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NFL Helps Media Agencies Build Relationships Through Fantasy Football

16 agencies gather for star-studded draft party

Representatives from 16 of the biggest agencies in New York packed into the upscale Edison Ballroom for the NFL's annual Media Agency Fantasy Draft Party on Thursday night.   The shops—Horizon,…

NBA Teams Partner With Stanza to Let Fans Sync Calendars and See Live Updates

Tap a blue button, get schedules in real time

Twenty-four National Basketball Association teams have partnered with San Francisco-based Stanza for real-time calendar sync, a feature that allows fans to easily get their favorite teams' schedules and updates throughout…

Can a Deeper NFL Partnership Help Twitter Attract More Users?

The media players extended their social-video deal

Even if Twitter never attracts tens of millions more Baby Boomers and Gen Xers—people who generally think a Facebook account constitutes a large enough social-media footprint—it really should be able…

Ad of the Day: Rob Gronkowski Ushers in New NFL Season With a Nod to Youth Leagues

Football's powerful present meets its uncertain future

Grey New York juxtaposes the pre-game rituals of New England Patriots tight end Rob Gronkowski with those of a Hispanic neighborhood schoolboy in this understated 60-second launch spot for the…

Why Major League Baseball and the National Hockey League Are Teaming Up

MLB Advanced Media set to take over all NHL media content

Major League Baseball and the National Hockey League are joining forces. In what is billed as a "groundbreaking new partnership," MLB Advanced Media (MLBAM) is taking over the NHL's Web operations,…

Ad of the Day: Eli Manning and Tony Romo Do Their Best Rob Lowe for DirecTV

NFL stars line up against lame versions of themselves

DirecTV killed its long-running Rob Lowe campaign in April after more than six months of spots in which the actor introduced pathetic versions of himself—the kind of guy who has…

Alex Morgan Will Be the First Female Cover Star for EA's FIFA Video Game

U.S. soccer player cracks gender barrier

Female sports stars often don't get as much money, endorsements or respect as their male counterparts. But in a nice victory for women's soccer, Electronic Arts is poised to announce…

Ad of the Day: Samsung Goes Deep With This Epic Surf Spot From 72andSunny

Stirring stuff, but could the brand be in over its head?

72andSunny catches a new wave with Samsung in this short film created with the World Surf League, which Samsung Mobile sponsors. A sequel of sorts to last year's Cannes Gold Lion-winning…

Why Brands Are Upping Their Ad Spends on This Sports Site That Covers Everything From Track to Jiu-Jitsu

FloSports runs with New Balance, Gatorade

Sports marketing is hotter than ever because it's one of the few types of programming—on TV or online—for which brands think consumers actually engage with ads. And during the last…

Ad of the Day: Nike's 'Short a Guy' Is a Fun, Frenetic, Multi-Sport Masterpiece

W+K spot couldn't be cooler

Nike's "Short a Guy" ad from Wieden + Kennedy is a real pick-me-up. In it, we meet the luckiest, most athletically inclined kid on the planet. While out skateboarding, he meets…

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