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This Gen Z Infographic Can Help Marketers Get Wise to the Future Here come the social natives

We've all heard plenty about millenials (or Generation Y), those born between 1976 and 1994. But as that generation continues to age, marketers are starting to shift their attention to…

August 21, 2014, 1:40 PM EDT

Back-to-School Shopping Has Changed Forever Nielsen, Retale studies show seasonal shift—and the dominance of digital

For decades, back-to-school shopping used to mean heading off to the mall (or, increasingly, Walmart) to fill the cart with the usual haul of spiral notebooks and backpacks. The digital…

August 21, 2014, 12:52 PM EDT

Entertainment, Media and Communications Deals Hit $74 Billion in Q2 PwC credits the rise of the megadeal

The entertainment, media and communications (EMC) sector reached $74 billion in deal volume in the second quarter, up $67 billion from the same time last year. PwC this week released its…

August 21, 2014, 11:37 AM EDT

Ad of the Day: Ikea Hypnotizes Customers and Time Travels to Their Future Lives Forsman & Bodenfors work is strange but charming

Ikea is really going down the rabbit hole to promote its new catalog, and it wants to take you along for the ride. The brand has launched a campaign from Swedish…

August 21, 2014, 8:30 AM EDT

Anheuser-Busch InBev Down to Finalists in Media Search Incumbent Starcom not among them

Anheuser-Busch InBev is down to three finalists in its domestic media agency search. OMD, MediaCom and Spark remain contenders, sources said. Incumbent Starcom, which has handled research and media planning since…

August 20, 2014, 5:41 PM EDT

JWT N.Y. Hires Marta La Rock as Executive Planning Director Formerly with mcgarrybowen

JWT New York has hired Marta La Rock as executive planning director to handle strategic planning on Royal Caribbean and lead cross-agency integration for JWT parent WPP. La Rock joins JWT…

August 20, 2014, 4:05 PM EDT

Study: Digital Display Ads Nine Times More Effective Than TV for Insurance Brands Geico is on top of consumers’ minds

The catchy jingles and memorable mascots we see on TV don’t seem to be what are attracting consumers to auto insurance companies these days. In fact, digital display ads are…

August 20, 2014, 3:09 PM EDT

Belk Taps iCrossing for Digital Business Incumbent shop Camelot, others vied for account

National retailer Belk has named iCrossing in Chicago as its lead digital agency.  The shop won the business following a review with the Charlotte, N.C.-based retailer looking to raise its brand awareness…

August 20, 2014, 3:04 PM EDT

SeaWorld's Larger Killer Whale Habitats Fail To Appease Animal Rights Advocates 'A bigger prison is still a prison'

It may end up being a drop in the ocean, but SeaWorld is countering the rising tide of bad publicity, plunging investor confidence and the loss of a key sponsor. How?…

August 20, 2014, 1:00 PM EDT

Are the Salad Days Over for Single-Item Restaurants Like Crumbs? Cupcakery's failure shows how a hot fad can burn restaurateurs

Yesterday, the remaining assets of the once-proud restaurant chain called Crumbs went into a bankruptcy auction. TV host Marcus Lemonis scooped up—forgive us—the crumbs left from Crumbs for $6.5 million.…

August 20, 2014, 12:30 PM EDT

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