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Advertising & Branding

Why Maker Studios Chose This Agency for Its Ad-Buying Service

'Forward thinking and nimble'

Maker Studios has already partnered with the big guns for its Maker Select ad-buying service. Now the Disney-owned multichannel network has signed on its first small-scale agency, which leans heavily…

Infographic: The Purchasing Habits of the Wealthy and the Very Wealthy

A look at luxurious lifestyle choices

Though the ultra wealthy make up less than one-fifth of American adults, they are responsible for a significant portion of luxury goods purchases, according to the Shullman Research Center, a…

McCann New York Re-hires Dan Donovan as Executive Creative Director

Veteran copywriter returns to agency

Veteran agency creative Dan Donovan has returned to the shop where he first honed his chops, joining the New York office of McCann Worldwide as an executive creative director. Donovan returns…

Here Are the CPG Brands Men and Women Trust Most

Survey ranks Scotch whisky, Scotch tape and everything in between

When it comes to trusting brands, consumers tend to stick with known quantities, such as Band-Aid. The adhesive bandage strips from Johnson & Johnson ranked high in a recent Harris Poll…

Ad of the Day: Gross Old Razors Bring Cutting Humor to Dollar Shave Club's New Campaign

Brand sticks with comedy and keeps hammering its rivals

Ever since his famous 90-second ad in 2012, Dollar Shave Club CEO and founder Michael Dubin has served as the brand's charming pitchman. But now he has company in the…

Reynolds Made a Clever Instagram Cookbook That Feels Like an 'Endless Table'

Each photo links to another account with recipe details

Foodies are already some of Instagram's heavy hitters, so Reynolds turned its account into a giant dinner table by stitching together glossy, overhead pictures that take advantage of the app's…

Watch This Man Ambush Smokers at the Point of Sale With a Brutally Personal PSA

Because smoking doesn't have to kill you to ruin your life

Even if your smoking habit doesn't kill you, it can still make you miserable. A new PSA from the Brazilian state of Paraña illustrates that point quite effectively with this long-form…

The Couple Who Quit Their Ad Jobs to Travel the World Ended Up Poor and Scrubbing Toilets

The uglier side of a year-long creative journey

You remember Chanel Cartell and Stevo Dirnberger, the South African couple who quit their agency jobs this year to travel the world and document the experience. It sounded like a…

Ads for the World's Greatest Baby Stroller Suddenly Sell Something Else Entirely

But not until you go online

Does your baby need a stroller that comes with 4-by-4 suspension, a sandbox, a holographic projector and a bubble machine? In our tech-crazed society, where everyone grows up to be an…

How Bloodvertising Became One of Today's Most Visceral Trends

Designers are fleshing out PSA campaigns with macabre inks

We live in an increasingly virtual world. But some recent campaigns are getting almost uncomfortably corporeal. Earlier this year, BBDO Proximity Thailand broke a stop-smoking campaign for the Thai Health Promotion…

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