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Agencies Need to Take Talent Lessons From Hollywood and the NFL

3 questions to help mimic them

When you read those dismal employee and client surveys that typify our industry, do you ever wonder if we're using a flawed management model? After all, the one we use…

How Much Does a Little Bad Buzz Affect a Brand's Perception? A Lot, It Turns Out

Rankings show negative news ruins everything

Life was easier for brands in the old days. Prior to the rise of social media—make that internet media, period—a company could use its advertising to build and sway the…

Here's What Marketers Can Expect From Pinterest in 2017

President Tim Kendall talks video, measurement and size

Two and a half years after launching its first paid ads, Pinterest is finally ready to compete head-on with Google, Facebook, Snap Inc. and others for big brand dollars. Specifically, the…

Cosmopolitan's New Editor Is Bringing Her Health and Digital Know-How to Hearst

Catch her on the iconic mag's new E! reality show

Specs Who Michele Promaulayko  Current gig Editor in chief of Cosmopolitan and editorial director of Seventeen Previous gig Editor in chief, Yahoo Health Twitter @michprom Age 46 Adweek: Right around the time that you were named editor of Cosmopolitan,…

How a Female-Focused Branded Content Studio Connects With Its Audience

LittleThings carves out 'meaningful' niche

Specs Who Co-founder, CEO Joe Speiser and president, COO Gretchen Tibbits What Branded content studio Where New York From tasty bacon hacks to soldiers' homecomings from overseas, publisher LittleThings has become a hub for…

Jason Statham and Gal Gadot Star in Wix.com's Action-Packed Super Bowl Spot

Debuting live on Facebook and YouTube

Wix.com is blowing up the Super Bowl, literally, in its Big Game spot with action stars Jason Statham and Gal Gadot. In the 30-second ad, debuting today on YouTube Live and…

84 Lumber Explores Other Options After Fox Rejects Its 'Political' Super Bowl Ad

First version included 'the wall'

Pennsylvania-based 84 Lumber surprised quite a few observers this month when it announced plans to spend several million dollars on a 90-second ad set to air before halftime of Super…

KFC's $230 Million Media Business Goes to Mediavest | Spark

Incumbent MEC sat out the review

KFC has awarded its U.S. media agency of record business to Mediavest | Spark after a review that launched in September and did not involve the incumbent agency MEC. Select Resources…

Why Media Agencies Have to Shed Tradition as Fast as Possible

They'll be vital in the post-digital world, but only by looking forward

Albert Einstein once said "Life is like riding a bicycle. To keep your balance, you must keep moving." It's clear that media agencies are at a crossroads, so for those…

4A's Aims to Help Mothers in the Ad Industry Get Ahead With a New Initiative

Mothers@Agencies program launches in February

Long hours and intense deadlines can make it difficult for mothers to land leadership roles at agencies, and about 49 percent of women in the ad industry say that family…

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