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Brilliant Ad Protesting the Redskins Nickname Airs During the NBA Finals Evocative, soulful, unsparing

Miami stumbled in Game 3 of the NBA Finals, but a Native American tribe turned up the heat. The Yocha Dehe Wintun Nation of California ran a 60-second spot protesting…

June 11, 2014, 8:48 AM EDT

Ad of the Day: Hashflags Raised, Twitter Storms Brazil for the World Cup GSP spot heralds digital goodie bag

Twitter is doing plenty of digital activations around the World Cup, and now it's done a good old-fashioned video to get you pumped up as well. The spot, from Goodby, Silverstein…

June 10, 2014, 2:11 PM EDT

Beckham and Zidane Star in Adidas World Cup Ad That's Actually, You Know, Fun Not everything has to be epic

Epic ads are crowding the field ahead of Thursday's World Cup kickoff, but Adidas doesn't mind just having a little fun, sometimes. This spot from the official sponsor, via TBWA\Chiat\Day, finds…

June 10, 2014, 10:19 AM EDT

Ad of the Day: Nike's 5-Minute Animated World Cup Film Has Humans Everywhere Cheering Attack of the clones

Last week we wondered if another marketer had managed to out-Nike Nike with a flashy short film around the World Cup. Nike probably didn't care, though, as it was busy…

June 9, 2014, 1:47 PM EDT

Which World Cup Sponsors Are Resonating With Fans? Omnicom breaks down the social love

As the World Cup quickly approaches, brands are pouring millions into showing the world that they love and understand soccer that much more than their competitors. But are fans listening,…

June 9, 2014, 8:25 AM EDT

Did Beats by Dre Just Out-Nike Nike With This Incredible World Cup Ad? Neymar Jr. and a galaxy of other stars

Good lord, Beats by Dre is getting great at sports commercials. We wrote at length last month about how the music company and ad agency R/GA have teamed up to make…

June 5, 2014, 1:05 PM EDT

Ad of the Day: McDonald's Films the Craziest Soccer Trick Shots Ever … and They're Real World Cup wonders

For every big-budget advertising opus timed to the World Cup (I'm looking at you, Nike and Samsung), there are always a few real gems that don't show any soccer stars…

June 4, 2014, 2:15 PM EDT

YouTube Supports Gay Athletes in Star-Studded Ad for LGBT Pride Month 72andSunny spot is themed #ProudToPlay

Jason Collins. Michael Sam. Robbie Rogers. It's been an eventful couple of years for athletes coming out publicly in professional sports. And now, YouTube, a longtime supporter of gay rights,…

June 3, 2014, 1:50 PM EDT

Nike Inches in on Adidas’ World Cup Social Turf Still time to win the chatter game

Nike is not a sponsor of next week’s coveted World Cup, but exclusive data from Globe Runner reveals that the brand is catching up to Adidas’ official stake via social…

June 2, 2014, 2:57 PM EDT

Ad of the Day: Chilean Miners Star in Year's Most Electrifying World Cup Spot Pep talk about the Group of Death

Less than a month after the 2010 World Cup wrapped up, a major mining accident in Chile made headlines around the world, as 33 miners were trapped by a cave-in.…

June 2, 2014, 11:13 AM EDT

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