Advertisement

Nike Celebrates the 'Real Girls of Moscow' With Empowering Ads, Murals and GIFs

W+K Amsterdam's take on #betterforit message

In April, Nike Women launched its popular "Better for It" motivational campaign in the U.S. Now, the sportswear giant is expanding the tagline in Russia. A half-dozen new spots from Wieden…

What Globally Ambitious Brands Can Learn From Manchester United's Marketing Playbook

Lessons from soccer's savvy ambassadors

Team captain Wayne Rooney leads Manchester United onto the field in four U.S. cities later this month for a series of exhibition matches against American and international competition. Over the…

Under Armour Honors Misty Copeland With Hashtag That Led to a Car Full of Flowers

#PrincipalMisty gets a social salute

Under Armour couldn't sit idly by on Tuesday when Misty Copeland was named the first African-American principal dancer in American Ballet Theatre's 75-year history—not after the famous TV spot that…

Nike Makes One of the Fastest Ads Ever to Sell the Zoom Air Sneaker

All-stars challenge you to run your quickest mile

A super-fast sneaker deserves a super-fast commercial, and Nike delivers one here for its Air Zoom Elite 8 running shoe. Blink and you'll miss it. The 60-second "Find Your Fast" spot—created…

Tiger Woods Earns 83 Times More Money Endorsing Things Than Playing Golf

Plus other athletes' income stats

The sprinter Usain Bolt has earned $15,000 in race winnings over the last year but $21 million in sponsorships. Nascar star Jimmie Johnson, on the other hand, pulled in $16.2…

Is Tom Brady's Brand Too Big to Fail After Deflategate?

Experts now surprisingly split on QB's marketability

As retired baseball player Mark McGwire and cyclist Lance Armstong have learned, being branded a cheater can ruin a sports star's marketability.  On Wednesday, Tom Brady was singled out by the…

Ad of the Day: Dick's Sporting Goods Goes the Extra Mile in Its First Campaign for Women

Just like they do

Athletic women are increasingly wearing workout gear as everyday fashion. And so are women who never go near a gym—giving rise to the "Athleisure" fashion trend. And with women's activewear…

Manny Pacquiao Wonders If Mayweather Fight Is On, or If It's All Just a Foot Locker Ad

Brand follows up 2014 spot

Foot Locker is happy it can finally celebrate the upcoming Floyd Mayweather vs. Manny Pacquiao fight—for real. Last fall, the shoe store released a commercial in which Pacquiao thought Mayweather had…

Nike Turns Can't Into Can in Its Largest Women's Campaign Ever

W+K's 'Better for It'

Nike's newest commercial captures the inner dialogue of a woman stuck behind a row of models during spin class; a runner through a half-marathon; and a beginner yogi unsure of…

NBA Ditches Coke for Pepsi After a 30-Year Partnership

Pepsi gets beverage rights for all 4 major sports leagues

By severing Coca-Cola's nearly 30-year relationship with the NBA, PepsiCo will achieve a clean marketing sweep of the four major professional sports leagues this fall. Under the five-year deal, PepsiCo will…

Advertisement