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Advertising & Branding

Comcast Lets You Relive Classic Movie Moments in New Oscars Campaign

Goodby Silverstein & Partners created product-focused work

Everyone loves movies—and it's safe to say that Oscars viewers could use a quick refresher on the history of the Academy Awards, which have always been a magnet for both…

Why One of Advertising's Iconic Creative Leaders Believes the Agency Model Will Survive

Susan Credle on reinvention, change and diversity

When FCB announced last June that it was hiring Susan Credle as global chief creative officer, it marked the end of an era for Leo Burnett as well as a…

This Designer's Minimalist Year of the Monkey Poster Looks a Lot Like ... Something Else

Now he seems bummed

Minimalist design is great when it works, but sometimes the results can leave themselves wide open for interpretation. In the case of San Francisco designer Lehu Zhang, a quickly assembled poster idea…

The 5 Worst Ads of Super Bowl 50

The poop ads were painful enough, but two celebrity spots were the night's worst

We've looked at the five best ads of Super Bowl 50. Now, it's time to hold our noses and dig into the spots that didn't quite work so well—to say…

Ranking the Super Bowl's Top 5 Animal Ads: From the Cuddly and Cute to the Downright Strange

Wiener dog stampede, singing sheep and more

No Super Bowl would be complete without a few furry friends filling the screen, and this year's Big Game was no different. The use of adorable baby animals has always been…

California Avocados Made Fun Recipe Videos Around Each Super Bowl Food Ad

MullenLowe shows how anything can pair with avocados

The California Avocado Commission had one of cooler Twitter stunts going during Super Bowl 50—all connected to the food advertisers on the game. Every time a food or beverage ad aired,…

The 5 Best Ads of Super Bowl 50

Two automakers drove home winners, but only one celebrity deserved the bling

You can't fault the commercials of Super Bowl 50 for not having range. This was a broadcast that included Helen Mirren on the one hand, and #puppymonkeybaby on the other.…

BrandShare Content from Mediabong
This New Video Ad Format Only Plays When You’re Actually Watching It

Actions, not just views

As the Internet becomes an increasingly limitless playground, people spend more and more of their time online watching digital video.

Snickers Just Ran a Mini-Sequel to Its Marilyn Monroe Super Bowl Ad During Colbert

And it looks like Eugene Levy still hasn't gone home

Snickers wasn't done for the night when its "Marilyn" spot aired on the Super Bowl broadcast. The brand also prepped a little 15-second follow-up spot from BBDO New York, which…

Adweek's Instant Reviews of the 2016 Super Bowl Ads: Fourth Quarter

See every spot, and our thumbs up or thumbs down

Adweek is bringing you real-time reviews of every Super Bowl 50 commercial immediately after it airs. See all of the spots, and our reviews, from the fourth quarter below.  See all…

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