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Advertising & Branding

Wieden + Kennedy Lands Weight Watchers Account shifts from McCann after 7 years

Wieden + Kennedy has been given the Weight Watchers business, previously at McCann Erickson New York for the past seven years, sources said. There was no review. Lesya Lysyi, who took…

April 18, 2014, 11:48 AM EDT

K-Pop Group Twerks to the (Really) Oldies in First Classical Music Video Ever Dvořák you can dance to

Belgium's B-Classic music festival, whose mission is to "give classical music the same recognition as pop and rock music," brings us a rather interesting sensory collision in the form of…

April 18, 2014, 11:41 AM EDT

Construction Machines Play Jenga With 600-Pound Blocks Caterpillar proves its precision

In this two-minute clip from Ogilvy & Mather in New York, five Caterpillar machines play a giant game of Jenga using 600-pound wooden blocks, as I'm sure they often do…

April 18, 2014, 10:38 AM EDT

Ikea's Whirling New Kitchen Ad Will Leave Your Head Spinning A dizzying feat from Mother London

Here's a kitchen ad that might leave you a little nauseated, but for once that has nothing to do with food. In Ikea's new spot from Mother London, promoting the retailer's…

April 18, 2014, 9:38 AM EDT

Bud Light Does Its Own Version of 'World's Toughest Job' … for Dads Could you be a Director of Whatever?

Every giant viral ad needs a parody (or a few dozen), and so Bud Light is here with a spoof of the American Greetings "World's Toughest Job" video—celebrating dads instead…

April 18, 2014, 9:16 AM EDT

Adweek's Top 5 Commercials of the Week: April 11-18 Life lessons abound in these brand stories

You can learn a lot from this week's best new commercials.  Centenarians shared the wisdom of their long lives in a Dodge ad highlighting its 100th anniversary. A boy with one…

April 18, 2014, 8:00 AM EDT

Why Food and Beverage Advertisers Should Be Worried About Pom v. Coca-Cola Supreme Court to decide if juice label was misleading

The Supreme Court will hear arguments on Monday on a case that could significantly change the legal landscape for what name food makers give their products and how they market…

April 17, 2014, 5:35 PM EDT

Mindshare Clients Get Interested in Weather Co.'s Data Kimberly-Clark and Royal Caribbean can adjust media buys based on weather patterns

Kimberly-Clark and Royal Caribbean are among the Mindshare clients that are interested in using data from The Weather Co. to adjust their media buys based on weather conditions. Those clients and…

April 17, 2014, 5:01 PM EDT

Smart Cars Will Fit Anywhere, Even in the Slim Space Between Other Ads Clever placement on Madrid displays

In a world of crowded ad spaces and precious few parking spaces, Mercedes and Madrid agency Contrapunto BBDO are hoping to make the most of both shortcomings with these cleverly…

April 17, 2014, 4:39 PM EDT

Lease-to-Own Retailer Promises You'll Go From Rags to Riches in No Time Aaron's sells the American Dream

Can't afford that furniture, those appliances or those electronics? Sure you can. Aaron's, the lease-to-own retailer, has unveiled a new ad campaign that suggests leasing products from the company isn't just…

April 17, 2014, 4:02 PM EDT

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