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'15 Sounds Nice?' Nike Golf Has Some Fun With 14-Time Major Winner Tiger Woods Charles Barkley, Bo Jackson also push the Vapor driver

Tiger Woods has been having a rough time for about half a decade. He's been stuck on 14 major championships since 2008, but it's good to know he can poke…

February 27, 2015, 10:37 AM EST

Reebok Is Quietly Emerging as a Challenger Brand to Contend With Athletic company is leveraging 'tough fitness' movement to boost sales

For Reebok, the race to distill the soul of its brand—and ignite sales to reverse its market-share decline—has been more of a marathon than a sprint. But with its "Be…

February 24, 2015, 12:00 AM EST

Derek Jeter Launches The Players' Tribune As a Digital Platform for Athletes Yes, they say, they write their own articles

When Jason Collins decided to announce he was retiring from the NBA, he wanted to say it in his own words. Instead of going to a traditional media outlet, he…

February 18, 2015, 5:23 PM EST

Ad of the Day: Adidas Comes Out Swinging in Big New Brand Campaign How athletes seize the moment

Some key things separate pro athletes from weekend warriors. Of course, there's the natural talent and physical skills. But there's also the mental approach. The pros excel at being able…

February 13, 2015, 9:06 AM EST

Inside the Effort to Brand Tom Brady Funny memes, childhood photos and his own personal logo

You may have noticed this past NFL season that Gisele Bündchen has been busy sharing her family's New England Patriots pride on Instagram, or that husband Tom Brady has been…

February 5, 2015, 12:47 PM EST

Common Follows Up His Super Bowl Voice Work for Microsoft With This NBA Ad DDB's spot for the All-Star Game

Common is a busy man these days, winning a Golden Globe (for the song "Glory" from Selma), getting nominated for two Grammys and an Oscar (also for "Glory"), and providing…

February 5, 2015, 11:05 AM EST

Forget Football. Nick Offerman's Glorious Nascar Music Video Will Get You Pumped for Racing Two minutes of pure awesome

You got a taste the other day. But now it's time for the whole damn gluten-stuffed main course, as NBC Sports has rolled out its complete two-minute video with Nick…

January 28, 2015, 7:46 AM EST

Pharma Giant Valeant Enters the Super Bowl Fray With a Toe Fungus Ad 30-second ad for Jublia will air in the 3rd quarter

Interesting Super Bowl advertising news is afoot. Valeant Pharmaceuticals International is running a 30-second spot during the big game's third quarter, Adweek has learned. The ad will push Jublia, a topical solution approved…

January 27, 2015, 6:39 PM EST

Nick Offerman Will Hilariously Pitch Nascar Right After the Super Bowl's Final Whistle Here's the teaser

One of the better ads airing on Super Bowl Sunday won't be from a marketer paying $4.5 million for 30 seconds, but from the network broadcasting the game. NBC Sports has…

January 26, 2015, 6:00 AM EST

Super Bowl Ads Low on Testosterone, High on Cultural Awareness After a year of scandals, frat-boy humor gets shut down

Can you hear that? That's the sound of the National Football League breathing a huge sigh of relief that advertisers still want to sidle up to the Super Bowl buffet,…

January 25, 2015, 10:00 PM EST

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