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Advertising & Branding

Carat USA Lands a Lot More Business With The J.M. Smucker Co.

Timely addition follows agency's PlayStation loss last week

Carat USA has increased its assignment with The J.M. Smucker Co. following a review, the Dentsu Aegis-owned agency said today. The agency already handles U.S. media planning and buying for Smucker's…

The Duo Behind Catfish Created 10 Stylish Fragrance Films at a Single NYC Address

Collaboration brings Derek Lam's 10 Crosby to life

Noted New York fashion designer Derek Lam wanted to create something unique to trumpet the launch of his Derek Lam 10 Crosby fragrance collection. So instead of hiring an ad…

Coors Light Talks to Men and Women About Scaling Their Own Personal Mountains

Aspirational message doesn't quite hit the peak

Sometimes it's hard to get the recipe just right. Case in point: 72andSunny's first work for Coors Light (since adding the brand last September), which tries to widen the product's appeal…

Black Ops 3's 'Replacer' Takes Over for Celebrities in Their Instagram Pics

Peter Stormare will do anything so you can play the game

OK. Imagine you're Kyrie Irving, and you've got to indulge your obsession with Call of Duty: Black Ops 3 by playing the new DLC pack, Awakening, that dropped on Tuesday.…

Kung Fu Panda Characters Reenact Iconic Ad Campaigns for Wix's Super Bowl Spot

The brand's second game-day appearance

Wix.com and the cast of Kung Fu Panda 3 are celebrating 50 years of the Super Bowl by looking back at a few iconic ad campaigns for the brand's second…

Mountain Dew's Puppy Monkey Baby Super Bowl Spot Is as Odd as It Is Addictive

First in-game ad for the brand since 2000

Big Game ads featuring puppies, monkeys or babies often win the Super Bowl, so Mountain Dew decided to fuse all three together. Why risk segmenting your audience (What if someone likes…

Willem Dafoe Recreates Marilyn Monroe's Skirt-Blowing Scene in Snickers' Super Bowl Ad

Latest 'You're Not You' spot from BBDO

After having great success on last year's Super Bowl with Danny Trejo and Steve Buscemi, Snickers has gone with Willem Dafoe and Eugene Levy for this year's spot—which rolled out…

Audi Heads to Space With a Stirring Super Bowl Ad Set to David Bowie's 'Starman'

Venables Bell spot pushes the 2017 Audi R8 V10 Plus

Audi unleashed its 2016 Super Bowl ad on Wednesday, and it's destined to have one of the most talked-about soundtracks of any commercial on the game—"Starman," the 1972 track by…

Amy Schumer and Seth Rogen Campaign for Bud Light in Faux-Political Super Bowl Spot

They've brought special guests to the 'Party,' too

You might not agree on politics, but you can agree on Bud Light. That's the message of the A-B InBev brand's 60-second Super Bowl spot, unveiled Wednesday.  The first work for…

Ad of the Day: A Syrian Child Refugee's Real Ordeal Becomes a Storybook Nightmare

180LA creates jarring 'Unfairy Tales' for Unicef

A heartbreaking new animation from Unicef calls attention to the plight of the millions of children suffering in the Syrian refugee crisis.  "Malak and the Boat," a two-minute video, tells the…

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