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REI's Reddit Experience Shows Brands Need to Be Ready to Take the Tough Questions

AMA quickly turned into forum on employee frustrations

REI will be closing its stores on Black Friday and paying 12,000 employees to take the day off, a move that has generated lots of goodwill—except on Reddit. The outdoor retailer's…

The Year's Weirdest Holiday Ad Will Leave You Asking, 'What the Fox?!'

Oddbins gets feral

So, what does the fox say in this cool/creepy Christmas spot by Spectrecom Films for Oddbins, a chain of British wine shops? Not a word. And yet, the ruddy creature comes…

Jeff Goldblum Shows You Exactly How to Act When You Get a Crappy Christmas Gift

An electronics retailer's useful tips

Some of us have better poker faces than others when it comes to reacting to disappointing holiday gifts. The Brits, despite their stiff-upper-lip reputation, appear to need some help in…

Carlsberg Infuses Beer Into New Shaving Products, Just in Time for Movember

Fight cancer while grooming with brew

Earlier this year, Carlsberg launched a line of male grooming products—shampoo, conditioner and body lotion—made with its beer. Now, the brewer is marking Movember by expanding the series with a shaving…

This Heartwarming Ad for Vintage Toys is Absolutely Not Going Where You Think It's Going

When your inner child wins over your actual one

In this spot for Dallas Vintage Toys by ad agency Dieste, a father helps his young son build a robot costume out of cardboard, old washing-machine hose, aluminum foil and…

REI Will Be Closed on Black Friday, and Pay Its 12,000 Employees Not to Work That Day

Outdoor retailer launches #OptOutside

REI is the latest brand to declare war on Black Friday, with the outdoor retailer saying it will be closed the day after Thanksgiving this year, and will pay its…

Target's New Website Helps Trick-or-Treaters Find Best Candy Haunts in the Neighborhood

Aimed at a mobile generation

Americans have many, many options nearby to buy their Halloween candy, so Target is offering a little technological fun to get an edge on the competition. The Minneapolis-based chain debuted…

Watch Zappos Cleverly Punk Google by Ambushing Its Cupcake Truck

The ultimate promotional hijacking

Google recently promoted its new photo app by setting up a food truck in Austin that gave away free cupcakes. That was cool. Then a giant cardboard Zappos box set…

YouTube Wants Viewers to Buy Directly From Product Review Videos

Monetizing the increasingly popular content

YouTube wants to make it easier for viewers of its product review videos to buy the actual products, so it's launching ads that let viewers shop directly from the videos.…

This Infographic Reveals How Social and Mobile Impact Back-to-School Shoppers

82% share purchases on Facebook

Around Labor Day, kids across America will start the school year sporting freshly purchased outfits and educational gear. And a new report shows just how much parents are turning to…

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