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Heineken Taps Publicis As New Creative Lead Agency 2 Weeks After W+K Exit

Assignment came without a review

Publicis Worldwide will assume lead global creative responsibilities for the Heineken brand, following the split between the world's third-largest brewer and Wieden + Kennedy two weeks ago. The Publicis Groupe network…

Tiger Woods Earns 83 Times More Money Endorsing Things Than Playing Golf

Plus other athletes' income stats

The sprinter Usain Bolt has earned $15,000 in race winnings over the last year but $21 million in sponsorships. Nascar star Jimmie Johnson, on the other hand, pulled in $16.2…

The World's 18 Best Outdoor Campaigns of 2014-2015

The top winners at Cannes, from Cupertino to Buenos Aires

We continue our 2015 Cannes Lions wrap-up today with a gallery of the Grand Prix and gold Lion winners in the Outdoor category. Only two of the campaigns were done…

Ad of the Day: Memorial Sloan Kettering Tells Three Powerful, Inspiring Cancer Stories

Pereira & O'Dell extends the 'More science. Less fear' campaign

Giving people a new way to think and talk about cancer." That's the mission of three Internet films from New York's Memorial Sloan Kettering Cancer Center, according to chief communications officer…

Where Are All the Cannes Lionesses?

Two female mcgarrybowen creatives celebrate their first Cannes win, and spark a movement

Last Wednesday night, I couldn't sleep. My partner Holly Fallows and I were up for our first award at Cannes. Two girls from the north of England were up for…

This Quirky Campaign to Rename British Landmarks Boosted Chinese Visits 27%

Ogilvy effort won 3 PR Lions at Cannes

Would you be more likely to shop Savile Row if it were called "The Street for the Tall, Rich and Handsome"? Or maybe book a visit to Sherwood Forest if…

Adweek Daily Brief: R/GA Celebrates Its 33 Lions Wins

Our new take on '24 Hours in Advertising'

Microsoft is handing off its display, mobile and video ad sales to AOL, but the software giant denies that there will be any jobs cuts. Plus, R/GA celebrates its massive…

6 Creatives Waged a Design Battle in Front of 1,000 People, and Here's What They Made

Shutterstock gave Cannes competitors 20 minutes

CANNES, France—Lots of designers believe themselves to be God's gift to Photoshop, but few have to prove it on stage in front of a screaming, alcohol-fueled crowd. As part of this…

How Narragansett Beer Rebuilt Its Brand With a Meager $100,000 Media Budget

Deep roots and word of mouth

It's not often that a 125-year-old brand can reinvigorate itself without a complete reinvention. But that's what Narragansett Brewing Company has been able to do. With a shoestring media budget…

What I Learned Judging the Innovation Lions, Where Actions Are the World's Best Ads

'Will it endure? Can it change lives?'

Cannes Lions was born out of the Cannes Film Festival in the 1950s. And so, unsurprisingly, its origins were in narrative filmmaking—it awarded good commercials. Billboards weren't added until nearly…

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