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Nick Offerman Will Hilariously Pitch Nascar Right After the Super Bowl's Final Whistle Here's the teaser

One of the better ads airing on Super Bowl Sunday won't be from a marketer paying $4.5 million for 30 seconds, but from the network broadcasting the game. NBC Sports has…

January 26, 2015, 6:00 AM EST

Super Bowl Ads Low on Testosterone, High on Cultural Awareness After a year of scandals, frat-boy humor gets shut down

Can you hear that? That's the sound of the National Football League breathing a huge sigh of relief that advertisers still want to sidle up to the Super Bowl buffet,…

January 25, 2015, 10:00 PM EST

NBC Says It Will be a 'Huge Disappointment' if Super Bowl Doesn't Break Ratings Records Peacock hopes to top last year's 112 million viewers

What is NBC shooting for when it comes to this year's big game? Oh, just 115 million people. It's expected that each Super Bowl will break the previous year's record to become…

January 16, 2015, 11:00 AM EST

Ad of the Day: NBA Celebrates Its History With Audio of Dr. King's 'I Have a Dream' Speech Spot is artful and inspiring, but will have its critics

In its first work for the NBA, new lead creative agency Translation uses the Rev. Martin Luther King Jr.'s words to powerful effect. Excerpts from King's "I Have a Dream" speech…

January 16, 2015, 7:13 AM EST

Ad of the Day: Reebok and a Plucky Chicken Urge You to 'Live Free Range' A campaign most fowl

Why did the chicken cross the road? "To send a clear message that the reason people fall off the wagon and go back to their sedentary habits is because they've bought…

January 14, 2015, 8:51 AM EST

Ad of the Day: Gatorade Celebrates 50 Years in Style With 50 Iconic Sports Moments Each number is a legend

To celebrate its 50th anniversary in 2015, Gatorade put together quite the impressive highlight reel, featuring 50 memorable sports moments from the past half-century—all in 60 seconds. The spot, from TBWA\Chiat\Day,…

January 6, 2015, 2:27 PM EST

More Top Media Publications Trust Programmatic For Premium Ad Inventory Time Inc., News Corp., American Media, Wenner Media get on board

More top publishers are opting into programmatic ad networks to sell premium advertising. Varick Media Management recently signed deals with Time Inc., News Corp., American Media Inc. and Wenner Media and…

December 23, 2014, 4:12 PM EST

The Best Ad of 2014 Was Brilliant and Subversive, and It Wasn't Even Real Inside Newcastle and Droga5's ambushing of the Super Bowl

Technically speaking, the best ad of 2014 didn’t exist. Just ask Anna Kendrick. Last January, millions of viewers watched the Academy Award nominee deliver a two-minute, profanity-laden rant that took Newcastle…

November 30, 2014, 11:00 PM EST

Ad Competition From Big-Name Actors Pushes Athletes to the Sidelines The incredible shrinking athlete endorsement deal, Part 2

Remember a couple of decades ago when movie stars such as Arnold Schwarzenegger would only appear in commercials airing in Japan or Europe? Now there is a long list of actors…

November 19, 2014, 12:08 PM EST

Domestic Abuse Allegations Cause Brands to Rethink Sponsorships The incredible shrinking athlete endorsement deal: Part 1

NFL star Ray Rice indicted on charges of assault and domestic abuse. Adrian Peterson indicted on charges of aggravated assault and reckless injury to a child. Olympic hero Oscar Pistorius…

November 18, 2014, 10:49 AM EST

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