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Advertising & Branding

From the Hardwood to the Runway: Russell Westbrook on His Love for Fashion

And what it's like to hang with Anna Wintour

Russell Westbrook may be a brand ambassador for major outfits including Nike and Mountain Dew (which is trying to break into the sports beverage arena with its Kickstart energy drink),…

How Russell Westbrook, NBA Renaissance Man, Is Redefining the Role of Spokesman

With a burgeoning fashion career and devoted social following

Most professional athletes define their legacy exclusively by what they accomplish in the game. That doesn't work for Russell Westbrook. Though he's become a legitimate superstar in the National Basketball…

Harvey Nichols and Under Armour Take Top Film Lions at Cannes

adam&eveDDB and Droga5 celebrate Grand Prix wins

CANNES, France—adam&eveDDB's "Shoplifters" spot for Harvey Nichols won the Film Grand Prix at the Cannes Lions festival here tonight, while Droga5's "Rule Yourself: Michael Phelps" for Under Armour took the…

House of Cards, #OptOutside and McWhopper Win Top Integrated Honors at Cannes

Frank Underwood's 'FU2016' campaign from BBH takes Grand Prix

CANNES, France—Frank Underwood is a man who gets what he wants. And today he clearly wanted a Grand Prix at the Cannes Lions. BBH New York's "FU2016" campaign for House of…

REI's Anti-Black Friday Campaign #OptOutside Wins the Titanium Grand Prix at Cannes

Retailer's stunt snags a pride of Lions

CANNES, France—The 2016 Cannes Lions International Festival of Creativity jury chose REI's #OptOutside as the winner of the Grand Prix prize in the festival's final Titanium Lions category. Earlier in the…

Colin Jeffery Explains the Silly and Serious Sides of David&Goliath

Kia's hamsters are still kicking, and D&G is also inspiring bravery with a cool project

  brightcove.createExperiences(); CANNES, France—David&Goliath might be best known as the agency behind the Kia hamsters. But that furry fun is just…

How BETC Finds the Fun in Everything From Evian to a Bottle of Cleaning Spray

Plus, Stéphane Xiberras picks his favorite spot by another agency

  brightcove.createExperiences(); CANNES, France—A bottle of Evian. A bottle of Cillit Bang cleaning spray. One is probably a little easier than…

Snapchat CEO Evan Spiegel Showed Up at Cannes to Meet With Advertisers After All

Threw a secret party, underscoring 'quiet' strategy

CANNES, France—Snapchat bought a huge digital ad on the facade of the Palais des Festivals et des Congrès here this week, implemented other out-of-home advertising, but didn't do much else to woo festivalgoers…

The New York Times VR Film 'The Displaced' Wins the Lions Entertainment Grand Prix

Beyoncé's 'Formation' video and Edeka's Christmas ad each win a Music Grand Prix

CANNES, France—The NYT VR project from The New York Times won its second Grand Prix of this Cannes Lions festival here tonight, with the individual virtual reality film "The Displaced,"…

Jingle Punks and the Songwriter Poo Bear Want to Create the Next 'I'd Like to Teach the World to Sing'

Audio branding is picking up steam

  brightcove.createExperiences(); CANNES, France—Jason "Poo Bear" Boyd and Jared Gutstadt, president of Jingle Punks, are creating a new market for forging partnerships…

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