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Scotts Miracle-Gro Is Looking for a New Media Agency MEC under threat after holding on to business in 2012

Scotts Miracle-Gro is looking for a new media agency, with requests for proposal due back to the lawn and garden products company on January 9, sources said. WPP's MEC network, which…

December 19, 2014, 2:22 PM EST

Adweek's Top 5 Commercials of the Week: Dec. 12-19 Apple bridges generations, celebrities fall silent, and Ikea shows what kids really want

This week's best ads certainly were an emotional bunch. Ikea and Apple both offered profound meditations on love for the holidays, and Samsung's entry was dreamlike as well—though wrapped in fascinating…

December 19, 2014, 11:40 AM EST

24 Hours in Advertising: Friday, Dec. 19, 2014 Carnival crowdsources its Super Bowl ad, American Apparel looks to repair brand

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Carnival will run its first Super Bowl ad Carnival Cruise Lines announced it…

December 19, 2014, 7:08 AM EST

Inside Pornhub's Crusade to Tear Down the Taboos of Watching Sex Online Can an adult site become a mainstream brand?

Even if you aren't one of Pornhub's 50 million daily visitors, you've probably heard the site's name this year in a surprisingly safe-for-work context. Maybe you read about its non-pornographic ad design…

December 18, 2014, 7:22 PM EST

Ad of the Day: Hyundai's 'Exobaby' Might Be the Oddest Metaphor Yet for Its Drivers Feeling safe yet?

It's tough to make babies the star of car commercials, seeing as they're a long way from driving age. Not that advertisers haven't tried. Now, Hyundai jumps in with perhaps…

December 18, 2014, 3:37 PM EST

L'Oreal's Luxury Brands Make Shift in Comms Planning Business goes to MEC, from Optimedia

It hasn't been a great week for Publicis Groupe's media networks. On the heels of Mars moving its global planning business out of the French company's Starcom agency, another marketer, L'Oréal,…

December 18, 2014, 3:08 PM EST

Can American Apparel's New CEO Tone Things Down Without Turning It Into Old Navy? Paula Schneider has a tall order, and a low profile

American Apparel has long been defined by its founder and former CEO, Dov Charney, a man who became infamous for the brand's marketing and the scandals he was embroiled in.…

December 18, 2014, 3:00 PM EST

Carnival Asks Consumers to Choose Its First Super Bowl Commercial Voting begins on four BBDO rough cuts

Carnival Corp. wants the public to select its first Super Bowl spot from among rough cuts of four commercials produced by new agency BBDO in Atlanta. The spots are "Getaway," which…

December 18, 2014, 12:26 PM EST

After 15 Years With BBH, Johnnie Walker Picks a New Agency Anomaly wins Diageo's global marquee brand

Diageo has awarded Johnnie Walker, its global marquee creative account, to Anomaly after a pitch that included 15-year incumbent Bartle Bogle Hegarty as well as BBDO, Ogilvy & Mather and…

December 18, 2014, 10:46 AM EST

24 Hours in Advertising: Thursday, Dec. 18, 2014 Samsung gets dreamy, Serial gets satired, and Cuba gets ready for brands

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Samsung creates a delightful holiday ad This animated spot tells the story of…

December 18, 2014, 9:49 AM EST

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