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Advertising & Branding

YouTube CEO Is Cannes Lions Media Person of the Year Before helming online video, Salar Kamangar created Google AdWords

The Cannes Lions International Festival of Creativity has named YouTube CEO Salar Kamangar its Media Person of the Year. Every year, the so-called Oscars of the advertising world bestows this honor…

May 22, 2013, 1:23 PM EDT

Ads for Playboy Fragrances Have Plenty of Happy Endings, and a Few Weird Ones Too Sequel to last year's elevator ad

One of the better Playboy ads of recent years was last year's "Elevator" spot from DDB Paris and directors The Perlorian Brothers. Here are two more ads done in the…

May 22, 2013, 12:38 PM EDT

Teenage Boys Are Suddenly Pregnant in Chicago's Striking PSA Campaign It's not just the girl's problem

Illinois and Wisconsin are currently overrun with pregnant teenage boys, thanks to the Chicago Department of Public Health. Man, that's fun to say. The CDPH's Office of Adolescent and School…

May 22, 2013, 10:53 AM EDT

Geico Makes the Perfect Ad for Hump Day Guess what day it is?!

Here is Geico's latest commercial from The Martin Agency. Uploaded on hump day, it's all about hump day. And it stars a certain mammal that hails from the Middle East…

May 22, 2013, 10:07 AM EDT

Puma's Dance Dictionary Will Leave You at a Loss for Words Out of step with the brand?

The Puma Dance Dictionary, created by Grey London to push the brand's new Sync fragrances (yes, Puma makes fragrances), allows users to select words and phrases which are then translated…

May 22, 2013, 9:37 AM EDT

Samsung Presents Advertising's Most Idiotically Primitive Husband Ever But can he change?

This new ad for Samsung televisions is precipitating foul rumblings across the cyberverse for depicting men as gassy, unkempt, couch-bound louts. Sounds like truth in advertising to me. Especially the…

May 22, 2013, 9:14 AM EDT

Tablets Overtake Smartphones as the Big Shopping Device Mobile fuels retail

Mobile devices account for just 15 percent of e-commerce today, but eMarketer estimates that by 2017, one-fourth of online sales will be mobile-based as people conduct more of their lives…

May 22, 2013, 6:38 AM EDT

Time.com Is on a Hiring Spree Plans for big relaunch in early fall

Here’s a story you might not expect to come out of Time Inc.: Time.com is on a hiring binge. Two months after several higher-ups left in a round of cost-cutting,…

May 21, 2013, 8:57 PM EDT

Warren Buffett Helps Pitch Berkshire Hathaway's Dairy Queen as Barkley Airs First Ad for Chain Visits Omaha DQ with CEO

Warren Buffett is helping to pitch Dairy Queen just as Kansas City, Mo.-based agency Barkley is airing its first TV ad for the chain, five months after it landed the…

May 21, 2013, 4:45 PM EDT

Digital Dignitaries Debate Display's Death Luma's Kawaja: Give up on brand dollars

Display advertising is largely ineffective. Brands aren’t interested, and they’re not likely to get on board anytime soon. No, the brands are coming online soon—just wait. Those were two competing visions…

May 21, 2013, 1:51 PM EDT

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