Advertising Week 2016: Why CP+B Is Really Loving This Election (But Let's Hope Trump Doesn't Sue Them)

Plus, CCO Ralph Watson tells us his 3 favorite ads ever

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Advertising Week 2016: Why Did JWT Just Launch a Print Women's Magazine?

Innovation director Lucie Greene fills us in

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Advertising Week 2016: How Starburst's Little Lad Inspired Wheat Thins' Famous 'Family Guy' Ad

Grey's Lisa Topol reveals her 3 favorite ads ever, and what she's been up to lately

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Advertising Week 2016: How Facebook Wants Creative Agencies to Innovate in Live, Vertical and 360 Video

Andrew Keller discusses the platform's frontiers

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Advertising Week 2016: Jaime Robinson Talks Netflix, 'Beauty Inside' and Why Kiss Makeup Was the Best Ad Ever

Joan Creative's CCO tells us her 3 favorite ads

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From Boxer to Businessman: Oscar De La Hoya on Creating the Golden Boy Brand

And how he got that nickname

There are many different roads professional athletes can take when their playing days are done. In 2002, boxing great Oscar De La Hoya stepped out of the ring and established Golden…

How the Budweiser Garage Brewed Up an Immersive Experience for SXSW Attendees [Video]

Anheuser-Busch pours itself into Austin

Virtual reality experiences have started to take over popular culture—if you want to be somewhere you can't be, well, there's a VR headset for that. But a virtual beer? Is…

Why American Greetings Disrupted SXSW's Digital Spirit With an Analog Activation [Video]

The message? We all need to slow down

A greeting card company isn't the first (or second or third) brand you'd expect to stage a massive activation at South by Southwest Interactive. And that's exactly why American Greetings…

Watch Fans Get Real Tattoos of Suicide Squad Characters at Warner Bros. SXSW Activation [Video]

A new level of loyalty

There is no shortage of immersive activations at South by Southwest this year, but none can boast an experience that literally stays with fans for the rest of their lives, like…

Are Brands Ruining SXSW or Making It Better? We Asked Attendees [Video]

The answer might surprise the cynics out there

South by Southwest is turning 30 this year. The festival is known as a place where creatives—in music, film, marketing and branding, and more—can come to promote their work. It's…

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