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How Hilfiger Exports the Culture of Cool

CMO Avery Baker on the brand's vision of 'American classics with a playful twist'

Avery Baker is the embodiment of Tommy Hilfiger's ambitions to export its preppy vision of Americana, full of plaid and cozy sweaters, to the rest of the world. With a…

Peter Mayer Advertising Infuses New Orleans Flavor in National Campaigns

Family-run agency even helps brands break world records

Specs Who (l.) president Mark Mayer; CCO Josh Mayer What Full-service advertising agency Where New Orleans Just like its clients, Peter Mayer Advertising has its roots firmly planted in the culture and history of…

The Tall, Cold Tale of the Big Gulp

Thanks to 7-Eleven, large will never be the same

The average American citizen will drink 44 gallons of soft drinks this year, and a good many of them will head off to the local 7-Eleven to fill up. In…

Old Spice's Terry Crews Has Some Advice on Personal Branding: You Shouldn't Need It

'There will never be another you' [Video]

As Old Spice took to Grand Central Terminal this week to promote its latest line of nature-inspired scents, we caught up with brand spokesman Terry Crews to get his thoughts…

Could Fifty Shades of Grey's Popularity Put Sex Toys on Mainstream Retailers' Shelves?

Adult industry says film could be a tipping point

In 2012, E.L. James' Fifty Shades of Grey opened up a whole new market for the sex toy industry. With Universal Pictures' adaptation hitting theaters Valentine's Day weekend, retailers are…

How a Naked Woman, a Horse and a Family in Belgium Created Godiva Chocolate

America's most coveted confection

If you're not among the 54 percent of Americans planning on celebrating Valentine's Day, you may wish to reconsider. Some 53 percent of women surveyed a few years ago reported…

U.S. Media Agency of the Year: MediaCom's Team-First Approach Landed a Ton of New Business in 2014

Including A-B InBev and Mars

Last August, during final presentations for Anheuser-Busch InBev's $575 million domestic planning and buying assignment, Sasha Savic took his vow to raise the creative bar at MediaCom to a whole…

Infographic: Things Super Bowl Viewers Love (Besides the Big Game)

A closer look at their behaviors and interests

How do the interests of Super Bowl viewers compare to those less invested in the Big Game? Audience measurement firm GfK MRI asked 25,000 U.S. adult Super Bowl fans about their…

Adweek Debuts Print Redesign With Super Bowl Issue

Our new playbook

As in football, sticking with a playbook in publishing for too long can have dire consequences. If your routes become obvious, or stale, your competition will either do an end…

Tesco, Britain's Largest Grocer, Leaves Wieden + Kennedy for BBH

Coveted account spends $170 million annually

The London office of Bartle Bogle Hegarty is the new creative lead for Tesco, the U.K.'s largest retailer and one of the country's biggest ad spenders, at nearly $170 million…

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