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What Google Learned From the Digital Diaries of 1,000 Mobile Users

Smart phones are the popular choice for addressing needs

There's that old saying about how it takes walking a mile in someone else's shoes to know them. But for Google, all it takes is a week of tracking a…

It Was Apple's Event, But These 4 Brands Got to Share the Spotlight

Nintendo, Nike and others took the stage, too

Apple's Keynote event today at the Bill Graham Civic Auditorium in San Francisco heralded in the newest editions of the iPhone, Apple Watch and wireless earbuds (called AirPods) and a…

Even Sexy People Get Skid Marks in This Grossly Funny Attack on Fashion's Dirty Secrets

Organic clothier PACT sharts out a winner

Today in things you shouldn't watch on a full stomach: In an ad for organic clothing brand PACT, agency Denizen reprises the aesthetics of old Calvin Klein ads, producing something that…

Google Says These Bag and Shoe Brands Are Trending Among Back-to-School Shoppers

Pokemon and Birkenstock are still in style

Google has released a list of 2016 back-to-school trends based on search and YouTube traffic. And with the National Retail Federation estimating that consumers will spend around $75.8 billion on back-to-school shopping, marketers…

Jet.com Is a Stone's Throw From Manhattan and Packs Big Personality

In its HQ designed to look like a box

No one was surprised when Walmart snatched up burgeoning online retailer Jet.com for a cool $3.3 billion in early August. The year-old ecommerce site headquartered in Hoboken, N.J., had been…

How Le Labo Took the Fragrance Industry by Storm, After Starting With Nothing

Simple packaging, no marketing and millions of fans

On a recent afternoon in the Le Labo boutique on 29th Street in Manhattan, a well-dressed professional woman sought out the sales associate and wasted no time getting to her…

Die Young, but Look Pretty Doing It, Says This Existential Clothing Ad With a Twist

Centrepoint takes a left turn

There's not much anyone can do to avoid life's little indignities. But if you've got some money in the bank, you can at least be well dressed while facing them. That,…

In Its First Global Campaign, Uniqlo Ponders Why We Get Dressed Every Day

To fit in, to feel safe or to build walls?

"Every day we get dressed ... but why?" That's the question that opens "Why Do We Get Dressed?" for Uniqlo Lifewear. Created by Droga5 New York, the brand's first-ever global campaign…

NBC Gets Mixed Results for Olympic Ratings on Night 2

The network struggles, but NBCSN thrives

The opening ceremony for the 2016 Rio Olympics disappointed—in terms of rating—for NBC. Household viewership for Friday night's festivities were down 28 percent from the 2012 London Games opener. There…

This Health and Wellness Brand's New York Office Is Totally Zen

A virtual tour of Aloha's digs

  In the heart of New York's Flatiron District between Madison Square Park and Sixth Avenue, there's an oasis of…

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