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Advertising & Branding

Here Are 7 Eye-Catching Branded GIFs From Super Bowl 50

Marketers love the inexpensive social execution

GIFs are no longer just something that culture-forward or tech-savvy brands use—they're about as ubiquitous as photos or videos. With that in mind, dozens of brands were using GIFs everywhere…

Yet Again, St. Louis Is Forced to Endure the Year's Most Distressing Super Bowl Ad

No seriously, don't do heroin

Poor St. Louis. Every year they sit there on Sunday Bowl Sunday quietly trying to enjoy their constipation and irritable bowel ads, only to be subjected to something truly bleak—PSAs…

3 Things Content Marketers Should Learn From the Super Bowl

This year's best ads refined the message and built momentum

If football players and marketers have one thing in common, it's that their biggest day of the year comes in February: the Super Bowl. And while the outcome of the…

Super Bowel 50? Some Viewers Cried Foul, but These 2 Poop Ads Got People Talking

AstraZeneca stands behind spot

During last night's broadcast of Super Bowl 50, the ads were filled with animals to warm our hearts, celebrities to make us laugh and ads about constipation and diarrhea to…

Delta Air Lines Launches a Media Agency Review

Incumbent DigitasLBi expected to defend

Delta Air Lines has tapped Joanne Davis Consulting to pilot the carrier's media agency review, sources close to the process told Adweek today. Delta spends north of $50 million annually on…

Supercut: All the Ads From Super Bowl 50 in Just 2.5 Minutes [Video]

This year, everything was talking

It's Monday, the day after Super Bowl 50, and we're still trying to make sense of the commercials. We literally saw it all, from a curious spot about opioid induced…

Ad of the Day: Airbnb Pitches You a Fantasy Rental Home Right Out of The Jungle Book

Disney deal is one piece of striking and fun new ads

I'm nine thousand foot up, preparing to land on open ocean." That's the kick-off from an epic new ad series launching today from Airbnb's latest "Love this? Live there" campaign—the perfect…

Infographic: Ad Tech Has Undergone a Supersonic Explosion in the Past 5 Years

It outpaced predictions by billions

It's no surprise ad tech has grown exponentially over the past few years. The Exchange Lab, a programmatic marketplace, recently took a look at just how far the industry has…

Time Warner Cable Splits With Ogilvy After 12 Years

Agency didn't defend in client review which is down to 3 finalists

Time Warner Cable has parted ways with longtime agency Ogilvy & Mather New York, sources tell Adweek. The nation's second-largest cable communications company quietly kicked off a creative review in the…

Why Marketing for the Year In Which We Actually Live Is a Game Changer

Your message must meet consumers on mobile with video

There's a discussion I want to have with the entire marketing world. Agencies, clients, everyone. This discussion is too important to leave anyone out of it. What I want to talk…

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