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Advertising & Branding

Smirnoff Sponsors Formula One Team in Drive to Make Racing Less Elitist Forget the yacht, just bring your good spirits

Smirnoff is getting in the driver’s seat with current No. 5 ranked Formula One team Sahara Force India to do away with the velvet rope around this exclusive form of…

July 9, 2014, 6:01 AM EDT

8 New England Agencies Had 72 Hours Each to Brand a Startup. Here's the Winning Entry Mmm, cake in a can

The Ad Club, the advertising trade organization of New England, recently held its first "Brand-a-thon" contest for creative agencies to come up with branding campaigns for area startups in just…

July 8, 2014, 3:14 PM EDT

Publicis Kaplan Thaler Wins Red Lobster Takes over from Grey N.Y.

Publicis Kaplan Thaler has been named the creative lead on Red Lobster’s business after a review launched in April. Grey, New York, the WPP incumbent on the account since 2010,…

July 8, 2014, 3:12 PM EDT

Old Geezers Battle Young Whippersnappers at Basketball in Centrum's Short Film Guess who doesn't keel over

Sometimes experience proves more powerful than youth. That's certainly true in this new long-form spot for Pfizer's Centrum from Leo Burnett in Chicago, which pairs middle-aged basketball players against a…

July 8, 2014, 2:12 PM EDT

Bulchandani Promoted to Run McCann MasterCard Unit Succeeds Joyce King Thomas

Devika Bulchandani has been promoted to president of McCann XBC, the agency’s dedicated global MasterCard unit, succeeding Joyce King Thomas, who takes on the role of chairman. Bulchandani has been working…

July 8, 2014, 1:58 PM EDT

HHGregg Shifts Business From Leo Burnett, Spark Back to Zimmerman as brand refocuses on sales

HHGregg has informed Leo Burnett and Spark that it will be leaving the agencies. After uninspiring performance over the last two quarters, the company has decided to shift its marketing…

July 8, 2014, 1:45 PM EDT

Washington's Lottery in Final Stages of Review Cole & Weber is incumbent

Washington’s Lottery is in the final stages of a review, with a successful bidder expected to be announced Aug. 15 and begin work on Nov. 8, a state rep confirmed. The…

July 8, 2014, 1:23 PM EDT

BMW Goes for a Spin on the World's Most Insane Racetrack: An Aircraft Carrier Probably fake, but the feeling is real

It's one thing to drive at breakneck speeds around a barren salt flat or abandoned airport, but the pucker factor goes up a few notches when you're teetering on the…

July 8, 2014, 12:31 PM EDT

Shock Top Beer Is One Smooth Talker in Fun Series of Bar and Liquor Store Stunts Citrus mascot has some tart lines

The next time you're perusing the shelves at your local beer shop and you hear a voice coming from the cooler, there's a chance it's a sixer of Shock Top…

July 8, 2014, 12:19 PM EDT

Southwest Airlines Is Completely, Hopelessly, Head Over Heels in Love in New Ads Flying to its fields of dreams

When it comes to airports and traveling by plane, what's not to love? GSD&M spins the Beatles' flower-power anthem "All You Need Is Love" in these Southwest Airlines ads celebrating the…

July 8, 2014, 11:32 AM EDT

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