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Advertising & Branding

NFL Helps Media Agencies Build Relationships Through Fantasy Football

16 agencies gather for star-studded draft party

Representatives from 16 of the biggest agencies in New York packed into the upscale Edison Ballroom for the NFL's annual Media Agency Fantasy Draft Party on Thursday night.   The shops—Horizon,…

Denny's Offers to Partner With Burger King, Since McDonald's Is Being a McChicken

The continuing quest for a hybrid hamburger

For something proposed as a peace offering, this McWhopper idea from Burger King sure seems to be escalating the burger wars. Last night, Denny's blitzed its Twitter, Facebook and Instagram accounts…

Why New Orleans Tourism Is Soaring 10 Years After Katrina

A vigorous recovery, driven first by empathy and now by enthusiasm

As the world's media trains its lens on New Orleans for the 10th anniversary of Hurricane Katrina tomorrow, stories have focused both on the tragedy and on the city's comeback.…

Subway Chooses BBDO as Agency to Guide It Into the Post-Jared Era

Chain hopes to redefine itself with a new shop and executive

Beleaguered sandwich chain Subway has chosen BBDO as its new creative agency of record after a review. The account will be handled by the agency's New York office. The company announced…

Here Are the Perks BuzzFeed and WPP Will Get From Partnering With Each Other

No. 1: tracking how content spreads

In an effort to marry analytics capabilities with a global roster of brands, GroupM and BuzzFeed on Thursday announced a one-year partnership to further harness the power of data and…

Ad of the Day: This Incredible Scouting Ad Shows How Lessons Can Last a Lifetime

A South African spot with a touching twist

Being a Scout isn't just about roasting marshmallows and hiking through the wilderness. It's also about learning life-saving skills that stick with you far beyond childhood. In a new ad from…

Quiz: Which Iconic Ad Exec Spoke These Words of Wisdom?

Try to match the name with the quote

If you're looking for an inspirational or insightful quote about the state of advertising, the industry or creativity, look no further than the men and women at the top. Ad…

This Clever Amnesty Campaign Imprisons Your Cursor Within a Banner Ad

11% of viewers signed group's petition

Sometimes an ad idea just doesn't get the reach it deserves, and this is certainly one of those times. Polish agency The Digitals created a little-seen banner/pop-up ad last year that…

McDonald's Wouldn't Create the McWhopper, So I Did, and It's an Abomination

What happened when we called Burger King's bluff

As a wise Jeff Goldblum once put it, we were so busy wondering if we could, we didn't ask if we should. Well I'm here to tell you: No. No we…

A Bluetooth Speaker Becomes a Bee-Whispering Device in This Ad for a British Audio Brand

Looks like a hive, sounds like a hive

Here's an unusual way to sell a consumer audio product: Stick a microphone inside an active beehive. In this three-minute (headphones recommended) ad for Bowers & Wilkins, sound recordist Sam Nightingale…

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