Advertising & Branding

'Wild' Author Cheryl Strayed Confesses to Her Social Media Addiction Twitter and Facebook function as water cooler for writers

Specs Who Age 46 Claim to fame Author of Wild (the film adaptation, starring Reese Witherspoon, is currently in theaters) Base Portland, Ore. Twitter @CherylStrayed What’s the first information you consume in the morning?  You mean after…

December 17, 2014, 12:09 AM EST

Ad of the Day: Laphroaig Turns Mixed Opinions of Its Scotch Into Amusing Christmas Carols All reactions welcome, and even celebrated in song

Laphroaig, a singular single-malt Scotch known for its potent and polarizing flavor, has spent the better part of the year soliciting tasters' opinions. Now, it's taken several of the more colorful…

December 16, 2014, 7:55 PM EST

24 Hours in Advertising: Wednesday, Dec. 17, 2014 Coke splits with American Idol, Chick-fil-A loses to kale and Johnnie Walker toasts a new year

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Thirteen major brand fails this year Brands will inevitably make a few mistakes…

December 16, 2014, 7:11 PM EST

American Apparel Names Female CEO to Replace Controversial Founder Dov Charney Paula Schneider will take over in January

Paula Schneider, a former executive for Warnaco, will take the reins of American Apparel on Jan. 5 from founder and former CEO Dov Charney, who has been fired after an…

December 16, 2014, 6:31 PM EST

Droga5 Wins Hotly Contested Sausage Pitch Add Johnsonville to the brands the agency amassed this year

Droga5, Adweek's U.S. Agency of the Year, has added sausage to its fire. Johnsonville Sausage has selected the New York shop to handle its creative business after a review, Johnsonville has…

December 16, 2014, 6:13 PM EST

Chick-fil-A Loses Legal Battle to Block 'Eat More Kale' T-shirts Small business prevails despite similarity to 'Eat Mor Chikin' slogan

Bo Muller-Moore, the man behind a line of  “Eat More Kale” screen-printed shirts and bumper stickers, wanted to trademark his catchphrase to protect it from poaching. Chick-fil-A, however, considered itself…

December 16, 2014, 5:48 PM EST

Here's How WPP Will Handle Sunscreen Rivals After Merck Win JWT, BBDO add brands after Bayer acquires Merck

Bayer roster agencies BBDO and JWT have gotten richer in brand assignments via Bayer's acquisition of Merck. But for JWT to take on Coppertone—a big Merck brand that conflicts with…

December 16, 2014, 5:25 PM EST

You'll Love This Beautiful and Inspiring Holiday Ad, Particularly If You're a Writer Field Notes' meditation on remembrance

Field Notes, the paper products and accessories brand best known for its stylish notepads—designed by Aaron Draplin, whom you'll remember from yesterday—attempts to convey the intensity and magic of the…

December 16, 2014, 2:27 PM EST

This 2014 Year in Review Video Starts Off Extremely Confusing, Then Gets Painfully Clear Clever twist on Google Zeitgeist

It's that time again, when we take stock of the year—to revisit all the moments that passed, some we remember, some we've long forgotten. All of our favorite sites are…

December 16, 2014, 1:34 PM EST

Airbnb for Gingerbread Houses? Fully Baked Parody Is a Sweet Fundraiser for Homeless McKinney turns bookings into donations

Well, this is adorable.  For its pro-bono holiday project, agency McKinney created, a site that mimics Airbnb but lets you book virtual stays at confectionary cabins instead. All "bookings" become contributions…

December 16, 2014, 1:21 PM EST