Advertising & Branding
CANNES, France—Looking a little bleary-eyed after a night on the Croisette, Jack Black shook off the cobwebs at a Yahoo panel here this morning and hailed the Internet as the…
Kraft's saucy ad campaign (via ad agency Being) for its Zesty Italian salad dressing launched in early April, but it's taken a rebuke from One Million Moms to give it…
Microsoft vents its inferiority complex with Apple yet again—by humiliating Siri—in this new spot from Crispin Porter + Bogusky, following a similar ad last month that got more than 5…
Mother New York made up a word, "MIDWULS," using the last seven digits of Optimum's phone number, and created an integrated campaign around it. MIDWULS, we're told, is "that incredible…
With advertisements from The Gap, Amazon’s Kindle and JCPenney acclimating the public eye to seeing frank images of same-sex couples, it’s easy to conclude that we’re simply seeing the product…
James Cash Penney, the son of a Baptist minister and founder of one of America’s enduring retail empires, probably rolled over in his grave. Tucked in the glossy pages of JCPenney’s…
Jell-O and Kmart are wholesome, buttoned-up brands, right? Not anymore. Hungry for attention in a younger and freer online media scape, these Midwest marketers are taking profane wordplay—already a familiar…
Marketers pushing summer blockbusters are aggressively seeding Vine, Twitter’s nascent mobile app for six-second videos, into their social media fieldwork. For instance, Regal Entertainment Group this week plans to promote Monsters…
- 'Dumb Ways to Die' Kills With 2 Grand Prix—in Direct and PR
- Maxipad Brand Goes for Blood in Brilliant Reply to Facebook Rant
- Kraft Salad Dressing Ad Gets Best Present Ever: A Slap From One Million Moms
- What Agency Creatives Can Learn From Dickens, Hemingway and Michelangelo
- Gay Advertising’s Long March Out of the Closet
