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4A's Celebrates Collaboration in New Awards Program

Partner Awards recognize agencies and brands

The 4A's ended day one of its Transformation Conference on a collaborative note, handing out new awards that celebrate partnerships among agencies and between agencies and marketers. The Partner Awards, which…

VIA Agency's Jam Sessions Inspire the Creative Spirit

Using playtime to foster better work

Specs Who From left: John Coleman, founder, CEO; David Burfeind, chief knowledge officer; Leeann Leahy, president; Greg Smith, CCO What Full-service ad agency Where Portland, Maine The VIA Agency built a business by thinking…

4 Trends That Will Keep Your Brand Globally Competitive

Adapting to cultural contexts is key

Specs Claim to fame Shankar Gupta-Harrison, vp of strategy at 360i; makes the best sangria in the world. Base New York Twitter @SGMagnus When marketers take their brand positioning and messages global, a lot…

Agency Leaders Predict What We'll Be Talking About a Year From Now

Keeping pace with tech and emphasizing the art of storytelling

When asked today what the ad industry will be talking about a year from now, agency leaders were refreshingly thoughtful and hopeful. Talking in paragraphs rather than soundbites, a panel of…

Chipotle Explains Why It Doesn't Share Sales Data With Its Agencies

Focusing on long-term brand building, not short-term gains

Chipotle prides itself on being a different kind of fast-food company, and that even applies to how it briefs its ad agencies. For example, the company does not feed real-time, quarterly…

Filmmaker Robert Rodriguez Has Some Encouraging Advice for Creative People

Don't wallow in failure, or you'll miss your best ideas

Failure has been key to Robert Rodriguez's success. Rodriguez, a filmmaker who's now chairman of his own cable TV network, El Rey, said some of his best ideas for movies came…

Coca-Cola is Looking for Its Next Big Global Campaign

Asks roster agencies to pitch after 6 years of 'Happiness'

Coca-Cola might be looking to move away from "Open Happiness."  The brand has asked 10 roster agencies to pitch ideas for Coke's next global campaign: Wieden+Kennedy in Portland, Ore.; David; Dentsu;…

Ad of the Day: United Healthcare Reminds Us Why Dirty Dancing Is Best Left to the Pros

Might not be the time of your life

We've all been there—the opening chords of "(I've Had) The Time of My Life" from the Dirty Dancing soundtrack begin to play, and there's only one appropriate thing to do. Whether you're…

Check Out 2015's Shorty Award Winners for the Best Use of Social Media, Apps and Video

A few big names and quite a few surprises

Who are the top brands and content creators on today's most popular digital platforms? That's the question the Shorty Awards attempts to answer each year, and now we know the…

The Lion Wrangler: How Philip Thomas Keeps Cannes Lions Ahead of the Game

His balancing act, and his favorite moment from the festival

As CEO of the Lions Festivals since 2006, Philip Thomas has known he needs advertising's biggest annual gathering, the Cannes Lions International Festival of Creativity, to stay one step ahead…

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