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Advertising & Branding

Trump Expected to Tap Carl's Jr. CEO as Labor Secretary, Putting the Brand in the Political Crossfire

Andy Puzder is against raising the minimum wage

Andy Puzder, CEO of Carl's Jr. and Hardee's parent company CKE Restaurants, is expected to be named Labor Secretary today by President-elect Donald Trump, the Wall Street Journal reports. Puzder,…

Ikea Renamed Products After Frequently Googled Problems That Those Products Solve

The answer to unrequited love, just $14.99

Swedish agency Åkestam Holst has spent the past year using Ikea to explore family dynamics in all shades—from relationship longevity to divorce, and most recently, a troubled passage between a father…

Ad of the Day: If Men Breastfed, It Would Be a Testosterone-Driven Pissing Contest

Ad for breast pumps shows a frightening gender reversal

There'd be hair in the milk. That was our recurring thought while watching Naya Health's "If Men Breastfed," a bizarre Facebook video in which male nipples finally serve a practical purpose.  But…

How Nike and Apple Set the Bar for Anthemic Advertising With These Two Spots in the '90s

180LA's William Gelner picks his favorite work ever

  brightcove.createExperiences(); Some of the most memorable executions in the history of advertising go aren't just ads. They are, as William…

How Yule Log Videos Went From a Quirky Idea to a Hot Marketing Tool

Millions of people are willing to watch

According to the Hearth, Patio and Barbecue Association, only about half (52 percent) of American homes have a fireplace. For the 48 percent of us who are flueless, it's not…

This Vodka Used Facebook Live to Wish Happy Holidays to Every Single Icelander by Name

Well, almost every one

Talk about ambition: Reyka Vodka has decided to use Facebook Live to wish every single resident of Iceland Gleðilega hátíð, or "Happy holidays."  Iceland isn't a big country, but it does count…

Pornhub Cheers Up Lonely People on Christmas Eve in Its New Holiday Ad (SFW)

Including ad characters of Christmas past

Pornhub enjoyed a pretty successful Christmas advertising debut last year, with its SFW spot about the dirty old man—and his perfect present—getting millions of views on YouTube. So, the adult…

Ad of the Day: Ronda Rousey Shows 'Strong is Beautiful' in This New Pantene Campaign

'80s tagline is updated

Ronda Rousey shows that women contain multitudes—they can be strong, and beautiful, and whatever they want to be—in a new campaign for Pantene from Grey in New York.  For the "Strong…

Self-Help Godfather Dale Carnegie's Namesake Course Is Rebranding for the 21st Century

Reaching millennials and remaining relevant

If you're among the fortunate few to be invited into Warren Buffett's office in Omaha, Neb., you might notice something unusual about the walls. The billionaire investor and Berkshire Hathaway founder…

4 Resolutions Marketers Can Make After Watching the Top YouTube Ads of 2016

Pick one and stick to it

This year, for the first time ever, I stuck to my New Year's resolution. I joined the Mark Zuckerberg challenge, setting out to run 365 miles—a mile a day—in 2016. I…

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