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Offerman, Robinson Back for Round 2 of New Era's Cubs-White Sox Campaign What would Nick give for a World Series victory?

NBC sitcom stars Nick Offerman, a Cubs fan, and Craig Robinson, a White Sox fan, return in a second satisfying Brooklyn Brothers spot for sports-cap maker New Era. (See the…

May 23 2012

GM Punts on Super Bowl Buy Automaker says it cannot justify $4 million unit cost

General Motors has decided to punt on its annual Super Bowl investment, saying the price of admission to this year’s broadcast is simply too high. “We understand the reach the Super…

May 21 2012

Ad of the Day: Nike W+K follows up 'Write the Future' with another epic spot, 'My Time Is Now,' for Euro 2012

Nike had a huge advertising success at the 2010 World Cup with "Write the Future," the epic soccer spot that won the 2011 Film Grand Prix at Cannes for Wieden…

May 18 2012

JWT's Rob Quish Enlists Jon Lester for Childhood Cancer PSA Passion project for exiting Atlanta CEO

JWT Atlanta's new campaign for the Pediatric Cancer Research Foundation is a passion project for outgoing CEO Rob Quish, whose 19-year-old son Will was diagnosed with cancer at age 11.…

May 11 2012

Athlete Outruns the Wreckage of Injury in Canadian Paralympic Spot Stunning ad from BBDO Toronto

This BBDO Toronto spot for the Canadian Paralympic Committee takes the gold for inspired visual storytelling. Amputee runner Alister McQueen races around a track at night, initially dodging stray wheelchairs,…

May 08 2012

Ad Suggests Laser-Guarding Ukrainian Women's Private Parts Entry by British soccer players would set off alarm

Bad news for all the hot women of the Ukraine and Poland: Your vaginas are going to need proximity alarms when England's soccer team comes to town. That's the idea…

May 04 2012

ABC/Yahoo Partnership Succeeds, Sorta Numbers don't lie, but is the pact really a success?

Last October, ABC News and Yahoo announced their content partnership, marrying ABC News’ editorial clout with Yahoo’s expansive network in the hope of creating an “unrivaled ability to reach across…

May 01 2012

Get Real Forget the celebs. Marketers are using ordinary folks to give their ads a dose of realism

For years, few brands were associated with golf more than Buick—and no player was associated with golf more than Tiger Woods. The automaker reportedly paid Woods north of $50 million…

May 01 2012

Ad of the Day: Nike Football Mark Romanek makes a potent argument for speed over strength in W+K's new spot

Fast is the new strong. The tortoise never wins. Those are the key aphorisms—though not the only ones—to be gleaned from Nike Football's rugged, stylized, eye-catching new spot from Wieden +…

April 27 2012

Portrait: Red Tettemer + Partners The Philly shop's hard work has helped build a roster of clients like Century 21

Specs Who From left: Jared Scott, managing partner, account management and new business; Steve O’Connell, executive creative director, partner; Steve Red, president, chief creative officer; Carla Mote, managing partner, account management and operations  What Full-service agency Where RT+P offices, Philadelphia Philly…

April 26 2012

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