Advertising & Branding
:Retail
Amazon has taken some heat for offering T-shirts with extremely offensive, upsetting slogans—"Keep calm and rape a lot," "Keep calm and grope a lot," "Keep calm and knife her"—from a…
Starbucks today named Sharon Rothstein as its new global CMO, pulling the industry vet away from women's fashion retailer Sephora—where she served as svp of marketing since May 2009. The coffee…
Target and Best Buy have been fighting back against showrooming, where people check out the goods in brick-and-mortar stores with the express intent of finding them cheaper online (hello, Amazon).…
Specs Who Co-founders William Pearson (l.) and Mangesh Hattikudur What Magazine and e-commerce business Where New York offices Mental Floss is known for its engaging Wikipedia-like articles (“How Many Languages Is It Possible to Learn?”)…
The outdoor industry will be the first to tell you it gets no respect. There’s a history behind that: a billboard was for decades an afterthought, tossed in only as…
While Peeps has been an Easter treat for six decades, who knew that 30 percent of the iconic marshmallow chicks are bought to make cool creations like dioramas, bonnets and…
In 2009, daily deals firms sprouted up on the digital landscape like eager-to-bloom crocus flowers often seen at this time of year. But more recently a late winter freeze has…
Who CEO Scott Cooper What Online shopping platform Where Boston offices “Instapaper for shopping” is a catchy, concise company description, as is “Kayak for shopping.” Boston-based ShopAdvisor blends both by notifying its 10…
There’s a memorable moment in episode 512 of Mad Men in which Don Draper tells a bunch of stone-faced executives from Dow Chemical how he grabbed near-total market share for…
Sometimes, it takes a roomful of R&D people to come up with a new product—and sometimes, the idea just licks you in the face. Thanks to the quirky videos on its…
