Advertising & Branding
Display advertising is largely ineffective. Brands aren’t interested, and they’re not likely to get on board anytime soon. No, the brands are coming online soon—just wait. Those were two competing visions…
The consensus around these parts over the years has been that Roger Federer is a singularly awkward brand spokesman. But that's not entirely fair. All you have to do to make…
Cramer-Krasselt has beaten the historically poor odds of retaining an account in review, beating back thick competition to remain lead creative agency on Porsche. The other contenders for the account, with…
Most brand marketers can only dream of having a superfan who organizes a global holiday dedicated to their product. And then there's Nutella. The chocolate-hazelnut spread's parent company, Italy-based Ferrero…
Are the guys from Lonely Island trying to say that marriage and kids are shortcuts to the grave? They sure don't seem too happy to be "grown-ass" men, maybe because…
Just when you thought you ran out of ways to mess with Sasquatch, someone comes along with lipstick and press-on nails. And as you'd guess, Sasquatch does not care for…
I'm not sure which is more disturbing—the hirsute images that adorn the Beardvertising site from Kentucky ad agency Cornett-IMS, or creative Whit Hiler's use of the work "mancessory" to describe…
WPP Group, like most rival holding companies, is perfectly willing to acquire a big digital player like AKQA. But with Possible, WPP’s roll up of smaller digital shops, the parent…
The law doesn’t allow for the trademarking of a great view, but there’s nothing wrong with branding it. Just ask the marketing folks at the Empire State Building. The 1931…
Coming soon to NowThis News: native ads and big-name investors. The New York-based startup, which describes itself as a mobile-centric news outlet for millennials, plans this summer to introduce sponsored video…
