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Zipcar Is Offering Pokemon Go Players Free Rides in Boston

Chauffeur-styled service is one day only

If you are a Bostonian who is sick of Pokemon Go players walking around and staring at their phones, Zipcar today could be making your sidewalk scene a little less crowded.  The…

Why Are So Many Major Studios Sitting Out Comic-Con This Year?

There's Marvel, Warner Bros. and not much else

Over the years, San Diego Comic-Con, which kicks off its 46th year today, has become one of the premiere events on the entertainment calendar, as major film studios and TV…

Chobani Builds on Its Recent Success by Hiring Its First Chief Creative Officer

Leland Maschmeyer steps into new role

Greek yogurt brand Chobani announced today that Leland Maschmeyer will be the brand's first chief creative officer, effective Aug. 1. He will report to the brand's chief marketing and brand…

Spotify Is Now Letting Brands Target Listeners Worldwide via Their Playlists

Launches programmatic audio advertising

Don't be surprised if the Spotify ads you hear start to match the vibe of your playlists. The music streaming service announced today it will start offering programmatic advertising for the 70…

MediaCom Names Deutsch Veteran as Its New Chief Strategy Officer

Anush Prabhu was a 2015 Adweek Media All-Star

MediaCom has hired Anush Prabhu, a longtime veteran of the Deutsch organization, as its new managing partner and chief strategy officer in New York. In 2015, Prabhu appeared on both Adweek's…

This Agency Shuts Down for One Day Every Year to Help Nonprofits

Prophet works with 36 different organizations in 24 hours

All agencies dip their toes in pro-bono work—looking to lend creative ideas and solutions to nonprofits and give back to the community. One agency has gone so far as to…

New Study Says People Are More Likely to Buy From Brands That Use Virtual Reality

Medium makes them seem modern

Brands trying out virtual reality as part of a marketing strategy might be wary about whether spending on the emerging platform is worth it. But new research suggests the investment…

Ad of the Day: How Coffee Maybe, Probably Got Us to the Moon 47 Years Ago

American greatness, fueled by Colombian brew

Would the first successful manned moon landing have run as smoothly as it did if mission control wasn't properly stocked with strong coffee? Probably not, claims a new campaign for the…

Unilever Buys Dollar Shave Club in Reported $1 Billion Deal

The grooming company's innovative ad strategy pays off

Being a disrupter might land you a billion dollar deal. That's the case for Dollar Shave Club, which has reached an agreement with Unilever for the consumer packaged goods giant…

How Clinton and Trump Can Capitalize on Knowing Their Followers' Favorite Brands

One aligns with Beyoncé, the other with Kanye

With the presidential conventions upon us, the campaigns are focusing on the big race and how best to position their candidates to win. They are pondering clothes, hair, geography, colors,…

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