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How NFL Players Are Winning the Game for Micro Endorsements On-demand merchandise

It only took three minutes. Kansas City Chiefs running back Jamaal Charles learned about a fantasy football endorsement opportunity, and…

September 15, 2014, 11:38 PM EDT

This Company Makes Billboards Come to Life for Major Brands Pearl Media merges new tech into the out-of-home space

Specs Who (from left) Josh Cohen, president, CEO; Eddie, chief canine officer; Jen Lee Almeida, vp, operations; Anthony Petrillo, svp, business development  What Digital out-of-home-company Where Fairfield, N.J., headquarters Digital signage and smartphones influence…

September 15, 2014, 10:47 PM EDT

How Campbell’s Tomato Soup Became a Legend in a Can Warhol painted it, and 2 billion of us still eat it

Next time you open a can of Campbell’s—and, each year, over 2 billion of us do—say “Bon appétit” (yes, instead of “Mmm mmm good,” which is trademarked). After all, it…

September 15, 2014, 10:45 PM EDT

Editors Pan Fashion Week’s Smorgasbord of Sponsorships Is the brand boom a bust?

From the Oscars to the Met Ball, plenty of events have borne the nickname “The Super Bowl of Fashion.” But when it comes to matching the Super Bowl’s propensity for…

September 15, 2014, 10:25 PM EDT

Anonymous Apps Like Whisper and Secret Have a Dark Side Abusive language and bullying have brands proceeding with caution

An increasingly popular category of social media presents an enticing but potentially risky proposition for brands eager to reach teens and young adults. Services such as Ask.fm, Secret, Whisper and…

September 15, 2014, 10:00 PM EDT

CEOs Can’t Ignore the Digital Revolution Anymore To do so is tantamount to corporate malfeasance

Not too far in the past, brand stewards—specifically CEOs—could get away with just paying lip service to the notion of a fully optimized digital corporation. Illustration: Carl Wiens And while we’re still…

September 15, 2014, 9:57 PM EDT

4 Things Marketers Should Know About This Season of Dancing With the Stars How and when to leverage the show's star power

By David Schwab, managing director of Octagon First Call Entering its 19th season tonight, ABC's Dancing With the Stars features a new judge (former pro dancer turned actress Julianne Hough), a…

September 15, 2014, 3:40 PM EDT

Watch GoDaddy's New Ads, and Tell Us What on Earth You Think You Just Saw Barton F. Graf goes full-on crazy

GoDaddy has tried various things to break out of its reputation for sleaze. First, it kept the attractive women but added some geeky guys. Then it had an attractive woman…

September 15, 2014, 2:48 PM EDT

Sydney Art Director Is Called 'Australia's Biggest Wanker,' but Is That Really Fair? Reddit vs. marketing magazine

Jarryd Zankovic, a senior art director at Play Communications in Sydney, Australia, earned the karmic wrath of Reddit, which seized upon a douchey (though apparently tongue-in-cheek) interview with him in…

September 15, 2014, 2:01 PM EDT

6 Things Every Man Should Have This Fall [Video] GQ style editor Will Welch shares some of his favorite fall trends

Fall is right around the corner, and that means it's time to (begrudgingly, perhaps) refresh your look. Where better to get sartorial advice than from GQ, a brand that has been…

September 15, 2014, 1:53 PM EDT

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