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Can Agencies Win If They Don't Play the Spec Pitch Game?

The pros and cons of creating free work to win work

When Mike Wolfsohn and his two partners left Southern California agency Ignited in 2010 to form High Wide & Handsome, they vowed not to participate in competitive pitches requiring contenders…

What Agencies Can Learn From the Frenzied Creative Blitz to End California's Drought

Hack the way you work

The advertising and marketing community is home to some of the most imaginative minds in business. We use creativity to solve problems every day. So we decided that it was…

How a Marketing Agency Broke All the Rules to Become a Lifestyle Brand Beloved by Stars

Roots of Fight taps into the power of timeless heroes

You may have noticed celebrities such as Jay Z, Beyoncé, Dwayne "The Rock" Johnson and UFC champ Ronda Rousey wearing apparel emblazoned with the names of iconic fighters such as…

JWT's Matt Eastwood May Write Copy, But His Home Reveals a True Passion for Design

Agency's worldwide creative chief shows off his modern domain

Matt Eastwood has spent all his advertising career as a copywriter—but his first love was design, which he studied at university in his native Australia. Design has always been a profound…

Inside Jonathan Adler's Duplex, an Ever-Changing Creative Lab Packed With His Own Creations

Furnishings guru opens his doors for Adweek’s Design Issue

On a few weekends each year, an arts and crafts fair sets up shop along University Place, a narrow, leafy street in New York's Greenwich Village that borders the apartment…

Can Ashley Madison Cheat Death?

New leadership, and even a new name, likely won't be enough

Can Ashley Madison cheat death? Almost certainly not, experts said, as the flak surrounding the company's data-security breach continues to fly. Many are skeptical the infamous adultery site can come back…

The Kraft Heinz Company Awards Its U.S. Media Business to Starcom

Consolidates with Publicis shop

Just days after winning Visa's $200 million global media account, Publicis Groupe's Starcom has added another major media account to its list.  After speculation last week that Kraft Foods Group was…

Xerox Is Just as Tired of Tech Jargon as You Are

New campaign repositions brand as simple solution

Skewering business jargon, especially tech jargon, seems to be the latest marketing trend for business-to-business companies. Xerox's new campaign is the most recent effort, positioning the brand as the more…

Why This Agency Opened a Chain of Fast-Casual Pizza Restaurants

Boston's Breakaway builds it from the ground up

From Chipotle to Shake Shack, millennials and Wall Streeters alike love a good fast-casual chain. So when Boston agency Breakaway had the opportunity to invest in and build its own chain…

Ad of the Day: Old El Paso Brings Brits to Mexico for a Beautifully Shot Tour of Traditional Cuisine

Grey London shows where recipes were born

It's rare (and probably unprecedented) that we'd recommend watching 5-minute ads for pre-packaged Mexican food, but these are worth making an exception. In Grey London's first work as the lead agency…

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