Advertising & Branding

Today Show Stars Pull a Coldplay and Walk the Streets of NYC in Their Super Bowl Promo Homage to the band's viral music video

With Super Bowl Sunday approaching, the Today Show debuted its Big Game spot on its Friday morning broadcast. The 30-second commercial, which will air as one of the in-house promotional…

January 30, 2015, 12:41 PM EST

Ogilvy Names an Insider to Fill a Top Creative Role Corinna Falusi rises to CCO of New York

Corinna Falusi is rising to New York chief creative officer at Ogilvy & Mather, filling a vacancy left by last summer's exit of Calle Sjöenell. Falusi, an executive creative director who…

January 30, 2015, 11:38 AM EST

This Ridiculous and Charming Super Bowl Ad for Avocados Explains a Lot About the World A look back at the 'First Draft Ever'

If your country could have recruited its plants and animals like football talent in the Earth's earliest days, what would you have picked? A sleepy sloth? A scrappy lemur? Some…

January 30, 2015, 11:24 AM EST

Ad of the Day: Reebok Wants You to Be a Better Human, Not Just a Better Athlete Venables Bell's lofty new campaign

Reebok and Venables Bell & Partners really work up a sweat for "Be More Human," an integrated global campaign that celebrates ordinary people who use sports and fitness in their…

January 30, 2015, 11:07 AM EST

Are Brands Finally Tiring of All Those Sexy Super Bowl Ads? For effectiveness, it's best not to have skin in the game

Sex's ability to sell brands is often seen as an article of faith in the ad business, and the Super Bowl is the biggest house of worship. Ever since Noxema first…

January 30, 2015, 10:05 AM EST

McDonald's Unveils Endearing Super Bowl Ad, and Finally Reveals Its Mystery Currency New way to pay

With no shortage of new advertising coming from McDonald's (for better or worse), it can't come as much of a surprise that it's joined Super Bowl lineup, too. Following a teaser…

January 30, 2015, 10:04 AM EST

Priceline Knows You Can't Keep William Shatner Away From Super Bowl Sunday Pitchman returns for pregame spot

These are the voyages of Priceline's Negotiator. His 17-year mission: To seek out the best travel deals, and boldly pitch like no man has pitched before. William Shatner returns Sunday during…

January 30, 2015, 8:03 AM EST

You Don't Need to Buy a Super Bowl Spot to Advertise During the Big Game Digital media boosts brands on a budget

When it comes to advertising, New England-based Nutri Ninja, which makes professional blenders, is mostly known for its infomercials. But after finding out that New England Patriots wide receiver Julian…

January 30, 2015, 8:00 AM EST

24 Hours in Advertising: Friday, Jan. 30, 2015 Mophie debuts epic Big Game spot, Always revives 'Like a Girl' and Lexus makes 1,000 ads

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Always brings back 'Like A Girl' campaign The "Like A Girl" campaign from…

January 30, 2015, 12:00 AM EST

Pete Rose Enters a Hall, Just Not THE Hall, in Skechers' Super Bowl Commercial Brand's fifth appearance after a year away

After a year away, Skechers will return to the Super Bowl on Sunday with a 15-second spot starring Pete Rose, who good-naturedly pokes fun at his continuing exclusion from baseball's…

January 29, 2015, 9:55 PM EST

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