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Advertising & Branding

Here Are the Perks BuzzFeed and WPP Will Get From Partnering With Each Other

No. 1: tracking how content spreads

In an effort to marry analytics capabilities with a global roster of brands, GroupM and BuzzFeed on Thursday announced a one-year partnership to further harness the power of data and…

Ad of the Day: This Incredible Scouting Ad Shows How Lessons Can Last a Lifetime

A South African spot with a touching twist

Being a Scout isn't just about roasting marshmallows and hiking through the wilderness. It's also about learning life-saving skills that stick with you far beyond childhood. In a new ad from…

Quiz: Which Iconic Ad Exec Spoke These Words of Wisdom?

Try to match the name with the quote

If you're looking for an inspirational or insightful quote about the state of advertising, the industry or creativity, look no further than the men and women at the top. Ad…

This Clever Amnesty Campaign Imprisons Your Cursor Within a Banner Ad

11% of viewers signed group's petition

Sometimes an ad idea just doesn't get the reach it deserves, and this is certainly one of those times. Polish agency The Digitals created a little-seen banner/pop-up ad last year that…

McDonald's Wouldn't Create the McWhopper, So I Did, and It's an Abomination

What happened when we called Burger King's bluff

As a wise Jeff Goldblum once put it, we were so busy wondering if we could, we didn't ask if we should. Well I'm here to tell you: No. No we…

A Bluetooth Speaker Becomes a Bee-Whispering Device in This Ad for a British Audio Brand

Looks like a hive, sounds like a hive

Here's an unusual way to sell a consumer audio product: Stick a microphone inside an active beehive. In this three-minute (headphones recommended) ad for Bowers & Wilkins, sound recordist Sam Nightingale…

R/GA Appoints New Global Chief Strategy Officer, Parts Ways With N.Y. Managing Director

More changes at agency's New York office

R/GA confirmed to Adweek today that it has promoted a new global chief strategy officer and parted ways with its New York managing director of planning. This news marks the…

How a Popular Show on USA Has Given Lexus a Big Lift

'Suits' boosts brand awareness 22 percent

Lexus has partnered with the USA drama Suits for all five of its seasons. And with the summer finale airing tonight at 9 p.m. ET, the network is sharing a…

Drought-Stricken SoCal Battles Wasteful Habits With a Water-Themed Pandora Station

Time your showers to tunes

This is the soundtrack of our dry-weather lives in Southern California: TLC's "Waterfalls," Blind Melon's "No Rain," Bruce Springsteen's "The River" and about 100 more H2O-themed ditties playing on an…

Kids React to Their First Bites of Bitter Dark Chocolate in This Priceless Israeli Ad

A sweet you can keep for yourself

Dark chocolate? Yuck. That's the verdict of the kids who try the confection for the first time in this exceptionally cute, straightforward and effective Israeli spot for Strauss Group's Splendid brand. The…

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