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Advertising & Branding

This Small Rhode Island Shop Builds Big Ideas for Brands

Helped Stonyfield launch its first TV campaign

Specs Who (L. to r.) Managing partner Jeremy Crisp, head of client services Jeanette Palmer, creative directors Brian Gross and Alec Beckett, and head of production Lizzi Weinberg What Full-service agency Where Providence,…

Orange Is the New Black Star Pablo Schreiber on the Perils of Live-Tweeting

Cutting back on bad social media habits

Specs Age 37 Claim to fame Emmy Award nominee for his role as George "Pornstache" Mendez on Netflix's Orange Is the New Black; star of HBO's The Brink; appears in the Michael…

Why Monopoly Is the Coolest—and Cruelest—Game Ever Sold

Celebrating 80 years of bankrupting your friends and family

Dec. 17, 2010 was a nail-biter for the staff at the National Museum of Play. Its curator made the 250-mile trip from Rochester, N.Y., to New York where he sat…

One of Ashley Madison's Biggest Failures Was How Abysmally It Marketed to Women

Affair service spoke only to guys, ruining it for both genders

Let's leave the feds to arrest the hackers (and they should), the lawyers to determine liability for Ashley Madison's false claims (and they should), and the reputation experts to protect…

Why Maker Studios Chose This Agency for Its Ad-Buying Service

'Forward thinking and nimble'

Maker Studios has already partnered with the big guns for its Maker Select ad-buying service. Now the Disney-owned multichannel network has signed on its first small-scale agency, which leans heavily…

Infographic: The Purchasing Habits of the Wealthy and the Very Wealthy

A look at luxurious lifestyle choices

Though the ultra wealthy make up less than one-fifth of American adults, they are responsible for a significant portion of luxury goods purchases, according to the Shullman Research Center, a…

McCann New York Re-hires Dan Donovan as Executive Creative Director

Veteran copywriter returns to agency

Veteran agency creative Dan Donovan has returned to the shop where he first honed his chops, joining the New York office of McCann Worldwide as an executive creative director. Donovan returns…

Here Are the CPG Brands Men and Women Trust Most

Survey ranks Scotch whisky, Scotch tape and everything in between

When it comes to trusting brands, consumers tend to stick with known quantities, such as Band-Aid. The adhesive bandage strips from Johnson & Johnson ranked high in a recent Harris Poll…

Ad of the Day: Gross Old Razors Bring Cutting Humor to Dollar Shave Club's New Campaign

Brand sticks with comedy and keeps hammering its rivals

Ever since his famous 90-second ad in 2012, Dollar Shave Club CEO and founder Michael Dubin has served as the brand's charming pitchman. But now he has company in the…

Reynolds Made a Clever Instagram Cookbook That Feels Like an 'Endless Table'

Each photo links to another account with recipe details

Foodies are already some of Instagram's heavy hitters, so Reynolds turned its account into a giant dinner table by stitching together glossy, overhead pictures that take advantage of the app's…

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