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Ad of the Day: Reebok Gets 'More Human' Than Ever in Evolving Aspirational Campaign

No pain, no gain

Are you striving hard toward personal growth, using exercise, physical fitness and intense competition to build your character and shape your life in positive ways? Well, Reebok wants to give you…

Ad of the Day: Nike Women Got FKA Twigs to Creative Direct This Mesmerizing New Ad

She also supplied the music

Get ready to watch and re-watch the new Nike Women ad from FKA Twigs featuring a cadre of athletes and dancers. It's just that much ethereal eye candy, set to a…

Ad of the Day: Nike Rips Into TV and Social Media in Ads About Getting Outside to Run

W+K's 'Time Is Precious' wonders if you're spending it wisely

Television is enjoying a golden age, and social media is empowering and entertaining us like never before. Unless they're actually slowly killing us, Nike seems to suggest in this stressful,…

Ad of the Day: Beats by Dre's All-Star Athletes Rock Out to White Stripes' 'Seven Nation Army'

23 global superstars in one high-octane spot

Beats by Dre has a proud history of tapping into sports superstars, going back to "The Game Before the Game" with Brazilian soccer star Neymar and the "Hear What You…

How One Ad Agency Is Taking Workout Gear to the Extreme

Mother New York and Snapbac focus on recovery

Every ad agency worth its salt has some sort of entreprenurial division, and Mother New York is no exception. Some recent ventures have included BuzzFeed-approved one-touch pizza delivery technology and…

How the Chicago Cubs' Ad Agency Promoted a Dream Season 108 Years in the Making

Campaign by Schafer Condon Carter kept it real

When the Chicago Cubs picked hometown agency Schafer Condon Carter to handle their marketing in 2012, the World Series was nothing but a fever dream as the team hit a low…

Ad of the Day: Nike and LeBron James Open the NBA Season With a Toast to Underdogs

A salute to the ones who 'weren't supposed to be here'

The Cleveland Cavaliers opened the 2016 NBA season with a victory over the New York Knicks on Tuesday night.  LeBron James scored a triple double for the league's defending champions, but…

Ad of the Day: Stephen Curry Vows to Avenge NBA Finals Loss in Under Armour Spot

Harmony Korine directs the brand's latest redemption story

Under Armour doesn't seem to mind when its star athletes fall just short of a championship. It makes for a better story when the next chance comes around.  UA and its…

The NFL and Fox Hope to Score With Their New 'Football Families' Initiative

Put greater focus on family and communal viewing

Fox Sports broadcaster Joe Buck moderated a Fox NFL town hall for Advertising Week today with panelists that included executives from Fox Networks Group and the NFL along with a…

Why This NBA Champion Thinks Esports Stars 'Are the Next Generation of Athletes'

Plus, Yahoo execs discuss the future of livestreaming

There will come a day when watching an NFL, NBA or MLB game won't be a passive experience for most. With the rise of esports and fantasy components, the big…

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