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Adweek Debuts Print Redesign With Super Bowl Issue Our new playbook

As in football, sticking with a playbook in publishing for too long can have dire consequences. If your routes become obvious, or stale, your competition will either do an end…

January 25, 2015, 10:00 PM EST

Pepsi's Music Chief Makes the Super Bowl Sing On the brand's ties with artists like Katy Perry

Emma Quigley, who joined PepsiCo last October as its first North American head of music, is a heavy hitter in music, having spent the previous two years leading global marketing…

January 25, 2015, 10:00 PM EST

Infographic: Things Super Bowl Viewers Love (Besides the Big Game) A closer look at their behaviors and interests

How do the interests of Super Bowl viewers compare to those less invested in the Big Game? Audience measurement firm GfK MRI asked 25,000 U.S. adult Super Bowl fans about their…

January 25, 2015, 10:00 PM EST

24 Hours in Advertising: Monday, Jan. 26, 2015 ZzzQuil upsets women, SkyMall says farewell, and Beyoncé takes on an Etsy shop

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: ZzzQuil tweet gets people fired up A recent tweet from ZzzQuil told women…

January 25, 2015, 6:00 PM EST

Only 46% of Super Bowl Advertisers Will Score Consumer Engagement Pepsi, Dove Men and GoDaddy poised to win

Less than half of the advertisers for Super Bowl XLIX should expect consumer brand engagement from their $4.5 million spots, according to Brand Keys 13 Annual Super Bowl Ad Engagement…

January 23, 2015, 5:03 PM EST

Hershey Will Add to Its Roster of Creative Agencies Ready to expand beyond Arnold, Havas

The Hershey Co. has launched a search to expand its agency roster beyond Arnold and Havas Worldwide. The confectionery giant is in the early stages of meeting with agencies, confirmed Anna…

January 23, 2015, 3:33 PM EST

Ad of the Day: Meet the Crazy Cameraman Who Films Every Kill in Call of Duty Randall Higgins is not messing around

One of the great mean-spirited pleasures of multiplayer gaming is knowing that whenever you finally seize the day and blow your enemy to smithereens, he or she has to watch…

January 23, 2015, 2:02 PM EST

Unilever's Global Media Review Is Massive and Will Take Up Most of the Year Marketer of Axe, Dove and Vaseline spends more than $5 billion in media each year

Decisions in Unilever's global review of its media business aren't expected before the fourth quarter of 2015, with sources describing the process as "quite conservative" in advance of any shifts…

January 23, 2015, 1:59 PM EST

Activist Ad Strips Away Redskins' Logo to Show 'It's Still Washington Football' Native American group makes subtle use of real footage

When Washington's Robert Griffin III—RG3, to you—runs a 76-yard touchdown to the roaring applause of adoring fans, does it matter what's printed on his helmet? That's the question posed by a…

January 23, 2015, 1:44 PM EST

Microsoft Confirms It Will Return as a Super Bowl Advertiser Tech giant continues empowerment message

Microsoft confirmed to Adweek today that it will be advertising in the Super Bowl on Feb. 1, following up its Big Game debut in 2014. The tech giant will be running…

January 23, 2015, 10:29 AM EST

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