms, quirks and beliefs. But among the things we all have in common: everybody everywhere knows somebody who's a…

The World's Rudest, Most Passive-Aggressive Billboard Coughs at Nearby Smokers

But they might deserve it

If anything is going to convince a smoker to quit, it's a judgmental, passive-aggressive, coughing billboard. At least, that's the ostensible premise of a new campaign from Swedish pharmacy Apoteket…

How CNN's Branded-Content Studio and Modelo Celebrated Diversity in the American Heartland

Courageous wins Arc Award for Best Nonfiction Series (Digital)

At their best, marketing campaigns define a brand, inspire consumers and, yes, sell things. But sometimes, they become so much more than that—like a reflection of who we really are,…

Our First Arc Awards Winners Represent the Best in Branded Storytelling

The honors cut across fiction and nonfiction, as well as digital, TV and film categories

Great storytelling is no longer the sole reserve of David Lean or Shonda Rhimes. Yes, advertisers, whose more traditional forms of marketing interrupt our favorite content, have expanded their horizons…

Volvo Won Its Adweek Arc Award by Letting a 4-Year-Old Drive One of Its Trucks

Forsman & Bodenfors takes Best Sponsored Content honors

The Volvo FMX 18-ton construction truck bills itself as "built for the toughest working conditions on earth." Volvo Trucks and agency Forsman & Bodenfors set out to prove that claim…

How Agencies Are Shifting Strategies to Compete With Accenture and Deloitte

Evolving client demands call for sweeping changes

This past year had consultancies rushing to get into the ad business, with Accenture acquiring London-based Karmarama, Deloitte snagging Heat in San Francisco and Epsilon winning the Del Monte creative…

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