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Advertising & Branding

R/GA Appoints New Global Chief Strategy Officer, Parts Ways With N.Y. Managing Director

More changes at agency's New York office

R/GA confirmed to Adweek today that it has promoted a new global chief strategy officer and parted ways with its New York managing director of planning. This news marks the…

How a Popular Show on USA Has Given Lexus a Big Lift

'Suits' boosts brand awareness 22 percent

Lexus has partnered with the USA drama Suits for all five of its seasons. And with the summer finale airing tonight at 9 p.m. ET, the network is sharing a…

Drought-Stricken SoCal Battles Wasteful Habits With a Water-Themed Pandora Station

Time your showers to tunes

This is the soundtrack of our dry-weather lives in Southern California: TLC's "Waterfalls," Blind Melon's "No Rain," Bruce Springsteen's "The River" and about 100 more H2O-themed ditties playing on an…

Kids React to Their First Bites of Bitter Dark Chocolate in This Priceless Israeli Ad

A sweet you can keep for yourself

Dark chocolate? Yuck. That's the verdict of the kids who try the confection for the first time in this exceptionally cute, straightforward and effective Israeli spot for Strauss Group's Splendid brand. The…

Burger King Wants to Create a 'McWhopper,' but McDonald's Isn't Biting

Full-page ads tout proposal in NYT, Chicago Tribune

Could the Burger Wars see peace in our times? Probably not, despite Burger King's best efforts at calling a temporary truce (while cooking up publicity). Burger King today purchased a full-page…

Ad of the Day: Target Celebrates the Wonderfully Real Moments of Being a Star Wars Fan

Retailer's site lets you add your memories too

In terms of fandom, Star Wars is one of the most powerful franchises in the universe. And with the impending release of Star Wars: The Force Awakens on Dec. 18,…

BrandShare Content From Mantii
This New Image Recognition Tool Will Change How Brands Use Social Media

Visual web game changer

Brands today have an image problem. The Web has become exponentially more visual in the past decade, yet many marketers…

A Brief History of How Times Square Got So Naked

Blame Naked Cowboy if you want, but advertising started it all

“Free your mind! Free your nipples!” yelled one woman. “I’m here to watch tits,” announced a man nearby. This was Sunday. The occasion: New York’s Topless Parade, a procession of about 300…

Here's What 22 Famous Logos Would Look Like If They Swapped Colors With Competitors

Surprisingly unsettling

We already know what makes a successful logo—remember, simplicity is key. But what about its color scheme?  A Brazilian graphic designer, Paula Rúpolo, recently experimented with 22 major brand logos, swapping the colors…

Before Trump's Polarizing Political Turn, These 7 Brands Made Him Star of Their Ads

The celebrated pitchman

Before he became a presidential front-runner, even before he became a reality TV star, Donald Trump was a celebrity CEO. And following several business best-sellers, Trump became a sought-after brand pitchman…

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