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Data Is Transforming This Experiential Marketing Agency All Terrain's clients include The Cosmopolitan, Illinois Lottery, Chicago Blackhawks

Specs Who Co-founders Brook Jay (l.), CMO, and Sarah Eck-Thompson, COO What Experiential marketing agency Where Chicago Proponents of experiential marketing argue that it’s the original real-time marketing discipline where brands get directly in…

April 16, 2014, 8:59 PM EDT

How a Music Company Made Some of the Year's Best Sports Ads Inside Beats by Dre's Cesc Fàbregas spot

IDEA: People listen to music before playing sports to find rhythm, focus, inspiration. But elite athletes do so for more complicated reasons—not just to connect to positive influences, but to…

April 8, 2014, 7:23 AM EDT

Adidas Puts 6 Cameras Inside Its World Cup Ball and Sends It on a Global Journey Follow the bouncing brazucam

Adidas would like to introduce you to the official 2014 World Cup stalker ball. The brand, with help from TBWA, has put six cameras inside a very special version of its…

April 7, 2014, 10:13 AM EDT

Nick Kroll Steals the Stanley Cup in Comedy Short for NBC's NHL Coverage Brooklyn Brothers switches sports

Nick Kroll really wants to play in the NHL—so badly, he'll steal the Stanley Cup and hold it hostage. At least, that's the premise of this long-form ad for NBC Sports'…

April 3, 2014, 4:36 PM EDT

Ad of the Day: Coke and Pepsi Storm the Field With Dueling World Cup Campaigns One grand, one playful

World Cup fever is heating up fast. Soon you'll need one of the globe's two major soda brands to help you cool down. Following the release of Nike's new soccer ad…

April 2, 2014, 1:00 PM EDT

Ad of the Day: Nike Launches 'Risk Everything' Campaign Ahead of the 2014 World Cup Jonathan Glazer directs Neymar, Ronaldo and Rooney

It's a World Cup year, which means only one thing for soccer's major international stars. They're about to feel an almost unbearable amount of hellish pressure. Nike—which isn't a World Cup…

April 1, 2014, 1:56 PM EDT

Andrew McCutchen Loves His Lox in SportsCenter Ad for Opening Day Pirate lives up to his team's nickname

Are you ready for some baseball? ESPN has Major League Baseball's Opening Day covered today with a new "This Is SportsCenter" spot starring the reigning National League MVP, Andrew McCutchen of…

March 31, 2014, 2:33 PM EDT

Wieden + Kennedy Finds Its First Ads Ever, Made for Nike, on Dusty Old Tapes Client's first national broadcast work had been lost for decades

Nike running: So easy, a caveman can do it? Wieden + Kennedy made quite the discovery earlier this month. The agency says it's "pretty damn pumped" to have finally found the…

March 25, 2014, 11:25 AM EDT

Allstate’s Marketing Boss Talks Up ‘March Mayhem’ Assessing the ROI from such a large-scale push

From the now-ubiquitous Good Hands field goal net program to the increasingly chaotic pratfalls of anarchic pitchman Dean Winters, Allstate’s Pam Hollander, senior director of integrated marketing communications, has developed…

March 25, 2014, 6:29 AM EDT

The Year's Oddest Celebrity Endorsement? Shin-Soo Choo Pitches Korean Meat Bulgogi NYT ad baffles many

What a load of bulgogi. The grilled, marinated meat from Korea is suddenly on the media's plate after this strange ad was placed in The New York Times last week. Texas…

March 17, 2014, 1:01 PM EDT

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