Advertising & Branding

In New Campaign Store, Hillary Clinton Softens Image With Pantsuit T-Shirt

It's smart branding, but will it work?

Hillary Clinton is a well-known and self-described "pantsuit aficionado." Now, the former Secretary of State, currently campaigning to be the 2016 Democratic presidential nominee, is capitalizing on that sometimes-mocked sartorial…

New Whitney Museum Wants to Fit Into Its Neighborhood

Grey showcases iconic artwork at Meatpacking District home

The Whitney Museum of American Art has never done much branding, allowing its longtime Marcel Breuer-designed home—a Modernist hulk at architectural odds with its posh Upper East Side surroundings—to explain…

Cancer Survivors Who Had Double Mastectomies Star in Amazing Underwear Ads

Challenging feminine ideals

Of all our body parts, we humans objectify breasts as the most inherently feminine, right? They serve a utilitarian purpose, sure, but they're also soft and sexy and men don't…

This Household Cleaning Brand Has the World's Most Immaculate Twitter Feed

Nothing but white space, with hidden notes

If you're a cleaning brand, you'd better have your house in order—which means making your social media feeds as spotless as possible. French brand Spontex has done just that on…

Parenting Isn't Pretty in This Plum Organics Ad, and That's the Point

Brand joins a trend in offering 'unfiltered' look

The latest baby-food ad to make the rounds isn't what you'd expect. No perfectly tidy nurseries or matching outfits for JCPenney portraits here. Plum Organics' #ParentingUnfiltered campaign is about real…

Nikon Strapped a Camera to This Dog's Heart and Took Photos When He Got Excited

But not everyone is convinced

Times are tough for camera companies. Humans are abandoning digital point-and-shoots in droves, thanks to the ubiquity of smartphones and tablets. And this has apparently forced Nikon to extreme measures,…

Lincoln Financial Eyes 3 Finalists for Its Creative Account

Media spending totaled $25 million last year

Lincoln Financial Group is in the late stages of a creative search. The company, which last year spent about $25 million in media, is weighing three finalists for its creative account,…

Ad of the Day: Scrabble Tells a Delightful Love Story Entirely in Anagrams

Lola Madrid spot gets a high score

When it comes to telling a brand story through anagrams, Lola Madrid's new Scrabble spot tops them all. Luckily, the wordplay in this charming 80-second film is more clever and compelling…

After Losing Absolut, TBWA Lands Another of Its Owner's Wine Brands

Kenwood Vineyards is shop's fifth piece of Pernod Ricard

Three years after losing Absolut Vodka, TBWA is expanding its relationship with Absolut owner Pernod Ricard. The New York office of TBWA\Chiat\Day has landed creative responsibilities on Kenwood Vineyards, which Pernod…

What Qualities Define a Great Leader in 2015? Weigh in at Today's #AdweekChat

Twitter chat begins at 2 p.m. ET

Relentless. Intense. Driven. These are some of the words used to describe Google CEO Larry Page, who tops Adweek's inaugural Power 100 list. During Page's second stint at Google's top…

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