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Advertising & Branding

Noooooooooo! This Loony British Ad for Mints Ends With a Comic Shocker

W+K London's first work for Trebor

This Trebor Mints ad from Wieden + Kennedy London has a bit of that 1990s Gushers weirdness to it, either as a tribute to nostalgic thirtysomethings or just for shiggles. It…

Blindfolded Kids Try to Recognize Their Moms in This Lovely, Smash-Hit Mother's Day Ad

Pandora Jewelry pulls off a tearjerker stunt

Are you unique enough that your child could pick you out of a lineup by touch alone? The charm-bracelet pushers over at Pandora Jewelry have just released The Unique Collection, but…

Ad of the Day: This Great Hertz Ad Starts Off Sweet, Then Takes a Sharp Left Turn

Moving day blues

He took the tea kettle? Ouch, that Hertz! This cute British spot from adam&eveDDB starts off sentimentally, as a middle-aged couple are saying goodbye to their son, who is moving out—with…

After Indiana Debacle, States Are Showing Off Their LGBT-Friendliness

For many destinations, inclusive marketing is now a top priority

It's been about three weeks since Indiana's Religious Freedom Restoration Act ignited a media firestorm around the country. The measure, decried by many as permitting gay discrimination on religious grounds,…

Kmart and Joe Boxer's High-Tech Bracelet Measures Inactivity and Celebrates Your Laziness

Plus, an hourlong ad about nothing

Nike FuelBand may have fizzled out, but luckily the Joe Boxer Inactivity Tracker is here to take its place. Kmart is promoting its Joe Boxer pajamas with a new digital bracelet…

24 Hours in Advertising: Wednesday, April 22, 2015

Google searches for the Loch Ness Monster, and Target scores big with Lilly Pulitzer

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Search for the Loch Ness Monster with Google Maps  Google, with the help…

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How Virtual Reality Is Leading the Way for a New Wave of Mobile Advertising

Much higher engagement rates

Mobile ad spend could reach $100 billion worldwide next year, according to eMarketer. Yet despite all the money behind it,…

How Swanson’s TV Dinners Made It to the Digital Age

Thank American Airlines, 260 tons of turkey and dudes who still can’t cook

C.A. Swanson & Company had a big problem. It was just after Thanksgiving 1953, and the frozen-food brand had wildly overestimated the demand for turkey. Now, 260 tons of frozen…

This Midsize Agency Says Long-Term Relationships Are Key to Better Work

Leads to detailed knowledge of clients' needs

Specs Who Chief strategy officer John Lane (l.), COO Tami Gaythwaite and founder, CEO Charles Long What Content marketing agency Where Raleigh, N.C. Centerline is an agency in it for the long haul. Founded…

Vanity Fair Celebrates the Tribeca Film Festival and Rodale Launches a New Mag

Print parties across N.Y.

This week, magazines and their editors were out to enjoy spring in New York. The Daily Mail hosted Jack and Suzy Welch, and Marie Claire’s Nina Garcia mingled at a shoe-shopping…

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