Advertising & Branding
:Retail
Mr. T guest-stars as a living pun in this Crispin Porter + Boguksy ad for Old Navy Best Tees, which are more stylish and durable than their previous ones. That's…
Juvenile humor reigns supreme in this new Kmart commercial from Draftfcb, featuring store workers encouraging stunned shoppers to not be shy and just go ahead and "ship your pants." The…
The rich may have more money than the rest of us, but if you think they're all alike, you would be wrong. Shullman Research Center's Luxury and Affluence Monthly Pulse…
JC Penney's board ousted CEO Ron Johnson today and replaced him with his predecessor, Mike Ullman. Johnson, a former Apple exec, took over the struggling retailer's leadership 17 months ago and…
Cee Lo Green and sake? The combination seems a like bit of a stretch for the eccentric Georgia native, but is it really? The singer-songwriter, Voice coach, and member of…
Specs Who David Mamet Age 65 New gig Commercial director, Aéro Film Other gigs Playwright, screenwriter, film director, essayist You've signed with Aéro Film to direct ads again. Why now? Well, I like to work. And…
If there’s a branding equivalent of reaching nirvana, Rolex has done it. The 108-year-old brand is so famous, so coveted, it’s virtually synonymous with the luxury watch category, if not…
You’re waiting for the elevator in an office building, minding your own business, perhaps lost in thought. The door slides open and, wham! You’re confronted by a scene of intense…
It’s a lazy Saturday afternoon, and here we sit in a Whole Foods quaffing pints of creamy craft beer—Old No. 38 Stout from North Coast Brewing in Fort Bragg, Calif.,…
Specs Who From left: Executive creative director Steve Driggs, CEO Daniel Conner and chief operating officer Pauline Ploquin What Advertising, design and digital agency Where Salt Lake City headquarters It’s not easy creating branded…
