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Advertising & Branding

Martin Sorrell Says China's Move to Stop Graft Creates Opportunities for WPP Transparent media-buying model pays off

WPP CEO Martin Sorrell told CNBC that China's anti-graft campaign is benefiting WPP.  "[In terms of] public relations and public affairs, every time there's a crisis, to be honest, there's an…

September 16, 2014, 4:30 PM EDT

Blake Griffin Slams Poetry, Not Basketballs, for Vizio We'll sit here with our judging eye in this dark corner

Slam poetry nights can be awkward, but Los Angeles Clippers star Blake Griffin makes it look easy—his specialty in any environment—in a new series of videos for Vizio. The ads, by…

September 16, 2014, 4:25 PM EDT

Subway Rolls Out Mobile Payments to All 26,000 U.S. Locations Restaurant chain partners with Softcard

There's now an easier way to eat fresh. Subway rolled out a wider release of its mobile payment partnership with Softcard (formerly Isis Wallet) today, bringing the service to all of…

September 16, 2014, 3:39 PM EDT

Costumed Man Sexes Up a Giant Ear in Very Strange Ads for Headphones Sensual massages and candlelit baths

After an inexplicable quiet period, we have a resurgence of giant ears in advertising, thanks to this incredibly silly McKinney campaign for Sennheiser's Urbanite headphones. A scraggly-bearded guy with a German…

September 16, 2014, 3:33 PM EDT

PayPal Strikes Blow Against Apple in New Ad Campaign Slams phone maker over security

PayPal took a bold marketing move against competitor Apple Pay today, criticizing the mobile payment technology that Apple launched last week. PayPal took out a full-page ad in The New York…

September 16, 2014, 3:12 PM EDT

Facebook Fans Bring Back Coca-Cola's Surge After 11-Year Hiatus Sold out on Amazon

Coca-Cola’s citrus-flavored Surge is back on the U.S. market after an 11-year absence and already sold out, thanks to a fan campaign carried out mostly via Facebook. The soda maker announced…

September 16, 2014, 2:51 PM EDT

Ad Spending Growth Declined in the Second Quarter P&G is among the marketers spending significantly less, Kantar Media reports

Ad spending growth in the U.S. slowed significantly in the second quarter, according to a report from Kantar Media. According to the report, ad spending for the quarter increased by just…

September 16, 2014, 2:45 PM EDT

How Jack Daniel's Searched All Over the Country for the Best Bar Stories Inside Arnold's rich new website

IDEA: People in bars like to talk, especially when whiskey, preferably in copious amounts, has been consumed. Often, the stories are even about whiskey, insofar as it precipitated some memorable…

September 16, 2014, 2:42 PM EDT

Clear Channel Rebrands Itself as iHeartMedia A move to stay competitive in digital market

Clear Channel has a new name for the digital age: iHeartMedia, reports The New York Times. The rebranding effort is inspired by the media company’s iHeartRadio online listening network. Launched in 2008,…

September 16, 2014, 2:38 PM EDT

Expedia Has an Idea for Parents Who Travel Too Much for Work Cash in your reward points for a trip your kids won't forget

Parents, Expedia wants to offer you a consolation prize for all the heartbreaking time you have to spend traveling for business rather than being at home with your kids. Instead of…

September 16, 2014, 2:20 PM EDT

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