Advertisement
The Creative Guys Behind Those Bizarre Man-Mom Ads Will Now Tackle Pretzels and Chips Barton F. Graf 9000 lands four Snyder's-Lance brands

The guys behind "What your mom would serve you if your mom were a man" for Mars' Combos are taking on pretzels and chips. Barton F. Graf 9000 creative chief Gerry…

February 18, 2015, 9:00 AM EST

24 Hours in Advertising: Wednesday, Feb. 18. 2015 Kraft markets to millennials and Ford pranks guys on blind dates

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Kraft markets its healthy side  Crispin Porter + Bogusky's new campaign for Kraft…

February 18, 2015, 12:00 AM EST

How Hilfiger Exports the Culture of Cool CMO Avery Baker on the brand's vision of 'American classics with a playful twist'

Avery Baker is the embodiment of Tommy Hilfiger's ambitions to export its preppy vision of Americana, full of plaid and cozy sweaters, to the rest of the world. With a…

February 17, 2015, 8:37 PM EST

Peter Mayer Advertising Infuses New Orleans Flavor in National Campaigns Family-run agency even helps brands break world records

Specs Who (l.) president Mark Mayer; CCO Josh Mayer What Full-service advertising agency Where New Orleans Just like its clients, Peter Mayer Advertising has its roots firmly planted in the culture and history of…

February 17, 2015, 8:33 PM EST

American Legacy Shifts Its Media Business to a New Shop MediaCom's loss is Assembly's gain

Assembly is the new agency that plans and buys media for the American Legacy Foundation, whose media spending totals $50 million annually. The assignment includes both traditional and digital media responsibilities.…

February 17, 2015, 2:44 PM EST

Ad of the Day: Ford Pranks Guys by Sending Them on a Blind Date With a Stunt Driver Prestin Persson is hardly just a pretty face

Prestin Persson really drives men wild in Ford's "Speed Dating" prank for the Mustang. Persson, a leading stunt car driver, was hired by the automaker for a prank video from Team…

February 17, 2015, 11:26 AM EST

Can Kraft Macaroni & Cheese Market Itself As Healthful? New ads play up the protein in classic comfort food

Can Kraft Macaroni & Cheese credibly market itself as healthful? That's a core question behind new TV and digital ads from Crispin Porter + Bogusky that tout the brand's protein quotient…

February 17, 2015, 9:00 AM EST

The Tall, Cold Tale of the Big Gulp Thanks to 7-Eleven, large will never be the same

The average American citizen will drink 44 gallons of soft drinks this year, and a good many of them will head off to the local 7-Eleven to fill up. In…

February 16, 2015, 10:31 PM EST

Why Leave It to Beaver Has Stations Seeing Green A new wave of channels is stealing a page from cable

In recent years, at the far end of the channel lineup, a slew of upstart broadcast diginets, or subchannels, quietly started popping up thanks to changes in FCC regulations that…

February 16, 2015, 10:29 PM EST

Inside TBWA New York's Reinvention After exec changes and account losses, shop aims to become network flagship

Even in the rough-and-tumble New York agency world, TBWA\Chiat\Day has stood out as one of the most volatile shops trying to right itself in recent years.    Creative highs have been followed…

February 16, 2015, 10:26 PM EST

Advertisement
Adweek Blog Network