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David Hasselhoff Just Wants to Have Fun in His Zany Ads Can you fault the guy?

There is something undeniably nostalgic about David "The Hoff" Hasselhoff that makes me feel as if I'm back in the '80s. His perfectly coifed hair. His overly dramatic one-liners. The…

August 18, 2014, 11:44 PM EDT

Lauren Bacall Loved Her Coffee [Video] The late sultry starlet also pitched decaf for decades

On Tuesday night, American film and stage actress Lauren Bacall died at the age 89. The last surviving starlet of the Hollywood studio system, Bacall was known for her many…

August 14, 2014, 10:15 AM EDT

Here Are More Ad Taglines. Do You Know the Brands? [Video] New Yorkers give their best guesses

You've logged countless hours on the Internet, in front of a television or just participating in society—absorbing ad messages wherever you go. Branding is everywhere, whether you like it or…

August 5, 2014, 12:09 PM EDT

There Goes the Neighborhood? How Williamsburg Feels About Its New Starbucks [Video] Hint: Not that great

Well, it was inevitable. Perhaps it's Brooklyn's final surrender to consumerism or to complete gentrification, but Williamsburg now has a Starbucks. It remains to be seen what impact its presence will have…

July 23, 2014, 1:37 PM EDT

Kevin Spacey Tries to Take Over the World … in His Ads [Video] The secret message from a decade of spots

With two Oscars to his name and a current starring role in one of the most celebrated TV series on the air, Kevin Spacey already has the world at his…

July 22, 2014, 12:33 PM EDT

Which MLB Team Has the Best Logo? Fans tell us what resonates most when it comes to branding

Now that the World Cup has ended in dramatic overtime fashion, it's time to switch gears to America's pastime. It all starts Monday at 8 on ESPN with the Gillette Home…

July 14, 2014, 5:27 PM EDT

What's the Most American Brand? [Video] And how important is it to you to buy U.S. products?

In the midst of a super-charged patriotic week—between the USA's World Cup game yesterday and Independence Day on Friday—Adweek wanted to ask people a few questions about American brands. So…

July 2, 2014, 2:20 PM EDT

Here Are Some Advertising Slogans. Do You Remember the Brands? [Video] We test people in Times Square

What's the last advertising slogan you remember? Every year, advertisers and marketers spend millions of dollars pushing taglines to get you to buy their stuff. But do they work? To find…

June 25, 2014, 3:33 PM EDT

What Brands Can Learn From a YouTube Artist Like Lindsey Stirling [Video] Violinist talks talent and trust

Getting people to watch videos online is difficult. After all, there's no exact science. Or is there? Electronic dance violinist Lindsey Stirling has it figured out, and now everyone is…

June 22, 2014, 6:50 PM EDT

6 Brooklynites on Personal Style and How They Feel About Brands [Video] We took the L to Williamsburg to talk to locals

How would you describe your personal style? Swamp ocean princess, or are you very, very basic? It turns out that describing your style may be more challenging than you think,…

June 4, 2014, 12:06 PM EDT

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