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MetLife Changes Yankee Stadium Outfield Sign to Appeal to Japanese Audience Insurer knows baseball is big in Japan

What do the New York Yankees and Japan have in common? Well, there’s definitely baseball, to which many international fans, as well as new pitcher Masahiro Tanaka and players Hiroki Kuroda…

April 10, 2014, 11:59 AM EDT

Angie Vieira Barocas Is Leaving Mother Was managing director, partner at the New York shop

Angie Vieira Barocas has resigned from her position as managing director and partner of Mother in New York. At the moment, the agency does not have plans to fill the position,…

April 10, 2014, 10:19 AM EDT

This Music Marketing Firm Mixes Brands, Bands and Fans How do you create campaigns that seem organic, not contrived?

Mirrored Media Who Justin Lefkovitch, founder and CEO What Experiential music marketing firm Where Santa Monica, Calif. In marketing, the relationship among brands, bands and fans can be tricky. Brands want to appropriate artists’ “cool”…

April 9, 2014, 9:23 PM EDT

Want to Sell a Dorky Product? Just Add Electric Guitars From polyester slacks to milk

Fifty years ago, a clothing company called Glen Oaks Industries, renting office space in a faded building on 34th Street, was battling it out with countless other brands in New…

April 9, 2014, 9:22 PM EDT

Senate Confirms Terrell McSweeny to FTC McSweeny confirmation gives Dems majority

The Federal Trade Commission is back up to its full strength Wednesday after the Senate voted 95-1 to confirm Terrell McSweeny to be the third Democratic commissioner on the five-member…

April 9, 2014, 5:21 PM EDT

MRM's Mclaren Promoted to CEO Succeeds Bill Kolb

Michael Mclaren has proven he can handle MRM//McCann’s top job: A year after he was named president of the global digital marketing and relationship management agency, he’s been promoted to…

April 9, 2014, 2:00 PM EDT

Beats Music Uses Sound Headphone Marketing Strategies Same savvy social, celebrity play

Beats Music’s announcement that in its first month of offering streaming music it signed up 1,000 subscribers a day is very impressive, but not surprising. The streaming music business is very…

April 9, 2014, 11:58 AM EDT

Ad of the Day: Dove's 'Beauty Patch' Seeks to Empower Women by Fooling Them Yet they don't seem to mind

Dove has long shown an impressive ability to have it both ways: encouraging women to respect their natural beauty while also selling them a litany of beauty-enhancement products. Now, the…

April 9, 2014, 11:45 AM EDT

Naomi Troni Takes Global CMO Role at Lowe Hire seeks to further reestablish the shop's presence in the U.S.

Lowe’s new global chief marketing officer, Naomi Troni, will be based in London to start—but her sights are set on the U.S. Indeed, by January, Troni will relocate to New York.…

April 9, 2014, 11:33 AM EDT

How Selling Out Can Help or Hurt Your Band 12 case studies of cashing in, blowing up and facing the music

Musicians have always struggled with whether licensing their music or becoming a spokesperson for a brand will affect the relationship they have with their fans. Some artists have been able…

April 9, 2014, 10:31 AM EDT

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