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Watch Zappos Cleverly Punk Google by Ambushing Its Cupcake Truck

The ultimate promotional hijacking

Google recently promoted its new photo app by setting up a food truck in Austin that gave away free cupcakes. That was cool. Then a giant cardboard Zappos box set…

Real Shoplifters Star in Ad for Harvey Nichols, Where There's a Better Way to Get Freebies

Cops and robbers

Shoplifters get their comeuppance in adam&eveDDB's latest work for Harvey Nichols, which promotes the chain's Rewards App with the tagline, "Love freebies? Get them legally." The 90-second spot uses "100% genuine…

Ben Bailey Crashes Aldi and Gets the Shoppers to Say What They Love About It

Goofball in Aisle 5

Attention, Aldi's shoppers: Do not be alarmed. The big man with a megaphone is harmless. We think. Comedian and TV host Ben Bailey trades in his cash cab for a grocery…

Target Takes the Long View in This Beautifully Eloquent Ad for Pride Month

Becoming who you're meant to be

"We're not born with pride. We take pride. Pride in celebrating who we were born to be." That's the message of Target's #TakePride campaign for Pride Month, shared across the retailer's…

Christopher Guest Returns With More Hilarious Best in Show Spoofs for PetSmart

A coddled shih tzu and his loony owners

During the Oscars, PetSmart and Christopher Guest launched a pretty excellent campaign themed around Best in Show. Now, they're back with more. The new material from GSD&M is particularly reminiscent of…

Doggies vs. Babies: Big Lots Hosts a Shamelessly Cute Showdown in Latest Ads

Adorable overload from OKRP

Who needs a Mayweather-Pacquiao rematch? Big Lots stages a "Battle for Ultimate Cuteness" between dogs and babies to promote the retailer's American Kennel Club Select products for dogs and B*loved line…

OK Go's First Official Ad Is for Chinese Furniture, and It's Full of Optical Illusions

Lead singer Damian Kulash directs

OK Go has collaborated with plenty of brands—including Chevrolet, Google, Samsung and State Farm—on its own music videos. But here is the first truly traditional commercial the band has ever…

Problems in the Bedroom? Ikea Shows You Exactly What to Do With Your Junk

'Shelf discovery' from BBH

Ikea does a ton of marketing worldwide, but its looniest ads come from one agency—BBH Asia Pacific. Just in the past year, it made the hilarious "Bookbook" ad, imagining the…

Clothing Retailer's Shopping Bags Turn Inside Out to Become Recycling Mailers

Buy something new, donate something old

Attention, Swedish shoppers: More Rag Bags are on the way! For now, check out DDB Stockholm's case study video for the sustainability campaign, which generated significant media coverage last year, along…

Here's Harvey Nichols' Follow-up to One of the World's Most-Awarded Ad Campaigns

Has the retailer finally found the Christmas spirit?

Luxury retailer Harvey Nichols practically swept the 2014 Cannes Lions with its last holiday campaign, which won a staggering four Grand Prix. Now the brand has returned with its highly…

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