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Advertising & Branding

In a Divided Country, How Agencies Can Use Their Reach to Rebuild Trust and Inspire

A message to the unafraid in creative land

Our agency is no different than yours. Tough, sensitive. Young, old. Black and white. Full of usually hopeful, sometimes brilliant, mostly crazy storytellers. And like many of you, on the eve…

Justin Timberlake, 'Chief Flavor Officer' of Bai, Will Star in Beverage Brand's Super Bowl Ad

National :30 follows last year's regional spot

Justin Timberlake will join the parade of celebrities in this year's Super Bowl commercial breaks, courtesy of Bai Brands, the beverage company that counts the pop star as an investor…

Chipotle Picks Venables Bell & Partners, MullenLowe Mediahub to Help Turn Its Brand Around

Chain hopes to bounce back from E. coli scandal

Chipotle has picked Adweek's 2016 Breakthrough Agency of the Year, Venables Bell & Partners, and MullenLowe Mediahub to handle its creative and media business after a review. According to the press…

Following Overworked Employee's Suicide, Dentsu Names New CEO and Cuts Execs' Pay

Toshihiro Yamamoto takes helm amid investigation

Dentsu has named Toshihiro Yamamoto as its new CEO following the announcement that Tadashi Ishii would be stepping down from the position. Yamamoto previously held the role of senior vice president…

Mozilla Open-Sourced Parts of Its New Brand Identity. Here's How That Went

Visual character with room for change

For the last six months, Mozilla has been working on a brand identity upgrade, and it's kept a running log of this process. But it also took it one step…

YouTube Partners With Creative Agencies to Pitch Its 6-Second Ad Format at Sundance

BBDO and Droga5 are among those participating

YouTube wants brands to understand the value of short-form storytelling in a mobile world. That's why the company has created an activation to showcase its six-second ad format at the…

This Art Director Got Nowhere With His Agency Job Hunt, So He Pretended to Be a Client

He has seven interviews now

Agencies don't return emails and phone calls from random young creatives looking for work. They do return emails and phone calls from potential clients. August Laustsen, a young Danish art director…

Ad of the Day: See If You Can Guess What This Lady on the Run Is Promoting

No, it's not robbery

We love an ad with some mystery and a lick of runaway glamour. This one's got it in spades, topped with vintage swing from the Zombies' "She's Not There."  "Never Too…

FCB Hires mcgarrybowen's Global CMO to Fill Top Communications Role

Brandon Cooke will lead PR efforts

FCB has hired Brandon Cooke to serve as its new global chief communications officer. The mcgarrybowen veteran replaces Stephen Martincic, who now serves as chief brand and marketing officer for Ascential, owner…

VSA Partners Promotes William Rosen to Chief Executive Officer

Agency vet will lead indie design firm

Chicago-based VSA Partners named partner and former marketing practice lead William Rosen as its new chief executive officer. The independent agency, which opened more than three decades ago, has begun to…

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