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Advertising & Branding

Global Citizen's CEO Thinks Music Is a Key Part of Wiping Out Extreme Poverty

Hugh Evans and the anthem for activism

Money can't buy a ticket to one of the hottest concerts of the year, and that's just how Hugh Evans likes it. The CEO of education and advocacy group Global…

This L.A. Branding Agency Knows How to Do 'Hardcore Engineering'

One-stop shop for everything from logos to software

Specs Who (L. to r.) Head of production Isaac Swiderski; chief strategy officer Darcie Lamond; CEO and founder Matt Bijarchi; and operations vp Jesse Davis What Branding agency Where Los Angeles Last week, Los Angeles-based branding agency…

How Elon Musk's Tesla Brand Has Super Charged Automotive Marketing

But will it drive innovation for the long haul?

Some of us old enough to remember the 1980s know that Tesla used to be a hair-metal band. Others who paid attention in history class know that Telsa was, in…

Nutella? Nougat? What Should Android Name Its Next Treat-Themed Operating System?

Google crowdsources the search for Android N's identity

Android—known for naming each version of its OS after various alphabetically ordered treats like eclair, gingerbread and marshmallow—is ready to launch a new version for the letter "N." And for the…

Cards Against Humanity Made Donald Trump Cards, and a Whole Trump Survival Kit

10,000 people will now be safe(r)

Recently, we wrote about Jeffery DaSilva of the Sid Lee Collective and how he created an off-label Trump Against Humanity expansion that got yuuuge. Well, now Cards Against Humanity has…

Ad of the Day: 30 Rock Returns to Help Explain Verizon's 'Better Network'

Jane Krakowski and Jack McBrayer star in pair of W+K spots

Ever wish 30 Rock were still on the air? When members of Tina Fey's unofficial fan club last encountered Jenna Maroney and Kenneth Parcel in the series finale, the former had…

Zappos' Cool New Shoebox Can Be Cut Up and Repurposed in a Bunch of Unique Ways

Part of aspirational #ImNotABox campaign

Zappos wants you to think outside the box. Beginning with the box itself. On June 1, the online retailer will begin shipping some shoes in a very cool new box (designed…

'Nude for All' Campaign Breaks Lingerie Ad Stereotypes

Work by Badger & Winters features a diverse cast of women

When Catalina Girald saw Olympic gold medal-winning gymnast Gabby Douglas compete in the 2012 Summer Olympics, it sparked an interesting product idea. Girald, a former gymnast, herself, was taken aback…

Kenan Thompson Returns as Miles Mouvay for Fandango, and Welcomes a Special Guest

Cameo by old pal Kel Mitchell

It makes perfect sense that Miles Mouvay, the world's most dedicated film fan, met his bestie in a theater lobby in 1993 while they were both waiting to see Jurassic…

This Newspaper Used an Algorithm to Play a Nasty Trick on Readers in Comments Section

Inverting opinions gives them a taste of censorship

A publication in Pakistan is taking an aggressive approach to stressing the importance of press freedoms—by helping readers better understand the unpleasantness of having their own words inverted. The Daily Times…

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