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W+K Ads Show How Stunning VR Helps People With MS Reconnect With Their Passions

A vicarious thrill

Imagine doing the thing you love the most. Then imagine you can't do it anymore, because of a debilitating disease. That's what happened to the two multiple scelorisis sufferers featured in…

What Michael Phelps Loves About His Under Armour Ad, and Why He's Never Worn Nike

Plus, a look at UA's new athlete outfits for the Olympics

BALTIMORE, Md.—Michael Phelps and Under Armour were, in a sense, born at the same moment. The performance sports apparel brand was founded here in Baltimore in 1996 by Kevin Plank. That same…

Michael Phelps Returns for One Last Swim in Under Armour's Haunting New Ad

Bearded champion preps for Rio

Michael Phelps has been an Under Armour endorser since 2010, but of course, he's only truly in the spotlight quadrennially, during the Olympics. Now 30 years old, the world's greatest-ever…

New Balance Parts Ways With Agency of Record Arnold Worldwide After 6 Years

Activewear brand to consolidate its global marketing spend

International sneaker brand New Balance has decided to end its relationship with global creative agency of record Arnold Worldwide after six years. Amy Dow, head of corporate communications at New Balance,…

If You Run Fast Enough Past This Reebok Ad, It Unlocks a Free Pair of Sneakers

Animal's human speed test

Sneaker brands are fond of running challenges, and they can make for some cool ad stunts. Asics has done this for years, running outdoor ads that challenged people to race against…

Asics Gets Down and Dirty, and Very Sweaty, in 180's 'Want It More' Campaign

Another appeal to the tough athlete

Hey, athletes and gym rats, do you WANT IT MORE? If so, Asics has the perfect ad campaign for you. In this new global push from 180 Amsterdam and Smuggler director…

Say Hello to Biketown, Nike's Incredibly Cool Bike-Share Program for Portland, Ore.

Sexier than your busted Huffy

Nike, which has been based in the Portland, Ore., area for the last 40 years, just gifted the hipster-chic city with Biketown, a sleek and super-recognizable take on city bikes.  In…

5 Questions You Should Answer If You Want Your Mobile Marketing to Work

Where growth is coming from, building trust and more

While it's no surprise that mobile devices are playing a larger role in consumers' lives, the growth in the use of smartphone devices has had a transformative impact on the…

Nike Athletes Dropped Some Insane Product on Fans in San Francisco Last Weekend

A Super Bowl treat for Nike+ members

While many advertisers were shelling out millions of dollars for TV slots on the Super Bowl broadcast last Sunday, Nike was on the ground in San Francisco getting much more…

Russell Westbrook Gets the Best Hype Man Ever in Bravado-Packed Jordan Ad

W+K imagines the NBA star's pre-game monologue

The new Air Jordan XXX sneakers on Russell Westbrook's feet might actually be spaceships, a new commercial suggests—so everyone should probably get out of his way.  The Oklahoma City Thunder point…

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