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Advertising & Branding

This Quirky Campaign to Rename British Landmarks Boosted Chinese Visits 27%

Ogilvy effort won 3 PR Lions at Cannes

Would you be more likely to shop Savile Row if it were called "The Street for the Tall, Rich and Handsome"? Or maybe book a visit to Sherwood Forest if…

Adweek Daily Brief: R/GA Celebrates Its 33 Lions Wins

Our new take on '24 Hours in Advertising'

Microsoft is handing off its display, mobile and video ad sales to AOL, but the software giant denies that there will be any jobs cuts. Plus, R/GA celebrates its massive…

6 Creatives Waged a Design Battle in Front of 1,000 People, and Here's What They Made

Shutterstock gave Cannes competitors 20 minutes

CANNES, France—Lots of designers believe themselves to be God's gift to Photoshop, but few have to prove it on stage in front of a screaming, alcohol-fueled crowd. As part of this…

How Narragansett Beer Rebuilt Its Brand With a Meager $100,000 Media Budget

Deep roots and word of mouth

It's not often that a 125-year-old brand can reinvigorate itself without a complete reinvention. But that's what Narragansett Brewing Company has been able to do. With a shoestring media budget…

What I Learned Judging the Innovation Lions, Where Actions Are the World's Best Ads

'Will it endure? Can it change lives?'

Cannes Lions was born out of the Cannes Film Festival in the 1950s. And so, unsurprisingly, its origins were in narrative filmmaking—it awarded good commercials. Billboards weren't added until nearly…

BrandShare Content From The Trade Desk
6 Cannes Conversation Topics That Capture Our New Media Landscape

Programmatic comes ashore

The writer Henry Miller once said of travel that our destination is never a place, but rather a new way…

Publicis' Global CEO, a Potential Successor to Chief Maurice Lévy, Takes on a New Role

Arthur Sadoun to run MSLGROUP PR shop, too

Arthur Sadoun's star keeps rising at Publicis Groupe. The exec, named global CEO of Publicis Worldwide in 2013, is adding oversight of MSLGROUP, the public affairs, corporate communications and event…

It's Good to Be the Star of Cannes: R/GA Wins 33 Lions and Agency of the Year

Lion of St. Mark for Bob Greenberg, too

Digital agency R/GA is having arguably its best year ever, leaving last week's Cannes Lions International Festival of Creativity with 33 shiny new Lions statues, including eight Cyber Lions and…

5 Things to Take Away From This Year's Titanium & Integrated Winners at Cannes

A U.S. juror's view from the inside

When Dan Wieden created the Titanium Lions in 2003, it was described simply as "the way forward." I got the chance to judge the Titanium & Integrated Lions at Cannes…

Ad of the Day: Honey Maid Celebrates Fourth of July With an Immigrant Family's Story

Another 'wholesome' take

It's been a great week for acceptance of diversity. And now, Honey Maid continues that trend as we head toward Fourth of July weekend with a new ad that explores…

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