Advertising & Branding
:Sports
Tech players and marketers are now consuming their final drinks for South by Southwest Interactive, a five-day conference wrapping this evening. For the National Football League's digital marketers still in…
IDEA: So much sports advertising is about glitz, glamour and superstars being superhuman. Dick's Sporting Goods wants no part of that. "You see Rory and Tiger out there hitting golf…
The outdoor industry will be the first to tell you it gets no respect. There’s a history behind that: a billboard was for decades an afterthought, tossed in only as…
Capital One pitchman Alec Baldwin gets an assist from Charles Barkley in new ads from DDB Chicago and Tool director Erich Joiner timed to the NCAA's March Madness tournament, of…
Never let the reality of a serious injury get in the way of a good advertising slogan. That appears to be Adidas's thinking with its new Robert Griffin III commercial…
Nascar isn't just a bunch of dudes driving heavily branded stock cars around in circles. It's also a bunch of dudes spinning out, flipping and smashing those heavily branded stock cars…
Gun metaphors are probably never a good idea in sports marketing. But Nike is feeling the sting more than most today, having produced this ad in 2011 with Oscar Pistorius—who…
It’s the worst-kept secret in sports media. And while News Corp. still isn’t prepared to talk up its nascent Fox Sports 1 network, everyone from ESPN to the garrulous guy…
Despite a 34-minute power outage that left CBS scrambling to impose order in New Orleans, the preliminary ratings suggest that last night’s Super Bowl may be the most-watched in history. According…
Buddy is dominating. Clyde is a distant second. Barley and Hops are trailing the pack. But there's still plenty of time to name that foal. The foal in this case is…
