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New UPS Campaigns Deliver Without the Truck Focusing on logistics, brand targets millennial movers and shakers

Just in case you have ever wondered, United Parcel Service has 96,361 trucks. If you live in any of the 175 countries that UPS services, you’ve seen them: They’re big,…

May 28, 2014, 9:29 PM EDT

Victoria’s Secret’s New App Mobilizes Direct Mail Latest retailer to embrace augmented reality

While a number of different retailers continue to struggle in building mobile apps that keep people coming back, Victoria’s Secret’s college-focused Pink is taking a different approach by integrating its…

May 28, 2014, 4:51 PM EDT

Can Indie Ad Agencies Thrive in the Merger Era? Nimble and tech-savvy shops dodge both acquisition and bankruptcy

Inside a converted manufacturing building in the Dumbo section of Brooklyn, N.Y., lies an independent ad agency called Breakfast. Its tiny band of workers sits before a tight cluster of…

May 20, 2014, 6:14 AM EDT

Macy's Is the First Retailer to Run Facebook's Auto-Play Video Ads Tested the social spots over the weekend

Following a sprinkling of ads from brands in other categories, Macy's is the first retailer to roll out Facebook's auto-play video ads within mobile newsfeeds, Adweek has learned. A rep…

May 19, 2014, 3:48 PM EDT

Out of the Ashtray and Into the Island Paradise: The Journey of the Air Freshener How the winds have changed for Air Wick

In 2012, Air Wick announced a partnership with the National Park Foundation to produce a collection of home scents inspired by places like Yellowstone and Glacier Bay. The company praised…

May 15, 2014, 6:46 AM EDT

Huffy Bikes Go From Boys to Mom New campaign is cool, but the '70s were cooler

At the dawn of the 1970s, the Huffy Corporation (which made gas station equipment before turning to bicycles in 1934) was losing air from its tires. Cheap bikes manufactured in…

May 7, 2014, 10:06 PM EDT

Ad of the Day: John Lewis Runs, Jumps and Dives Through 150 Years in Lovely Birthday Spot Brand and customer, bonded through time

Get ready for good feelings, as British department store John Lewis is back with another music-driven montage from adam&eveDDB, this time to celebrate the retailer's 150th anniversary. The gist of the…

May 5, 2014, 10:45 AM EDT

Brand Genius 2014 Call for Submissions Adweek is accepting nominations for marketing's top honor

For a quarter of a century, Adweek’s Brand Genius Awards have recognized the sharpest marketing minds in the business—but we need your help in finding them. Do you know a…

April 29, 2014, 9:15 AM EDT

The Life and Times of the Snuggle Bear Lecturing us about laundry for 30 years, and now a social-media star

In 1983, Unilever took the wraps off of Snuggle, a new brand of fabric softener designed to take on Procter & Gamble's Downy, the unchallenged, 800-pound gorilla of the segment. Since…

April 23, 2014, 9:51 PM EDT

Amy Poehler Goes From Lawyer to Fast-Food Worker in Old Navy Campaign Want fashion with that?

Amy Poehler is back to grilling strangers about their Old Navy outfits. Last month, she played a high-powered lawyer questioning a job applicant about her checkered pants. Here, she plays a…

April 21, 2014, 10:40 AM EDT

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