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Advertising & Branding

Whoa, This Weird Retro Ad Imagines Birdman as a Real Action Figure Best Picture winner gets its second wind

Last fall, Fox Searchlight gave away limited-edition Birdman action figures as part of its marketing for the movie. Now, the Best Picture Oscar winner is reopening in cinemas—and getting a…

February 25, 2015, 10:02 AM EST

24 Hours in Advertising: Wednesday, Feb. 25, 2015 Hello Flo returns with new moms in mind and Reebok jumps back in the game

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Hello Flo returns with new moms in mind After two huge viral videos,…

February 25, 2015, 12:00 AM EST

BrandShare Content From Merkle
3 Steps to Creating Personalized Customer Experiences for Your Brand Context, content and connectivity

Targeted customer experiences are the focus of today's digital marketing world. Thanks to the wealth of data available through today's…

February 24, 2015, 11:45 PM EST

Since the Ebola Scare, This Sanitizer-Dispensing Ad Company Has Been Cleaning Up Terraboost Media saw usage increase as much as 650%

Sales of hand sanitizer surged during the Ebola scare, increasing about 56 percent in October 2014 over the previous year, according to data from IRI, a market research firm. But…

February 24, 2015, 9:00 PM EST

The Media Got Dressed Up for Fashion Week From Maureen Dowd to Arianna Huffington

New York Fashion Week brought together media's biggest stars and their fashionable counterparts, while print magazines celebrated success.

February 24, 2015, 9:00 PM EST

This Young, Video-Centric Agency Is Making a Web Series With Reddit and Wired Following work for de Blasio and Airbnb

Specs Who Partners Matt McLaughlin (l.) and Andrew Simkiss What Creative content studio Where New York After working at production companies and ad agencies, partners Matt McLaughlin and Andrew Simkiss started Acres in 2013.…

February 24, 2015, 9:00 PM EST

Snickers Turned Marcia Brady Into Danny Trejo on 'Hungerlapse' Billboard, Too The ultimate angry paint job

BBDO New York's "Brady Bunch" Super Bowl campaign for Snickers had a great out-of-home teaser element that not too many people saw—but now you can, as video of it was…

February 24, 2015, 3:11 PM EST

Want a First-Class Experience in Brand Values? Visit JetBlue's Headquarters A look inside the Queens, N.Y. office

Before JetBlue Airways moved to its Long Island City, Queens corporate digs in 2012, New York's hometown airline had a vision for its headquarters. "JetBlue's home was designed to showcase…

February 24, 2015, 1:43 PM EST

These Oscars Advertisers Got the Biggest Brand Lifts on Social Media Samsung finds a new way to win, while Dior wowed viewers

Samsung didn't need an epic Oscars selfie this year. It beat out other TV advertisers in terms of positive social media sentiment, according to research being released today. Data company 4C Insights…

February 24, 2015, 1:04 PM EST

Cottonelle Wants You to 'Go Commando' With a Butt So Clean It Doesn't Need Undies Also, don't throw your panties at New Kids on the Block

Cottonelle wants you to "go commando." That's right, the toilet paper brand says you should walk around without underwear because its CleanRipple texture imparts a superior clean. In fact, they've hired…

February 24, 2015, 12:55 PM EST

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