Advertising & Branding

This Homage to Famous Modern Directors Was Made Entirely With Stock Footage Shutterstock's ode to Fincher, Anderson, Tarantino and more

Shutterstock has scoured its library of footage and music to compile a truly impressive tribute video to some of today's most visually iconic directors. Tracking shots, wide shots, old-school technology? Yep,…

December 19, 2014, 1:48 PM EST

Adweek's Top 5 Commercials of the Week: Dec. 12-19 Apple bridges generations, celebrities fall silent, and Ikea shows what kids really want

This week's best ads certainly were an emotional bunch. Ikea and Apple both offered profound meditations on love for the holidays, and Samsung's entry was dreamlike as well—though wrapped in fascinating…

December 19, 2014, 11:40 AM EST

Adorable 2-Year-Old Girl With Down Syndrome Shines in This Target Ad Trend of inclusion continues

Izzy Bradley, a 2-year-old Minnesota girl with Down syndrome, made headlines this week for appearing in a Target print campaign. Rocking a frilly pink-and-purple dress, Izzy poses next to an…

December 19, 2014, 11:02 AM EST

This Is What Happens When a Bunch of Men Write Your Tampon Commercials It isn't pretty, or scientifically accurate

Periods can be confusing, and not just for those of us who only paid attention to the sex-talk part of 9th grade health class. Sketch comedy troupe Hammerkatz highlights that…

December 19, 2014, 9:21 AM EST

24 Hours in Advertising: Friday, Dec. 19, 2014 Carnival crowdsources its Super Bowl ad, American Apparel looks to repair brand

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Carnival will run its first Super Bowl ad Carnival Cruise Lines announced it…

December 19, 2014, 7:08 AM EST

Inside Pornhub's Crusade to Tear Down the Taboos of Watching Sex Online Can an adult site become a mainstream brand?

Even if you aren't one of Pornhub's 50 million daily visitors, you've probably heard the site's name this year in a surprisingly safe-for-work context. Maybe you read about its non-pornographic ad design…

December 18, 2014, 7:22 PM EST

BrandShare Content From Tapad
Can Cross-Screen Identity Work at Scale? Proof of 91.2 percent accuracy

It was a big "first" that would change things forever. The year was 1994, the purchase was a "compact audio…

December 18, 2014, 7:20 PM EST

Ad of the Day: Hyundai's 'Exobaby' Might Be the Oddest Metaphor Yet for Its Drivers Feeling safe yet?

It's tough to make babies the star of car commercials, seeing as they're a long way from driving age. Not that advertisers haven't tried. Now, Hyundai jumps in with perhaps…

December 18, 2014, 3:37 PM EST

L'Oreal's Luxury Brands Make Shift in Comms Planning Business goes to MEC, from Optimedia

It hasn't been a great week for Publicis Groupe's media networks. On the heels of Mars moving its global planning business out of the French company's Starcom agency, another marketer, L'Oréal,…

December 18, 2014, 3:08 PM EST

Can American Apparel's New CEO Tone Things Down Without Turning It Into Old Navy? Paula Schneider has a tall order, and a low profile

American Apparel has long been defined by its founder and former CEO, Dov Charney, a man who became infamous for the brand's marketing and the scandals he was embroiled in.…

December 18, 2014, 3:00 PM EST