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Advertising & Branding

See the Painfully Funny Science Museum Ad That Was Too Violent for Canadian TV Man takes a licking, keeps on ticking

The guy in this sublimely sophomoric spot for a Vancouver science museum should be in a world of hurt. Yet he smiles and shrugs off a nail through his shoe, a…

August 27, 2014, 8:56 AM EDT

Estée Lauder’s New Weapons for Fighting Breast Cancer Raises profile of awareness campaign

Estée Lauder is boosting their annual Breast Cancer Awareness campaign to new territory for 2014, according to The New York Times. Every October, Estée Lauder leads the charge for Breast Cancer…

August 26, 2014, 5:51 PM EDT

Guitar Center Hires a New Agency For Media Starcom inherits business from Horizon Media

The Los Angeles office of Starcom has won Guitar Center's media business after a review.  The Publicis Groupe shop will take over planning, analytics and buying for the retailer from Horizon…

August 26, 2014, 5:00 PM EDT

Joe Buck and Troy Aikman Are Telenovela Foes in This Insane Ad for Fox Sports Ay, dios mio

What would happen if football didn't exist? Well, for one thing, Fox Sports announcers Joe Buck and Troy Aikman would have very different jobs. The two hombres star in this perfectly…

August 26, 2014, 4:02 PM EDT

Belize Thanks Journey's Keyboardist for Visiting by Recording 'Don't Stop Beliezin' Salute to Jonathan Cain, who wrote the original

You can't make this stuff up. Jonathan Cain, the keyboard player for Journey and writer of perhaps the band's biggest hit, "Don't Stop Believing," vacationed in Belize recently—and tweeted about what…

August 26, 2014, 3:54 PM EDT

Study: Buick, Chevy See Increase in Consumer Satisfaction GM ads helped

While overall consumer automobile satisfaction dropped for a second straight year, two brands saw an increase: General Motor’s Buick and Chevrolet. The findings come from the American Customer Satisfaction Index…

August 26, 2014, 3:48 PM EDT

Apple, Amazon and Google Go After Business Customers To compensate for slower consumer growth?

After years of triumph in the consumer marketplace, tech giants Apple Inc., Amazon.com Inc. and Google Inc. are boosting efforts to court the business sector. Bloomberg reported that Apple, which expects…

August 26, 2014, 3:21 PM EDT

DJ Samples Thousands of Sounds From GE Machines for a Track Called 'Drop Science' Matthew Dear is the brand's second musical collaborator

GE doesn't just do whatever it is that GE does. It makes beats, too. Last year, GE brought you an electronica song featuring the sounds of shipping containers, as interpreted by…

August 26, 2014, 3:07 PM EDT

Are Consumers Finally Fed Up With Celebrity Scents? Bieber and Swift sales stink in latest Elizabeth Arden report

The fourth-quarter sales announced by Elizabeth Arden earlier this month weren’t just alarming to analysts. They point to something that some people in the fragrance business have long suspected: Celebrity…

August 26, 2014, 2:32 PM EDT

How Do You Advertise to an Ad Agency? Put Up a Billboard Right Across the Street Small shop goes big near Ogilvy HQ

Here's one way to pitch your design studio directly to an ad agency: Buy a billboard right across the street from the shop. Intridea, a D.C.-based product design and development consultancy,…

August 26, 2014, 2:13 PM EDT

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