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Consumers Seem to Be Falling Out of Love With Brands Less interested in sharing information about them

More people today are using online reviews—sidestepping the role of marketers—and look at both the good and the bad before making a buying decision. Meanwhile, generics are gaining on name…

March 25, 2014, 10:10 PM EDT

Retail, Automotive Biggest Spenders in 2013 P&G, GM, AT&T among Kantar's top 10 spenders for the year

The absence of the Summer Olympics and political spending in fall 2013 (compared to their presence in 3Q 2012) may have put a damper on advertising expenditures, but total ad revenue…

March 25, 2014, 4:18 PM EDT

Ad of the Day: Walmart Surprises Everyone With a Truly Inspiring Ad Meet Patrick, a hero of an American worker

Walmart has been called many things in recent years. Inspirational has not often been one of them. But the retailer's recent pledge to buy $250 billion in products made in America…

March 20, 2014, 10:23 AM EDT

This Digital Agency Serves the Likes of Steve Madden and Ciroc Vodka Edge Collective aims to become a leader in social, music, events and analytic

Specs Who Co-founders Ryan Aynes (l.) and Magnus Erhardt What Digital agency Where New York office Not long ago, Ryan Aynes was homeless, sleeping on a yoga mat at the YMCA, after launching an…

March 20, 2014, 5:48 AM EDT

For Some Retail Brands, Lifetime Guarantees Never Went Out of Fashion No expiration, no questions asked

Even if you’re up on your legal reading, it’s likely that you missed the case of Roy L. Pearson v. Soo Chung, et al. In 2007, Washington, D.C., resident Roy…

March 17, 2014, 7:50 PM EDT

Trulia's First National Campaign Focuses on Mobile-Minded Women Digital real estate brand spends $45 million

Home buying brand Trulia is launching its first national ad campaign this week, aiming to drive viewers—particularly women—to download the digital real estate brand's mobile app.  "Women have 96 percent of…

March 16, 2014, 11:00 PM EDT

Kobe Bryant Handcrafts Pianos and Sneakers in Ad That Makes Lionel Richie Cry Nike and Foot Locker's latest

Kobe Bryant doesn't just play pianos. He makes them. Or so it would appear from the opening scenes of this new ad from Wieden + Kennedy pitching "The Kobe Piano," from…

March 12, 2014, 11:57 AM EDT

A Lesson in Real-Time Marketing From SXSW A few notes from the Cap'n

The real-time marketing landscape is a difficult space to understand—especially if you're not working with millennials. After all, when is the precise moment to say anything via social media? Of…

March 11, 2014, 3:32 PM EDT

Kids Need a Cool Lunch Box, and Marketers Know It Who are the stars stamped in metal these days?

According to the U.S. government, more than 50 million of our children head off to school each morning, and roughly 32 million will eat the lunch prepared by the cafeteria…

March 10, 2014, 10:00 PM EDT

Microsoft Tells Agencies What They Must Do to Win Its Coveted Global Account Spends more than $1 billion annually in media

Microsoft is in the middle of reinventing itself—and it wants the agencies vying for its global creative and media business to be open to change, too.    The tech giant last year…

March 9, 2014, 8:58 PM EDT

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