Advertising & Branding | Adweek Advertising & Branding | Adweek
Advertisement
Interpublic's Net Income Nearly Doubled in Q3 Gain comes amid revenue growth of 8%

Interpublic Group's net income nearly doubled in the third quarter, as revenue grew by 8 percent. The holding company ended the quarter with $1.84 billion in revenue and net income of…

October 22, 2014, 8:24 AM EDT

In Mobile Marketing, This Ad Agency Takes a Hybrid Approach Schafer Condon Carter brings an outside startup inside its office

In mobile marketing, some ad agencies partner with outside shops as needed while others build the discipline internally from scratch. The argument for using outsiders is that they’re more leading edge…

October 22, 2014, 8:00 AM EDT

Olson Sells to Consulting Group for $295M Minneapolis agency's leadership will remain in place

Olson, one of the industry’s largest remaining independent agencies in America, has signed a definitive deal to be acquired by ICF International, a Fairfax, Va., provider of consulting services and…

October 21, 2014, 5:59 PM EDT

Inside Instagram’s Secret Barter Economy Influencers swap photos for helicopter rides and champagne

Instagram is quietly becoming a platform for an underground barter economy where posts are swapped for goods and services from high-end brands hoping to attract millennials and cashed-up consumers. Mercedes-Benz, Maserati…

October 21, 2014, 3:39 PM EDT

KFC Sets Up Shop in Myanmar, One of the Last Frontiers for U.S. Brands Plus 8 other fast-food joints in surprising places

How do you say, “Finger lickin’ good” in Burmese? It may not translate literally, but KFC is hoping its secret fried chicken recipe will bring in customers when it opens…

October 21, 2014, 2:55 PM EDT

After Trayvon Martin, Chilling Ad Offers Bulletproof Vests for Kids Timed to Florida's midterm election

A billboard advertising a line of bulletproof vests for young boys has appeared near the Florida capital in Tallahassee. Chilling, controversial and undeniably eye-catching, the ad is part of the…

October 21, 2014, 2:51 PM EDT

Brand of the Day: Why You Should Dress Like the Morton Salt Girl for Halloween It's her 100th birthday

If you haven't figured out your Halloween costume, don't fret! Morton Salt is incentivizing you to dress up as the Morton Salt Girl. Why waste hours trying to come up with…

October 21, 2014, 1:24 PM EDT

Omnicom's Net Income Jumped 24% in Q3 Revenue rose more than 7%

Omnicom Group's organic revenue grew more than 6 percent in the third quarter, as overall revenue climbed more than 7 percent to $3.75 billion. Net income for the quarter, meanwhile, jumped…

October 21, 2014, 11:10 AM EDT

Ad of the Day: KFC Turns to Two Boys for a Lovely Take on Sports Fandom Dealing with the agony of defeat

In recent years, BBH London has focused on family relationships and offbeat stories in its KFC ads, with the product almost as a side dish and strong storytelling as the…

October 21, 2014, 10:41 AM EDT

7 Totally Awesome TV Spots From the Last Time the Royals Were in the World Series 1985 was all about MacGyver and American-brewed suds

When Kansas City hosts San Francisco in Game 1 of the World Series tonight on Fox, expect the year 1985 to be referenced about 1,985 times during the broadcast. That's…

October 21, 2014, 7:00 AM EDT

Advertisement