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A Marketer’s Guide to SXSW Brands try to keep Austin wired

For 20 years, South by Southwest Interactive—which started, humbly enough, as SXSW Film & Multimedia—has evolved into a massive marketing extravaganza, last year playing host to 31,000 tech practitioners and…

February 23, 2014, 9:44 PM EST

Ad of the Day: Old Navy Just Made Its Best TV Commercial in a Long Time Debra Wilson waves her magic wand

Old Navy had a long and largely fruitful relationship with Crispin Porter + Bogusky. But the retailer seems reinvigorated creatively since splitting from CP+B last summer. Part of the problem was…

February 20, 2014, 12:43 PM EST

How the Rich Spend Their Money Luxury marketers, take note

Rich people don't all see the world the same way. A report by Shullman Research Center found big differences in the attitudes of those earning $500,000 or more per year…

February 18, 2014, 11:33 PM EST

Will Video Game-Toy Hybrids Save the Industry or Eat It? Trend could a bubble or the future of playtime

Until recently, your kid’s brain has been the best place to stage battles between Spider-Man and Skeletor. But technology has made this a brave new world, and digital architects have…

February 16, 2014, 11:11 PM EST

Many Florists Barely Break Even on Valentine’s Day Order gatherers are a thorn in their side

As you read this, Americans are in the process of dropping $1.9 billion on Valentine’s Day flowers—much of it going to buy the 224 million roses grown just for the…

February 10, 2014, 10:09 PM EST

Ad of the Day: Big Lots Gets Moms Dancing for Twinkies in Wacky Campaign New retail gamble by ex-Kmart CMO

Thanks to sugar, savings or both, Big Lots—and its suddenly endless supply of reduced-price Hostess products—just makes moms want to dance. Big Lots recently struck a deal to become the "Official…

February 10, 2014, 12:17 PM EST

Selling Exercise Equipment: Always a Heavy Lift The rise of exertainment

In 1932, Mrs. Gordon Bergfor of New York City learned from her doctor that she had a chronic neuromuscular disease. The only hope she had was finding an exercise machine…

February 6, 2014, 6:27 AM EST

Moonshine Leaves the Woods for Store Shelves Enter Tim Smith’s Climax

Despite grumbling from some quarters that the Discovery series Moonshiners—which shines the camera light on the bootleggers of backwoods Appalachia—is a dramatization, one component of the show just got real:…

February 3, 2014, 11:18 PM EST

Brand Apps Need to Provide a Utility to Stay Visible And it isn’t all about coupons

Janette Yauch, Charmin’s brand manager, is meeting this week with marketers for sister Procter & Gamble brand Duracell to brainstorm how to charge up popularity around the battery’s smartphone app.…

February 3, 2014, 11:04 PM EST

NFL Linebackers Love Campbell’s, but Where Have All the Real Men Gone? Cut to Clay Matthews with a digitally enlarged noggin

To get across the idea that soup is a hearty, wholesome, stick-to-your-ribs sort of food, you couldn’t do much better than hire a pro football player. As these ads show,…

January 30, 2014, 7:44 AM EST

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