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Here's What's Made Tony the Tiger Cereal's Coolest Cat for So Many Years

Frosted Flakes makes kids feel gr-r-reat

In September, the media converged in Midtown Manhattan for a press conference with an outspoken, controversial celebrity with orange hair. He would take questions, the PR people promised. He would…

Grey Wins Pfizer's Nexium as Pharma Giant Consolidates Its U.S. Agency Roster

Leo Burnett had the account since 2013

Pfizer, the world's second largest pharmaceutical company by sales, has picked Grey as lead creative agency on its antacid brand Nexium in the U.S. after a review. The business had been…

Snickers Returns to WrestleMania After Scoring 1.5 Billion Brand Impressions

Sponsorship includes TV ad, YouTube takeover and more

Snickers is stepping back in the ring with WWE's signature WrestleMania event, which scored the brand 1.5 billion sponsorship impressions this year. The partnership—with Snickers returning as the "exclusive presenting partner"…

BuzzFeed CMO Frank Cooper Is Leaving the Digital Media Giant

He's been seen as key to its ad business

Industry veteran Frank Cooper is leaving BuzzFeed, where he has been CMO for the past 17 months. In marketing circles, Cooper has been seen as a key conduit between the digital…

Ad of the Day: How Would You Feel If Your 13-Year-Old Daughter Married a 30-Year-Old Man?

Danish PSA fights underage marriage in Mali

Lucas Alexander is lucky he didn't get punched in the nose by one or more of the fathers he met while filming this provocative public-service campaign for Danish nonprofit BØRNEfonden…

Presenting the Hot List—the Year's Top Magazines, TV and Digital Media

Our editors and readers name the best of 2016

It was the year that Donald Trump dominated and demonized the media. That magazines built around news and analysis (New York, The New Yorker, Time) made the greatest impact, and…

After Transforming Late Night, Samantha Bee Prepares for Her Greatest Challenge: Covering President Trump

Adweek’s creator of the year drove TBS’ bold transformation

Samantha Bee admits that she was "terrified" as 2016 began. After all, she and husband Jason Jones had left Comedy Central's The Daily Show, where they'd worked as correspondents for…

How Hearst’s Executives of the Year Are Building a Magazine Company for the Future

Working with brands—and competitors—keeps things fresh

If Hearst Magazines had a theme song, it might be the 1966 Motown classic "It Takes Two." Because if there's anything that can be credited for the 129-year-old publisher's enduring…

Adam Moss Earns Editor of the Year for Guiding NY Magazine's Election Coverage

Donald Trump and Roger Ailes lead to a banner year

For a magazine pushing 50, New York Magazine in 2016 produced some of the most talked-about journalism of the year. The magazine's relentless reporting, playing out with its distinctive narrative…

3 Ways Corporate Spies Might Be Watching Your Business and How to Stop Them

They're more sophisticated and covert than ever

Business is a game of constant competition, but the widespread emergence of covert surveillance and tracking tools has expanded the playbook. Now, industrial espionage has a new dimension. Paul Everton Alex Fine In…

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