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Ad of the Day: NFL Fans Are Beside Themselves in Funny New Lowe's Campaign Your football self gives your DIY self a pep talk

Toward the end of a tough week for the league, Lowe's will break a new NFL campaign, themed "Make your football self happy," during Thursday's CBS telecast of the Baltimore…

September 11, 2014, 12:03 PM EDT

After Ray Rice, the NFL Needs to Go Big to Restore Brand With Women It may be 'toast' if it doesn't, marketers say

If the National Football League addresses the Ray Rice scandal as merely a public relations problem, most branding experts and marketing execs say it's making a colossal mistake. In fact,…

September 9, 2014, 1:19 PM EDT

Michael Strahan and Carmelo Anthony Sound Off on Basketball and Business New York's sports superstars talk about family, fame and building their mega brands

On a sultry September afternoon, a stream of stylists, photographers, TV cameramen, publicists and editors converge at the gymnasium in New York’s 14th Street Y to capture a moment in…

September 9, 2014, 8:35 AM EDT

Brooklyn Nets Launch 'We Are Brooklyn' Campaign Will it solidify fans in the fickle borough?

While longtime Brooklynites remain loyal to their roots, the newest crop of residents are tough to win over, with tastes that seem to constantly change. However, Brooklyn Nets and Barclays Center…

September 9, 2014, 6:03 AM EDT

Innovative Sports and Entertainment Apps Are a Challenge for Event Marketers The live experience has to be just as engaging

We are in the midst of a transformational shift in how fans consume and attend live events. Innovations that provide better interactive experiences outside of venues are clearly outpacing those…

September 8, 2014, 9:37 PM EDT

Ad of the Day: Under Armour Presents Gisele Bündchen Like You've Never Seen Her Supermodel gets tough in potent Droga5 spot

Gisele Bündchen kicks butt in a new ad breaking today for Under Armour's "I Will What I Want" campaign by Droga5. The supermodel and wife of NFL quarterback Tom Brady (a…

September 4, 2014, 6:59 AM EDT

Visa Rolls Out Online Payments Campaign for NFL Opening Day Uses gender-neutral ads in bid to broaden appeal

Fall is around the corner, which to many Americans is synonomous with football season. Accordingly, Visa is reminding fans that its Checkout online payment system speeds purchases so they can…

September 3, 2014, 3:36 PM EDT

These Are the NFL's 7 Social Branding MVPs Athletes’ performance online almost as important as on the field

The NFL season has yet to begin, but Russell Wilson, the reigning Super Bowl champion quarterback for the Seattle Seahawks, is already retweeting sponsors like Braun. The 25-year-old represents a…

August 31, 2014, 7:07 PM EDT

Ad of the Day: Peyton Manning and Cam Newton Prank Store Customers for Gatorade Rob Belushi co-stars in 'Sweat it to get it'

Gatorade must think its customer base is too big, as the brand's new ad campaign from TBWA\Chiat\Day shows people in a convenience store being denied the sports beverage unless they're…

August 18, 2014, 12:37 PM EDT

Adidas Vows to Outsprint Nike in Ad Race German sportswear maker spending millions

Adidas is vowing to overtake archrival Nike to win the No. 1 spot in the sportswear world by spending millions of euros on an ad campaign set to launch next…

August 11, 2014, 6:32 PM EDT

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