Advertising & Branding

Can This Empowering Ad Campaign From BBDO Get More Girls to Keep Playing Baseball?

Baseball for All's memorable pitch is a timely one

Put them in, Coach! Baseball for All, a group dedicated to getting more girls in the game, is launching a pro-bono campaign from BBDO Atlanta that plays off the chorus to…

Ad of the Day: Clive Owen Is Back in the Driver's Seat as BMW Films Returns After 15 Years

Can you keep up with The Escape?

It's been 15 years since BMW Films and Fallon released "The Hire," a series of eight original short films that helped define branded entertainment, with help from a menagerie of A-list…

Is Crowdsourcing Turning Creative Directors Into Curators?

BBDO launches its own platform to retain business

"There should be no more creative directors. The job is dead and the title is wrong—it should be 'curator.'" These words from KBS+ co-founder/former Victors & Spoils partner Jon Bond may…

Big Brands Are Enlisting Employees to Create an Army of Social Media Mavens

MasterCard, Pitney Bowes and Humana deploy staffers

If you are a marketing chief, one of the best return-on-investment channels may actually include your colleagues. Increasingly, marketers are turning their employees into social media mavens, encouraging them to…

Infographic: What People Are Saying on Social Media About Their Wireless Carriers

Sentiment is surprisingly positive

Complaining about wireless providers is quickly replacing overeating as the great American pastime. The four big providers—AT&T, Verizon, Sprint and T-Mobile—have spent years and hundreds of millions of dollars in…

It's a Brand New Day at FCB Chicago, With Liz Taylor Taking Over as Creative Lead

The CCO came from Ogilvy

Specs Current gig Chief creative officer, FCB Chicago Previous gig Global executive creative director, Ogilvy Chicago Twitter @thinktradigital Age 46 Adweek: You accepted this role during a transitional period for FCB. What do you see…

Why You May Soon Be Seeing More Agencies Launching Their Own Print Magazines

JWT and others are already in the publishing game

In late September, J. Walter Thompson's innovation think tank, JWT Intelligence, took some of its proprietary data on the habits of millennial and Gen Z women and decided that rather…

This Miami Agency Is Exploring the Architecture of Hospitality

Hi-gloss approaches brands with an eye toward design

Specs Who Vp Carrie Copeland and founder and president Roberto Villazon What Creative advertising agency Where Miami Pivoting from architecture to marketing doesn't seem like the most obvious career move—but when a good deal…

Two Execs From Energy BBDO, One From Leo Burnett Are Killed in Milwaukee Hit-and-Run

The three friends had worked together in account management in Chicago

Three Chicago advertising professionals who met and became friends at Energy BBDO died early Sunday in a hit-and-run accident in Milwuakee. The story was first reported by the Chicago Tribune…

Virgin, Unsurprisingly, Gets a Little Smutty While Discussing the Pleasures of Train Travel

How long is it again?

Why take a car when you can take the train? It won't get your back all sweaty.  In a pair of risqué ads by TMW, British transport company Virgin Trains is…

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