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Ad of the Day: Beats by Dre Thrillingly Welcomes LeBron James Home to Ohio The prodigal son returns

If you're LeBron James, hell yes you can go home again. The playbook calls for high drama as the King returns to the Cleveland Cavaliers after four years and a pair…

October 20, 2014, 9:26 AM EDT

Despite Season-Ending Injury, Giants Star Victor Cruz Scores Global Ad Campaign for Gap Factory Brand stands by its man

Being sidelined by a dramatic injury isn't stopping New York Giants star Victor Cruz, who has landed a global endorsement deal with Gap Factory. Cruz will serve as a “global ambassador”…

October 17, 2014, 10:21 AM EDT

This Is How Golf Brands Are Trying to Bring Millennials Back to the Game A new focus on digital and youth icons

When it comes to popularity, notably among millennial consumers, golf has gone from scoring birdies to tallying triple bogeys over the last decade, driven home by NBC earning the worst…

October 6, 2014, 8:27 AM EDT

Ad of the Day: James Harden Plays the Internet at HORSE for Foot Locker Can he match your trick shots?

Remember the old basketball game HORSE? The one where you and a friend take turns trying to make baskets, and whoever doesn't make one gets a letter, and if you…

October 3, 2014, 3:25 PM EDT

GoPro and the NHL Have Signed a Deal That Will Give Hockey Fans a Player’s POV Footage will appear in promos, online and be woven into telecasts

Ever wonder what’s it like to be Patrick Kane of the Chicago Blackhawks streaking in on a breakaway? Or New York Rangers goalie Henrik Lundqvist blocking a 100 mph shot?…

September 29, 2014, 12:08 AM EDT

GoPro's Paul Crandell Turns Us All Into Thrill Seekers 2014 Brand Genius winner for tech

Before GoPro became a household name, the idea of a human being playing with wild African lions as if they were the cuddly Marmadukes of the desert would have probably…

September 28, 2014, 11:59 PM EDT

Adweek Toasts the Top Talent in Marketing Presenting the 25th annual Brand Genius Awards

Over the two-plus decades that Adweek has bestowed its Brand Genius Awards, building a successful brand has changed a lot. And not at all. Sure, the 10 master marketers in our…

September 28, 2014, 11:50 PM EDT

This Zigzag Logo Looks Crazy. But Given the Brand, It's Pretty Brilliant A squash club puts its initial in motion

Anyone who's played squash knows it's a frenetic game. Now, one British squash club has a fascinating new logo to match. Melbourn Squash Club's new branding features a web of zigzag…

September 26, 2014, 8:41 AM EDT

MLB Rolls Out Its Derek Jeter Tribute Ad, and It's Amazing in Its Own Way Capturing the Captain's real legacy

This ad from Major League Baseball honoring Derek Jeter is perhaps the simplest, least epic tribute we've seen to the Yankees captain, who, barring an unlikely postseason appearance by the…

September 22, 2014, 8:47 AM EDT

Ad of the Day: Gatorade's Epic Farewell to Derek Jeter Will Be Tough to Beat Surprising fans in the Bronx

Gatorade hits it out of the park with this epic 90-second salute to New York Yankees superstar Derek Jeter, breaking today. If the retiring Jeter is looking for a new career,…

September 18, 2014, 8:03 AM EDT

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