Advertising & Branding
:Sports
French tennis star Jo-Wilfried Tsonga is preparing to play against a robot. Surprisingly, it's not Roger Federer, renowned for his robotically stiff commercial acting and machine-like winning ways (including those…
The outpouring of support has been impressive for NBA player Jason Collins, the first openly gay male athlete in a major U.S. professional sport. Marketers, though, have been largely silent…
Nathan Sorrell, the heavy kid from Nike's infamous "Jogger" ad by Wieden + Kennedy, has lost 32 pounds since last summer—and plans to lose 30 more. The London, Ohio, native,…
The red-hot pitching arms in Cincinnati are costing one local pizza chain a pretty penny. LaRosa's Pizzeria has already given away $100,000 worth of pizza this season (can't be good…
Nike placed this ad in Sunday's Los Angeles Times (and in social media), honoring Kobe Bryant following his season-ending injury. It's classic Nike—simple, rhythmic, inspirational. It's also sly. It reads…
Following the bombings in Boston on Monday, New York City's 5 Boro Bike Tour is swiftly pulling all posters advertising its own May 5 race—because of now-inappropriate imagery showing pyrotechnics…
CC Sabathia is a large man, but he's not technically wearing a fat suit. That latter fact—and not just his slimming New York Yankee pinstripes—gives Sabathia the advantage over the…
Leon Sandcastle isn't real, but that doesn't mean he's not going places. In fact, the imaginary Hall of Fame cornerback, played by Deion Sanders in Grey New York's amusing Super…
We've been in love with taxonomies ever since the agency-name infographic a few months ago. Here's one that's truly stunning to behold—Pop Chart Lab's new Chart of Collegiate Sports Teams.…
Does winning take care of everything? Perhaps for Tiger Woods. Probably not for some other athletes who've been on Nike's payroll. Here are some nicely done spoofs of the much-discussed…
