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26% of Millennials Give Fake Birthdays to Score Better Online Deals

Nearly half abandon shopping carts to save

Would you fake a birthday to get an online deal? What about hiring a personal consultant to make sure you're getting the most out of your frequent-flier miles? Those are just…

Kirshenbaum Bond Senecal to Kick Off Keds Revamp

Iconic shoe brand will celebrate its centennial in 2016

A fresh look. That's what Keds is hoping for as it approaches its centennial, and the sneakermaker has tapped Kirshenbaum Bond Senecal + Partners in New York to provide it.  The…

Why IBM's Retail Clients Just Got More Interested in Facebook Ads

Big Blue's marketing cloud gets more social

Next week, IBM will hold its Amplify event in San Diego and pitch marketers on the possibilities in front of them thanks to the company's first deal with Facebook. Retailers…

How David Maddocks Is Putting a Spring in Cole Haan’s Step

Converse marketing all-star updates a heritage brand

When Nike plunked down $305 million for a slightly down-at-the-heel Converse in 2003, it tasked David Maddocks with getting the brand back in the running. (He did, helping to increase…

Could 3-D Body Scanners Help You Find the Perfect Pair of Jeans?

Peer into the fitting room of the future

A couple of years ago, the apparel industry was abuzz about Me-Ality, a tech startup from Nova Scotia, Canada, with a radical proposition: If 3-D digital scanning booths could size…

Ad of the Day: Dick's Sporting Goods Goes the Extra Mile in Its First Campaign for Women

Just like they do

Athletic women are increasingly wearing workout gear as everyday fashion. And so are women who never go near a gym—giving rise to the "Athleisure" fashion trend. And with women's activewear…

Benjamin Karsch Leads Revlon's New Mission 'to Inspire Love'

But how is he going to sell lipstick?

Benjamin Karsch is no stranger to larger-than-life CMO jobs. Procter & Gamble, Kraft, Johnson & Johnson, Cigna—Karsch has run the marketing for all of them. But Karsch (whom everyone calls…

Why Older Women Are the New It-Girls of Fashion

Brands like Kate Spade, Céline and L'Oréal are tapping into the 'silver economy'

This past January, French fashion house Céline set the Internet abuzz with the release of its spring 2015 print campaign. The ads quickly went viral, blazing a path across Instagram,…

Why Baseball Clubs Are Resorting to Feather Boas and Booze

Even if they risk striking out

In a bid to attract more female ticket buyers, nine Major League Baseball clubs will market Ladies Nights during the 2015 season: the Atlanta Braves, Washington Nationals, Seattle Mariners, Minnesota…

Marketers Say Debuting Amazon Dash Right Before April Fools' Day Was Genius

People are already buzzing about how to use the buttons

For a few hours on Tuesday, social media users were puzzled over whether Amazon Dash was an actual, Internet-of-Things invention or an early April Fools' Day joke. The Seattle-based e-commerce giant…

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