Advertisement
McCann Increases Its Share of Reckitt Benckiser Adds Airborne, MegaRed without a pitch

RB, formerly known as Reckitt Benckiser, has shifted its consolidated vitamins, minerals and supplements business, including brands Airborne and MegaRed, to McCann Erickson.  McCann was awarded RB's Mucinex and Delsym business…

December 22, 2014, 10:18 AM EST

24 Hours in Advertising: Monday, Dec. 22, 2014 Nike and NBA lose Instagram followers and Heidi Klum is too sexy for Las Vegas

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Brands lose followers on Instagram From Nike and Forever21 to the NBA and…

December 22, 2014, 9:40 AM EST

Corning and the MythBusters Guys Show You How to Get Millions of Views on a 10-Minute Pre-Roll Product testing that's fascinating and fun

Who wants to watch 10 minutes of industrial product testing? If Adam Savage and Jamie Hyneman are doing it, the answer is millions. The co-hosts of Discovery Channel's MythBusters filmed two…

December 22, 2014, 9:20 AM EST

Scotts Miracle-Gro Starts a Media Agency Search MEC under threat after holding on to business in 2012

Scotts Miracle-Gro is reviewing its media business, with reponses to an initial request for proposals due back to the lawn and garden products company on Jan. 9, sources said. WPP Group's MEC is…

December 19, 2014, 2:22 PM EST

Adweek's Top 5 Commercials of the Week: Dec. 12-19 Apple bridges generations, celebrities fall silent, and Ikea shows what kids really want

This week's best ads certainly were an emotional bunch. Ikea and Apple both offered profound meditations on love for the holidays, and Samsung's entry was dreamlike as well—though wrapped in fascinating…

December 19, 2014, 11:40 AM EST

24 Hours in Advertising: Friday, Dec. 19, 2014 Carnival crowdsources its Super Bowl ad, American Apparel looks to repair brand

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Carnival will run its first Super Bowl ad Carnival Cruise Lines announced it…

December 19, 2014, 7:08 AM EST

Inside Pornhub's Crusade to Tear Down the Taboos of Watching Sex Online Can an adult site become a mainstream brand?

Even if you aren't one of Pornhub's 50 million daily visitors, you've probably heard the site's name this year in a surprisingly safe-for-work context. Maybe you read about its non-pornographic ad design…

December 18, 2014, 7:22 PM EST

Ad of the Day: Hyundai's 'Exobaby' Might Be the Oddest Metaphor Yet for Its Drivers Feeling safe yet?

It's tough to make babies the star of car commercials, seeing as they're a long way from driving age. Not that advertisers haven't tried. Now, Hyundai jumps in with perhaps…

December 18, 2014, 3:37 PM EST

L'Oreal's Luxury Brands Make Shift in Comms Planning Business goes to MEC, from Optimedia

It hasn't been a great week for Publicis Groupe's media networks. On the heels of Mars moving its global planning business out of the French company's Starcom agency, another marketer, L'Oréal,…

December 18, 2014, 3:08 PM EST

Can American Apparel's New CEO Tone Things Down Without Turning It Into Old Navy? Paula Schneider has a tall order, and a low profile

American Apparel has long been defined by its founder and former CEO, Dov Charney, a man who became infamous for the brand's marketing and the scandals he was embroiled in.…

December 18, 2014, 3:00 PM EST

Advertisement

Advertisement