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This Is How Agencies Can Win With Transformational Women Leaders Creating better support systems for career succes

In a world where there’s a shortage of transformational agency leaders capable of delivering sustainable business success, why are there almost no female CEO and CCO candidates to lead the…

October 20, 2014, 12:01 AM EDT

This Small Shop Uses a Precise Approach to Punch Above Its Weight iris Concise’s powerful parent gives it a full-service edge

Specs Who Director Mike Navarrete (l.) and global CEO and co-founder Benj Chilcott (r.) flank managing director Adam Abrahami What Global strategic consultancy Where New York True to its name, Concise—part of iris Worldwide—seeks…

October 20, 2014, 12:01 AM EDT

7 Marketing Heavyweights Spill Huge Digital Stats CMOs reveal data-driven insights

Big-name marketers have descended on Orlando this week at the ANA Masters of Marketing conference. So far, it's clear that digital has taken over with some intriguing results backed up…

October 17, 2014, 2:03 PM EDT

Bolloré Group Makes Offer to Take Majority Control of Havas Group Proposal would increase its stake from 36 percent

Bolloré Group, already a dominant shareholder of Havas Group, now wants to take majority control. In a brief conference call today, Havas Group confirmed that Bolloré had made an offer that…

October 17, 2014, 1:11 PM EDT

Ad of the Day: DirecTV Enlists Painfully Awkward Rob Lowe, Its Most Pitiful Rob Lowe Yet Cable sure does strange things to people

Rob Lowe keeps sinking in DirecTV's campaign. Having already been introduced to Creepy Rob Lowe and Less Attractive Rob Lowe, now we get to meet Painfully Awkward Rob Lowe. Like his…

October 17, 2014, 11:09 AM EDT

Despite Season-Ending Injury, Giants Star Victor Cruz Scores Global Ad Campaign for Gap Factory Brand stands by its man

Being sidelined by a dramatic injury isn't stopping New York Giants star Victor Cruz, who has landed a global endorsement deal with Gap Factory. Cruz will serve as a “global ambassador”…

October 17, 2014, 10:21 AM EDT

Adweek's Top 5 Commercials of the Week: Oct. 10-17 A six-hour pre-roll ad, a brilliant in-store stunt and more

A lavish celebrity fragrance spot. A six-hour preroll ad. A great pop-up store stunt. An ad remake with some crazy stunt driving. And a hilarious spot about the most nondescript…

October 17, 2014, 8:47 AM EDT

Chevy and MLB Ran an Unusually Cool Twitter Effort Baseball followers given chance to score big prizes

Chevrolet shut down its Twitter page last Friday so it only included baseball fans, a General Motors rep tells Adweek. From noon until 4 p.m., Major League Baseball's 3.8 million…

October 16, 2014, 8:35 PM EDT

Squarespace's Radical Update Is Like a Blank Canvas. So Its New Ads Are, Too SpecialGuest crafts launch spot and a pair of celeb docs

IDEA: Even for a company known for great design, Squarespace 7 was a revelation. The elegant upgrade to the website maker's interface, called a "UX dream" by Wired, completely does…

October 16, 2014, 3:48 PM EDT

Meet The Ad Industry's Newest Holding Company First minority-owned agency group

A group of business owners in the industry have come together to form the first wholly minority-owned holding company in advertising. The new holding company unites commonground, MGSCOMM, The Vidal…

October 16, 2014, 12:46 PM EDT

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