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Advertising & Branding

TripAdvisor Hires Shops for Its First Offline Campaign Fall effort is expected to include TV ads

TripAdvisor is planning its first offline campaign this fall and has hired new agencies to lead the charge. After a review, the travel website has hired The Fantastical to handle creative…

May 20, 2013, 12:53 PM EDT

Starbucks Is Open for Business in Vietnam Brand seeks to compete with traditional brew in Asian expansion

Starbucks opened up shop in Ho Chi Minh in February, and Starbucks CEO Howard Schultz said that sales have exceeded expectations so far. Still, Vietnam may prove a challenge for…

May 20, 2013, 12:43 PM EDT

Oily Bohunk Josh Button Makes Landfall in Ad for Diet Dr Pepper Yet another one-of-a-kind

Damn you, hot hunks of advertising! Damn you to hot, hunky hell! Your Grecian glutes mock me as I polish off another nacho platter, and your six-pack abs shame me…

May 20, 2013, 12:10 PM EDT

Meet San Diego's Worst Rapper, Real Estate Agent Rafael A. Perez With initials like those, it was meant to be

Today, everyone does everything. You have actor-writer-rappers (Donald Glover, Jamie Foxx), dancers turned actors (Jennifer Lopez, Channing Tatum), pro athletes attempting to rap (Shaq, Allen Iverson), and so on. So,…

May 20, 2013, 11:08 AM EDT

Charmin Welcomes Fans to Nascar Race With Billboard Potty Humor Important message from giant underwear

I love it when brands finally catch on to jokes the rest of us were making in fourth grade. This time it's Charmin, which treated fans at the Charlotte Motor…

May 20, 2013, 8:18 AM EDT

PETA's Incredibly Lifelike CGI Ape Begs You Never to Use Real Ones in Ads Again BBDO, The Mill, Adrien Brody deliver stunning spot

IDEA: PETA's new ad manages an uncanny trick. It frames a harrowing problem, and at the same time literally embodies the solution. The problem is the use of chimpanzees and other…

May 20, 2013, 7:02 AM EDT

Undertone Releases Responsive Design Cross Platform Ad Format ScreenShift product aims to make mobile ads easier to execute, more brand friendly

As users spend more time on multiple devices (jumping from desktop computers to tablets to smartphones), marketers are interested in targeting consumers wherever their eyeballs happen to land, preferably without…

May 20, 2013, 12:00 AM EDT

USA Today Takes Its Ad Meter Beyond the Super Bowl Sees room to expand

Ad Meter: It’s not just for Super Bowl ads anymore. USA Today is expanding its Super Bowl ad-rating platform to other categories of sports media. Ad Meter: The Year in…

May 19, 2013, 11:08 PM EDT

This Summer Could Be the Breakthrough in Mobile Advertising Brands gear up

With more smartphone users than ever, brands are preparing for what could be a break-through quarter in mobile advertising as consumers spend more time outdoors while constantly checking their iPhone…

May 19, 2013, 11:07 PM EDT

Shopper Marketing Is Going Mainstream Retail is the center of gravity

Shopper marketing may not be sexy, but it gets results. More evidence of this: Grey Group is setting up a new shopper marketing operation to work for client Procter &…

May 19, 2013, 10:30 PM EDT

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