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Advertising & Branding

PSA Cleverly Ties Together the Tragic Consequences of Drunken Driving Everything is quite literally connected

When we were kids, playing a game of Mouse Trap was a joy. The Rube Goldberg machine-based game helped us understand on a basic level (through a complicated and convoluted…

July 3, 2014, 10:05 AM EDT

Entrepreneur Barbie Is on LinkedIn, and She's Already Way More Connected Than You But is she good for girls?

The newest high-profile member on LinkedIn probably isn't going to write you a recommendation or endorse you for your propensity for tweeting anytime soon. Probably because she's plastic and can't…

July 3, 2014, 9:49 AM EDT

This Agency Was Tackling Search Before Google Even Existed Acronym wants your company to be an SEO superstar, too

Specs Who Michael Bruh (l.), president, COO; Selina Eizik, U.S. CEO; Anton Konikoff, founder, global CEO What Paid search and SEO agency Where New York, London and Singapore Talk about old school. Launched in…

July 2, 2014, 9:06 PM EDT

Earth to Echo Swings From E.T.'s Basket Even Harder in Bike Promo It's like 1982 again ... but with NBA stars

Just in case the trailer for Earth to Echo didn't immediately make you think back to E.T. the Extra-Terrestrial, this bike-filled promo will leave you with no doubt that the…

July 2, 2014, 4:57 PM EDT

Who Says There Are Too Many Facebook Ads? Developing World Says More Brands, Please Global users find unique marketing

Kelly MacLean’s job as Facebook’s lead ad planner in emerging markets is to watch people watch ads. She travels to places like Brazil, Indonesia, South Africa to study the local…

July 2, 2014, 3:57 PM EDT

Relativity Media Finds First CMO in Angela Courtin Former president of Dentsu Aegis Network in the U.S. will lead marketing

Angela Courtin has been wooed away from Dentsu Aegis Network by Relativity Media, where she will serve as the company's first chief marketing officer.  Courtin is charged with running the company's…

July 2, 2014, 3:25 PM EDT

In Ad for Monty Python, Mick Jagger Wonders Why 'Wrinkly Old Men' Are Reuniting 'The best one died years ago!'

Today in self-deprecating celebrity humor, Mick Jagger delivers a somewhat stilted but still very amusing rant about opportunistic elderly people in this ad for the current Monty Python reunion. It…

July 2, 2014, 3:00 PM EDT

FCB's Coughlin Moves to mcgarrybowen In charge of Chase business

Debra Coughlin, the former global CMO and New York general manager of Interpublic’s FCB, has retuned to her client roots in financial services and is now running JPMorgan Chase at…

July 2, 2014, 2:31 PM EDT

Ad of the Day: Burger King Makes the Most Fabulous Whopper Ever for LGBT Pride Sandwich has limited reach but a big heart

This year's Gay Pride festivities in San Francisco were surely as fabulous as ever, and Burger King jumped at the chance to make its own statement about equality with the…

July 2, 2014, 2:22 PM EDT

What's the Most American Brand? [Video] And how important is it to you to buy U.S. products?

In the midst of a super-charged patriotic week—between the USA's World Cup game yesterday and Independence Day on Friday—Adweek wanted to ask people a few questions about American brands. So…

July 2, 2014, 2:20 PM EDT

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