Advertising & Branding

Greatest Ad Ever on YouTube? 20 Iconic Spots Are Fighting It Out

And asking for your vote

YouTube is celebrating its 10th birthday this year. And part of that involves recognizing the role brands have played in the site's growth. After all, in 2014, four of the…

Do Offline Charities Hold Promise for Digital Branded Content?

Robin Hood Foundation and United Airlines test the concept

When guests arrived at New York's Javits Center last week for the Robin Hood Foundation's annual gala, they may have been surprised to see that United Airlines was sponsoring the…

Newly Combined Mullen Lowe Taps Ogilvy Leader to Run Its U.S. Offices

Lee Newman will be based in L.A.

Now that Alex Leikikh is stepping up to global CEO at the newly merged Mullen Lowe Group, he has named an Ogilvy & Mather leader to run the combined agency's…

Why Your Agency Needs Fewer Project Managers and More Producers

Is it better to police a creative team or be part of one?

Are you wondering why your agency's workflow process is broken, or why it's so hard to get great work out the door? Maybe it's time to stop hiring project managers…

Kristen Bell, Dax Shepard Kill You With Cuteness in Their Latest Samsung Ads

Hollywood couple is back, and hooked on home appliances

For those who couldn't get enough of Kristen Bell and Dax Shepard in their hit Samsung Galaxy Tab S holiday ad, the hyper-cute Hollywood couple—married in real-life—have returned for an…

Ad of the Day: Spotify Helps Deaf People Hear in This Emotional New Spot

Sound comes alive in the Philippines

Hearing brings a world of joy to people, but it's a sense not everyone is lucky enough to have. Spotify recently took a trip to Puerto Princesa, Philippines, with hearing aid…

24 Hours in Advertising: Tuesday, May 19, 2015

Y&R brings car crash victims back to life, and Mad Men says one last goodbye

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Five defining moments from the Mad Men finale Take a look at five…

BrandShare Content From Adobe
Stop Worrying About the Next Big Thing and Embrace the Chaos

Just don’t sell where you experiment

A year ago, anonymous message app Secret was the hottest thing in Silicon Valley. It captured the attention of millions…

Why an Agency Founder Dropped His Ph.D. Ambitions to Tackle Marketers' Real-World Challenges

From a beach in the deep South

Specs Who From left: CCO Scott Seymour; president, CEO Kevin Meany; creative strategy and ideation vp Larry McGearty What Promotion-driven marketing services agency Where Hilton Head, S.C. After college, Kevin Meany took a break…

The Sticky Story of Krazy Glue (and How It Holds Our Lives Together)

It’s Strong. It’s Clear. Just keep your fingers away from it

In 1968, the Japanese chemical company Toagosei began selling a fast-bonding glue called Aron Alpha. The name didn't exactly roll off the tongue. But neither did the glue's chemical name,…

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