Advertising & Branding
:Sports
It all goes back to Ron Mexico. In 2005, The Smoking Gun broke the story of a legal complaint about a prominent athlete who “knowingly failed to advise” a partner that…
The Ultimate Fighting Championship has gone mainstream, and the proof is in the ad inventory. On the eve of Fox’s sixth live UFC showcase, the network is completely sold out for…
Specs Who From left, Dave Brown, director of digital strategy; Maneesh Goyal, founder, CEO; and Lauren Austin, creative director What Events marketing agency Where New York offices One sure way to make your brand…
The Harbaugh brothers may not have seen it coming, but Visa did. Back in the fall, the company broke two ads from TBWA\Chiat\Day advertising its Visa NFL Fan Offers program.…
Baby boomers may have screwed a lot of things up for the next generations, saddling them with debt and holding on tight to their wealth while their childrens' prospects have…
The sports world is on fire. But not the "fire" you associate with a quarterback completing numerous consecutive passes or a baseball team on a long winning streak. More like hellfire,…
Lots of people don't have much use for Kobe Bryant, but his new Nike spot really is one of the most enjoyable ads he's ever done. The Los Angeles Lakers star…
Sorry is as sorry does. Case in point: The National Hockey League is placing full-page apology ads in major U.S. and Canadian newspapers in the run-up to resumption of play…
Rory McIlroy made headlines this week by signing an endorsement deal with Nike worth a gazillion bucks (or at least $20 million a year for five years, possibly more). The…
We're increasingly friending brands on Facebook—the average consumer has 29 brand friends on social networking sites, up from just seven a year ago. But that doesn't necessarily mean we're spending…
