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Champion Swimmer Ian Thorpe Pitches Thorpedo Pool Cleaning Service to Australians

But don't get soaked

Ad agencies will eventually tire of fake documentary videos, we promise—but not before Optus has a chance to reveal that, yes, Olympic swimmer Ian Thorpe's Thorpedo Pool Cleaning ad was…

If Choreography Were an Olympic Sport, Lacoste's Rio 2016 Ad Would Surely Win the Gold

Can your team dance like the French?

With less than 100 days to go before the Rio Olympics, Lacoste builds on its "Life is a beautiful sport" campaign with a chic new video called "Support with Style."  Created…

Team Canada's Winter Warriors Prep for Warmer Weather in Striking Rio 2016 Ads

Cossette work drips with defiance

Canada's climate includes harsh terrain and gnarly winters—which is why its athletes are so hardcore, says a new ad for the nation's Olympics team. The Canadian Olympic Committee and agency Cossette…

Droga5 Unleashes a Menacing Ad Campaign for MET-Rx, the Sports Nutrition Brand

Foreboding spot advises: 'Love the monster'

Something wicked this way comes in Droga5's first work for sports supplement brand MET-Rx, featuring an ominous 80-second spot about a football player arriving with his team in an opponent's…

P&G Raises the Stakes in Its Latest, Darkly Brilliant 'Thank You, Mom' Masterpiece

W+K salutes moms for their strength ahead of Rio

We're exactly 100 days out from the opening of the 2016 Olympic Games in Rio, and less than two weeks away from Mother's Day. To mark both occasions, Procter &…

One Tough Hijabi Stars in Nike Training's Latest Ad About Inner Strength

A profile that breaks the mold

Female weightlifter Amna Al Haddad appears in the latest online documentary for Nike Training's "Inner Strength" series. The young athlete hails from the United Arab Emirates and hopes to qualify…

Under Armour Is Making a New 3-Second Ad for Every Stephen Curry 3-Pointer in the Playoffs

This could get a little crazy

NBA star Stephen Curry is famous for shooting three-pointers. So, for each one he sinks during this year's postseason, Under Armour will honor him with a new three-second ad. The sports…

Kobe Bryant Is a Maestro to the End in Nike's Quirky Musical Sendoff 'The Conductor'

W+K spot balances comedy and respect

Advertisers have been saying goodbye to Kobe Byrant, who plays his final NBA game on Wednesday night, with either comedy or drama. But Nike, which has always prided itself at balancing…

Nike Stars Line Up to Send Their Love (and a Bit of Hate) to Kobe Bryant on His Last Day

But fans get the final word in digital

Love and hate is Nike's big theme around the retirement of Kobe Bryant, who will play his 1,346th and final NBA game on Wednesday night. We saw this last week…

Nike Just Made This Remarkable Farewell Ad to Kobe Bryant in China, Where He's Revered

The retiring star even helped with the script

Love him or hate him, Kobe Bryant is a legend. In China, they mostly love him—he's made a concerted effort, with Nike, to reach out to his Chinese fans over the…

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