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Adweek Toasts the Top Talent in Marketing Presenting the 25th annual Brand Genius Awards

Over the two-plus decades that Adweek has bestowed its Brand Genius Awards, building a successful brand has changed a lot. And not at all. Sure, the 10 master marketers in our…

September 28, 2014, 11:50 PM EDT

This Zigzag Logo Looks Crazy. But Given the Brand, It's Pretty Brilliant A squash club puts its initial in motion

Anyone who's played squash knows it's a frenetic game. Now, one British squash club has a fascinating new logo to match. Melbourn Squash Club's new branding features a web of zigzag…

September 26, 2014, 8:41 AM EDT

MLB Rolls Out Its Derek Jeter Tribute Ad, and It's Amazing in Its Own Way Capturing the Captain's real legacy

This ad from Major League Baseball honoring Derek Jeter is perhaps the simplest, least epic tribute we've seen to the Yankees captain, who, barring an unlikely postseason appearance by the…

September 22, 2014, 8:47 AM EDT

Ad of the Day: Gatorade's Epic Farewell to Derek Jeter Will Be Tough to Beat Surprising fans in the Bronx

Gatorade hits it out of the park with this epic 90-second salute to New York Yankees superstar Derek Jeter, breaking today. If the retiring Jeter is looking for a new career,…

September 18, 2014, 8:03 AM EDT

Old Spice's Man-Robot Sits Down With Drew Brees, and It's Awkwardly Amusing Cue the jazz, the laughs, and the pain

If watching Drew Brees talk to a hyper-awkward robot for six minutes is your kind of thing, then Old Spice has an ad for you. The New Orleans Saints quarterback keeps…

September 18, 2014, 7:52 AM EDT

Nike Cuts Adrian Peterson as Brands Continue to Condemn NFL Marketers have reached a tipping point

Nike will no longer sponsor National Football League star Adrian Peterson, who was re-suspended by the Minnesota Vikings this morning stemming from allegations of abusing his 4-year-old son. "Nike in no…

September 17, 2014, 12:48 PM EDT

Bryan Cranston Acts Out Baseball's Greatest Moments in Fantastic Ad for the Postseason Emmy winner's tour de force for TBS

As the Baltimore Orioles and the Washington Nationals became the first Major League Baseball teams to clinch a division last night, baseball fans, fairweather and hard-core alike, are gearing up…

September 17, 2014, 12:04 PM EDT

Ad of the Day: NFL Fans Are Beside Themselves in Funny New Lowe's Campaign Your football self gives your DIY self a pep talk

Toward the end of a tough week for the league, Lowe's will break a new NFL campaign, themed "Make your football self happy," during Thursday's CBS telecast of the Baltimore…

September 11, 2014, 12:03 PM EDT

Right on Cue, Beats by Dre Smashes an Ace of an Ad With Serena Williams Not all trophies and glamour

It's a good time to make an ad with Serena Williams, and Beats by Dre has done a particularly good job of it. Hot off the tennis star's sixth U.S.…

September 10, 2014, 10:39 AM EDT

After Ray Rice, the NFL Needs to Go Big to Restore Brand With Women It may be 'toast' if it doesn't, marketers say

If the National Football League addresses the Ray Rice scandal as merely a public relations problem, most branding experts and marketing execs say it's making a colossal mistake. In fact,…

September 9, 2014, 1:19 PM EDT

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