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Advertising & Branding

Houston Astros' Spoof of Viral Shopping Mall Ad Is Almost as Bad as the Team's Record Mitts and hats and mitts and hats!

When you have a .420 winning percentage, you come up with creative ways to put butts in seats. And Houston Astros pitchers Dallas Keuchel and Collin McHugh certainly didn't balk…

August 25, 2014, 3:01 PM EDT

McDonald's Not So Golden With Millennials Fast-casual rivals like Chipotle capture foothold with younger diners

McDonald’s knows it has an image problem, especially with millennials. But a new study for The Wall Street Journal confirms what the nation’s top burger slinger suspected: Millennials are increasingly…

August 25, 2014, 2:42 PM EDT

New Agency Wants to Turn Every Ugly Craigslist Ad Into a Thing of Beauty The founders tell us how it works

Craigslist is not a place where you tend to find beautiful, creative, compelling advertising. It's almost all amateur ads, after all, and created within a fairly limiting framework. Still, we've seen…

August 25, 2014, 2:32 PM EDT

Nail Polish Invented by College Students Changes Color When It Detects Date-Rape Drugs Though 'roofies' are incredibly rare, experts say

Here's the newest example of a clever invention that shouldn't have to exist. Undercover Colors is a line of chemically enhanced nail polish currently being developed by undergrads at North Carolina…

August 25, 2014, 1:27 PM EDT

Gap's New Celebrity Ads Tell Us to 'Dress Normal.' What Does That Mean, Exactly? Redefining the whole concept

See this Gap ad with Anjelica Huston? How would you describe her look? Stylish? Sophisticated? Exceptional? Not according to Gap, which, as you can see, chooses a more unlikely word:…

August 25, 2014, 12:38 PM EDT

Cruise Lines Want a New Kind of Passenger: Millennials But booking twentysomethings on floating malls won't be easy

Cruise lines have weathered some rough seas in the past few years. Well-publicized food incidents (the latest afflicting Royal Caribbean this January) together with true disasters like the Costa Concordia…

August 25, 2014, 12:15 PM EDT

Airbnb Posts Its Strangest Listing Yet, Inviting You to Spend the Night at Ikea Fun co-branding from Australia

I love the smell of Hemnes in the morning. Some lucky Australians will soon wake up in an Ikea store in New South Wales after spending a night there as part…

August 25, 2014, 11:24 AM EDT

NFL Brand Partners Kick Off PR Initiatives Emphasis on content, social media, events

As coaches and players ramp up to compete in the 2014 football season, brands are doing the same. Advertising partners of the National Football League are busy finalizing their PR…

August 25, 2014, 11:17 AM EDT

Female CEOs Pose for Underwear Ads: A Step Forward or Back for Women in Tech? Dear Kate lookbook causes stir

Is it controversial to be a CEO in your underwear? Many brands have been changing the way they use models in their ads lately. Several have promised not to airbrush models,…

August 25, 2014, 10:33 AM EDT

Mediahub/Mullen Named Media Lead for TV Land Other review finalist was Fallon

Mediahub/Mullen won its second piece of Viacom media planning and buying business, with the addition of agency-of-record status for TV Land. Last November, the media arm of the Interpublic agency…

August 25, 2014, 9:37 AM EDT

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