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Advertising & Branding

This L.A. Agency Takes on the California Drought Omelet rolls out '#H2No' water saving campaign

Even as the drought in Southern California reaches historic levels, it remains a problem that is all too easy for most citizens to ignore. So, Los Angeles-based agency Omelet has partnered…

October 27, 2014, 5:34 PM EDT

Bloomin' Brands Reviews Its Media Business Marketer spent $150 million in media last year

Bloomin' Brands, the parent company of Outback Steakhouse, is reviewing its media planning and buying business. The assignment also includes other casual-dining brands in the Bloomin' portfolio, including Bonefish Grill, Carrabba’s…

October 27, 2014, 4:32 PM EDT

OK Go Guys Ride Tiny Little Honda Unicycles in Their Fantastic New Video Yes, it's a single take

Does OK Go release albums? Like, full-blown records with multiple songs on them? I don't know. I don't care. Their videos are enough for all of us. Japanese creative agency Mori…

October 27, 2014, 3:57 PM EDT

SkyMall Parody 'SkyMaul' Has It All, From a Nazi Grandpa Locator to a Forever Diaper Fun with fake products

In the market for a Steampunk Buttscope, a Bananaganizer or some Medical Test Results Fortune Cookies? You can find these wondrous creations and more over at SkyMaul. Sometimes a form of…

October 27, 2014, 2:46 PM EDT

Smartphones Troll Their Owners in Clever Ads About Learning and Attention Issues 'Why don't you understand me?'

Parents grow increasingly frustrated as Siri-type phone assistants misunderstand their requests in a pair of 60-second Advertising Council PSAs from Publicis Kaplan Thaler. The goal is to build empathy for kids…

October 27, 2014, 2:12 PM EDT

The Latest Crazy Vending Machine Has a Piano on the Side, and Gives You Free Drinks for Playing It Sideways song stunt from Ukraine

There's a grand tradition of marketers building fancy vending machines, but it's not every day you see one that doubles as a piano. For the Alfa Jazz Fest in L'viv, Ukraine,…

October 27, 2014, 1:02 PM EDT

This Shampoo Ad Is Lovely and All, but Can It Really Stop Couples From Getting Divorced? 40 million views, but how many reconciliations?

If you're looking for a "no more tears" kind of shampoo commercial, I'd skip this nearly five-minute Chinese ad for Procter & Gamble's Rejoice from Leo Burnett Hong Kong. It's…

October 27, 2014, 12:23 PM EDT

Ad of the Day: Oreo Is Creating Adorable Halloween 'Nomsters' in a Tim Burton-ish Lab And the craft is scary good

The mad scientists at Oreo are laughing maniacally as they cook up adorable little monsters—called "nomsters"—in a tiny, spooky little lab for Halloween. Beginning today, fans of the Mondelez cookie brand…

October 27, 2014, 11:15 AM EDT

Whoa, Why Do You Have a Section Called 'Fat Girl Costumes'? Not a good look for the retailer

Either someone at Walmart has made a terrible mistake, or else the retailer's SEO trolling is top notch.  Jezebel points out this morning that Walmart's collection of Halloween costumes includes a…

October 27, 2014, 10:42 AM EDT

BrandShare Content From Contently
Master the New Lingo With This Content Marketing Dictionary What the hell is 'contentvertising'?

If you've attended a content marketing conference this fall, you might have felt like you'd entered a foreign country with…

October 27, 2014, 10:27 AM EDT