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Advertising & Branding

Ogilvy Lands Perfect Score on LGBT Equality Study for Third Consecutive Year

Agency earns top marks on 2017 Corporate Equality Index

Ogilvy & Mather Worldwide has always placed a strong focus on workplace equality, and those efforts are paying off again, as it received a perfect score for the third year…

This Facebook Bot Was Designed to Help You Identify Your Unconscious Biases

MEC wants users to question their assumptions

You might not realize it, but everyone has unconscious biases. They are "hard-wired into our brains," according to MEC Global. If you visit the agency's Facebook page this week you'll…

Wendy's Goes All-In on Sriracha With a Series of Kooky Videos to Promote the Sauce

It's taking over the brand's website and social channels

Lexus made a sriracha-themed car last month. A couple of years ago, Pizza Hut tried baking the spicy sauce into pizza crust. Now Wendy's is the latest brand cashing in…

Under Armour Will Become MLB's Exclusive Uniform Provider

10-year partnership starts with the 2020 season

Under Armour just scored a major marketing home run with the announcement that it will become the official uniform provider for Major League Baseball, starting in 2020. It's the first…

Pitch Made Its Annual Holiday Cookies, Topped With the Key People and Moments of 2016

How many can you get?

O.J. rules the Emmys, Britain leaves the European Union, Beyoncé reinvents the music video, and Ken Bone captivates the country (as do Chewbacca Mom, Ryan Lochte, Melania Trump and Pokemon…

Cards Against Humanity Spent $100k to Dig a Giant, Pointless Hole in Holiday Stunt as Bleak as 2016

And they just filled it back in

In one of the more nihilistic brand stunts ever performed, the card game Cards Against Humanity raised $100,573 on Black Friday and spent the money digging a huge, pointless hole…

Ad of the Day: Chatbooks' Harried Mom Returns in 2016's Most Honest Holiday Ad Yet

Stuck in gift hell? Here's something everyone will love

How does a real mom tackle the holidays? By hiding from the kids behind a locked door, huffing cocoa powder, reliving last year's epic gift fails and using crumpled wrapping…

Black and Decker Got Belgians to Eat Dinner Right Off the Floor of an Old Post Office

A daring stunt to promote the Steam-Mop

Everybody's heard the saying—often in reference to how well someone kept house—that the floor was so clean you could eat off it. But nobody really meant that literally, did they? Well,…

BrandShare Content From Teads
How AI Will Create the Perfect Ad for Every Individual

Self-assembled and self-optimized

The advertising industry has made huge strides in targeting, but there's one more big step to take to make ads…

Infographic: Brands Went All Out With In-App Ads Over Thanksgiving

As shoppers took to their smartphones

Every year, more and more people are opting to skip the long in-store lines that mark the holiday shopping season in favor of buying directly from their smartphones—and, as a…

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