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Ad of the Day: Coca-Cola Puts Names to Familiar Faces in Latest Charming Stunt The kindness of strangers

Who's someone you see every day, and often thank, but don't know by name? Coca-Cola thinks you should make up for being maybe a little rude to that person by buying…

September 15, 2014, 12:01 PM EDT

Brand of the Day: Why Has Cinnabon Tweeted More Than 63,000 Times? Sweet shop touts cinnamon treats with heavy social media chatter

You'd think there wouldn't be much to say about a baked cinnamon roll with icing on top. But that hasn't stopped this mall chain with 1,181 locations worldwide from turning…

September 15, 2014, 10:24 AM EDT

Will Social Media Swag Boost belVita Breakfast Biscuits? Mondelez and Droga5 launch Twitter campaign with free giveaways

Mondelez and creative shop Droga5 are launching a Twitter campaign today for belVita breakfast biscuits called “Morning Win Swag Shop.” The goal is to gain a foothold in the quick-breakfast market—a…

September 15, 2014, 8:00 AM EDT

JWT's Matt Eastwood Hates That Agencies Are So Down on Each Other New global creative chief says we can learn from the Aussies

Photo: Alfred Maskeroni Specs Who Matt Eastwood New gig Worldwide chief creative officer, JWT Old gig New York CCO, DDB Age 46 Twitter @mattinnewyork   What do you look forward to in this job? Seeing if I can do…

September 14, 2014, 7:30 PM EDT

Has the NFL Ever Gotten Off to a Worse Start? Ray Rice, Adrian Peterson cases fuel nightmares for the league's brand

It's only the second week for the sports media powerhouse that is the National Football League, but pro football has already topped headlines for all the wrong reasons. On Friday afternoon,…

September 12, 2014, 6:21 PM EDT

Ad of the Day: Grab KFC for Lunch, and You'll Quickly Meet and Marry the Love of Your Life A truly whirlwind romance from BBH London

The KFC toasted burrito is all about getting more from your lunch break. Like, say, meeting, courting and marrying the love of your life. In a new spot from BBH London,…

September 12, 2014, 12:19 PM EDT

Adweek's Top 5 Commercials of the Week: Sept. 5-12 Humanizing technologies, plus a poignant take on the children of divorce. Vote for your favorite spot

We had quite the interesting mix of themes and styles among this week's top five commercials. Beats by Dre let us inside Serena Williams's training regiment, while GE unleashed a…

September 12, 2014, 9:28 AM EDT

Cereal Sales Keep Declining, So Some Brands Try Nostalgia But it doesn't appear to be working

Cereal sales continue to decline as health-conscious consumers start their days with healthier fare, according to a New York Times report, which cited a Euromonitor International stat that shows the…

September 11, 2014, 2:33 PM EDT

McKinney Fills Its Top New Business Role Adam Levine is the new CMO

Adam Levine's on-again, off-again pursuit of new business is on again. The veteran account and business development chief who has worked at DDB, Draftfcb and most recently Deutsch, has filled the…

September 11, 2014, 12:09 PM EDT

Ad of the Day: NFL Fans Are Beside Themselves in Funny New Lowe's Campaign Your football self gives your DIY self a pep talk

Toward the end of a tough week for the league, Lowe's will break a new NFL campaign, themed "Make your football self happy," during Thursday's CBS telecast of the Baltimore…

September 11, 2014, 12:03 PM EDT

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