Advertising & Branding

Shiseido's Gender-Shifting Makeup Ad Wins Grand Prix in Film at Epica Awards

Mini, John Lewis and ElaN Languages also take top honors

BERLIN, Germany—Major marketers Mini Cooper and John Lewis shared the stage with little-known upstarts Shiseido and ElaN Languages in accepting Grand Prix honors from the Epica Awards. The France-based award show,…

Virgin America's Bus-Shelter Ads Use Google Street View to Take You Inside Its Planes

'Test drive' before buying a ticket

Travel often? Use Google Street View? Hell, maybe you'll love Virgin America's Seat View. It's exactly what it sounds like: You use the campaign to "stroll" through the Airbus A320 that…

Former Subway Pitchman Jared Fogle Is Sentenced to Over 15 Years in Prison

For sex crime and child porn charges

Jared Fogle, the former Subway pitchman, was sentenced today to more than 15 years behind bars. As previously reported, Fogle was expected to plead guilty to charges related to the…

How James Murdoch Thinks the Ad Industry Should Innovate

Empower consumers to make their own choices

James Murdoch, who took over as CEO of 21st Century Fox in July, doesn't see Netflix as a harbinger of a world without advertising. But he said the ways brands…

FCB and UTEC's Latest Green Innovation Is a Plant-Powered Lamp for Remote Peru

And then there was light

FCB Mayo and Peruvian engineering college UTEC—the folks behind award-winning ventures like the "Potable Water Generator," "Purifying Billboard" and "Air Orchard"—are back with what may well be their brightest idea…

This Kids' Clothing Ad Might Be the Most Whimsical Depiction of Child Labor Ever

Is he paid in cupcakes?

To support its new signature, "For Serious Kids," children's clothing company Petit Bateau has launched The Mini Factory. This marks its first brand film since its charming child sailor ad of…

Ford Is Using Instagram Perfectly for These 'Don't Like and Drive' Posts

Getting to the heart of the matter

There are many PSA campaigns out there warning people not to use cellphones while driving, but few are as wonderfully simple as this one—Blue Hive Brazil and Team Detroit's Instagram…

Durex Is Lobbying Very Hard Indeed for a Condom Emoji

To promote safe sex (and safe sext)

In anticipation of World AIDS Day on Dec. 1, and based on the frightening revelation that 80 percent of 18- to 25-year-olds use emojis for basic communication, Durex is demanding…

Live Nation Partners With Philips to Feature New Musicians and Light Up Living Rooms

Up-and-coming artists perform in uniquely lit spaces

Lighting is an integral part of any musician's live show—it can alter the mood of the audience or add color and excitement to the gig. To show consumers they too…

Ad of the Day: Would You Act If You Were in Imminent Danger? Maybe Not, Says This Ad

Social experiment has a pressing point to make

If you were alone in a room that started filling with smoke, you'd take the cue and make a hasty exit, right? But if you were in the room with…

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