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Advertising & Branding

5 Secrets to Making a Winning Media Plan

MediaCom CEO Sasha Savic: Motivate consumers with value

I don't know about you, but as a kid, I didn't dream of becoming a media planner. I wanted to be a singer or a TV personality. Unfortunately, you must…

Inside 'The Next Rembrandt': How JWT Got a Computer to Paint Like the Old Master

The project leaders explain their brilliant, troubling masterpiece

CANNES, France—Rembrandt van Rijn finished his last painting in 1669, the year he died. So it was enthralling, and a little unsettling, to step on to a boat at the…

Amy Schumer and Seth Rogen Banter About Equal Pay in New Bud Light Spots

The beer ‘costs the same if you’re a dude or a lady’

Everyone from ad agencies to the U.S. women's soccer team are bringing to light the vital issue of equal pay for women, and now, it's Bud Light's turn. Amy Schumer…

BrandShare Content From The Trade Desk
The Big Topics of Conversation at Cannes This Year

3 recurring threads from this year's festival

The advertising industry's annual party on the French Riviera might be over, but its impact is only beginning to be…

BrandShare Content From Shopper Marketing Guide
Shopper Marketing in the Era of the Connected Consumer

Clicking to the moment of truth

People today seem to be in shopping mode 24/7. While they are still going to traditional brick-and-mortar retailers for the…

How Brands Can Help the Summer Olympics—and Brazil—Thrive Again

By weighing 3 key themes in lead-up to the games in Rio

As an agency leader in Brazil, I see that we're on the verge of a very exciting time for brand opportunities that make memories, connections and impact. Indeed, as someone…

Infographic: Who Will Watch the Rio Olympics, and What Will They Buy?

Mostly men, and they love cognac

Thanks to Rio's U.S.-friendly time zone, the games are expected to draw significant prime-time viewers. With such a large captive audience within reach, advertisers are zeroing in on key demographics…

Meet the 30 Most Powerful Women in Sports

From center court to C-suite, they're dominating the starting lineup

There was a time when sports was considered a man's world—but that's ancient history now. Whether it's breaking records, influencing thinking, making money or striving past what were once thought…

From the Hardwood to the Runway: Russell Westbrook on His Love for Fashion

And what it's like to hang with Anna Wintour

Russell Westbrook may be a brand ambassador for major outfits including Nike and Mountain Dew (which is trying to break into the sports beverage arena with its Kickstart energy drink),…

How Russell Westbrook, NBA Renaissance Man, Is Redefining the Role of Spokesman

With a burgeoning fashion career and devoted social following

Most professional athletes define their legacy exclusively by what they accomplish in the game. That doesn't work for Russell Westbrook. Though he's become a legitimate superstar in the National Basketball…

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