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Adweek's Top 5 Commercials of the Week: Aug. 15-22 Punks, pranks and the best worst local ad you've ever seen. Vote for your favorite spot

This week's collection of best ads cartwheeled from the ridiculous to the sublime, as celebrity comedy pairings from the U.S. competed for your attention with sentimental spots from Asia and…

August 22, 2014, 9:35 AM EDT

Matthew McConaughey Tapped to Drive Lincoln Luxury SUV Sales Campaign recalls two memorable roles

Lincoln Motor Company is partnering with Matthew McConaughey on a multiyear campaign to advertise its new Lincoln MKC. The actor said he is a longtime fan of the car maker’s…

August 21, 2014, 4:27 PM EDT

Apple Cracks $100 on NASDAQ Wall Street warming to Tim Cook—or maybe it's the iWatch

Whatever the iPhone 6 (set for release on or around Sept. 9) will mean for Apple’s bottom line, the Cupertino, Calif.-based tech giant is already feeling some love—from Wall Street.…

August 21, 2014, 3:54 PM EDT

This Gen Z Infographic Can Help Marketers Get Wise to the Future Here come the social natives

We've all heard plenty about millenials (or Generation Y), those born between 1976 and 1994. But as that generation continues to age, marketers are starting to shift their attention to…

August 21, 2014, 1:40 PM EDT

Back-to-School Shopping Has Changed Forever Nielsen, Retale studies show seasonal shift—and the dominance of digital

For decades, back-to-school shopping used to mean heading off to the mall (or, increasingly, Walmart) to fill the cart with the usual haul of spiral notebooks and backpacks. The digital…

August 21, 2014, 12:52 PM EDT

Entertainment, Media and Communications Deals Hit $74 Billion in Q2 PwC credits the rise of the megadeal

The entertainment, media and communications (EMC) sector reached $74 billion in deal volume in the second quarter, up $67 billion from the same time last year. PwC this week released its…

August 21, 2014, 11:37 AM EDT

Ad of the Day: Ikea Hypnotizes Customers and Time Travels to Their Future Lives Forsman & Bodenfors work is strange but charming

Ikea is really going down the rabbit hole to promote its new catalog, and it wants to take you along for the ride. The brand has launched a campaign from Swedish…

August 21, 2014, 8:30 AM EDT

Anheuser-Busch InBev Down to Finalists in Media Search Incumbent Starcom not among them

Anheuser-Busch InBev is down to three finalists in its domestic media agency search. OMD, MediaCom and Spark remain contenders, sources said. Incumbent Starcom, which has handled research and media planning since…

August 20, 2014, 5:41 PM EDT

JWT N.Y. Hires Marta La Rock as Executive Planning Director Formerly with mcgarrybowen

JWT New York has hired Marta La Rock as executive planning director to handle strategic planning on Royal Caribbean and lead cross-agency integration for JWT parent WPP. La Rock joins JWT…

August 20, 2014, 4:05 PM EDT

Study: Display Ads Trump TV at Brand Awareness for Insurers Nine times greater, per RocketFuel

Update: The original version of this story wrongly suggested that display ads were nine times more likely to lead to coversions compared to TV. Insurance companies may want to consider advertising…

August 20, 2014, 3:09 PM EDT

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