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Shop at Burlington, and Never Awkwardly Discuss Your Fashion Sense in Public Again

Silver + Partners to the rescue

After years of the hard sell, some regional and national retailers are actually trying to build brands. Last month, Men's Warehouse jettisoned its bearded chairman from its advertising (after jettisoning…

Kmart Ad Turns Schoolyard Taunts of 'Yo Mama' Into Compliments

Whose mama got the best stuff on layaway?

Draftfcb stages a spirited, brand-centric schoolyard game of "Yo Mama" to tout Kmart's free back-to-school layaway plan in this new commercial. "Yo mama get that hoodie at Kmart?" "Yeah, dawg."…

Men's Wearhouse Ads: Do You Like the Way They Look Without George Zimmer?

No guarantees

George Zimmer, who founded Men's Wearhouse in 1973 and served as its CEO and ad spokesman until two years ago, was fired in June by the company's board of directors…

Architect Sweats, and for Good Reason, in Old Spice's Latest Bar-Soap Ad Parody

He means well

Old Spice had a couple of hits back in April with its "Shower" and "Watermelon" ads for its Fiji Bar Soap. Now, the brand's Swagger Bar Soap gets some play…

Ikea Has the Hottest Malms on the Internet at Slutty HotMalm.com Site

Rogue project from Droga5 and friends

Ikea is a family brand, except when it comes to showing dozens of Hot Malms in compromising positions. A new website, HotMalm.com, shows loads of explicit (yet completely safe for work)…

Thirsty for the Hoff? He's Back, and Singing About Iced Coffee, for Cumberland Farms

Chain goes back to the well

Hey, David Hasselhoff, want to make a cheesy video? That rhetorical question came from East Coast convenience-store chain Cumberland Farms. His answer? Well, what do you think? The Hoff, long…

Converse Has More Springfield in Its Step With New Simpsons Sneakers

For kids and sorta-grownups

Let's say it like Comic Book Guy: Best. Collaboration. Ever. Fox's dysfunctional yet loving animated family, The Simpsons, have joined with Converse for a line of screen-printed Chuck Taylor sneakers.…

Having Shipped Its Pants, Kmart Now Offers You 'Big Gas Savings'

More almost-profanity from Draftfcb

Kmart's "Ship My Pants" ad was a major success, to the tune of 17 million YouTube views and counting. But can Draftfcb turn almost-profanity into a running gag for the…

Advertising Student Ships His Pants to Kmart's Agency, Lands Internship

Alf Zapata shows Draftfcb the goods

If you can ship your pants skillfully and creatively, you have a good chance of working at Kmart's ad agency, Draftfcb. The agency said today that it has brought in…

Here's the Real (and Real Silly) Dunder Mifflin Ad Airing Tonight on the Series Finale of The Office

Limitless paper in an Office-less world

Looking forward to the series finale of The Office tonight? Here's something else to look forward to. The real Dunder Mifflin ad below—for the defictionalized paper brand whose products you…

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