Retail | Adweek Retail | Adweek
Advertisement
Sperry's Top-Sider Battles a Flotilla of Imitators The storied 'boat shoe' not just for boatmen anymore

As legend has it, Paul Sperry—Dartmouth man, World War I naval officer—was sailing his cutter Sirocco on a cold day in 1935 when he nearly slipped on the wet deck…

April 16, 2014, 8:58 PM EDT

Brands Need to Stop Trying to Play Hero The goal should be participation

Illustration: Miguel Montaner Did you ever know that you’re not my hero? There. It had to be said (or sung). Consider this amusing yet pertinent disconnect in the spirit of helping…

April 15, 2014, 6:09 AM EDT

Want to Sell a Dorky Product? Just Add Electric Guitars From polyester slacks to milk

Fifty years ago, a clothing company called Glen Oaks Industries, renting office space in a faded building on 34th Street, was battling it out with countless other brands in New…

April 9, 2014, 9:22 PM EDT

PopSugar Launches Full-Service Unit The Bakery Want to know what women want? Lifestyle company may have the answer

If you are a company looking to target the ladies, PopSugar is serving something up for you. The women’s lifestyle company today unveiled The Bakery—a full-service, in-house team dedicated to helping advertisers…

April 9, 2014, 10:00 AM EDT

Ad of the Day: British Supermarket Ad With a Young Gardener Couldn't Be More Charming Tom Tagholm for Waitrose

A British supermarket has turned to a superhuman director to radically shift gears in its advertising. Waitrose's new campaign from BBH London is its first to focus on the grocery chain's…

April 7, 2014, 1:07 PM EDT

Why Blackglama Minks Dumped Their Divas These days, just a pretty face will do

Advertising impresario Jane Trahey orchestrated successful campaigns for Olivetti typewriters and Hamilton wristwatches, but it took a bunch of mink ranchers trooping through her door before she created a legend. The…

April 2, 2014, 10:12 PM EDT

A Look at How Women Grocery Shop They focus on health, and prefer to squeeze their produce in person

These days, ladies are all about the labels in the grocery store. With the help of mobile devices and coupons, they tend toward the healthiest food at the best prices,…

April 2, 2014, 6:00 AM EDT

Women Spend $300 Billion Per Year on Auto Repair And Pep Boys would like more of them to drop by

Despite the fact that women drop a cool $300 billion on auto repair each year (and buy 65 percent of all new cars), the automotive business is still pretty much…

March 31, 2014, 11:19 PM EDT

This Startup Agency Counts Michelle Obama Among Its Clients Catch New York rapidly grows from 6 employees to 35

Specs Who (L. to r.) Joe Perello, co-founder and managing partner; Doug Spitzer, partner and CCO; Arie Kovant, co-founder and managing partner What Full-service agency Where New York office While most of the ad…

March 26, 2014, 10:09 PM EDT

Reinventing the Banner Ad Interactivity encourages users to pay attention

It’s hard to ignore banner ads. But whether your eyes linger—or if you even remember what the ads were promoting—is a different story. In order to get that much-desired attention,…

March 26, 2014, 11:52 AM EDT

Advertisement