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Advertising & Branding

Why One Philly Agency Is Changing Its Name During the Democratic National Convention

Red Tettemer O'Connell + Partners goes 'Blue'

From email leaks to buzzworthy speeches by Michelle Obama and Sarah Silverman, the Democratic National Convention is already grabbing plenty of headlines from Philadelphia this week, and a local agency…

To Help Fight Fraud and Piracy, GroupM Has Named a 'Brand Safety' Executive

John Montgomery takes on a new role

GroupM Global announced yesterday that John Montgomery will take on a newly created position within the company, global evp of brand safety. Reporting up to global chief digital officer Rob Norman,…

Ad of the Day: Nike Gives Babies a Stirring Speech on Unfairness, Ambition and Triumph

LeBron, Serena and Neymar make diapered cameos

The marketing side of sports is banking hard on origin stories of late. Obviously, cute babies help too. Nike's "Unlimited Future," by Wieden + Kennedy, opens on a nursery full of…

Omnicom Mourns Media Exec Who Was Gunned Down in Attempted Robbery

Gordon Patterson launched multiple South African agencies

The Omnicom Group issued a statement today on the tragic passing of executive Gordon Patterson, who died last week after a botched robbery attempt at his home in Johannesburg, South…

This Ad for a Snorkeling Mask Is So Elegant, You Won't Want to Hit the Beach Without One

A surprisingly serene experience

This ain't your grandpa's snorkeling mask. To promote Tribord's Easybreath full-face snorkeling mask, French agency Rosapark released a spot that almost seamlessly blends water and sky—a visual metaphor for how the…

BrandShare Content From The Trade Desk
The 2016 Rio Games Will Be A Breakthrough Event for Cross-Device Marketing

Omnichannel gold

The summer and winter games have long been one of the television advertising world's signature events. In fact, advertisers are…

CNN's In-House Studio Is Bringing the DNA of the Network to Branded Content

Courageous is now a year old

Specs Who Otto Bell Current gig Vp, group creative director, Courageous at CNN Previous gig Creative director, OgilvyEntertainment Twitter @ottobell Age 34 Adweek: CNN's in-house branded content studio Courageous just celebrated its one-year anniversary. What…

How Sharpie Left Its Mark Everywhere From Facebook to the White House

Colorful, svelte and tipped with felt

Ethan Murrow is a fine artist in every sense of that term. His highly realistic yet often phantasmagorical works—some the height of a two-story building—have been shown from Paris to…

This Digital Shop Uses Tech to Create Marketing Products for Big-Name Brands

Envoy puts new twist on advertising

Specs Who (L. to r.) Partners Ryan Rommelfanger, Russell Rommelfanger and Michael Bennett What Digital shop Where Irvine, Calif. A decade ago, twins Ryan and Russell Rommelfanger quit their jobs at Publicis and Sprint, respectively, to go…

Twitter's CMO Explains Today's Brand Refresh and the New 'See What's Happening' Ads

Leslie Berland says new ads tell an old story, better

What is Twitter, and what is it for? Those are pretty basic questions for a company that's been around for a decade and, by its own reckoning, has 90 percent name…

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