Advertising & Branding
:Articles
Mobile devices account for just 15 percent of e-commerce today, but eMarketer estimates that by 2017, one-fourth of online sales will be mobile-based as people conduct more of their lives…
Here’s a story you might not expect to come out of Time Inc.: Time.com is on a hiring binge. Two months after several higher-ups left in a round of cost-cutting,…
Display advertising is largely ineffective. Brands aren’t interested and they’re not likely to get on board any time soon. No, the brands are coming online soon—just wait. Those were two competing…
The consensus around these parts over the years has been that Roger Federer is a singularly awkward brand spokesman. But that's not entirely fair. All you have to do to make…
Cramer-Krasselt has beaten the historically poor odds of retaining an account in review, beating back thick competition to remain lead creative agency on Porsche. The other contenders for the account, with…
WPP Group, like most rival holding companies, is perfectly willing to acquire a big digital player like AKQA. But with Possible, WPP’s roll up of smaller digital shops, the parent…
The law doesn’t allow for the trademarking of a great view, but there’s nothing wrong with branding it. Just ask the marketing folks at the Empire State Building. The 1931…
Coming soon to NowThis News: native ads and big-name investors. The New York-based startup, which describes itself as a mobile-centric news outlet for millennials, plans this summer to introduce sponsored video…
Yahoo plans to lean on its search technology to help users discover more great content on Tumblr, the company’s new $1.1 billion acquisition. And Tumblr will help Yahoo reach a…
Coca-Cola wants to help solve one of the thorniest political conflicts in the world. How? More Coca-Cola for everyone, of course. The brand today launched the latest video in its "Open…
