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Jet.com Is a Stone's Throw From Manhattan and Packs Big Personality

In its HQ designed to look like a box

No one was surprised when Walmart snatched up burgeoning online retailer Jet.com for a cool $3.3 billion in early August. The year-old ecommerce site headquartered in Hoboken, N.J., had been…

How Le Labo Took the Fragrance Industry by Storm, After Starting With Nothing

Simple packaging, no marketing and millions of fans

On a recent afternoon in the Le Labo boutique on 29th Street in Manhattan, a well-dressed professional woman sought out the sales associate and wasted no time getting to her…

Die Young, but Look Pretty Doing It, Says This Existential Clothing Ad With a Twist

Centrepoint takes a left turn

There's not much anyone can do to avoid life's little indignities. But if you've got some money in the bank, you can at least be well dressed while facing them. That,…

In Its First Global Campaign, Uniqlo Ponders Why We Get Dressed Every Day

To fit in, to feel safe or to build walls?

"Every day we get dressed ... but why?" That's the question that opens "Why Do We Get Dressed?" for Uniqlo Lifewear. Created by Droga5 New York, the brand's first-ever global campaign…

NBC Gets Mixed Results for Olympic Ratings on Night 2

The network struggles, but NBCSN thrives

The opening ceremony for the 2016 Rio Olympics disappointed—in terms of rating—for NBC. Household viewership for Friday night's festivities were down 28 percent from the 2012 London Games opener. There…

This Health and Wellness Brand's New York Office Is Totally Zen

A virtual tour of Aloha's digs

  In the heart of New York's Flatiron District between Madison Square Park and Sixth Avenue, there's an oasis of…

Lowe's New 360-Degree Videos on Facebook Aim to Teach Fans Home Improvement Skills

Interactive clips target the mobile-minded

Lowe's has been notably innovative with digital video for nearly two years now, going back to its Vine campaign called #FixIn6 that won Clio and Cannes Lions awards. Now the…

Esports Team the Immortals Just Made an '80s-Style Dating Video ... for Underwear

MeUndies seizes a bare opportunity

MeUndies, the makers of perfectly serviceable skivvies, just inked a sponsored ambassadorship with esports team the Immortals ... after discovering that one of its members doesn't own underwear. (Wait. We'll…

A&W's Root Beer Mug Has Many Uses Beyond Holding Root Beer, Says Goofy Infomercial

But the press release is actually better than the ad

We had high hopes for this A&W Restaurants infomercial by agency Cornett for the A&W mug. Created for InStyle TV, it promised to be tongue-in-cheek, possibly nostalgic and—why not?—mobile friendly.  Well,…

In Big Retail Push, Under Armour Will Move Into NYC's Iconic FAO Schwarz Location

Brand also signs deal to sell its products in Kohl's stores

After years of playing the activewear underdog, Under Armour is ready for a greater share of the spotlight. This morning, the brand—which has earned attention in recent years for visually striking…

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