Advertising & Branding | Adweek Advertising & Branding | Adweek
Advertisement
Taco Bell Quietly Debuts Dollar Cravings Menu Some prices actually went up a bit in the process

With very little fanfare, Taco Bell went national this week with the 11-item, everything's-a-dollar menu that it had been testing in select locations for almost a year. The move marks…

August 20, 2014, 10:50 AM EDT

Ad of the Day: Craig Robinson Croons Love Ballads to Verizon FiOS in Mock Infomercial TV's most likable piano man sings from the heart

When was the last time you saw an ad for a TV provider and thought to yourself, "Wow, this is enjoyable," rather than, "Oh my God, I hate you, stop…

August 20, 2014, 10:16 AM EDT

DreamWorks Markets Lassie as Merchandising Star Studio bought Lassie in 2012, now seeks to capitalize on recognizable brand

When DreamWorks bought the rights to Lassie in 2012, it seemed like an odd move. The fading brand didn't appear to have much clout in an era ruled by viral…

August 19, 2014, 4:50 PM EDT

Restaurants Are Starting to Serve Up the Bill Before the Meal The age of pay-in-advance dining is here

No-shows and last-minute cancellations have plagued fine-dining restaurants for as long as there have been reservations. For years, restaurateurs just ate the losses. But now, a few intrepid operators are…

August 19, 2014, 4:28 PM EDT

Ogilvy Entertainment's Scott Goes to WME | IMG Takes on new marketing, brands role

Doug Scott, the president and founder of OgilvyEntertainment, is joining WME | IMG this week as the firm's New York-based vp, marketing and brand solutions, a new role at the…

August 19, 2014, 3:19 PM EDT

Ad of the Day: Bryan Cranston and Aaron Paul Reunite in Audi's Hilarious Emmys Promo Co-starring Julia Louis-Dreyfus, who tries to pawn her trophy

Aaron Paul was just going on about how he misses playing Jesse Pinkman. Well, he gets a bit of a Breaking Bad fix here by reuniting with Bryan Cranston for…

August 19, 2014, 2:51 PM EDT

Online Ad Firms' Stocks Slump Despite Revenue Gains Higher operating costs partly to blame

Many online advertising firms are struggling in the wake of falling stock prices, as reported by The Wall Street Journal, even though global spending on online ads is expected to…

August 19, 2014, 2:04 PM EDT

Publicis N.A. Hires Julie Levin as CMO Was Chief Growth Officer at Martin

Publicis North America CEO Andrew Bruce is rounding out his new executive team with the addition of Julie Levin as chief marketing officer. Levin, who joins the agency’s flagship New…

August 19, 2014, 10:17 AM EDT

Tim Howard Stumps for Marriott in One of His First Brand Deals Since the World Cup Hotel courted the U.S. goalie quickly after star turn

After coming off of a high note during this summer's World Cup, soccer player Tim Howard has signed one of his first new brand partnerships—with Marriott International’s #LoveTravels campaign that…

August 19, 2014, 9:30 AM EDT

Could P&G Sell Off Iconic Ivory Brand? Sales have slid, no projected growth

Since Procter & Gamble’s Aug. 1 announcement that it intends to shutter or sell off as many as 100 brands, investors, advertising firms and retailers have speculated over which products…

August 18, 2014, 2:18 PM EDT

Advertisement