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Kevin Durant Goes Nuts for a Street Baller's Dunk in Ad for Nike and Foot Locker

Zach LaVine is like, whatever, though

Kevin Durant may be a basketball star, but he knows how to cheer for the little people, too. In this new co-branded ad for Nike and Foot Locker, the Oklahoma City…

Nike Celebrates the 'Real Girls of Moscow' With Empowering Ads, Murals and GIFs

W+K Amsterdam's take on #betterforit message

In April, Nike Women launched its popular "Better for It" motivational campaign in the U.S. Now, the sportswear giant is expanding the tagline in Russia. A half-dozen new spots from Wieden…

Under Armour Honors Misty Copeland With Hashtag That Led to a Car Full of Flowers

#PrincipalMisty gets a social salute

Under Armour couldn't sit idly by on Tuesday when Misty Copeland was named the first African-American principal dancer in American Ballet Theatre's 75-year history—not after the famous TV spot that…

Nike Makes One of the Fastest Ads Ever to Sell the Zoom Air Sneaker

All-stars challenge you to run your quickest mile

A super-fast sneaker deserves a super-fast commercial, and Nike delivers one here for its Air Zoom Elite 8 running shoe. Blink and you'll miss it. The 60-second "Find Your Fast" spot—created…

Manny Pacquiao Wonders If Mayweather Fight Is On, or If It's All Just a Foot Locker Ad

Brand follows up 2014 spot

Foot Locker is happy it can finally celebrate the upcoming Floyd Mayweather vs. Manny Pacquiao fight—for real. Last fall, the shoe store released a commercial in which Pacquiao thought Mayweather had…

Nike Turns Can't Into Can in Its Largest Women's Campaign Ever

W+K's 'Better for It'

Nike's newest commercial captures the inner dialogue of a woman stuck behind a row of models during spin class; a runner through a half-marathon; and a beginner yogi unsure of…

Toyota Japan Goes Deep With One of the Most Delightful Baseball Ads in a Long Time

Taking it to the streets

Some people complain that modern baseball games last too long, but the one in this Japanese ad for Toyota's G cars will make you root for extra innings. Salarymen and businesswomen…

Inspiring Nike Golf Ad Shows How Rory McIlroy Grew Up Idolizing Tiger Woods

From fan to heir apparent

In "Ripple," the latest Nike Golf ad, we witness the journey of a way-back-when Rory McIlroy, following the career of his idol, Tiger Woods. The young boy watches Woods play, puts…

Here Are 3 Fun New 'Be Like Mike' Gatorade Ads to Go With the Remastered One

And it's the music that's the star

Can we be even more like Mike? Gatorade's 50th anniversary celebration continues with three spots from TBWA\Chiat\Day, each reimagining the iconic Michael Jordan-inspired "Be Like Mike" jingle we've been humming for…

Pro Stars Morph Back to College Selves in NBA's Striking March Madness Ads

Translation's crossover dribble

The NBA is putting a whole new spin on throwback jerseys. The professional basketball league has launched its first campaign around NCAA March Madness by employing a neat visual trick—showing NBA…

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