Advertising & Branding

Nikon Strapped a Camera to This Dog's Heart and Took Photos When He Got Excited

But not everyone is convinced

Times are tough for camera companies. Humans are abandoning digital point-and-shoots in droves, thanks to the ubiquity of smartphones and tablets. And this has apparently forced Nikon to extreme measures,…

Lincoln Financial Eyes 3 Finalists for Its Creative Account

Media spending totaled $25 million last year

Lincoln Financial Group is in the late stages of a creative search. The company, which last year spent about $25 million in media, is weighing three finalists for its creative account,…

Ad of the Day: Scrabble Tells a Delightful Love Story Entirely in Anagrams

Lola Madrid spot gets a high score

When it comes to telling a brand story through anagrams, Lola Madrid's new Scrabble spot tops them all. Luckily, the wordplay in this charming 80-second film is more clever and compelling…

After Losing Absolut, TBWA Lands Another of Its Owner's Wine Brands

Kenwood Vineyards is shop's fifth piece of Pernod Ricard

Three years after losing Absolut Vodka, TBWA is expanding its relationship with Absolut owner Pernod Ricard. The New York office of TBWA\Chiat\Day has landed creative responsibilities on Kenwood Vineyards, which Pernod…

What Qualities Define a Great Leader in 2015? Weigh in at Today's #AdweekChat

Twitter chat begins at 2 p.m. ET

Relentless. Intense. Driven. These are some of the words used to describe Google CEO Larry Page, who tops Adweek's inaugural Power 100 list. During Page's second stint at Google's top…

Here Are the Top 100 Brands in the World

Apple regains top slot; tech generates $1 trillion in value

After duking it out with Google for the top spot in recent years, Apple again has the most valuable business moniker in the world, according to BrandZ's Top 100 Most…

This Browser Extension Replaces Boring Old Preroll With the World's Best Ads

D&AD and BETC's new Ad Filter

Looking for a browser extension that approaches ad blocking a bit more creatively? D&AD and Paris agency BETC have just the thing. The British ad organization, which just handed out its…

24 Hours in Advertising: Wednesday, May 27, 2015

Fast-food mascots return, and Adweek names 100 most influential media, marketing execs

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: The 100 most powerful media and marketing execs Take a look at Adweek's…

Geocaching Offers an Exclusive Tour of Its Seattle Outpost

Treasure-hunting purveyor captures the wonder of exploration

If the Jetsons had imagined hide-and-seek, geocaching would be it. By heading outside and using GPS, seekers track down geocaches—most often logbooks—all over the world, leave their mark (or username)…

This Week’s Must-Haves: a Perfect Solution for the Lazy Dog Owner

And cool accessories for your summer adventures

This week, the Adweek staff is highlighting must-have items including a game of fetch that dogs can operate themselves, a travel-ready bar kit and an old-school croquet set. Take a…

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