Laura Desmond Steps Down From Publicis Groupe

The agency's CRO and former SMG global CEO won't return post-sabbatical

Publicis Groupe announced today Laura Desmond will step down as chief revenue officer of Publicis Groupe, effective Dec. 31, 2016. Desmond took a leave of absence from her role beginning July…

Twitter Just Shut Down Vine 4 Years After Buying It for $30 Million

Couldn't compete with Instagram and Snapchat

Vine will not be an infinite loop. It was four years ago this month when Twitter bought Vine for a reported $30 million, but now the relationship has fully withered. On…

How NPR Increased Podcasting Ad Sales by 10 Times in 2 Years

Brands are buying into cross-platform advertising

NPR has the equivalent of a podcast testing lab that's now starting to reap huge financial dividends. For instance, the media organization late last year wanted to launch a new…

Some of Marketing's Brightest Minds Share Their Best Advice for the Next Generation

2016's Brand Genius winners talk success

  brightcove.createExperiences(); This year's Brand Genius winners once again represent a group of elite marketers creating groundbreaking work for brands within…

Ad of the Day: Secret's Latest Stress Test Has a Transgender Woman in a Pinch Women Know Well

Welcome to the ladies' room

Becoming a woman is hard. There's that whole awkward adolescence, then the long canyon of negotiating space—with men, in careers, with other women. It takes a while to know who…

JW Marriott Is Exploring Beyond the Typical Commercial With Branded Travel Series

Celebrity entrepreneur Bill Rancic hosts the show

The days of the typical commercial, where it interrupts the viewer's experience, might be coming to a close as another brand announced its intentions to create and distribute more of…

Bordeaux Shakes Off Its Stuffiness With a New Video Series That's Not for Wine Snobs

Highlights accessibility for younger consumers

Younger generation wine drinkers have had their fill of the pompousness that's often associated with fine wine. And more brands are catching on, adapting their marketing strategies to include funky…

Ad of the Day: Nike and LeBron James Open the NBA Season With a Toast to Underdogs

A salute to the ones who 'weren't supposed to be here'

The Cleveland Cavaliers opened the 2016 NBA season with a victory over the New York Knicks on Tuesday night.  LeBron James scored a triple double for the league's defending champions, but…

Why Having a Vision Is the Key to Arnold Schwarzenegger's Success

Adweek's 2016 Brand Visionary on his persistent drive

It takes a certain set of skills to successfully transform one's career not just once or even twice, but over and over again. No one has been more successful at…

In Global Rebrand, National Geographic Drops 'Channel' From Its Network Name

And introduces a new tagline: 'Further'

National Geographic Channel's recent reinvention, and National Geographic's expanded partnership with 21st Century Fox last fall, is ushering in a global rebrand for the entire company. As part of the rebrand,…

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