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Advertising & Branding

Goodby, Silverstein Brings the Funny for YouTube's First-Ever Comedy Week Ads and masthead hype Sunday's kickoff

To hype its inaugural Comedy Week, which begins Sunday night at 8 p.m. ET, YouTube turned to an ad agency known for generating its share of laughs: Goodby, Silverstein &…

May 18, 2013, 1:16 PM EDT

Former Publicis COO Richard Pinder on Reimagining Global Networks His start-up, The House, shuns legacy traditions

Former top Publicis exec Richard Pinder has spent his career at big networks like Grey, Ogilvy, and Leo Burnett before he became worldwide chief operating officer at Publicis Groupe's flagship…

May 17, 2013, 4:27 PM EDT

Better Eyewear Means Fewer Dead Cats, Says Amusing Specsavers Ad Look closer

The best performance by a cat in a TV commercial this week goes to the fluffy mess in this new British spot for eyewear maker Specsavers. Not that the veterinarian…

May 17, 2013, 3:53 PM EDT

Meet the Sleepy's Creative Finalists 3 contenders emerge from a pack of 6

Three agencies are preparing for final presentations in the Sleepy’s creative review, with pitches slated to take place in two weeks, the retailer has confirmed. The contenders are Havas Worldwide, Publicis…

May 17, 2013, 3:22 PM EDT

British Advertising Hits New Low With Commercial Starring Talking Butt Crack Seriously?

What a week it's been. As Friday draws to a close, I see your defecating man in the exercise video and your threesome-inducing Sexual Chocolate wine, and I raise you…

May 17, 2013, 3:21 PM EDT

Dumb Ways to Die Is Now a Video Game for the iPhone and iPad McCann Australia extends beloved train-safety ad

There are now even more "Dumb Ways to Die"—and smart ways to live—as McCann Australia has made a video game out of its beloved, superviral train-safety ad from last year.…

May 17, 2013, 2:38 PM EDT

Embattled Abercrombie CEO Backpedals on Exclusionary Comments Brand took a hit last week, says consumer perception tracking firm

After a viral video incited widespread backlash against Abercrombie & Fitch Co., CEO Michael S. Jeffries tried to stem the tide of hostility, according to the L.A. Times. Critics lambasted the…

May 17, 2013, 1:21 PM EDT

He Shoots, He Scores: David Beckham's 10 Most-Viral Commercials Pepsi, Adidas, H&M and more

David Beckham is retiring from professional soccer, but he'll never stop making ads. One of the world's most prolific pitchmen, the former England captain has sold everything from underwear and…

May 17, 2013, 12:14 PM EDT

YouTube Star Tobuscus Forced Into Making Insane Musical Ad for Hot Pockets Bullied by a voiceover

Stand-up comedian, actor, songwriter and noted YouTube personality Toby "Tobuscus" Turner made this fourth-wall-shattering musical ad for Hot Pockets in which he is bullied by an unseen voiceover into singing…

May 17, 2013, 10:15 AM EDT

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