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Tablets Overtake Smartphones as the Big Shopping Device Mobile fuels retail

Mobile devices account for just 15 percent of e-commerce today, but eMarketer estimates that by 2017, one-fourth of online sales will be mobile-based as people conduct more of their lives…

May 22, 2013, 6:38 AM EDT

Time.com Is on a Hiring Spree Plans for big relaunch in early fall

Here’s a story you might not expect to come out of Time Inc.: Time.com is on a hiring binge. Two months after several higher-ups left in a round of cost-cutting,…

May 21, 2013, 8:57 PM EDT

Digital Dignitaries Debate Display's Death Luma's Kawaja: Give up on brand dollars

Display advertising is largely ineffective. Brands aren’t interested and they’re not likely to get on board any time soon. No, the brands are coming online soon—just wait. Those were two competing…

May 21, 2013, 1:51 PM EDT

Ad of the Day: Nike Roger Federer kills it for W+K as he meets his toughest opponent yet

The consensus around these parts over the years has been that Roger Federer is a singularly awkward brand spokesman. But that's not entirely fair. All you have to do to make…

May 21, 2013, 1:46 PM EDT

Cramer-Krasselt Beats the Odds to Keep Porsche In a rare case, incumbency has its rewards

Cramer-Krasselt has beaten the historically poor odds of retaining an account in review, beating back thick competition to remain lead creative agency on Porsche. The other contenders for the account, with…

May 21, 2013, 12:51 PM EDT

WPP Created One Big Digital Shop From 8 Smaller Ones This is Possible

WPP Group, like most rival holding companies, is perfectly willing to acquire a big digital player like AKQA. But with Possible, WPP’s roll up of smaller digital shops, the parent…

May 20, 2013, 10:27 PM EDT

Can the Empire State Building Brand Its View? Develops new creative strategy

The law doesn’t allow for the trademarking of a great view, but there’s nothing wrong with branding it. Just ask the marketing folks at the Empire State Building. The 1931…

May 20, 2013, 10:15 PM EDT

NowThis News Attracts High-Profile Supporters Will introduce sponsored video content

Coming soon to NowThis News: native ads and big-name investors. The New York-based startup, which describes itself as a mobile-centric news outlet for millennials, plans this summer to introduce sponsored video…

May 20, 2013, 10:03 PM EDT

Mayer Talks Tumblr Plans, Unveils New Flickr Looks to improve blogging platforms search

Yahoo plans to lean on its search technology to help users discover more great content on Tumblr, the company’s new $1.1 billion acquisition. And Tumblr will help Yahoo reach a…

May 20, 2013, 10:01 PM EDT

Ad of the Day: Coca-Cola Could the soda maker possibly 'Open happiness' between India and Pakistan?

Coca-Cola wants to help solve one of the thorniest political conflicts in the world. How? More Coca-Cola for everyone, of course. The brand today launched the latest video in its "Open…

May 20, 2013, 1:29 PM EDT

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