Advertising & Branding

Wonderful Pizza Hut Ad Shows People Being Totally Disgusted by Its New Pizza For these folks, it's an acquired taste

There's a brave niche approach in advertising where you show your audience just how much people despise your product. Laphroaig scotch has been doing this for while, turning its polarizing…

January 22, 2015, 10:10 AM EST

BuzzFeed Creates Its First TV Ad, and of Course It Features Cats Friskies' series 'Dear Kitten' will air during Super Bowl in 3 regional markets

BuzzFeed and Friskies are headed to the Super Bowl with their "Dear Kitten" branded Web series. The digital publisher and pet food brand have teamed up to create a 60-second…

January 22, 2015, 10:00 AM EST

Terry Crews Screams Again for Old Spice, Particularly When He Sees Mrs. Terry Crews Electric shavers ad is a real nightmare

Ready for more screaming, twitchy muscles, explosions and horrifying hallucinations? Good, because Terry Crews just made another Old Spice commercial. The ad, by Wieden + Kennedy and directors Fatal Farm, continues…

January 22, 2015, 8:40 AM EST

Skittles Gives a First Taste of Its Super Bowl Ad Featuring a Town Brawl No sign of Seahawks' Marshawn Lynch, though

Even though Seattle Seahawks' Marshawn Lynch will have a lot of visibility on the Super Bowl playing field on Feb. 1, don't look for him in Skittles' commercial debut in…

January 22, 2015, 6:00 AM EST

24 Hours in Advertising: Thursday, Jan. 22, 2015 Aubrey Plaza milks a cow for Newcastle, Snickers channels The Brady Bunch, and Netflix fixes any situation

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Snickers teases its Brady Bunch spot Danny Trejo shines in this Snickers Super…

January 21, 2015, 6:55 PM EST

Craig Robinson Tries to Crash the Super Bowl Halftime Show in Pepsi's New Online Ads Will the Nasty Delicious line up with Katy Perry?

Katy Perry will be Pepsi's top act for the Super Bowl halftime show. But how much better would it be if Craig Robinson and the Nasty Delicious were the headliners? Pepsi…

January 21, 2015, 4:23 PM EST

Victoria's Secret Teases Super Bowl Campaign With Supermodel Football Game Lingerie brand recruits Lily Aldridge, Adriana Lima and Karlie Kloss

Victoria's Secret will make its third appearance at the Super Bowl this year with a clan of supermodel Angels. The 30-second spot is part of a Valentine's Day-themed campaign that will…

January 21, 2015, 3:59 PM EST

Kickstarter for Exploding Kittens Asked for $10K Over a Month. It Got $2 Million in 24 Hours Mathew Inman's viral card game

In another crazy viral Kickstarter phenomenon, Mathew Inman, creator of the popular webcomic The Oatmeal, fully funded his Kickstarter for a game called Exploding Kittens in just 20 minutes on…

January 21, 2015, 3:38 PM EST

Pizza Joint Responds to McDonald's Ad With Great Tribute to Its Own Stupid-Funny Signs Not as inspiring, but they'll make you laugh

When McDonald's debuted its well-intentioned "Signs" ad a few weeks ago, it was met with some praise but mostly mockery and derision. Joining in the fun is Dallas pizza place Zoli's…

January 21, 2015, 2:33 PM EST

James Patterson Tells Us Why He's Selling a Self-Destructing Book for $294,038 Stunt also includes digital copies that vanish in 24 hours

Adman turned best-selling author James Patterson often creates TV ads to promote his books. But for the launch of his latest novel, Private Vegas, he turned to ad agency Mother…

January 21, 2015, 1:39 PM EST

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