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Volvo and Grey London Invent an Invisible Paint That Lights Up Cyclists at Night

Another safety innovation with LifePaint

Safety is a huge part of the Volvo brand. And now, the automaker, with help from Grey London, is extending the concept beyond its own drivers—to cyclists with whom they…

This Art Director Beautifully Redesigns Homeless People's Signs

Can it help their fortunes?

America's homeless face myriad challenges, from mental illness to problems with addiction and substance abuse to amateur typography. The last of those is something that a Chicago art director is…

Tiny People Struggle to Make a Fruit Drink in This Fun and Ridiculous Indian Ad

Plus, see Frooti's whole new rebranding

Here's an easy way to make sure the product is the hero. Make everything else around it really, really tiny—and leave the product at regular size. It works great in this…

Pro Stars Morph Back to College Selves in NBA's Striking March Madness Ads

Translation's crossover dribble

The NBA is putting a whole new spin on throwback jerseys. The professional basketball league has launched its first campaign around NCAA March Madness by employing a neat visual trick—showing NBA…

Jaguar Attempts an Insane High-Wire Crossing of the River Thames

Precarious stunt with lightweight XF sedan

Did Jaguar's high-wire stunt above the River Thames in London make a big splash? You'll have to watch and find out. Suspended about 60 feet above the murky depths at Canary…

Ricky Gervais Phones In These Hilariously Honest Ads Introducing Netflix to Australia

All for a 'shedload' of money

Ricky Gervais is the ultimate anti-pitchman in this amusing set of ads for Australian broadband and cable company Optus, promoting its deal to bring Netflix to the country. The creator of…

Famous Foes Square Off and the 'Best Idea Wins' in Ads for the 2015 Clios

Mandela vs. Verwoerd and more

In life, as in advertising, the best idea usually wins. That simple insight informs McCann's campaign for the 2015 Clio Awards, featuring pairs of famous foes—Nelson Mandela and Hendrik Verwoerd, the…

Here's What Happens When Stoners Try Actual Coffee at an Amsterdam Coffee Shop

Moyee's very special taste test

Amsterdam is known for its famous "coffee shops," but coffee is not the main attraction. Amsterdam-based coffee brand Moyee hopes to change that—and make the city better known for coffee…

OK Go's First Official Ad Is for Chinese Furniture, and It's Full of Optical Illusions

Lead singer Damian Kulash directs

OK Go has collaborated with plenty of brands—including Chevrolet, Google, Samsung and State Farm—on its own music videos. But here is the first truly traditional commercial the band has ever…

Pets Are Exciting Multi-use Tools in These Fantastic Infomercials for an Animal Shelter

Every house needs one

Cats aren't just great alarm clocks. They're also excellent sleeping masks. Two gag infomercials for the Animal Foundation animal shelter in Las Vegas (created by agency R&R Partners) hawk exciting new…

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