Advertisement

Adobe Shows Why Sports Stars Should Never Sign Big Contracts With an Actual Pen

An argument for digital signatures

Don't lose business because you're still using tedious pen-and-paper legal instruments, says a new ad from Adobe. In the minute-long spot, sports announcers and fans go crazy amid news that a…

Wilson Unveils a Smart, Data-Tracking Football to Go Along With Its Basketball

Agency Phenomenon introduces the connected pigskin

Lots of young sports fans imagine themselves playing in the big leagues. Now, sports gear brand Wilson is promising to help them feel closer to the pros with a new…

World Surf League Tries Comedy in Ads Starring the Sport's Offbeat Characters

Less drama, more humor

The World Surf League catches a whole new wave with "Beach Breaks," a series of comedy shorts from agency Zambezi and director Peter Miller. Unlike past WSL efforts that focused on…

Adidas Takes a Shot at Under Armour With an Ad About Creativity, Not Just Hard Work

Aaron Rodgers, Von Miller among stars of new spot

Playing a sport well, and becoming a career athlete, doesn't just mean you've studied a list of plays, stuck to a workout regimen and mastered exactly how something should be…

Bo Jackson and Brian Bosworth Totally Cheat at Tecmo Bowl in Kia's Nostalgic New Ads

8-bit touchdown drives in a Sorento

Bo Jackson really, really, really, really loves Tecmo Bowl. Earlier today, we wrote about the former NFL star's cameo in a new Bud Light ad, in which he's seen playing the…

Ad of the Day: Under Armour Unleashes a Wild and Furious New Ad With Cam Newton

UA's Adrienne Lofton takes us through Droga5's latest epic

Under Armour had a huge hit with its Michael Phelps "Rule Yourself" spot, which broke in March and helped drive the sportswear brand through the Olympics last month. Now, UA tells…

A British Candy Brand Will Air This Funny Ad Entirely in Sign Language With No Subtitles

Maltesers preps great campaign for the Paralympics

Channel 4 in Britain recently made one of the greatest ads ever about disability with "We're the Superhumans." The spot, timed to the 2016 Paralympic Games, was a follow-up to…

Ad of the Day: Nike Redefines 'Just Do It' in One Hell of a Crazy Ad From China

Pros and amateurs take over the streets in W+K's ebullient production

Nike is out with its latest ad from Wieden + Kennedy Shanghai, and it's not just a celebration of sports. It's a celebration of freedom. A lyrical and spontaneous picture of…

Von Miller, Noted Chicken Farmer Who Also Plays Football, Is Your New Old Spice Guy

Broncos linebacker adds to his colorful repertoire

From raising chickens to tackling the world's biggest men to dancing for the nation, it seems there is nothing Von Miller can't do. And now, he's adding the revered title…

Every One of the 'Final Five' Gymnasts Absolutely Crushed the Internet Last Week

The women dominated on the floor and in social

They call themselves the Final Five in honor of their retiring coach Martha Karolyi, but they may as well call themselves the First Ladies of Social. Simone Biles, Aly Raisman, Gabby…

Advertisement
Advertisement