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Ben Bailey Crashes Aldi and Gets the Shoppers to Say What They Love About It

Goofball in Aisle 5

Attention, Aldi's shoppers: Do not be alarmed. The big man with a megaphone is harmless. We think. Comedian and TV host Ben Bailey trades in his cash cab for a grocery…

Want to Sell Men's Grooming Products? Hire an Athlete, Not a Hollywood Star

Guys prefer 'strong, virile' pitchmen

When it comes to endorsing beauty brands, actresses are a popular choice. Think Jennifer Lawrence for Dior, Eva Mendes for Estée Lauder and Keira Knightley for Chanel. But for selling,…

26% of Millennials Give Fake Birthdays to Score Better Online Deals

Nearly half abandon shopping carts to save

Would you fake a birthday to get an online deal? What about hiring a personal consultant to make sure you're getting the most out of your frequent-flier miles? Those are just…

Target Takes the Long View in This Beautifully Eloquent Ad for Pride Month

Becoming who you're meant to be

"We're not born with pride. We take pride. Pride in celebrating who we were born to be." That's the message of Target's #TakePride campaign for Pride Month, shared across the retailer's…

Christopher Guest Returns With More Hilarious Best in Show Spoofs for PetSmart

A coddled shih tzu and his loony owners

During the Oscars, PetSmart and Christopher Guest launched a pretty excellent campaign themed around Best in Show. Now, they're back with more. The new material from GSD&M is particularly reminiscent of…

Kirshenbaum Bond Senecal to Kick Off Keds Revamp

Iconic shoe brand will celebrate its centennial in 2016

A fresh look. That's what Keds is hoping for as it approaches its centennial, and the sneakermaker has tapped Kirshenbaum Bond Senecal + Partners in New York to provide it.  The…

Doggies vs. Babies: Big Lots Hosts a Shamelessly Cute Showdown in Latest Ads

Adorable overload from OKRP

Who needs a Mayweather-Pacquiao rematch? Big Lots stages a "Battle for Ultimate Cuteness" between dogs and babies to promote the retailer's American Kennel Club Select products for dogs and B*loved line…

Why IBM's Retail Clients Just Got More Interested in Facebook Ads

Big Blue's marketing cloud gets more social

Next week, IBM will hold its Amplify event in San Diego and pitch marketers on the possibilities in front of them thanks to the company's first deal with Facebook. Retailers…

How David Maddocks Is Putting a Spring in Cole Haan’s Step

Converse marketing all-star updates a heritage brand

When Nike plunked down $305 million for a slightly down-at-the-heel Converse in 2003, it tasked David Maddocks with getting the brand back in the running. (He did, helping to increase…

Could 3-D Body Scanners Help You Find the Perfect Pair of Jeans?

Peer into the fitting room of the future

A couple of years ago, the apparel industry was abuzz about Me-Ality, a tech startup from Nova Scotia, Canada, with a radical proposition: If 3-D digital scanning booths could size…

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