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Reebok Is Quietly Emerging as a Challenger Brand to Contend With Athletic company is leveraging 'tough fitness' movement to boost sales

For Reebok, the race to distill the soul of its brand—and ignite sales to reverse its market-share decline—has been more of a marathon than a sprint. But with its "Be…

February 24, 2015, 12:00 AM EST

Derek Jeter Launches The Players' Tribune As a Digital Platform for Athletes Yes, they say, they write their own articles

When Jason Collins decided to announce he was retiring from the NBA, he wanted to say it in his own words. Instead of going to a traditional media outlet, he…

February 18, 2015, 5:23 PM EST

Ad of the Day: Adidas Comes Out Swinging in Big New Brand Campaign How athletes seize the moment

Some key things separate pro athletes from weekend warriors. Of course, there's the natural talent and physical skills. But there's also the mental approach. The pros excel at being able…

February 13, 2015, 9:06 AM EST

Inside the Effort to Brand Tom Brady Funny memes, childhood photos and his own personal logo

You may have noticed this past NFL season that Gisele Bündchen has been busy sharing her family's New England Patriots pride on Instagram, or that husband Tom Brady has been…

February 5, 2015, 12:47 PM EST

Pharma Giant Valeant Enters the Super Bowl Fray With a Toe Fungus Ad 30-second ad for Jublia will air in the 3rd quarter

Interesting Super Bowl advertising news is afoot. Valeant Pharmaceuticals International is running a 30-second spot during the big game's third quarter, Adweek has learned. The ad will push Jublia, a topical solution approved…

January 27, 2015, 6:39 PM EST

Nick Offerman Will Hilariously Pitch Nascar Right After the Super Bowl's Final Whistle Here's the teaser

One of the better ads airing on Super Bowl Sunday won't be from a marketer paying $4.5 million for 30 seconds, but from the network broadcasting the game. NBC Sports has…

January 26, 2015, 6:00 AM EST

Super Bowl Ads Low on Testosterone, High on Cultural Awareness After a year of scandals, frat-boy humor gets shut down

Can you hear that? That's the sound of the National Football League breathing a huge sigh of relief that advertisers still want to sidle up to the Super Bowl buffet,…

January 25, 2015, 10:00 PM EST

NBC Says It Will be a 'Huge Disappointment' if Super Bowl Doesn't Break Ratings Records Peacock hopes to top last year's 112 million viewers

What is NBC shooting for when it comes to this year's big game? Oh, just 115 million people. It's expected that each Super Bowl will break the previous year's record to become…

January 16, 2015, 11:00 AM EST

Ad of the Day: NBA Celebrates Its History With Audio of Dr. King's 'I Have a Dream' Speech Spot is artful and inspiring, but will have its critics

In its first work for the NBA, new lead creative agency Translation uses the Rev. Martin Luther King Jr.'s words to powerful effect. Excerpts from King's "I Have a Dream" speech…

January 16, 2015, 7:13 AM EST

Ad of the Day: Reebok and a Plucky Chicken Urge You to 'Live Free Range' A campaign most fowl

Why did the chicken cross the road? "To send a clear message that the reason people fall off the wagon and go back to their sedentary habits is because they've bought…

January 14, 2015, 8:51 AM EST

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