Advertising & Branding

This Sexy Bra Ad Got 16 Million Views, but Not for the Reasons You'd Expect (SFW)

Making viewers do a double-take

The element of surprise is always useful in advertising storytelling, and this Thai commercial for Wacoal Mood bras certainly brings the unexpected—which has helped the spot tally almost 16 million…

How 2 Creatives Made It Easier for English Speakers to Pronounce São Paulo's Street Names

Advancing tourist literacy in Brazil

Worried about how you'll get around on your next trip to Brazil? Seeing how much trouble tourists have pronouncing Portuguese street names—which is crucial even in major cities like São Paulo,…

Even Zombies Find Sexually Transmitted Diseases Horrifying, Particularly in Omaha

Because death can't save you from the clap

Omaha, Nebraska, trends curiously high for STD rates. So, to lower instances of infection, Get Checked Omaha is doing its part to get people more interested in sexual health with videos…

Mentoring Can Make the Ad Industry Stronger, but It's a Two-Way Street

Carter Murray never stops learning

Carter Murray, worldwide chief executive officer at Interpublic Group's FCB, believes that mentoring in the ad industry has grown increasingly crucial in recent years. Today, agency employees at all levels…

If You Can't Leave Your Agency Job at Night, at Least Get Yourself a Proper Desk-Bed

Sleeping at home is overrated

Everyone knows that ad people, along with other white-collar employees everywhere, are working longer hours and losing productivity to fatigue. But what's the solution? Some have suggested letting them go home…

Samsung Is Sending One Person to a Tibetan Monastery for 100 Days to Watch TV in Peace

Wild promotion for the SUHD TV

Hey, monks, keep that chanting down, I'm trying to watch Empire! As if binge-watching your favorite TV show weren't enough of a religious experience, Samsung is taking it to new heights…

Keystone Light Hired Chuck Testa to Shoot a Commercial, and It Went Horribly

Viral taxidermist gets weird on set

You remember Chuck Testa—the California taxidermist who became famous after Rhett & Link made a ludicrous local commercial for his business in 2011 (the spot ended up getting 16 million…

Doritos Is About to Try a 12-Hour-Long Periscope, and It Should Be Quite Smashing

Flavors collide in social stunt

Doritos on Thursday will introduce Canada to Doritos Collisions, featuring two types of chips in the same bag—at first, habanero and guacamole. To celebrate, BBDO Toronto has planned a mammoth,…

Infographic: The 24 Most Inspirational Company Mission Statements

Brands aim high, but do they deliver?

Whatever they're actually selling, many companies are pretty high-minded when it comes to crafting their official missions statements. Sure, they provide a product or service—but they also, more often than…

Ad of the Day: Rob Lowe Brings His A-Game in These Funny Ads for Fox NFL Sunday

Actor is amusingly deadpan in Hungry Man spots

Rob Lowe is no longer playing lesser, cable-cursed versions of himself to for DirecTV. But he does star in a spate of fun new promos for Fox NFL Sunday, his…

Adweek Blog Network