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Shirts on, Boys. Abercrombie Says It's Done With Sexualized Marketing

Brand will now focus on 'showcasing product and trends'

Have we seen the last of Abercombie & Fitch's shirtless models? In an attempt to refresh the brand, Abercrombie is looking to shake off its ab-oriented image. By the end of…

An L.A. Agency's Grassroots Drought Initiative Has Grown Into a Citywide Campaign

Omelet and mayor's office create 'Save the Drop'

As California's drought continues to worsen, the city of Los Angeles has turned to a local ad agency to help change residents' water habits. The "Save the Drop" campaign, produced by Omelet,…

Brand Genius 2015 Call for Submissions

Adweek is accepting nominations for marketing's top honor

For over 25 years, Adweek's Brand Genius Awards have saluted best and brightest minds in marketing—but we need your help in finding them. Do you know a fearless marketer who…

As Firestorm Grows Around Media Kickbacks, the Industry Launches a New Task Force

4A's and ANA vow to investigate marketers' concerns

It has been called (by 4A's President Nancy Hill, specifically) the ad industry's "elephant in the room." The issue? Allegations of media agencies pocketing discounts on volume media buys and not…

New York Life Launches a Creative Agency Review

$74 million account is currently at Havas Worldwide

Another insurance company is launching an agency search: New York Life is reviewing the creative business currently handled by Havas Worldwide, a client rep confirmed. The largest mutual life insurance company…

Ad of the Day: Apple Watch Gets Three Grand 60-Second Spots for Launch Day

Your life is about to change

The Apple Watch is here, and with it come the first true commercials for the device. And they're less about the nitty-gritty of product features and more about how the…

Revenue Grows at IPG, but Company Still Records a Loss

Q1 organic growth approaches 6%

Revenue grew overall and organically at Interpublic Group in the first quarter of 2015, but the company still recorded a net loss. The loss totaled $1.8 million, but that's a vast…

Adweek's Top 5 Commercials of the Week: April 17-24

Comedy, jazz and more pure love for moms

It was a good week for British commercials, as four of the five spots here come from the U.K. Check out our picks for the week's best spots below, and…

24 Hours in Advertising: Friday, April 24, 2015

Toyota fuels cars with cow manure, and Wells Fargo embraces same-sex couples

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: WPP's revenue up for Q1 WPP reported revenue jumped 8 percent in the…

Wells Fargo Features a Lesbian Couple in Its First Big Campaign From BBDO

Bank follows the trail Honey Maid blazed a year ago

With the launch of a new campaign from BBDO, Wells Fargo is leaning into the advertising—and societal—trend of embracing same-sex couples. A year after Droga5 featured a male couple with a…

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