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Advertising & Branding

Meet the Hero Designer Who Publicly Shamed Showtime for Asking Him to Work for Free How Dan Cassaro's tweet became a rallying cry

When Showtime invited Dan Cassaro to join a design "contest" he felt amounted to milking professionals for free work, he let the network—and the world—know how he felt about it. The…

August 19, 2014, 12:39 PM EDT

Newcastle Asks for Fan Photos, Which It Promises to Photoshop Poorly Into Terrible Ads Brewer proudly does its own 'lazy branded content'

On Monday, we posted Miller Lite's new national TV spot, featuring a handful of fan photos selected from some 180,000 gathered through the immensely successful #ItsMillerTime hashtag campaign. Now, with impeccable…

August 19, 2014, 10:54 AM EDT

Publicis N.A. Hires Julie Levin as CMO Was Chief Growth Officer at Martin

Publicis North America CEO Andrew Bruce is rounding out his new executive team with the addition of Julie Levin as chief marketing officer. Levin, who joins the agency’s flagship New…

August 19, 2014, 10:17 AM EDT

Are Highway Billboards Becoming the New Home of High Art? Advocacy groups turn interstates into galleries

Advertisers may dominate the lion's share of America's billboards, but roadside signs seem to be an increasingly popular medium for artists as well. A number of billboard installations have been popping…

August 19, 2014, 10:06 AM EDT

Tim Howard Stumps for Marriott in One of His First Brand Deals Since the World Cup Hotel courted the U.S. goalie quickly after star turn

After coming off of a high note during this summer's World Cup, soccer player Tim Howard has signed one of his first new brand partnerships—with Marriott International’s #LoveTravels campaign that…

August 19, 2014, 9:30 AM EDT

BrandShare Content From Contently
Healthcare Marketers Are Behind the Curve on Content But a few pioneers are breaking through

We've all been there—Googling a laundry list of symptoms out of concern that our cough and runny nose could be…

August 19, 2014, 12:45 AM EDT

David Hasselhoff Just Wants to Have Fun in His Zany Ads Can you fault the guy?

There is something undeniably nostalgic about David "The Hoff" Hasselhoff that makes me feel as if I'm back in the '80s. His perfectly coifed hair. His overly dramatic one-liners. The…

August 18, 2014, 11:44 PM EDT

Miller Lite Got 180,000 Summer Photos From Fans, and Picked 7 for This National TV Ad Foray into UGC

Earlier this year, Coca-Cola rolled out its first TV spot made completely with user-generated content. Now, it's Miller Lite's turn to shine the spotlight on its fans. In May, the beer…

August 18, 2014, 3:18 PM EDT

Did a Missouri Shopping Mall Just Make the Worst Local Commercial Ever? Well, you'll know where to get your backpack

Advertising is easy. You can sell anything you want nowadays if you just pick up a camera, press record and then upload the results to the Internet. Music? No problem!…

August 18, 2014, 2:47 PM EDT

Could P&G Sell Off Iconic Ivory Brand? Sales have slid, no projected growth

Since Procter & Gamble’s Aug. 1 announcement that it intends to shutter or sell off as many as 100 brands, investors, advertising firms and retailers have speculated over which products…

August 18, 2014, 2:18 PM EDT

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