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24 Hours in Advertising: Thursday, Nov. 20, 2014 Ballerinas do victory dances, Nielsen will measure Netflix and Target sees sales jump

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Sony might pull your favorite artists from Spotify Following Taylor Swift's bold lead,…

November 19, 2014, 6:03 PM EST

General Mills Scraps '100% Natural' Label After Multiple Lawsuits Repackaging Nature Valley granola bars

As the American food industry continues to debate what a "natural" ingredient really is, General Mills Inc. agreed to drop the term from boxes of Nature Valley granola bars and…

November 19, 2014, 5:28 PM EST

Walmart Amends Price Matching Policy After Cheap PS4 Debacle Excludes marketplace vendors, third-party sellers, membership or auction sites

For those looking to score a cheap PlayStation 4 at Walmart by using the devious tactic of showing a false Amazon listing for an underpriced console, the gig is up. The…

November 19, 2014, 4:57 PM EST

Key Players at Droga5 N.Y. Take Global Roles Sarah Thompson, Jonny Bauer are big drivers of growth

Two big drivers of Droga5's business growth are rising to global roles. Sarah Thompson and Jonny Bauer, CEO and chief strategy officer of the agency's flagship New York office, will now…

November 19, 2014, 2:22 PM EST

Nielsen Will Measure Viewership for Streaming Services Like Netflix and Amazon Now we'll know how many people watch 'Orange Is the New Black'

Nielsen Media, the dominant provider of U.S. television ratings for decades, announced plans this week to begin measuring viewership numbers for content on streaming services. The new data will including…

November 19, 2014, 1:56 PM EST

Here's How to Win California's Burgeoning Tourism Account State's $26 million budget could triple in size

Needless to say, California as a destination sells itself. But with growing competition from other sunny vacation rivals, America's No. 1 tourism spot has in recent years been enlisting advertising…

November 19, 2014, 1:20 PM EST

Intel Partners With Fashion Brand to Craft a Blinged-Out Smartbracelet Don't call it a smartwatch

There's bling, and then there's upmarket digital bling. Intel, the company that makes chips that power your laptop, teamed up with fashion brand Opening Ceremony to bring you My Intelligent Communication…

November 19, 2014, 12:37 PM EST

Ad Competition From Big-Name Actors Pushes Athletes to the Sidelines The incredible shrinking athlete endorsement deal, Part 2

Remember a couple of decades ago when movie stars such as Arnold Schwarzenegger would only appear in commercials airing in Japan or Europe? Now there is a long list of actors…

November 19, 2014, 12:08 PM EST

New York Post Dares You to Ignore Its New Ads 'Made You Look' work from Goodby, Silverstein N.Y.

It's as true in the New York Post's advertising as it is in the tabloid's in-your-face editorial content: "A good headline kicks you in the eyeballs." The Post hasn't advertised…

November 19, 2014, 11:32 AM EST

Ad of the Day: New York City Ballet Shows PlayStation Gamers a Proper Victory Dance They're not above a little taunting, either

It's been a breakthrough year for ballet in advertising. It started off on the wrong foot with the notorious Free People ad, but it at least got people talking. Then the…

November 19, 2014, 11:13 AM EST

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