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How One Ad Agency Is Taking Workout Gear to the Extreme

Mother New York and Snapbac focus on recovery

Every ad agency worth its salt has some sort of entreprenurial division, and Mother New York is no exception. Some recent ventures have included BuzzFeed-approved one-touch pizza delivery technology and…

How the Chicago Cubs' Ad Agency Promoted a Dream Season 108 Years in the Making

Campaign by Schafer Condon Carter kept it real

When the Chicago Cubs picked hometown agency Schafer Condon Carter to handle their marketing in 2012, the World Series was nothing but a fever dream as the team hit a low…

Ad of the Day: Nike and LeBron James Open the NBA Season With a Toast to Underdogs

A salute to the ones who 'weren't supposed to be here'

The Cleveland Cavaliers opened the 2016 NBA season with a victory over the New York Knicks on Tuesday night.  LeBron James scored a triple double for the league's defending champions, but…

Ad of the Day: Stephen Curry Vows to Avenge NBA Finals Loss in Under Armour Spot

Harmony Korine directs the brand's latest redemption story

Under Armour doesn't seem to mind when its star athletes fall just short of a championship. It makes for a better story when the next chance comes around.  UA and its…

The NFL and Fox Hope to Score With Their New 'Football Families' Initiative

Put greater focus on family and communal viewing

Fox Sports broadcaster Joe Buck moderated a Fox NFL town hall for Advertising Week today with panelists that included executives from Fox Networks Group and the NFL along with a…

Why This NBA Champion Thinks Esports Stars 'Are the Next Generation of Athletes'

Plus, Yahoo execs discuss the future of livestreaming

There will come a day when watching an NFL, NBA or MLB game won't be a passive experience for most. With the rise of esports and fantasy components, the big…

Twitter Is Adding a Livestreaming Video App to Apple TV, Fire TV and Xbox One

Users can watch Thursday Night Football games

Anyone who wants to watch livestreaming content on Twitter will soon be able to from an actual television. Twitter is launching an app for Apple TV, Amazon Fire TV and Microsoft's…

Ad of the Day: Under Armour Unleashes a Wild and Furious New Ad With Cam Newton

UA's Adrienne Lofton takes us through Droga5's latest epic

Under Armour had a huge hit with its Michael Phelps "Rule Yourself" spot, which broke in March and helped drive the sportswear brand through the Olympics last month. Now, UA tells…

Ad of the Day: Nike Redefines 'Just Do It' in One Hell of a Crazy Ad From China

Pros and amateurs take over the streets in W+K's ebullient production

Nike is out with its latest ad from Wieden + Kennedy Shanghai, and it's not just a celebration of sports. It's a celebration of freedom. A lyrical and spontaneous picture of…

Every One of the 'Final Five' Gymnasts Absolutely Crushed the Internet Last Week

The women dominated on the floor and in social

They call themselves the Final Five in honor of their retiring coach Martha Karolyi, but they may as well call themselves the First Ladies of Social. Simone Biles, Aly Raisman, Gabby…

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