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In New Campaign Store, Hillary Clinton Softens Image With Pantsuit T-Shirt

It's smart branding, but will it work?

Hillary Clinton is a well-known and self-described "pantsuit aficionado." Now, the former Secretary of State, currently campaigning to be the 2016 Democratic presidential nominee, is capitalizing on that sometimes-mocked sartorial…

New Whitney Museum Wants to Fit Into Its Neighborhood

Grey showcases iconic artwork at Meatpacking District home

The Whitney Museum of American Art has never done much branding, allowing its longtime Marcel Breuer-designed home—a Modernist hulk at architectural odds with its posh Upper East Side surroundings—to explain…

Lincoln Financial Eyes 3 Finalists for Its Creative Account

Media spending totaled $25 million last year

Lincoln Financial Group is in the late stages of a creative search. The company, which last year spent about $25 million in media, is weighing three finalists for its creative account,…

Ad of the Day: Scrabble Tells a Delightful Love Story Entirely in Anagrams

Lola Madrid spot gets a high score

When it comes to telling a brand story through anagrams, Lola Madrid's new Scrabble spot tops them all. Luckily, the wordplay in this charming 80-second film is more clever and compelling…

After Losing Absolut, TBWA Lands Another of Its Owner's Wine Brands

Kenwood Vineyards is shop's fifth piece of Pernod Ricard

Three years after losing Absolut Vodka, TBWA is expanding its relationship with Absolut owner Pernod Ricard. The New York office of TBWA\Chiat\Day has landed creative responsibilities on Kenwood Vineyards, which Pernod…

What Qualities Define a Great Leader in 2015? Weigh in at Today's #AdweekChat

Twitter chat begins at 2 p.m. ET

Relentless. Intense. Driven. These are some of the words used to describe Google CEO Larry Page, who tops Adweek's inaugural Power 100 list. During Page's second stint at Google's top…

Here Are the Top 100 Brands in the World

Apple regains top slot; tech generates $1 trillion in value

After duking it out with Google for the top spot in recent years, Apple again has the most valuable business moniker in the world, according to BrandZ's Top 100 Most…

24 Hours in Advertising: Wednesday, May 27, 2015

Fast-food mascots return, and Adweek names 100 most influential media, marketing execs

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: The 100 most powerful media and marketing execs Take a look at Adweek's…

Why an Out-of-Home Advertising CEO Is Bullish About Digital

Scott Wells talks real-time marketing for traditional media

Specs Current gig CEO, Clear Channel Outdoor Americas Previous gig Operating partner, Bain Capital Age 46 Why join Clear Channel now? I'm coming from the operational part of Bain Capital, so my job was…

What Happens When Agency Mergers and Acquisitions Disappoint?

Benefits of going it alone can outweigh risks

The lifeblood of the ad business has always been entrepreneurs who sell their businesses and energize industry holding companies. While the promise of personal wealth, resources and global expansion are a…

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