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How to Get Americans to Think of Yogurt Beyond Breakfast A chat with Chobani’s chief marketing and brand officer

Specs Who Peter McGuinness Age 43 New gig Chief marketing and brand officer, Chobani Old gig President, chief executive officer, DDB, Chicago You spent 22 years working for agencies. Why did you move to the…

November 3, 2013, 9:55 PM EST

Will Arnett and Maya Rudolph Help Best Buy Stave Off Showrooming Storybook celebration of brick and mortar

Halloween is here, which means it's time for Christmas ads to appear. And Crispin Porter + Bogusky's "Your Ultimate Holiday Showroom" push for Best Buy helps usher in the season…

October 31, 2013, 8:37 AM EDT

Martha Stewart Living Omnimedia Names New CEO Daniel Dienst tapped to turn around lifestyle company

Martha Stewart Living Omnimedia has named Daniel Dienst as its new chief executive in the company’s third CEO change in less than three years. Dienst recently joined the MSLO board, but…

October 28, 2013, 9:48 AM EDT

Coke Debuts High-End Fashion Line Inspired by Old Branded Clothing Partners with vintage-minded designer Dr. Romanelli

Coke is launching a fashion line dedicated to its iconic brand heritage, partnering with vintage-minded designer Dr. Romanelli—aka DRx. Per the Atlanta-based soda giant, Romanelli's 200-piece "Coca-Cola by DRx" collection was…

October 23, 2013, 7:00 AM EDT

Toys R Us' Holiday Ads Employ Prankvertising Element of surprise at center of huge effort

It might still be five weeks before Black Friday, but Toys "R" Us already rolling out a holidays campaign isn't shocking. Better a little bit early than a little bit…

October 21, 2013, 6:08 PM EDT

PopSugar Partners With Neiman Marcus for Luxury Subscription Box Will women shell out $250 for mystery products?

Not sure what to give friends and family for the holidays this year? PopSugar is teaming up with Neiman Marcus on a holiday edition of its PopSugar Must Have subscription…

October 16, 2013, 11:32 AM EDT

Facebook's New Custom Ad Tools Target an Audience From Desktop to Mobile Bullseye on users allows businesses to focus messages

Facebook advertisers can now hit moving targets—users as they switch from laptops to smartphones to tablets. The social network announced new self-serve tools for marketers today that bring retargeted advertising…

October 15, 2013, 6:10 PM EDT

Forrester Analyst Calls Angela Ahrendts' Move to Apple 'Baffling' Pundits react to the Burberry surprise

Apple made waves this morning by poaching Burberry CEO Angela Ahrendts, tapping the 53-year-old for a newly created role of senior vice president of retail and online stores. Essentially, the…

October 15, 2013, 12:47 PM EDT

Ikea or Death: Can You Tell the Difference? Game pits Swedish furniture against metal bands

Pittsburgh ad agency Gatesman+Dave put together an online quiz called Ikea or Death that tests your knowledge of both Ikea products and heavy metal. The quiz gives you an ominous,…

October 15, 2013, 6:39 AM EDT

Patagonia Is Taking On a Provocative ‘Anti-Growth’ Position Is it all just a marketing ploy?

Sustainable products may well be yesterday’s news—at least according to upscale sportswear brand Patagonia. The marketer of $500 goose-down jackets is reaching beyond its eco-friendly practices to address the link between…

September 29, 2013, 10:22 PM EDT

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