Advertising & Branding | Adweek Advertising & Branding | Adweek
Advertisement
Here's Why Gerry Graf Is the Best Speaker During Advertising Week Once again, the industry's class clown injects levity into all the serious talk

Just when you thought Advertising Week could not get more full of itself, along comes Gerry Graf. Graf, the founder of Barton F. Graf 9000 and genuine smartass, today used the occasion…

October 1, 2014, 9:14 PM EDT

Mondelēz Strikes Online Video Deal With Google The snack giant's largest digital media push to date

Mondelēz International, the international candy and snack giant whose brands include Oreo, Trident, Nabisco and Cadbury, today announced that it has signed a global agreement with Google focusing on online…

October 1, 2014, 4:05 PM EDT

Brand of the Day: How Target Deftly Handles Complaints on Facebook Responding to all, especially the angry

Target may be the No. 2 general merchandise retailer in the U.S., behind Walmart, but that doesn't mean it's too busy to reply to your Facebook posts. They will. Often.  A…

October 1, 2014, 2:05 PM EDT

Publicis Groupe Is the Big Winner in Samsung's Global Review Tech giant spends $2 billion annually on media

Publicis Groupe can breathe a huge sigh of relief. The holding company's agencies were the most exposed in Samsung's global marketing services review, yet beat the typically poor odds of incumbents.…

October 1, 2014, 12:58 PM EDT

Ad of the Day: Leica Recreates 35 Famous Photos to Celebrate a Century of Photography Taking plenty of credit 100 years after its first camera

Not every famous photograph was taken with a Leica. But they were all taken thanks to Leica. The German camera brand on Wednesday unveiled this incredible new ad from Brazilian agency…

October 1, 2014, 12:47 PM EDT

Weigh In on the Hottest Topics at This Year's Advertising Week. Join #AdweekChat Today Twitter chat kicks off at 2 p.m. ET

It's Advertising Week in New York, and the city is teeming with thousands of marketing professionals looking to learn, hobnob and have a few good arguments about the industry's emerging…

October 1, 2014, 10:16 AM EDT

Are Tablets Just as 'Mobile' as Smartphones? Market researchers say yes, but ad players think it's controversial

Nearly three years ago, Facebook CEO Mark Zuckerberg proclaimed that the "iPad's not mobile....It's a computer. That's a different thing." Since then, Apple's iPad and competitors such as the Amazon…

October 1, 2014, 6:02 AM EDT

Saatchi (Finally) Finds a Chief Marketing Officer N.Y. office hasn't had one since 2010

Saatchi & Saatchi has finally filled its chief marketing officer role. The agency, which, remarkably, hasn't had a CMO since Ben Bittman left in 2010, has hired Christine Prins out of…

October 1, 2014, 6:00 AM EDT

Dell, Mondelēz, Allstate CMOs Play the Desert Island Game They couldn't choose one marketing strategy to take

If chief marketing officers Lisa Cochrane of Allstate, Dana Anderson of Mondelēz and Bryan Jones of Dell were stuck on the desert island, not one of them could choose a singular marketing…

September 30, 2014, 5:02 PM EDT

5 Things IAB's Randall Rothenberg Wants You to Know About Digital Advertising Viewability standards are going to get clearer and easier

The Interactive Advertising Bureau this week launched a nonprofit organization called the IAB Technical Laboratories to help grapple with viewability and other digital advertising issues. The research and development group will…

September 30, 2014, 4:45 PM EDT

Advertisement