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WWF Snaps #Lastselfie of Endangered Animals Selfies just got real

The Danish branch of the World Wildlife Fund is taking advantage of the fleeting nature of Snapchat to illustrate just how quickly it takes for an endangered species to be…

April 18, 2014, 4:39 PM EDT

Ad of the Day: This Wonder Bread Campaign Is the Greatest Thing Since … Well, You Know Slices of life from Canada

Wonder Bread takes its fair share of abuse, but this campaign from Canada is a lot of fun—appropriately light and fluffy, and more fulfilling than you might think. Produced by The…

April 18, 2014, 1:27 PM EDT

Wieden + Kennedy Lands Weight Watchers Account shifts from McCann after 7 years

Wieden + Kennedy has been given the Weight Watchers business, previously at McCann Erickson New York for the past seven years, sources said. There was no review. Lesya Lysyi, who took…

April 18, 2014, 11:48 AM EDT

Adweek's Top 5 Commercials of the Week: April 11-18 Life lessons abound in these brand stories

You can learn a lot from this week's best new commercials.  Centenarians shared the wisdom of their long lives in a Dodge ad highlighting its 100th anniversary. A boy with one…

April 18, 2014, 8:00 AM EDT

Why Food and Beverage Advertisers Should Be Worried About Pom v. Coca-Cola Supreme Court to decide if juice label was misleading

The Supreme Court will hear arguments on Monday on a case that could significantly change the legal landscape for what name food makers give their products and how they market…

April 17, 2014, 5:35 PM EDT

Mindshare Clients Get Interested in Weather Co.'s Data Kimberly-Clark and Royal Caribbean can adjust media buys based on weather patterns

Kimberly-Clark and Royal Caribbean are among the Mindshare clients that are interested in using data from The Weather Co. to adjust their media buys based on weather conditions. Those clients and…

April 17, 2014, 5:01 PM EDT

See That Mustang in the Sky? 50 Years Ago, You Could Drive It Empire State Building feat is a riff on an old—and cooler—idea

New Yorkers who gazed up in the sky yesterday and noticed that Ford had plopped a new Mustang on the 86th floor observation deck of the Empire State Building were…

April 17, 2014, 11:50 AM EDT

Ad of the Day: Duracell Joins 2 Guys on Insane Boat Ride Across the Atlantic Youngest pair to row all the way

Row, row, row your boat … 3,000 miles without stopping!? Meet Luke Birch and Jamie Sparks, two British endurance-sports mavens who recently became the youngest pair ever to row across the…

April 17, 2014, 10:15 AM EDT

Publicis Groupe Posts 3% Organic Growth in Q1 In interview, CEO Lévy shrugs off talk of merger troubles

Revenue at Publicis Groupe, driven largely by digital operations, rose more than 3 percent organically in the first quarter, a “marked improvement” from the fourth quarter when it was flat,…

April 17, 2014, 9:34 AM EDT

Data Is Transforming This Experiential Marketing Agency All Terrain's clients include The Cosmopolitan, Illinois Lottery, Chicago Blackhawks

Specs Who Co-founders Brook Jay (l.), CMO, and Sarah Eck-Thompson, COO What Experiential marketing agency Where Chicago Proponents of experiential marketing argue that it’s the original real-time marketing discipline where brands get directly in…

April 16, 2014, 8:59 PM EDT

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