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This New Year's, Raise a Toast to the Strong-Willed Widow Who Reinvented Champagne Veuve Clicquot made bubbly what it is today

Tragic deaths generally aren't good for business, with the notable exception of Veuve Clicquot. It was 1805, and Francois Clicquot, the owner of a failing vineyard in Reims, France, was…

December 15, 2014, 6:26 PM EST

Without a Pitch, República Wins Creative Work on Telemundo and NBC Universo NBCU gives its theme-park agency a crack at networks

In a sign of the vastness of NBCUniversal's empire, República has added creative responsibilities on the company's Telemundo network and NBC Universo, five years after the shop landed Hispanic marketing…

December 15, 2014, 12:56 PM EST

360i's New CCO Says the Best Marketers Are Those Who Find 'the Hidden Obvious' But the first challenge is finding enough hours in the day

  Photo: Alfred Maskeroni Specs Who Pierre Lipton New gig North American CCO, 360i Old gig New York CCO, M&C Saatchi Age 42 Twitter @pierrelipton Who is furthest along in the race among traditional, digital and media shops to…

December 15, 2014, 12:07 PM EST

24 Hours in Advertising: Monday, Dec. 15, 2014 Agencies of the Year announced, social shops fall out of favor, and Apple gets emotional

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Global Agency of the Year: BBDO After losing major client Gillette in 2013,…

December 15, 2014, 10:02 AM EST

Mobile Will Revive and Redefine Content Marketing Brand publishing isn't in decline. It's in a golden age

Some think that the brand-as-publisher trend has reached its peak, when in reality it's just getting started. A mere five years ago, Red Bull was an energy drink, not a global…

December 15, 2014, 9:49 AM EST

Ad of the Day: Apple Goes Back 60 Years to Find Its Lovely Holiday Ad for 2014 A duet across generations

Technologies evolve, but love is timeless. That's the message of Apple's quietly poignant 2014 holiday commercial, which broke Sunday. And indeed, exactly one-half of the ad is about non-Apple tech from…

December 15, 2014, 6:52 AM EST

Acquiring a Social Agency Is Sounding Less Sexy by the Month Analytics, mobile and even direct are becoming hotter targets

Social media marketing is generating lots of buzz for brands, but interest in acquiring shops that specialize in it is another story. In the annual survey of marketing, media and tech…

December 15, 2014, 12:35 AM EST

The Biggest Risks to Men’s Weight Loss Resolutions: Booze and Binge-Watching TV They gave up fast food years ago

Eating better and losing weight are consistently among the top New Year's resolutions for a reason—in a society awash in the temptations of food, drink and streaming video, they've become…

December 15, 2014, 12:35 AM EST

Agency of the Year: BBDO's Tenacity Turned a Major Client Loss Into a Minor Setback With a cohesive worldwide talent pool, wins are pouring in

Even for indefatigable account man Andrew Robertson, BBDO’s global loss of Gillette's men's product line in 2013 was devastating. Looking back, the global CEO, in characteristic bespoke tailoring and confident…

December 15, 2014, 12:34 AM EST

Agency of the Year: A Maturing Droga5 Still Hasn't Lost Its Edge With a broader range and bigger ideas, the shop only seems to get better

The inspiration for "This Is Wholesome," the phenomenal, very un-Droga5-like campaign that the agency created for Honey Maid this year, came on a playground in New York's East Village. That’s where agency…

December 15, 2014, 12:33 AM EST

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