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Dana White Has Built the UFC Into the Largest Pay-Per-View Event on the Planet 2014 Brand Genius winner for sports

Asked what it’s like to run the Ultimate Fighting Championship, the ruling franchise of the mixed martial arts world, Dana White doesn’t mince words. “This job is insanity,” he says.…

September 29, 2014, 12:04 AM EDT

How Shane Smith Built Vice Into a $2.5 Billion Empire 2014 Brand Genius winner for media

By now, you’ve no doubt heard about Vice’s humble beginnings. It’s 1994 in Montreal, and three guys—Shane Smith, Gavin McInnes and Suroosh Alvi—decide to launch a free punk magazine called…

September 29, 2014, 12:04 AM EDT

David Melançon's Splash of Color for Benjamin Moore 2014 Brand Genius winner for home

How to put a fresh spin on a reliable, well-regarded staple on hardware store shelves for the past 131 years? To hear David Melançon tell it, the biggest challenge he…

September 29, 2014, 12:04 AM EDT

Quinn Kilbury Serves Up a Newcastle Revolution 2014 Brand Genius winner for beverages

Actress Anna Kendrick was 28 years old, beautiful, and pissed. “I’ll just give you an endorsement right now,” she huffs. “Hi, um, Newcastle Brown Ale—the only beer that promised me…

September 29, 2014, 12:04 AM EDT

For Nationwide's Matthew Jauchius, Marketing Is the Best Policy 2014 Brand Genius winner for financial services

Promoting insurance services has traditionally relied on earnest pitchmen or scenes of car trips gone awry. But exotic birds? Nationwide’s spots in the recent past featured scenes like a guy sitting…

September 29, 2014, 12:04 AM EDT

Trudy Hardy Drives BMW to Olympics Glory 2014 Brand Genius winner for automotive

The U.S. bobsled team took home one silver and three bronze medals at the Winter Olympic Games in Sochi, Russia. And BMW scored marketing gold. Lots of brands ink sponsorship deals…

September 29, 2014, 12:03 AM EDT

Cheerios' Camille Gibson Champions Diversity 2014 Brand Genius winner for CPG/food

It’s not that Camille Gibson thinks people get sentimental about their breakfast cereal exactly—though she’s not averse to tugging at a few heartstrings to market Cheerios, one of the most…

September 29, 2014, 12:03 AM EDT

Canon's Michelle Fernandez Finds Hollywood's Future Talent 2014 Brand Genius winner for electronics

Last October, five relatively unknown filmmakers from around the country found themselves at a place they had probably only dreamed about—on the red carpet at New York’s Lincoln Center, sipping…

September 29, 2014, 12:03 AM EDT

Mark Crumpacker's Farm-Friendly Pitch for Chipotle 2014 Brand Genius winner for restaurants

For the average YouTube viewer, Chipotle’s computer-animated “Back to the Start” video from 2011, portraying a family farmer fighting back against industrial agriculture’s machine-made mystery food, was two minutes of…

September 29, 2014, 12:02 AM EDT

GoPro's Paul Crandell Turns Us All Into Thrill Seekers 2014 Brand Genius winner for tech

Before GoPro became a household name, the idea of a human being playing with wild African lions as if they were the cuddly Marmadukes of the desert would have probably…

September 28, 2014, 11:59 PM EDT

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