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Ad of the Day: This Woman's Heartbreaking Makeup Tutorials Double as Powerful PSAs

Reshma's beauty tips

This isn't the kind of makeup tutorial you see every day. In this compelling video by Ogilvy & Mather, a young vlogger named Reshma neatly walks viewers through the process of…

How Not to Get Sued By Michael Jordan, or Any Celeb, Over a Simple Congrats Ad

What brands can learn from one grocery chain's cautionary tale

Can you get sued for wishing a celebrity well? It might seem innocuous, but using an ad to congratulate an athlete or another big name can earn brands their very own…

Quiz: Do You Know Which Words Are Missing From These Taglines?

Fill in the blanks

Remembering a brand's tagline is pretty simple. It's drilled into the consumer's head over and over. But what happens when you remove a few words? See how superb your tagline…

Ad of the Day: Honda Explores the Strange Art of Precision Walking in This HR-V Spot

Mcgarrybowen steps right up with another eye-catcher

In a beautiful display of step-by-step precision, Honda's latest TV ad for its new HR-V focuses on walking—not driving. The new 60-second spot, "Stepping," created by mcgarrybowen London for Honda Europe,…

Teflon Tom: Why Brady's Brand Remains Bulletproof

Patriots QB's stock goes up following overturned suspension

The NFL season doesn't start until next week, yet Tom Brady just scored a huge victory over the league today, keeping his brand marketability at a championship level. This morning, a…

Jaguar Wants to Be an Attainable Luxury Brand, and It Shows in Its New Model's Price

XE sedan starts at $34,900

Jaguar wants to be a carmaker everyone can like, not just villains, and one more people can afford. The brand also wants to move beyond the bad-boy image it's embraced in…

Roger Bova Helped Give Budweiser a New Look. What's He Planning at Barton F. Graf?

New head of design on his past triumphs and future challenges

Roger Bova was one of only three designers at Anomaly when he joined three and a half years ago. And while he grew the agency's design department into something much…

Fans of the Iconic Woody Wagoneer Are Freaking Out About Its Possible Return

Fake wood could hit the road again

Jeep fans breathed a collective gasp this week as word spread that Chrysler might—just maybe, two years from now—bring the Woody back. "The Jeep Grand Wagoneer, fondly known as the Woody,…

Design Team Behind New Verizon Logo Says It's Meant to Be Flexible, Not 'Clever or Flashy'

More of a refresh than a rebrand

Google isn't the only brand to revamp its visual identity this week. Verizon just threw its hat into the redesign ring with its first new look in 15 years.  The updated…

Omnicom Is Creating One Mega-Studio by Combining 3 Production Departments

Pools resources to focus on content, real-time marketing

This week, the Omnicom Group revealed its not-so-secret weapon in classic Transformers style. As part of an effort to more effectively serve a wide range of global clients across agencies, the…

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