Advertising & Branding

Microsoft Hammers Google in Leaked Parody of a Chrome Ad 'Chrome has you commercialized' By David Gianatasio

Microsoft takes a break from perfecting its blue screen of death to ape Google's ad style—abundant white space, bouncing Chrome ball, Beethoven's Fifth on the soundtrack—in this anti-Google video that…

May 17, 2013, 9:19 AM EDT

Paul Caine Hires Condé Nast Exec Christina Albee was gm of the Media Group By Lucia Moses

Ex-Time Inc. CRO Paul Caine isn't wasting time raiding other media companies as he bolsters his staff at Dial Global, the audio content syndicator he joined as CEO in March. In…

May 16, 2013, 8:47 PM EDT

Layoffs Hit BBDO, Goodby Follows major account losses By Noreen O'Leary

Bruised by the recent loss of major accounts, two Omnicom agencies, BBDO and Goodby Silverstein & Partners, today announced layoffs. BBDO said it made “significant” cuts after losing the global Gillette…

May 16, 2013, 8:26 PM EDT

Here's the Real (and Real Silly) Dunder Mifflin Ad Airing Tonight on the Series Finale of The Office Limitless paper in an Office-less world By Rebecca Cullers

Looking forward to the series finale of The Office tonight? Here's something else to look forward to. The real Dunder Mifflin ad below—for the defictionalized paper brand whose products you…

May 16, 2013, 4:05 PM EDT

JP Morgan Chase's Claire Huang Talks Digital and Mobile Financial exec dishes on 'brand refresh' strategy By Christopher Heine

JP Morgan Chase named Claire Huang its first-ever CMO last August, poaching the marketing veteran from an executive position with competitor Bank of America. Huang has since attempted to reinvigorate…

May 16, 2013, 3:17 PM EDT

Creak, Crack, Crunch. Local Chiropractor's Goofy Ad Is Painful to Watch Rhett & Link will straighten you out By Tim Nudd

Just a few weeks after making the most awkward transmission-repair ad ever, Rhett & Link are back with another goofy local commercial—this one for the Ryan Lee Chiropractic Center in…

May 16, 2013, 3:11 PM EDT

TurboTax Contacts Creative Agencies Brand's media spending hovers around $100 million a year By Andrew McMains

As TurboTax emerges from the dust of a hyper-competitive tax-preparation season, the brand is already thinking about next year. TurboTax, a San Diego-based unit of Intuit, has contacted creative agencies—via a…

May 16, 2013, 2:44 PM EDT

Fitness Company's Video Goes Viral Thanks to Dude Taking a Dump in the Background Intentional or honest mistake? By Tim Nudd

Viral marketing can be a dirty business. Check out this fitness video from TheDailyHiit.com, purveyor of home-workout routines and equipment. Right around the :33 mark, you'll notice a surprise guest…

May 16, 2013, 1:10 PM EDT

Dollar Shave Club CEO Michael Dubin Pops Up in an American Express Ad What took so long? By Tim Nudd

The only really surprisingly thing about Dollar Shave Club CEO Michael Dubin's appearance in an American Express ad is that it didn't happen sooner. It's been more than a year…

May 16, 2013, 12:35 PM EDT