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Advertising & Branding

3 Trends From CES That Marketers Really Need to Pay Attention To

Embrace sensuality, systems and reactions

I work at an ad agency, and I went to CES with clients. As a strategist, it's safe to say I'm not necessarily the typical CES attendee. I'm much more intrigued…

DJ Khaled's New Mobile Game for Champs Sports Leans Into 1980s Cool

Sega-like graphics pitch Timberland boots

A quarter century ago, DJ Khaled was a teenage employee at a Champs Sports in Orlando, Fla., but these days the hip-hop and social media star is a strategic partner…

JWT and Gustavo Martinez Deny Racist, Sexist and Anti-Semitic Claims in New Court Filings

Erin Johnson filed suit 10 months ago

In documents filed this week in Manhattan federal court, former J. Walter Thompson global CEO Gustavo Martinez and his onetime employer formally denied almost every claim made against them in…

Thrilled With Its Super Bowl Debut Last Year, Buick Returns for an Encore

GM brand preps a :30 for the first half

Buick is officially a fan of the Super Bowl. The General Motors nameplate told Adweek on Wednesday that it has bought a 30-second spot on Super Bowl LI. The decision comes…

New York Lottery Winner Walks Rescue Dogs in McCann's Goofy, Goodhearted Pitch

Games are now about giving back, if you buy it

Winning the lottery doesn't just mean you can live that gaudy and gilded lifestyle you've always wanted. It means you'll finally have time for all that super-important charity work you've…

Saatchi & Saatchi Selects Magnus Djaba as Its First Global President

CEO Robert Senior announces plans to step down

Saatchi & Saatchi today announced that Magnus Djaba will take on a newly created role of global president of the agency. Djaba currently serves as the UK CEO of Saatchi &…

Ad of the Day: See the Sweet Samsung Ad That's Become a Major Hit in India

'We will take care of you, wherever you are,' says brand's service division

In rural India, people sometimes have to travel up to 50 miles just to have minor repairs made on a cell phone. Samsung is addressing this by rolling out a…

Anti-Violence Ads Pop Up in Specific Helsinki Neighborhoods Within Hours of 911 Calls There

Hyperlocal, reactive posters from TBWA

If domestic violence seems like an abstract phenomenon, this TBWA campaign from Finland will remind people that it's happening right on their doorstep. TBWA launched an outdoor campaign for the Helsinki…

Angel Soft Continues to Build Ads Around Quiet, Relatable Moments in People's Lives

Toilet paper brand's new 'Be soft. Be strong' spots

There's a grown man loitering outside the women's room, but he's no creep. He's a single dad waiting for his young daughter. And a few years later, that same guy…

Instagram Is Dropping Ads Into Its Stories Feature, Now 150 Million Daily Users Strong

Airbnb, Nike and Buick are on board

Instagram is starting to let brands advertise in between its 24-hour video stories section even though the feature just launched in August. Why already? Why not? The scale is there—the Facebook-owned app…

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