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Marvel Will Unlock Its New Avengers Trailer Once Enough Fans Have Tweeted About It [UPDATE: It's Live] Age of Ultron clip inches toward digital debut

[UPDATE: The trailer is live, and it's pretty great. Our original writeup is below.] Want to see the new Avengers: Age of Ultron trailer? If so, you best get tweeting. Whether you think…

March 4, 2015, 11:21 AM EST

Big Spaceship Has Found Its First Chief Creative Officer Cedric Devitt joins from MRY

Big Spaceship has reached within MRY and found its first chief creative officer, Cedric Devitt.  Devitt will join the nearly 90-person Brooklyn office of Big Spaceship on March 9. He will…

March 4, 2015, 10:30 AM EST

24 Hours in Advertising: Wednesday, March 4, 2015 Always continues the 'Like a Girl' campaign and brands promote love in 2015

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Brands spread messages of love in 2015 This seems to be the year…

March 4, 2015, 12:00 AM EST

This Mobile App Firm Gives Startups Office Space (and Free Ice Cream) Counts P&G and Barneys as clients

Specs Who Founder Rameet Chawla (l.) and director and chief strategist Ryan Matzner What Mobile app development firm Where New York Since opening its doors in 2010, Fueled has tasked its "product whizzes and…

March 3, 2015, 8:48 PM EST

AT&T’s Catherine Borda Spills the Secrets to Millennial Marketing Decoding how they use smartphones

Specs Who Catherine Borda Current gig Director of youth marketing at AT&T Previous gig Brand manager at Georgia-Pacific Twitter: @CatherineBorda Age 36 You're responsible for spearheading AT&T's millennial efforts. What have you learned that works with this…

March 3, 2015, 8:45 PM EST

Ad of the Day: This Beautiful Ad Council PSA Reminds Us We're All Human Underneath Dancing skeletons, warm embraces and a few tears

Prepare to feel all of the feels—and have a box of tissues nearby—as you watch this PSA about bias and diversity from the Ad Council. The poignant three-minute spot, for the…

March 3, 2015, 11:15 AM EST

BBDO Insider Chris Thomas Is the Agency's New Head of the Americas Region generates 45% of agency's global revenue

BBDO worldwide CEO Andrew Robertson describes his new CEO of the Americas as a "global citizen." Indeed, Chris Thomas has worked in the U.K. and most recently Asia, where he was…

March 3, 2015, 6:00 AM EST

24 Hours in Advertising: Tuesday, March 3, 2015 Geico nails pre-roll ads and Converse kicks off 'Made by You' campaign

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Introducing the Glass Lion The Glass Lion will be introduced at this year's…

March 3, 2015, 12:00 AM EST

Why So Many People Are Suddenly Wearing $600 Canada Goose Coats Thank Sundance, Kate Upton and penguins

Supermodel Kate Upton is already known for her enormous … accomplishments, but her most impressive by far took place in December 2012. Wearing little more than boots and a bikini…

March 3, 2015, 12:00 AM EST

For Brands, 2015 Is Shaping Up to Be the Year of Positivity Why Dove, Coca-Cola and McDonald’s are smiling at millennials

Can a brand help improve a consumer's state of mind or even dare to make them happier? That's what marketing for brands like Coca-Cola, McDonald's and Dove is attempting in…

March 3, 2015, 12:00 AM EST

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