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Every One of the 'Final Five' Gymnasts Absolutely Crushed the Internet Last Week

The women dominated on the floor and in social

They call themselves the Final Five in honor of their retiring coach Martha Karolyi, but they may as well call themselves the First Ladies of Social. Simone Biles, Aly Raisman, Gabby…

Olympic Roundup: U.S. Women Win Relay Gold, as Men Appeal Disqualification

Usain Bolt takes gold for last time

Team USA reached 105 medals at the Summer Olympics in Rio on Friday, keeping the nation atop the medal count. Here's what marketers need to know about the last 24…

NBC's Olympics Ratings Rebounded a Bit Thursday Night

But remained lower than last week

It was an inspiring night in Olympics competition Thursday, with Team USA's Ashton Eaton taking home the gold in the men's decathlon and Usain Bolt flying to a third consecutive…

Olympic Roundup: Team USA Now Has 100 Medals

Ashton Eaton ties record for 2 decathlon golds

Team USA reached 100 medals at the Summer Olympics in Rio on Thursday, keeping the nation atop the medal count. Here's what marketers need to know about the last 24…

Who Is Elena Delle Donne?

The Olympian balances basketball success with recent off-court revelations

Elena Delle Donne is a stud on the hardwood. She was the 2015 WNBA MVP, and the 2013 WNBA Rookie of the Year, earning these accolades as a member the…

Olympic Roundup: U.S. Women Sweep 100-Meter Hurdles, Bolt's Bromance Blooms

As swimmers run afoul of the law

Team USA women's track stars had an outstanding night Wednesday, sweeping the gold, silver and bronze in in the 100-meter hurdles. Team USA continues to have more 2016 medals (93)…

Olympic Roundup: After One-Day Slump, Team USA Bounces Back to Gold

But U.S. beach volleyball ends its long-running dominance

Team USA continues to have more 2016 medals (84) than any other country at the Summer Olympics in Rio, and the country quickly broke its one-day gold drought. Here's what…

Like Shaunae Miller's Dive, Broadcast Ratings Also Fell on Monday

While NBC's digital platforms continue to thrive

NBC's Monday night Olympics coverage was highlighted by Shaunae Miller's 400-meter gold medal victory. The win was a controversial one, with Miller making a desperate lunge at the finish line…

Olympic Roundup: For 24 Hours, Team USA Was Denied Every Chance at Gold

Bahamas' Shaunae Miller scores dramatic win

Team USA continues to have more 2016 medals (75) than any other country at the Summer Olympics in Rio. However, on Monday, the team didn't win any golds. Here's what…

Usain Bolt and Simone Biles Deliver Above-Average Ratings for NBC

Network fell from last Sunday, despite historic performances

NBC's Sunday night Olympics coverage focused on Usain Bolt, and the iconic Jamaican sprinter delivered. Bolt achieved a historic feat by edging American Justin Gatlin for his third consecutive Olympic…

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