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Ad of the Day: Samsung Inspires You to Stage Your Own Winter Olympics Kids, sure, but grownups too?

We're deep into the third month of the 2014 Winter Olympics—that's how long they've been going on, right?—and the games' gazillion sponsors are still rolling out TV spots in hopes…

February 19, 2014, 2:19 PM EST

Gatorade and Dwyane Wade Give High School Basketball Team the Surprise of a Lifetime Riverdale Rebels rewarded

We've seen this marketing stunt countless times: Big brand dips into its deep pockets to give some hardworking, deserving, photogenic youngsters a new playground or a concert or a trip…

February 19, 2014, 10:45 AM EST

Selling Exercise Equipment: Always a Heavy Lift The rise of exertainment

In 1932, Mrs. Gordon Bergfor of New York City learned from her doctor that she had a chronic neuromuscular disease. The only hope she had was finding an exercise machine…

February 6, 2014, 6:27 AM EST

Some 'Real Americans' Don't Like Coke's Super Bowl Spot #AmericaisBeautiful gets hijacked

America is a diverse place, with a wide diversity of opinions on what it means to be an American. As Coke is quickly finding out. The brand's touching It's Beautiful Super…

February 2, 2014, 8:40 PM EST

Adweek Will Be Grading Every Super Bowl Ad as It Airs, and You Can Too Join us tonight for real-time report cards

Everyone has an opinion on the Super Bowl commercials. Now, you have a place where can grade every one of them—with a single click. Adweek is launching a special site for…

January 31, 2014, 4:52 PM EST

Anheuser-Busch Is the Super Bowl’s Top Sponsor Beer giant has spent $149 million in the big game since 2009

The King of Beers also rules the Super Bowl. According to Nielsen, Anheuser-Busch was the top spender in the last five Super Bowls, ponying up $149 million between 2009-2013. That the…

January 31, 2014, 3:54 PM EST

Russell Wilson Isn't Peyton Manning. And to the Companies He Endorses, That's Just Fine American Family Insurance preps ad for Sunday

Peyton Manning is one of the top 10 commercials endorsers of all time in the sports world. But what about the other quarterback starting on Sunday? Seattle Seahawks QB Russell Wilson…

January 31, 2014, 8:37 AM EST

NFL to Launch Ad-Supported Digital Network NFL Now will stream highlights and NFL Films content—but not live games

NFL commissioner Roger Goodell on Thursday announced plans to launch a new digital network called NFL Now, which will stream original content to a range of connected devices that includes…

January 30, 2014, 2:27 PM EST

Visa Soars Into the Winter Olympics With Sarah Hendrickson and Amelia Earhart What's your everywhere?

IDEA: All Olympic advertising tries, in some way or other, to soar. BBDO's new spot for Visa does so literally, thanks to U.S. Olympic ski jumper Sarah Hendrickson and legendary…

January 30, 2014, 6:52 AM EST

Infographic: Will Super Bowl Advertisers Put Hashtags and Facebook URLs in Their Spots? Fewer than half did in 2013

Remember when including a Facebook URL, Twitter hashtag or branded website was all the rage with Super Bowl advertisers (and TV marketers in general)? Per StarStar's numbers, during last year's big…

January 29, 2014, 5:33 PM EST

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