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Nick Offerman Will Hilariously Pitch Nascar Right After the Super Bowl's Final Whistle Here's the teaser

One of the better ads airing on Super Bowl Sunday won't be from a marketer paying $4.5 million for 30 seconds, but from the network broadcasting the game. NBC Sports has…

January 26, 2015, 6:00 AM EST

Ad of the Day: Paralympic Snowboarder Amy Purdy Perseveres in Toyota's Super Bowl Spot She runs, dances, cycles—and models, too

Toyota is out with one of its two Super Bowl ads, and it's going hard for the inspirational route. As promised, actress and Paralympic snowboarder Amy Purdy stars in "How Great…

January 26, 2015, 5:23 AM EST

Super Bowl Ads Low on Testosterone, High on Cultural Awareness After a year of scandals, frat-boy humor gets shut down

Can you hear that? That's the sound of the National Football League breathing a huge sigh of relief that advertisers still want to sidle up to the Super Bowl buffet,…

January 25, 2015, 10:00 PM EST

How Riddell Saved Players’ Skulls, But Still Has Plenty of Headaches The hard-hitting story of a pioneering helmet brand

In January 2010, President Obama paid a visit to the Riddell athletic goods factory in Elyria, Ohio. On the shop floor, the workers presented the chief exec with a gift—a…

January 25, 2015, 10:00 PM EST

Adweek Debuts Print Redesign With Super Bowl Issue Our new playbook

As in football, sticking with a playbook in publishing for too long can have dire consequences. If your routes become obvious, or stale, your competition will either do an end…

January 25, 2015, 10:00 PM EST

Pepsi's Music Chief Makes the Super Bowl Sing On the brand's ties with artists like Katy Perry

Emma Quigley, who joined PepsiCo last October as its first North American head of music, is a heavy hitter in music, having spent the previous two years leading global marketing…

January 25, 2015, 10:00 PM EST

Infographic: Things Super Bowl Viewers Love (Besides the Big Game) A closer look at their behaviors and interests

How do the interests of Super Bowl viewers compare to those less invested in the Big Game? Audience measurement firm GfK MRI asked 25,000 U.S. adult Super Bowl fans about their…

January 25, 2015, 10:00 PM EST

24 Hours in Advertising: Monday, Jan. 26, 2015 ZzzQuil upsets women, SkyMall says farewell, and Beyoncé takes on an Etsy shop

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: ZzzQuil tweet gets people fired up A recent tweet from ZzzQuil told women…

January 25, 2015, 6:00 PM EST

Only 46% of Super Bowl Advertisers Will Score Consumer Engagement Pepsi, Dove Men and GoDaddy poised to win

Less than half of the advertisers for Super Bowl XLIX should expect consumer brand engagement from their $4.5 million spots, according to Brand Keys 13 Annual Super Bowl Ad Engagement…

January 23, 2015, 5:03 PM EST

Hershey Will Add to Its Roster of Creative Agencies Ready to expand beyond Arnold, Havas

The Hershey Co. has launched a search to expand its agency roster beyond Arnold and Havas Worldwide. The confectionery giant is in the early stages of meeting with agencies, confirmed Anna…

January 23, 2015, 3:33 PM EST

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