This Mobile Game Maker Is Preparing a Cinematic, Star-Studded Super Bowl Spot

Butler, Shine, Stern & Partners handles creative

Mobile video game company Top Games USA Inc. has bought a 30-second ad in Super Bowl LI. The Menlo Park-based group has produced a series of smartphone games in recent years,…

Time Inc. Is Looking for a Brand to Help Launch Its Mount Everest VR Film

Wants a 'true partner' to give it a larger platform

Time Inc. has the rights to Capturing Everest, a new virtual reality film from Endemol Shine Beyond USA, and it has big plans for the release of the film, but…

4 Key Takeaways About the Future of Content From the Brand Storytelling Conference

Gen Z insights, views vs. attention, and the boomerang effect

Nestled atop one of the many snow-capped mountains north of Salt Lake City, the Stein Eriksen Lodge played host Thursday to a gathering of branded content experts from agencies, brands…

A 53-Year-Old Ballerina Personifies Defying Age in This Skin Care Ad

Introduces No7's new campaign to U.S. market

Beauty and skin-care products often have a similar goal—to defy age. When it comes to personifying that concept, skin-care brand No7 has chosen the ideal spokesperson: Alessandra Ferri, who was…

Is Netflix Trolling Trump With Today's Grim Teaser for House of Cards?

'We couldn't possibly comment'

As many gather in Washington today to witness Donald Trump's inauguration as president, Netflix leveraged the moment to share its own dark depiction of the nation's capital. At 10:30 a.m.—about an…

Budweiser Ending Olympic Sponsorship After 32 Years

No longer the official beer of Team USA

After sponsoring the U.S. Olympic team since 1984, Anheuser-Busch InBev is ending its partnership with the U.S. Olympic Committee. The sponsorship had spanned 16 Olympic games. "We continually evaluate our sponsorships…

New Study Finds That Agencies and Marketers Are Still at Odds in 2017

RSW/US survey notes stubborn gap

It's 2017, but advertisers and marketers remain at odds over the changing nature of their relationship, according to results from a New Year Outlook survey conducted by development firm RSW/US. Asked about…

Ad of the Day: Weight Watchers' Remarkable Film Asks Why People Gain Pounds in the First Place

Thoughtful testimonials via filmmaker Gary Tarn

It's hard to make weight loss testimonials feel like anything other than hackneyed or seedy, preying upon the audience's insecurities to shame them into looking a certain way. But a new…

Ryan Lochte Seeks Fresh Start From His Drama-Filled Past in PowerBar Campaign

Also putting 'questionable hairstyles' behind him

If anyone needs a fresh start, it's Olympic swim bro Ryan Lochte. PowerBar is giving him that, in a new tongue-in-cheek campaign from BSSP that encourages all of us to…

It's Time Marketers Rethink Their Commitment to Content

By using their time and energy wisely

Eighty-six percent of B-to-C marketers in a recent study say they will be including content marketing in their budgets this year. That makes plenty of sense because it's no secret…

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