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The Martin Agency Welcomes Cycling Event to Richmond Like It's the Next Civil War

Etchings honor city's history

The American Civil War and the UCI Road World Cycling Championship may have more in common than you think ... this year, at least. A new passion project from The Martin…

ESPN Anchors Share Their Best Twitter Strategies and Favorite Accounts to Follow

Tips from an NFL analyst with 4 million fans

ESPN personalities discuss sports for a living and are expected to be up-to-the minute when it comes to their knowledge. And these days, social media is one of the best…

ESPN Finds 5 Famous Endorsers After Hours to Kick Off Ads for Late-Night SportsCenter

72andSunny breaks SC@Night campaign

What do George Washington, Thomas Jefferson, Abraham Lincoln, Theodore Roosevelt and William Howard Taft do late at night at National Park, while winding down after their daily Presidents Race? They…

Nike Recreated the Toga Party From Animal House With Famous University of Oregon Alumni

Otis Day and the Knights showed up, too

This one goes out to all the Ducks fans—but all you really need to appreciate it is to have liked the movie Animal House. Nike celebrates its deep ties to the…

Dunkin' Donuts Taps YouTuber to Show NFL What Excessive Celebration Really Looks Like

Brand returns to ESPN's Monday Night Countdown

A duck-duck-goose-inspired touchdown celebration at a National Football League game is something I'd pay good money to see. The NFL, of course, would never condone such a silly spectacle. But thanks…

Under Armour Welcomes Hundreds of Tom Bradys Back to Football in Ad for Season Opener

'Every single day' message really resonates

As expected, Under Armour added Tom Brady to its new "Rule Yourself" campaign on Thursday, and the timing couldn't have been better—as the Droga5 spot premiered during the NFL's season…

New Era Looks to Feature the Next Generation of NFL Stars in Ad Push

Rising talent tapped to show off official sideline caps

New Era is going young to promote its next wave of sideline caps for the National Football League. The longtime cap maker will debut its first spot today for the upcoming…

Coca-Cola Brings Back This Classic 'Mean Joe' Commercial for Nascar Race

Greene relives the ad that changed his image

"Mean Joe" Greene is returning to television tonight as Coca-Cola resurrects the 1979 ad featuring the Pittsburgh Steelers' former defensive tackle shedding his tough-guy vibe—all thanks to a kid and,…

Nike's New Ad Discourages Budding Athletes, Who Won't Make It Anyway

Just don't do it?

Nike Korea's new "Just do it" campaign kicks off with "Play Loud," a 90-second short film by Wieden + Kennedy Tokyo. Like past Nike works, it promotes team sports as…

Teflon Tom: Why Brady's Brand Remains Bulletproof

Patriots QB's stock goes up following overturned suspension

The NFL season doesn't start until next week, yet Tom Brady just scored a huge victory over the league today, keeping his brand marketability at a championship level. This morning, a…

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