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Olympic Roundup: Usain Bolt Dominates His Third Consecutive Games

Simone Biles wins gold for vault

Coming out of the weekend, Team USA continues to have more 2016 medals (69) than any other country at the Summer Olympics in Rio. Here's what marketers need to know…

Olympic Roundup: U.S. Reaches 1,000th Summer Olympics Gold

Thanks to Simone Manuel's win

Saturday Michael Phelps finished his last competition at the Summer Olympics in Rio—and his career—with a gold medal, and Simone Manuel gave the U.S. its 1,000th Summer Olympic gold medal.…

NBC Posts Second Highest Ratings of Rio Games

Thanks to emotional wins for Team USA in swimming and gymnastics

On a night when Michael Phelps won his unprecedented 22nd gold medal, it was two Americans named Simone who delivered the emotional stories of the day. Simone Biles, the Team…

Who Is Allyson Felix?

Weeks ago, she couldn't walk. Now she's running for gold.

As the focus in Rio moves to track and field, Team USA's Allyson Felix will shift from cheering on her fellow athletes ("The women continue to kill it here in…

Olympic Roundup: Team USA's 2 Stellar Simones (Manuel and Biles) Make History

Fiji declares national holiday for its first gold

The U.S. gymnastics and swimming teams were on fire again during Day 6 of the Olympics in Rio, helping Team USA continue to stay ahead in the medal count (now 38).…

NBC Gets Its Lowest Olympics Ratings Since Saturday, but Men's Basketball Boosts NBCSN

As livestreaming tops 1 billion minutes Wednesday

Wednesday night's Rio Olympics action featured a victory for U.S. beach volleyball stars Kerri Walsh Jennings and April Ross, another gold medal for legendary Japanese gymnast Kohei Uchimura, and a…

Who Is Kerri Walsh Jennings?

Team USA volleyball star says the secret is playing like a kid

As a three-time Olympic gold medal winner, Kerri Walsh Jennings is one of Team USA's most seasoned athletes. But this year, in Rio, she's competing for the gold medal in…

Olympic Roundup: Carmelo Anthony Shatters a U.S. Record

Meanwhile, pools keep mysteriously turning green

Team USA once again had a great night in Rio, staying on top in the medal count (now 32). Here are the most important stories for marketers to know about…

NBC's Rio Ratings Swim Closer to London's but Still Lag Behind

Epic performances from Phelps and Ledecky lead to Rio-high night

Linear viewership for the 2016 Rio Olympics on NBC is significantly up from the first night of competition but remains down from London 2012. The network delivered 33.4 million total…

Bubba Watson's Jetpack: The Story Behind Oakley's Latest Insane Golfing Vehicle

How Thinkmodo pulled off its loftiest brand stunt yet

At the Olympics, golfer Bubba Watson will be walking the course like everyone else. But don't be surprised if someone asks him about his insane jetpack golf cart. That's because the…

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