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Advertising & Branding

Ladies' Nights From panels to parties, many events put female faces forward

David Remnick (l.), editor of The New Yorker, with Sting and Trudie Styler at the annual New Yorker Festival wrap party. 

October 22, 2014, 10:14 AM EDT

Ad of the Day: Whoa, Facebook Actually Made a Great Little TV Ad About Modern Love Billboards coming soon

Facebook swaps out its usual grandiose advertising with this cute TV spot from Wieden + Kennedy that captures some of the intimate emotions behind social media. In the past, Facebook's ads…

October 22, 2014, 9:59 AM EDT

Watch This 6-Year-Old and Her Friends Drop F-bombs for Feminism (and to Sell Clothes) A shocking way to deliver a shocking message

Activist T-shirt maker FCKH8 asked the world a question. What makes you more uncomfortable: the way society fucks women, or a little girl saying the work fuck? And it turns…

October 22, 2014, 9:01 AM EDT

Interpublic's Net Income Nearly Doubled in Q3 Gain comes amid revenue growth of 8%

Interpublic Group's net income nearly doubled in the third quarter, as revenue grew by 8 percent. The holding company ended the quarter with $1.84 billion in revenue and net income of…

October 22, 2014, 8:24 AM EDT

In Mobile Marketing, This Ad Agency Takes a Hybrid Approach Schafer Condon Carter brings an outside startup inside its office

In mobile marketing, some ad agencies partner with outside shops as needed while others build the discipline internally from scratch. The argument for using outsiders is that they’re more leading edge…

October 22, 2014, 8:00 AM EDT

BrandShare Content From Collective
The Only Way Retailers Can Beat Showrooming Is With Data Programmatic strategies

The basic principle of judo is to use an opponents’ strengths against them. Over the past several years, e-retailers have…

October 21, 2014, 11:58 PM EDT

Olson Sells to Consulting Group for $295M Minneapolis agency's leadership will remain in place

Olson, one of the industry’s largest remaining independent agencies in America, has signed a definitive deal to be acquired by ICF International, a Fairfax, Va., provider of consulting services and…

October 21, 2014, 5:59 PM EDT

Inside Instagram’s Secret Barter Economy Influencers swap photos for helicopter rides and champagne

Instagram is quietly becoming a platform for an underground barter economy where posts are swapped for goods and services from high-end brands hoping to attract millennials and cashed-up consumers. Mercedes-Benz, Maserati…

October 21, 2014, 3:39 PM EDT

KFC Sets Up Shop in Myanmar, One of the Last Frontiers for U.S. Brands Plus 8 other fast-food joints in surprising places

How do you say, “Finger lickin’ good” in Burmese? It may not translate literally, but KFC is hoping its secret fried chicken recipe will bring in customers when it opens…

October 21, 2014, 2:55 PM EDT

Fred Savage, Hired to Do Honda Voiceovers, Wants to Practice by Narrating Your Home Videos Getting in game shape

Fred Savage will soon be the new voice of Honda. But he's not exactly a voiceover specialist (that's Daniel Stern you're thinking of, Wonder Years fans). So, Honda agency RPA…

October 21, 2014, 2:52 PM EDT