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Advertising & Branding

Hotels.com Buried a Giveaway in the Fine Print of a TV Ad to Reward People Who Paused It

Aired for a week, but not on YouTube

Hotels.com has a marketing mission that, as far as client mandates go, is pretty fun: Find surprising ways to use standard ad buys. For example, earlier this summer the booking site…

Olive Garden Becomes the 'O.G.' in This Hilarious Gangsta Ad From Jingle Punks

The account is in review

You might think of Olive Garden as a conventional family restaurant, a little on the vanilla side, that sits somewhere near the Best Buy in suburbs across the country. You'd…

Can Yoga and a 24-Hour Test Drive Convince Young People to Buy Buicks?

Where wellness meets the road

If a dealership let you take a new car home for a whole day and night, would it increase the chances that you'd buy it? Buick hopes so. As the name suggests,…

Converse Unveils the Chuck Taylor II. Here's What It Looks Like, and How They'll Market It

Famous sneaker gets an upgrade, but it's optional

Converse gives its product line a fresh kick today, as the Nike brand unveils a new version of its iconic rubber-toed, canvas Chuck Taylor sneaker. Dubbed the Chuck Taylor All Star…

Pharrell Got an Architect, Photographer and 2 Artists to Design Adidas' New Sneakers

Diverse talent on your toes

Bringing in artists to design limited-edition shoes is a no-brainer. But an architect and a photographer? That makes things a bit more interesting. Pharrell Williams, who was named to Adweek's Creative…

McDonald's Billboard With Heat-Sensitive Paneling Doles Out McFlurries in Super Hot Weather

Very cool outdoor

Heat-sick Dutchmen rejoice! McDonald's in the Netherlands teamed up with outdoor ad company JCDecaux to create a billboard with heat-sensitive paneling that contained 100 free McFlurry cups. When it gets…

Ad of the Day: Leo Burnett Brings a Colorful Fantasy to Life for Honda

CR-V spot mirrors a child's imagination

This ad by Leo Burnett Melbourne for the Honda CR-V Series II is certainly a horse of a different color. That color is pink, the hue of a young girl's favorite…

Mekanism Scoops Up a Social Shop to Bring Influence Marketing in House

Agency tries to own branded content

A slew of influencer networks have popped up over the past few years that pair social-media stars with brands. But with more brands looking to smaller, niche agencies to run…

New York Lottery Posts Fliers in Last-Ditch Search for Winner of Unclaimed $7 Million

Year-old ticket expires Friday

The popular knock against the lottery is that you can play it, but you're an idiot if you do, because nobody ever wins. But a new campaign for the New…

Q2 Organic Growth Rises Only 1% at Publicis Groupe

But weak euro boosts revenue, net income

Publicis Groupe continues to reap the benefits of the strengthening dollar and pound sterling, announcing that second-quarter revenue rose 39 percent to $2.7 billion. But a more telling indicator, organic…

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