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This Zigzag Logo Looks Crazy. But Given the Brand, It's Pretty Brilliant A squash club puts its initial in motion

Anyone who's played squash knows it's a frenetic game. Now, one British squash club has a fascinating new logo to match. Melbourn Squash Club's new branding features a web of zigzag…

September 26, 2014, 8:41 AM EDT

MLB Rolls Out Its Derek Jeter Tribute Ad, and It's Amazing in Its Own Way Capturing the Captain's real legacy

This ad from Major League Baseball honoring Derek Jeter is perhaps the simplest, least epic tribute we've seen to the Yankees captain, who, barring an unlikely postseason appearance by the…

September 22, 2014, 8:47 AM EDT

Old Spice's Man-Robot Sits Down With Drew Brees, and It's Awkwardly Amusing Cue the jazz, the laughs, and the pain

If watching Drew Brees talk to a hyper-awkward robot for six minutes is your kind of thing, then Old Spice has an ad for you. The New Orleans Saints quarterback keeps…

September 18, 2014, 7:52 AM EDT

Bryan Cranston Acts Out Baseball's Greatest Moments in Fantastic Ad for the Postseason Emmy winner's tour de force for TBS

As the Baltimore Orioles and the Washington Nationals became the first Major League Baseball teams to clinch a division last night, baseball fans, fairweather and hard-core alike, are gearing up…

September 17, 2014, 12:04 PM EDT

Right on Cue, Beats by Dre Smashes an Ace of an Ad With Serena Williams Not all trophies and glamour

It's a good time to make an ad with Serena Williams, and Beats by Dre has done a particularly good job of it. Hot off the tennis star's sixth U.S.…

September 10, 2014, 10:39 AM EDT

This Is How You Make an Ad for Cat Treats Look Like a Nike Commercial Kitties got game for Temptations Tumblers

Want to buy Temptations' newest cat treats and throw them at your cat? Better stretch out first, man. The Mars Petcare brand just rolled out new Temptations Tumblers—treats that are apparently more…

September 3, 2014, 12:18 PM EDT

Marshawn Lynch, Real-Life Skittles Superfan, Even Works Out With the Candies They make game day 'awesomer'

It's no secret that Marshawn Lynch loves Skittles. And now, the brand's real-life No. 1 fan is helping to kick off its official NFL sponsorship by showing how he (probably…

September 2, 2014, 11:59 AM EDT

New Yorkers Try to Quiet Union Square From a U.S. Open Umpire's Chair in Heineken Stunt Shhhhhhhh!

Chair umpires in tennis have a thankless job. Sure, they have real work to do, but they spend much of their time babysitting the crowd—and sometimes even babysitting the players. As…

August 26, 2014, 1:19 PM EDT

Houston Astros' Spoof of Viral Shopping Mall Ad Is Almost as Bad as the Team's Record Mitts and hats and mitts and hats!

When you have a .420 winning percentage, you come up with creative ways to put butts in seats. And Houston Astros pitchers Dallas Keuchel and Collin McHugh certainly didn't balk…

August 25, 2014, 3:01 PM EDT

Nike Salutes Paul George in Powerful Ad a Week After His Horrific Injury 'The best is next,' says W+K

Nike has a habit of picking its players up—with tribute ads—after major injuries. The brand did so with Kobe Bryant in 2013, and it has now released the inspiring ad…

August 8, 2014, 2:13 PM EDT

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