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Advertising & Branding

How Jack Black Finds the Funny in Web Video The actor on mining 'comedy nuggets' with Yahoo

CANNES, France—Looking a little bleary-eyed after a night on the Croisette, Jack Black shook off the cobwebs at a Yahoo panel here this morning and hailed the Internet as the…

June 17, 2013, 7:08 AM EDT

Kraft Salad Dressing Ad Gets Best Present Ever: A Slap From One Million Moms Fury over zesty, naked picnic

Kraft's saucy ad campaign (via ad agency Being) for its Zesty Italian salad dressing launched in early April, but it's taken a rebuke from One Million Moms to give it…

June 17, 2013, 4:17 AM EDT

Microsoft Bashes Siri Again in New Ad Showing Off Dell's XPS 10 Tablet Ouch! Ouch!

Microsoft vents its inferiority complex with Apple yet again—by humiliating Siri—in this new spot from Crispin Porter + Bogusky, following a similar ad last month that got more than 5…

June 17, 2013, 3:43 AM EDT

Mother's New Campaign for Optimum Is Completely MIDWULS Turning the phone number into 'something catchy'

Mother New York made up a word, "MIDWULS," using the last seven digits of Optimum's phone number, and created an integrated campaign around it. MIDWULS, we're told, is "that incredible…

June 17, 2013, 3:00 AM EDT

16 of the Gayest Ads in History From Ivory soap to Marky Mark

With advertisements from The Gap, Amazon’s Kindle and JCPenney acclimating the public eye to seeing frank images of same-sex couples, it’s easy to conclude that we’re simply seeing the product…

June 16, 2013, 10:17 PM EDT

Gay Advertising’s Long March Out of the Closet Same-sex imagery is much older than you think

James Cash Penney, the son of a Baptist minister and founder of one of America’s enduring retail empires, probably rolled over in his grave. Tucked in the glossy pages of JCPenney’s…

June 16, 2013, 10:16 PM EDT

Some Notable Naughty Ad Campaigns Does profanity build your brand?

Jell-O and Kmart are wholesome, buttoned-up brands, right? Not anymore. Hungry for attention in a younger and freer online media scape, these Midwest marketers are taking profane wordplay—already a familiar…

June 16, 2013, 10:07 PM EDT

Marketers Have Found a Way to Use Vine Box-office yields

Marketers pushing summer blockbusters are aggressively seeding Vine, Twitter’s nascent mobile app for six-second videos, into their social media fieldwork. For instance, Regal Entertainment Group this week plans to promote Monsters…

June 16, 2013, 10:05 PM EDT

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