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Advertising & Branding

BMW Data Shows Why Brands Should Release Super Bowl Spots Early Online 'Newfangled Idea' garners 3.8 million views in less than 3 days

BMW's ad for its i3 car has yet to air on Super Bowl Sunday, but it's already proving to be a viral hit with audiences. Since "Newfangled Idea" was posted…

January 28, 2015, 6:25 PM EST

Is 2015 the Year of the Regional Super Bowl Ad? Digital reach helps these notable spots go beyond limited markets

With a 30-second national spot reportedly costing $4.5 million during Sunday's Super Bowl, it's no surprise that quite a few brands are embracing the cheaper option of a regional ad…

January 28, 2015, 4:04 PM EST

CP+B Lets Twitter Choose Its Office Music Through 'Subservient Speaker' Stockholm outpost now taking requests

The Subservient Chicken may be long gone, but its spirit of unquestioning obedience lives on at one of the agencies that spawned it. Crispin Porter + Bogusky's staffers in Stockholm, Sweden,…

January 28, 2015, 2:53 PM EST

Everlast's Inspiring Ad With This Girl Boxing Packs Quite a Punch 'Don't call me a female boxer'

Boxing gear company Everlast lands a blow against sexism in "I'm a Boxer," a minute-long spot directed by Claire Edmondson through Steam Films. Scenes of a young girl shadow boxing and…

January 28, 2015, 2:40 PM EST

You Know Gay Ads Have Gone Mainstream When Even Hallmark Is Making Them Meet Eugenia and Corinna

The mainstreaming of ads with gay couples, which really accelerated in 2014 thanks to brands like Honey Maid, continues into 2015—and now it's Hallmark's turn to join in. The greeting-card company…

January 28, 2015, 1:20 PM EST

Sprint Says Its Super Bowl Ad Will Be an Apology (of Sorts) to Verizon and AT&T New lead agency Deutsch L.A. created the spot

Looks like T-Mobile won't be the only mobile provider on the Super Bowl. Sprint has purchased 30 seconds in the third quarter and will begin teasing the ad later today. A teaser…

January 28, 2015, 1:08 PM EST

Ad of the Day: Ads Don't Get Much More Joyfully Hypnotic Than Samsung's Latest Kinetic collage for the Galaxy Note 4 S-Pen

Ad agency Heaven and the directing duo Vallée Duhamel rolled out this quirky video set to electronic music for the Samsung Galaxy Note 4 S-Pen. Titled "Creativity at Work," it…

January 28, 2015, 11:41 AM EST

You Made an Amazing Super Bowl Ad. Now What? Creatives Talk About the Monday After It's unbridled glory, right?

Getting a commercial on the Super Bowl is a career milestone for any advertising creative. And so, after their spot airs, the feeling of joy and fulfillment must be pretty…

January 28, 2015, 11:02 AM EST

Pet Foundation's Kitten Bowl Ad Is Soooo Cute, and … Oh God No, Wait, Seriously? Adorable spot is called for roughing the viewer

A good way to succeed on Super Bowl Sunday is to put a bunch of animals in your ad, though as GoDaddy learned, you have be careful with your message.  Director…

January 28, 2015, 10:07 AM EST

Jeff Bridges Stars in the First Super Bowl Ad That Actually Wants to Put You to Sleep The Dude anchors Squarespace's return from W+K

Kia may have James Bond in its Super Bowl ad, but Squarespace has the Dude. Yes, Jeff Bridges, the Oscar winner and star of cult classic The Big Lebowski, is featured in Squarespace's 30-second ad, from Wieden…

January 28, 2015, 9:00 AM EST

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