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NBC Says It Will be a 'Huge Disappointment' if Super Bowl Doesn't Break Ratings Records

Peacock hopes to top last year's 112 million viewers

What is NBC shooting for when it comes to this year's big game? Oh, just 115 million people. It's expected that each Super Bowl will break the previous year's record to become…

Ad of the Day: NBA Celebrates Its History With Audio of Dr. King's 'I Have a Dream' Speech

Spot is artful and inspiring, but will have its critics

In its first work for the NBA, new lead creative agency Translation uses the Rev. Martin Luther King Jr.'s words to powerful effect. Excerpts from King's "I Have a Dream" speech…

Ad of the Day: Reebok and a Plucky Chicken Urge You to 'Live Free Range'

A campaign most fowl

Why did the chicken cross the road? "To send a clear message that the reason people fall off the wagon and go back to their sedentary habits is because they've bought…

Take a Video Tour of Droga5's Offices, Easily the Coolest on Wall Street

Inside one of the first major shops in N.Y.'s Financial District

Recently, publishers started ditching their swanky Midtown New York offices for more cost-effective downtown digs. Now, it seems there's another shift happening as creative agencies join the migration. At the…

Ad of the Day: Gatorade Celebrates 50 Years in Style With 50 Iconic Sports Moments

Each number is a legend

To celebrate its 50th anniversary in 2015, Gatorade put together quite the impressive highlight reel, featuring 50 memorable sports moments from the past half-century—all in 60 seconds. The spot, from TBWA\Chiat\Day,…

More Top Media Publications Trust Programmatic For Premium Ad Inventory

Time Inc., News Corp., American Media, Wenner Media get on board

More top publishers are opting into programmatic ad networks to sell premium advertising. Varick Media Management recently signed deals with Time Inc., News Corp., American Media Inc. and Wenner Media and…

The Best Ad of 2014 Was Brilliant and Subversive, and It Wasn't Even Real

Inside Newcastle and Droga5's ambushing of the Super Bowl

Technically speaking, the best ad of 2014 didn’t exist. Just ask Anna Kendrick. Last January, millions of viewers watched the Academy Award nominee deliver a two-minute, profanity-laden rant that took Newcastle…

Ad Competition From Big-Name Actors Pushes Athletes to the Sidelines

The incredible shrinking athlete endorsement deal, Part 2

Remember a couple of decades ago when movie stars such as Arnold Schwarzenegger would only appear in commercials airing in Japan or Europe? Now there is a long list of actors…

Domestic Abuse Allegations Cause Brands to Rethink Sponsorships

The incredible shrinking athlete endorsement deal: Part 1

NFL star Ray Rice indicted on charges of assault and domestic abuse. Adrian Peterson indicted on charges of aggravated assault and reckless injury to a child. Olympic hero Oscar Pistorius…

Mark Cuban: Here Are My 6 Pieces of Advice for Clippers Owner Steve Ballmer

Lessons from a guy who's been there

Microsoft's former CEO Steve Ballmer bought the Los Angeles Clippers for $2 billion this summer after the NBA ousted his predecessor, Donald Sterling, for life. Ballmer has taken on a…

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