What Media Planners Can Do About Dramatically Shifting Video Viewing Habits

On-the-move consumers are taking impressions with them

For advertisers, consumers have become a moving target. Literally. Our society is more mobile, active and urban than ever before. Higher skilled workers are moving to urban areas, as are…

Why Agencies Should Spend More Time and Effort Retaining Their Strategy People

Survey says 28% plan to move jobs within a year

The ad industry is losing more talent than it's gaining, according to a LinkedIn study—"The Truth About Strategy Talent"—done in partnership with the 4A's. In 2015, the ad industry experienced…

Ad of the Day: Sick Kids Are the Ultimate Fighters in Brilliant Hospital Ads by Cossette

The power of defiance, and imagination, to heal

A boy suffering from kidney failure isn't weak. He's a gladiator about to step into the ring for battle.  So says a gorgeous, jaw-dropping new campaign from SickKids Hospital—or as it's…

Whether Mobile Shoppers Are Fickle or Smart, Holiday Retailers Need to Deal With Their Elusive Ways

76% change their minds

Holiday shoppers can be pretty fickle, according to Google's retail-based study being released today. Fickle to the point that 76 percent of shoppers change their mind about which brand to…

How 2 Leading Retailers in the Thriving Arts-and-Crafts Game Compare Side-by-Side

Michaels and Hobby Lobby face off

The arts and crafts business grew 7 percent last year, and some say it's recession proof. Where are all the crafty critters spending their money? Probably at one of these two…

Chris Matthews on What The West Wing, House of Cards and Veep Get Right About Politics

Plus, his daily reads and go-to columnists

Specs Age 70 Claim to fame Host of MSNBC's Hardball With Chris Matthews (weeknights at 7 p.m.) Base Washington, D.C. Twitter @HardballChris Adweek: What's the first information you consume in the morning? Chris Matthews: History.…

TBWA's Media Arts Lab Has Its First New Creative Lead on Apple in 16 Years

Brent Anderson replaces Duncan Milner

TBWA\Worldwide announced today that Brent Anderson will be leading the Apple business as chief creative officer of the dedicated TBWA\Media Arts Lab unit. This marks the first change atop the…

Will Virtual Reality Experiences for Brands Rival Super Bowl Ads?

Quality VR can reach a massive audience

Will virtual reality soon replace the almighty Super Bowl spot? For anyone who hasn't tried VR, it might sound like a crazy idea to consider. When it comes to the race…

Food Giant J.M. Smucker Consolidates Its Digital Marketing Business With Razorfish

29 brands were involved in $86 million review

Food conglomerate J.M. Smucker has concluded a six-month agency review by consolidating its North American digital marketing business with Publicis' Razorfish. A Razorfish spokesperson deferred to the client, which declined to…

This Collective of Boutique Shops Is Looking to Challenge the Holding Company Model

Meet the Hero Collective

For smaller boutique agencies, it can be difficult to grab the attention of bigger brands and get to work with the likes of Coca-Cola and PepsiCo. Hero Group, a small…

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